“Thank you, Lenny.”
← All peopleVerified host
Lenny Rachitsky
today we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter
324 episodes · 325 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“today my guest is Andrew Ambercino, product and engineering lead for the Codex app at OpenAI.”
“Today, my guest is Fiona Fung.”
▶ Watch at ~1:00approx.
“Today my guest is Mark Pinkinis, founder of Zingga”
“Today my guest is Tony Fadell.”
“My guest is Benedict Evans.”
“Today my guest is Dan Shipper, CEO and founder of Every.”
“Today, my guest is Caitlyn Kalinowski.”
“Lenny, I want you to imagine this scenario with me, okay?”
“Max, welcome to the podcast.”
“My pleasure. Thanks, Lenny.”
“Kat, welcome to the podcast.”
“Did that surprise you, Lenny?”
“Today my guest is Keith Rabois.”
“The one I didn't mention there, Lenny, is cross-functional stakeholder management.”
“Today, my guest is Simon Wilson.”
“Today my guest is Claire Vo, the incredible host of our sister podcast How I AI.”
“I want you to do a whole episode on distribution because I feel this so much.”
“Thank you, Lenny. I appreciate the time today and again I was real giddy about it”
“you started your newsletter 2019. And it now has over a million subscribers.”
“Today my guest is Kaster Yunis, co-founder and CEO of Applied Intuition.”
“this has like very little to do with the stuff on your podcast, Lenny, but it's just like it's just a book”
“Today my guest is G2 Patel, chief product officer and president at Cisco.”
“Some of this was also inspired by you, Lenny.”
MentionsSequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one
“Thanks for having me, Lenny.”
“Sherwin, thank you so much for being here and welcome to the podcast.”
“Today, my guest is Lazar Yavanovich.”
“Today, my guest is Dr. Becky Kennedy, a clinical psychologist, author, and CEO”
“Awesome, Lenny. Thank Thank you. It's great to be here.”
“Today my guest is Jason Cohen.”
“Thanks for having me, Lenny. I'm a huge fan of the show”
MentionsHow to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
“Today my guest is Sam Lesson, partner at Slow Ventures, previous VP of product at Facebook and two-time founder.”
“Today my guests are Aishwaria Raanti and Kiti Bottom.”
MentionsThe high-growth handbook: Molly Graham’s frameworks for leading through chaos, change, and scale
“Thanks, Lenny. I'm excited to be here.”
“All right, Lenny, you're the best. I'm I'm I'm just a super fan. I'm lucky to be here.”
“Thank you for having me, Lenny.”
“Today my guest is Sander Schulhoff.”
“Today, my guest is Elena Vera, head of growth at Lovable.”
“Today my guest is Alexander Imbiricos, product lead for Codex, OpenAI's incredibly popular and powerful coding agent.”
“Today, my guest is Edwin Chen, founder and CEO of Surge AI.”
“Tomer, thank you so much for being here, and welcome to the podcast.”
“Thanks for having me, Lenny.”
MentionsA guide to difficult conversations, building high-trust teams, and designing a life you love
“Thank you so much for having me, Lenny. I am honored to be here.”
“Thank you for having me, Lenny. I really enjoyed it.”
“I'm excited to be here, Lenny.”
“today my guest is Grant Lee CEO and co-founder of Gamma”
“Welcome to the podcast, Lenny.”
“Thank you so much, Lenny, for having me and your great wellressearched questions.”
“Thank you, Lenny. Uh, it's a great pleasure to be here.”
“Hi, Lenny. I've been a big fan of a podcast for a while.”
“Thanks for having me, Lenny.”
“My guest is Dylan Field.”
“Today, my guest is Robbie Stein.”
“Jason, thank you so much for being here and welcome to the podcast.”
“Thanks for having me, Lenny. Excited to be here.”
“The superhost example is actually uh really interesting because I built the Superhost program.”
“Today my guests are Hamill Hussein and Shrea Shankar.”
“Thank you, Lenny. I'm so excited to be here.”
“Thank you so much for having me, Lenny.”
“Today, my guest is Ethan Smith. Ethan is the CEO of Graphite and my go-to expert for all things SEO.”
“All right. Thank you, Lenny. Excited to be here.”
“Thank you for having us, Lenny.”
“Today, my guest is Howie Lou. Howie is the co-founder and CEO of Air Table.”
“Asha, thank you so much for being here and welcome to the podcast.”
“Today my guest is Garrett Lord.”
“they'll still want a Lenny that his has his own story and his own take and opinions and is a little imperfect”
“With that, I bring you Brian Balffor.”
“Thanks so much, Lenny. This was great.”
“Thanks for having me, Lenny.”
“Chip, thank you so much for being here and welcome to the podcast.”
“Today my guest is Brett Taylor.”
“Today my guest is Mavan Ramanujam.”
“And and you Lenny”
“Dan, thank you so much for being here and welcome to the podcast.”
“Hey Lenny, thanks for having us.”
“Today my guest is Mayor Schlommo.”
“Thanks for having me, Lenny. Great to be here.”
MentionsFrom ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
“Peter, thank you so much for being here and welcome to the podcast.”
“Thanks, Lenny. It's great to be here.”
“How do you know that you're really listening to me, Lenny?”
“Bob, thank you so much for being here. Welcome to the podcast.”
“I wrote a post about this actually. I called it the state of me.”
“Mike, thank you so much for being here and welcome to the podcast.”
“It is great to be here, Lenny. Thank you for having me.”
“I've uh very viscerally learned the power of brand doing my newsletter.”
“Today my guest is Mayor Comet.”
“Thank you, Lenny. Thanks for having me.”
“Hi Lenny, I'm happy to be here.”
“Today my guest is Nabil Kareshi.”
“Well, thanks for having me, Lenny. It's it's really a delight to meet you and to be with you today.”
“Today, my guest is Scott Woo.”
“Michael, thank you so much for being here. Welcome to the podcast.”
“Thank you very much, Lenny. It was a pleasure.”
“Today, my guest is Verun Mohan.”
“the creator is Lenny. You were a former Airbnb product lead.”
“Kevin, thank you so much for being here and welcome to the podcast.”
MentionsBecome a better communicator: Specific frameworks to improve your clarity, influence, and impact
“Wes, thank you so much for being here and welcome back to the podcast.”
“today my guest is Ryan Singer”
“gorov thank you so much for being here and welcome to the podcast”
“Hello. Hello. And thank you for having me, Lenny.”
“Susan thank you so much for being here welcome to the podcast”
“it's a pleasure to talk to you Lenny great to be here”
“Ivan thank you so much for being here and welcome to the podcast”
“Lenny thank you so much and I really appreciate you know the ability to discuss these things in a longer form”
“today my guests are Keith Coleman product lead for Community notes and J bter founding ml engineer and researcher for Community notes”
MentionsHow to find work you love
“yeah leny thanks for having me back on I'm excited to be here and excited to share”
“Today my guest is Uri Levine.”
“Thank you so much, Lenny, for inviting me.”
“Toby thank you so much for being here welcome to the podcast”
“my guest is nonan youu nonan is head of product at linear”
“thank you so much for having me Lenny and thanks for your service to the product community”
“My next favorite growth growth framework is actually written by you, Lenny and Dan, which is a race car framework.”
“Okay, thank you for having me Lenny.”
“thanks so much for having me Lenny I'm super excited to be here”
MentionsHow to build your product team from scratch, attract top product talent, go multi-product, and more
“Thank you, Lenny. I'm excited to be here.”
“Lenny it's so great to be here and thanks for having me”
MentionsInside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more
“hey it's Lenny”
“thank you Lenny it's really awesome to be here”
MentionsBehind the founder: Marc Benioff
“Lenny it was so much fun I've been looking forward to being on your podcast and talk about entrepreneurship”
“today my guest is furhan ther furhan is vice president and head of engineering at Shopify”
“today my guest is Jackson shettleworth Jackson is a group product manager at dualingo leading the retention team”
“what a treat Lenny thank you for having me”
“today my guest is Michael Margolis”
“thanks Lenny what I've always wanted to do is to create a very tactical episode on how to do sales”
MentionsBehind the product: Replit
“today my guest is amjad mad”
“today my guest is Ros herberg”
MentionsBecoming an AI PM
“amazing thank you so much for having me Lenny”
“today my guest is Melissa Perry”
“thanks Lenny excited to be here”
“you helped me with my startup back in the day”
“thanks Lenny for having me this is amazing”
“Lenny I mentioned this before we got on the call”
“Today my guest is Jessica Hische.”
“today my guest is anuka Gupta”
“so I took a an Abridged version of this speaking course that you teach called ultr speaking”
MentionsBehind the product: NotebookLM
“hi Lenny thanks for having me”
“thank you Lenny thanks for having me I'm thrilled to be here”
“today my guest is Alex karosi”
“thank you so much for having me”
“like Lenny if you say something and somebody else is there look at the other person”
“today my guest is tall reviv”
MentionsRethinking SEO in the age of AI
“I can tell you that if my team had to build Integrations like this how nice would it be”
“today my guest is Camille fornier”
“Phil thank you so much for being here and welcome to the podcast”
“Lenny thank you this our pleasure”
“thanks Lenny I'm I'm super excited to be on with you”
“Thank you Lenny. Thank you so much. This was super fun. Thank you for having me on.”
“Today, my guest is Nikita Bier.”
“it's wonderful to be here Lenny”
“today my guest is Kevin Yen”
▶ Watch at ~1:00approx.
“if you and I work together and it was about openness would be like what are some things that I could do”
“Appreciate it, Lenny.”
“today my guest is Brian tolken”
“today my guest is Timothy Davis”
“It's great to be here Lenny thanks for having me”
“today my guest is Rory southernland”
MentionsBuilding a world-class data org
“Lenny there's two main things that I think are important when you're structuring a team”
▶ Watch at ~5:00approx.
“today my guest is Jeff Weinstein”
“today my guest is Mike Maples Jr”
▶ Watch at ~1:00approx.
“Lenny let's keep talking about design”
“Thanks, Lenny. I'm glad to be here.”
“today my guest is Amy Vora”
“Thank you very much for welcoming me here Lenny”
“Thank you, Lenny. I am honored that you invited me on.”
MentionsLessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member
“today my guest is URI LaVine”
“it is so great to be here Lenny I'm very excited”
“you know Lenny remember the demos and the proof of concept trial”
“sorry about that Lenny”
“I mean, I'm pretty sure you can guess, Lenny.”
“today my guest is jag dugall”
“Thank you for inviting me, Lenny.”
“Hamilton Helmer thank you so much for being here welcome to the podcast”
“here's my question for you Lenny is 16 months shorter than 10 years”
“thanks Lenny great to meet you”
“thank you so much for having me Lenny I'm delighted to be here”
“Thank you for having me, Lenny. I'm a huge fan of the podcast and really excited to be chatting today.”
“sure thing thanks so much Lenny I appreciate it”
“David thank you so much for being here welcome to the podcast”
“Todd thank you so much for being here and welcome to the podcast”
“Lenny Claire thank you so much for being here and welcome to the podcast”
“today my guest is daresh Shaw dares is the co-founder and CTO of HubSpot”
“great pleasure to have the conversation with you Lenny I enjoyed it thoroughly”
“Lenny, thank you so much for having me”
MentionsThe ultimate guide to PR
“today my guest is Emily Gerber”
“How would you guess, Lenny?”
MentionsProduct management theater
“today my guest is Marty Kagan”
▶ Watch at ~0:30approx.
MentionsMaking Meta
“my guest is Andrew Bosworth or BOS as most people know him”
“thanks Lenny it's exciting to be here”
“thank you Lenny I hope you have a great weekend”
MentionsBuilding a world-class sales org
“thank you so much for letting me come”
MentionsMaking time for what matters
“today I've got two guests Jake knp and John zeratsky”
MentionsInside OpenAI
“today my guest is Logan kpatrick”
MentionsLessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition
“Today my guest is Megan Cook.”
“It's great to be here, Lenny.”
“today my guest is Jeffrey Moore”
MentionsGood Strategy, Bad Strategy
“thank you for having me lenon”
“thanks Lonnie great to be here”
MentionsTaking control of your career
“Ethan thank you so much for being here and welcome to the podast”
MentionsHow to be more innovative
“thank you happy to be here”
MentionsThe engineering mindset
“super super excited to be here”
“today my guest is Jud Anon”
“let me know if this sounds familiar to you Lenny”
MentionsThe hierarchy of engagement
“Sarah thank you so much for being here and welcome to the podcast”
“thank you for having me Lenny it's a joy to be here”
“thanks Lenny it's good to be here”
RecommendsHow to tell better stories
“Matthew is the author of my all-time favorite book on storytelling, Storyworthy”
MentionsFailure
“today we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter”
“what do you like to ask Lenny”
MentionsThe full-stack PM
“anudj thank you so much for being here and welcome to the podcast”
“today my guest is ab atoi”
“today my guest is Inbal Shani”
“ever since I started this podcast one of people's favorite segments continues to be the lighting round”
“I use Kota every day to Wrangle my newsletter content calendar my interview notes for podcasts and to coordinate my sponsors”
“Paul thank you so much for being here welcome to the podcast”
“Try for free at atlassian.com/lenny. That's atlassian.com/lenny.”
MentionsBrian Chesky’s new playbook
“I had no idea you would become a podcast host and that you would have such a successful podcast.”
“thanks so much for having me Lenny”
“use promo code Lenny to get 75% off your first year”
▶ Watch at ~2:30approx.
“today my guest is Bill Carr”
MentionsReflections on a movement
“that Lenny I just had”
“my guest is Paul Adams”
“Today, my guest is April Dunford.”
“Lenny I'm so excited to be here it's been awesome to see how you've built this and just how far it's gone”
“today my guest is Katie Dill”
“today my guest is Jason feifer”
“today my guest is Ki sarin”
“today my guest is Brian Balfour”
MentionsWhat sets great teams apart
“welcome to Lenny's podcast where interview worldclass product leaders and growth experts”
▶ Watch at ~0:30approx.
“today my guest is Maya prohubnick”
MentionsHow to drive word of mouth
“today my guest is Milan Puris Nalan is Chief product officer at WISE”
MentionsBecoming evidence-guided
“welcome to Lenny's podcast where interview world-class product leaders and growth experts”
“the reason I called my newsletter Lenny's Newsletter is because that was the default recommendation Substack gave me when I signed up”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsWhen enough is enough
“welcome to Lenny's podcast where I interview worldclass product leaders and growth experts”
“today my guest is Claire Butler”
“Welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsThe ultimate guide to JTBD
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Thank you so much for having me, Lenny.”
MentionsThe ultimate guide to Martech
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
▶ Watch at ~0:30approx.
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
CoinedThe 10 traits of great PMs, how AI will impact your product, and Slack’s product development process
“I actually built the startup on foursquares API it's a company called local mind”
“Welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview worldclass product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsLessons from scaling Ramp
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsBuilding high-performing teams
“Today my guest is Melissa Tan.”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Scott, welcome to the podcast.”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Welcome to Lenny's Podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsProduct lessons from Waymo
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsDriving alignment and urgency within teams, work-life balance, and the changing PM landscape
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“Welcome to Lenny's Podcast where I interview world-class product leaders and growth experts”
MentionsThinking beyond frameworks
“Welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
CoinedTaxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsNavigating comms and PR
“today my guest is Lulu Missouri”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsThe ultimate guide to OKRs
“Christina, welcome to the podcast.”
MentionsCareer frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsLessons from scaling Stripe
“Thank you Lenny”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“thank you I'm so happy to be here Lenny”
MentionsMastering onboarding
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsLeading with empathy
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
MentionsAI and product management
“marily welcome to the podcast”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
▶ Watch at ~1:00approx.
“welcome to Lenny's podcast where I interview world-class product leaders and growth experts”
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
“welcome to Lenny's podcast I'm Lenny”
MentionsHow to price your product
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
“welcome to Lenny's podcast I'm Lenny”
“Welcome to Lenny's Podcast. I'm Lenny”
“I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
MentionsLaunching and growing a podcast
“welcome to Lenny's podcast I'm Lenny”
MentionsFounder-led sales
“Welcome to Lenny's podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing products.”
“Welcome to Lenny's podcast. I'm Lenny”
MentionsThe art and science of pricing
“welcome to Lenny's podcast I'm Lenny”
“welcome to Lenny's podcast I'm Lenny”
MentionsThe ultimate guide to SEO
“welcome to Lenny's podcast I'm Lenny”
“welcome to Lenny's podcast I'm Lenny”
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
“welcome to Lenny's podcast I'm Lenny”
“Welcome to Lenny's Podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing products.”
“welcome to Lenny's podcast I'm Lenny and my aim here is to help you get better at the craft of building and growing products”
“welcome to Lenny's podcast I'm Lenny”
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
MentionsBuilding Substack
“Welcome to Lenny's Podcast. I'm Lenny”
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
“thanks for having me Lenny I'm super excited to be here”
MentionsHumanizing product development
“welcome to Lenny's podcast I'm Lenny”
MentionsBuilding better product roadmaps
“welcome to Lenny's podcast I'm Lenny”
“thanks for having me Lenny super excited to be here”
“welcome to Lenny's podcast I'm Lenny”
“welcome to Lenny's podcast I'm Lenny”
MentionsCustomer-led growth
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
MentionsBuilding a meaningful career
“welcome to lenny's podcast i'm lenny”
“welcome to Lenny's podcast I'm Lenny and my goal here is to help you get better at the craft of building and growing products”
“welcome to lenny's podcast i'm lenny”
“Ryan, welcome to the podcast.”
“yuri welcome to the podcast”
“hey Lenny great to be here”
MentionsThe nature of product
“thanks for inviting me lenny”
“welcome to the podcast ariel thanks so much for having me”
▶ Watch at ~4:00approx.
“i actually use coda myself every day it's kind of the center of my writing and podcasting operation”
“hey lenny thanks for having me”
“thanks lenny this was a blast”
“melissa welcome thank you so much for joining me”
“Welcome to the podcast, Ken. I am so honored to have you here.”
“casey welcome to the pod i feel like every time that we chat i leave with at least one new perspective”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Strategy3 steps
$100 Voting for Prioritization
Give everyone $100 to allocate across options and surface the elephant in the room.
Read →
Innovation3 steps
10x vs 10% Thinking
Deliberately reserve space for moonshot bets instead of settling for safe incremental improvements.
Read →
Strategy4 steps
2x Activation Energy for Change
A new bet must grow at a multiple of your baseline to matter—don't dribble it in.
Read →
Innovation4 steps
Absorb the Pirates
When a fraudulent clone steals your users, ship its best features instead of fighting its code
Read →
Mindset5 steps
Abundance Engineering: Fun, Energy, and the Paper Audit
Deliberately manufacture an abundant mindset by reframing for fun, scheduling for energy, and journaling the triggers.
Read →
Leadership3 steps
Accountability by Metrics OR Taste
Building without KPIs works only with an exceptionally opinionated founder/taste-holder; otherwise you need metrics.
Read →
Self-Mastery3 steps
Accountability Structure for Life Goals
Hire (or partner up as) a coach for your life the way you'd hire a personal trainer for your body.
Read →
Leadership3 steps
Accountable Equals Decider
Whoever owns the result owns the decision — everything else is a communal slowdown
Read →
Entrepreneurship3 steps
Acquirer of First Resort: Win Deals by Being the Better Steward
Become the buyer founders choose by building a track record of stewardship, not the highest bid.
Read →
Innovation3 steps
Adaptive Evaluation Over Static Benchmarks
Measure AI robustness with attackers that learn, not with a frozen dataset of yesterday's attacks
Read →
Innovation4 steps
Adapt the Model, Don't Build One
Post-training is the new pre-training — steer an off-the-shelf model to your outcome instead of pre-training your own
Read →
Innovation3 steps
Add a Zero (10x First-Principles Reframing)
Force a 10x version of the goal so the team must rethink the problem from first principles, not optimize the current process.
Read →
Leadership4 steps
Additive Hiring
Stop hiring people who fit the box. Hire people who make the team stronger than it is today.
Read →
Strategy4 steps
Adjacency-and-Network Expansion Test
Prioritize marketplace expansion by adjacency and network reinforcement, not by the size of the adjacent TAM
Read →
Marketing4 steps
Adjacent User Theory
Find growth by understanding and dogfooding the product as the next user just outside your current base.
Read →
Communication4 steps
Adrenaline-Reframe Public Speaking Prep
Decide not to hate speaking, ride the adrenaline instead of fighting it, then rehearse to ad-lib readiness
Read →
Marketing4 steps
Ad Strength Hole-in-the-Ship Diagnostic
Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account
Read →
Innovation3 steps
Adversarial Dogfooding Loop
Force all your work through your own product even when it's the wrong tool, so it becomes the right tool
Read →
Innovation4 steps
Adversarial Multi-Model Peer Review
Have rival LLMs review each other's code and fight it out until no issues remain
Read →
Strategy5 steps
Advise Like an Investor: The Company Selection Filter
Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo
Read →
Leadership5 steps
Advocate Yourself Out of a Job
Argue for the company-optimal allocation of your team even when it defunds you — and read the response.
Read →
Mindset4 steps
Agency Over Title: The Force-Multiplier Mindset
Ignore role boundaries — use AI tools to execute your own ideas end to end
Read →
Innovation4 steps
Aha Moment Discovery via Correlation-Then-Experiment
Brainstorm high-value actions, correlate them with conversion and retention, then experiment to prove causation
Read →
Strategy5 steps
AI Answer Box Keyword Triage
Segment your keywords by intent, quarantine the informational ones, and start teaching the AI
Read →
Self-Mastery4 steps
AI as Undermind Mirror
Use a structured five-days-of-questions prompt to make an LLM reflect back patterns you already sense but can't articulate.
Read →
Self-Mastery4 steps
AI as Your Learning Engine
Stop only asking AI to do work for you — spend your spare hours making it train you
Read →
Productivity4 steps
AI as Your Personalized Just-In-Time Tutor
Feed AI a curriculum tuned to how you learn, then prove understanding by teaching it back.
Read →
Innovation4 steps
AI at the Core vs AI at the Edge
Decide whether to sprinkle AI onto existing code or rebuild the workflow with the LLM as the core
Read →
Innovation4 steps
AI Computer Interfaces (ACI)
Give AI agents purpose-built text interfaces, not the human GUIs they were never designed for
Read →
Innovation7 steps
AI-First Product Leadership: Hold the Paddles
If AI steers your product, the product leader must own the objective, features, data and infra.
Read →
Self-Mastery3 steps
AI Introspection Rubric
Point an AI agent at a folder of your own notes to surface criteria you hold implicitly and turn them into a rubric.
Read →
Innovation4 steps
AI Possibility-Space Mapping
Use AI to enumerate the full combinatorial space of a multi-dimensional decision and build intuition fast.
Read →
Innovation4 steps
AI Rep-Loop Compression
Build AI tools that give you feedback 80% as good as an expert's, on demand, to get years of judgment-building reps in a fraction of the time.
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Influence3 steps
Align, Don't Convince (Perception vs Perspective)
Win delight buy-in by mapping it to what the leader already values, not by arguing for it
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Communication5 steps
Alignment-First Founder Meeting Protocol
Open every high-stakes meeting by locking success criteria, then anchor back to them when a combustible leader derails.
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Peak Performance3 steps
All-In / All-Out Delineation
Full intensity when working, full disconnection when not — to keep bringing your best.
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Leadership3 steps
Alpha-Beta People and Process Design
Borrow finance's alpha/beta to decide where you want upside and where you want boring reliability.
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Innovation6 steps
Alpha Co-Creation Loop
Pick the users who are already pushing the boundary, build with them in a shared channel, ship only when they're thrilled.
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Productivity4 steps
Ambitious Retry (Pass@N) Tool Use
Get more from AI tools by asking for the ambitious change and fully restarting on failure instead of hammering the same attempt
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Influence3 steps
Anchor High, Never Split the Difference
Find the ceiling; a reflexive split leaves six figures on the table
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Influence4 steps
Anchor the Pitch to the Exec's Incentives
Find the metric, OKR, or board pressure they own, then show how your idea moves it.
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Strategy3 steps
Anchor the Streak to Your Unit of Use
Tie a streak to the smallest genuinely-meaningful action, not the easiest possible tap.
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Self-Mastery3 steps
Anger as a Secondary Emotion
Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one
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Communication3 steps
Answer the Question Behind the Question
When caught without a number, answer the adjacent question and surface the real concern.
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Mindset4 steps
Anticipated Regret Decision Test
Ask '10 years from now, what will I regret if I don't learn or do this now?' to unlock action.
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Self-Mastery4 steps
APE Body Scan
Check Awareness, Posture, and Emotion to catch anxiety before it escalates
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Productivity5 steps
Appetite Bracketing
Set a time budget, then ask what you'd do with more and less — the bracket reveals the efficient frontier.
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Productivity6 steps
Appetite-Driven Product Cycles (Shape Up)
Fix the time budget, not the scope: six-week appetites, two-person teams, and work that dies on time
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Marketing5 steps
April Dunford's Five-Step Positioning Framework
Position a product by starting from what you must beat, not from a market category.
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Innovation4 steps
Architect-Then-Delegate AI Product Building
Use AI to prototype and fill scoped sub-segments, but architect and lock the system yourself — don't cognitively surrender.
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Leadership4 steps
Areas of Responsibility (AORs) for Cross-Functional Ownership
Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.
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Sales3 steps
Arming the Champion
Win the champion first, then pre-load them to defeat every other stakeholder's objection
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Peak Performance6 steps
Artifact Reverse-Engineering and Backstage Observation
Collect the best artifacts, reverse-engineer their questions, then go watch the sausage get made.
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Innovation5 steps
Artificial Density Testing
Manually cram enough users into one cluster to get a clean yes/no on a social product
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Leadership4 steps
Artist / Scientist / General Manager Spike
Hire PMs by which of three modes they spike in, and compose the team so the spikes cover each other.
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Influence4 steps
Asking for Help Well
Ask for advice, not answers — the counterintuitive skill that separates who rises from who stalls.
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Leadership5 steps
Assemble Spikes, Not Well-Rounded People
Hire sharp, complementary spikes instead of developing everyone into generalists
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Marketing4 steps
Assessing Whether SEO Is Right for Your Product
Judge SEO fit by two signals — a large addressable market and existing domain authority.
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Strategy4 steps
Assume the Disruptor Is Right
During an existential threat, assume the disruptor is playing an optimal game and respond with overreaction
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Self-Mastery3 steps
A Stable of Mentors
Keep three or four mentors on a rotating monthly schedule so you always have someone to talk to.
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Productivity4 steps
Async Priority Codes for Small Teams
Tag every Slack message with a response-window code so nobody has to monitor the channel.
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Communication4 steps
Audience Is the Hero, Presenter Is the Mentor
You are not the hero of your presentation — the audience is; your job is to be Obi-Wan, not Luke.
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Innovation6 steps
Automated User Research Pipeline
Wire sales-call keywords to Slack to email to your calendar so customer interviews book themselves.
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Leadership4 steps
Autonomy as Selfish Leadership
Let people bring themselves to the work; you trade a little visibility for higher velocity, morale, and results.
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Leadership4 steps
Autonomy at the VP Level
Place decision autonomy at the VP layer — not the leaves, not the top — to maximize thinking without producing chaos.
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Leadership5 steps
Avoidance Reversal
Whatever emotion you avoid, you invite — in exactly the way you avoid it. Backward-engineer any problem.
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Marketing4 steps
B2B Channel Sequencing Ladder
Turn on growth channels in a fixed order, cheapest-and-least-scalable first, because each later channel needs the customer knowledge the earlier ones produce.
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Marketing4 steps
B2C2B: Horizontal Wedge to Enterprise
Win a billion-user consumer use case first, then let personal users carry the product into their workplace.
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Innovation3 steps
Backcasting & Reject the Premise
Stand in the future you designed and look back — don't forecast forward from today's constraints.
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Leadership4 steps
Back-Channel Reference Digging
Trust peer back-channels over provided references, and probe harder than feels comfortable.
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Strategy5 steps
Backwards From the Peak: Ambition Set by Potential, Not by Numbers
Derive goals from what the thing could be, then work backwards; today's numbers are not the anchor.
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Productivity3 steps
Bad vs Sad Quality Tiers
Classify every failure as bad (irrecoverable) or sad (recoverable pain) so teams triage quality across many surfaces.
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Leadership5 steps
Balcony Rhythm for Co-Founder Relationships
Build shared self-awareness, then protect the relationship with vows and a real check-in cadence
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Leadership5 steps
Barrels and Ammunition
Adding headcount doesn't add output — only adding people who drive initiatives end-to-end does.
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Leadership4 steps
Barrels-and-Ammunition Team Design
Staff each team from the gap, not from a fixed PM/EM/designer template
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Leadership6 steps
Baseline, Train, Practice, Level-Set
Turn hundreds of legacy product owners into real PMs by letting people self-select out
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Peak Performance3 steps
Beating Pre-Talk Nerves
Almost all speaking anxiety is before you start — reframe it, then rehearse by passive listening and transition drills.
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Finance5 steps
Beat-Your-Plan Fundraising: Trade Dilution for Trust
Pitch numbers you'll hit, eat the lower valuation, and turn every passer into a future lead.
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Marketing2 steps
Beautifully Simple Pricing
In your early days, price so a customer can repeat it back and it tells a value story.
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Marketing3 steps
Become a Value-Added Advisor with Cross-Section Data
Turn the industry data only you can see into exclusive insight that keeps customers from churning.
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Mindset4 steps
Beginner's Mind Practice
Deliberately clear the expert's mind to keep every possibility open for the next decision.
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Self-Mastery3 steps
Behavioral Activation
Act first, then feel better — keep a pre-written list of small actions that reliably reverse a low mood.
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Influence5 steps
Behavioral Pricing: Compromise, Decoy and Framing
Raise revenue 30%+ by reframing tiers and framing prices — without touching the product.
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Communication3 steps
Be Interested, Not Interesting
Play small talk like hacky sack: set the other person up to succeed and balance disclosure over time
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Self-Mastery5 steps
Be Known For Something
Pick one thing to be excellent at, get a reputation for it, and let responsibility flow to you
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Finance3 steps
Belsky's Founder Bet Checklist
Back mission-driven, pragmatically pessimistic founders building products with a clear object model.
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Strategy4 steps
Bend-Not-Break Flexibility with a Sanctity Keeper
Add flexibility so users don't break a streak — but appoint someone to guard it from being cheapened.
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Influence4 steps
Benefit-Priming Questions (Good Friction)
Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.
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Strategy2 steps
Benefit = (Volume × Quality) / Time
Measure AI-building impact as experimentation volume times quality, divided by time to launch
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Influence4 steps
Be Someone's Favorite, Not Everyone's Okay
Aim to be a small group's absolute favorite rather than a large group's forgettable option — and measure it.
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Leadership3 steps
Best-for-the-Role, Not Best-in-Market
Hire for the specific mandate at this specific stage, not the most impressive resume available.
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Leadership3 steps
Best-Idea-Wins Culture: Speak Up, Then Commit
Engineer a culture where the junior person's idea can win — then walk the chosen path decisively.
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Productivity5 steps
Best-Model-First Agent Workflow
Use the most capable model on max effort, start in plan mode, then auto-accept — counterintuitively cheaper.
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Sales4 steps
Best-Rep Email Cloning
Feed the agent your single best rep's best email, then let it AB-test variants—that's how AI beats your mid-pack.
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Strategy4 steps
Be the Historian
Systematically reconstruct why past decisions were made so you inherit the lessons and see the baggage.
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Marketing3 steps
Be The User Reset (Jobs-to-be-Done)
Zoom out and ask what the user hires your product for — then be that user and ask if you'd even buy what you made.
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Strategy3 steps
Bet on the Founders, Not the Idea
At the seed stage the idea will change, so fund the people who will make something work no matter what.
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Strategy4 steps
Betterment Over Perfection (The Painful-Gap Method)
Don't craft a perfect strategy — close your single most painful gap, then the next, forever.
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Innovation4 steps
Be Your Own First Customer: Internal Tools to Product
Turn the ugly tools your team builds to serve customers into the product — most of the value is below the waterline
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Strategy4 steps
Bezos's Three Tests for a New Bet
Big idea, right owner, legitimate plan — an idea needs all three or it dies
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Leadership4 steps
Bias Interrupters for Introvert-Safe Decisions
Design meetings so the loudest 20% can't take 80% of the air — vote offline, then go round the circle.
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Strategy3 steps
Biggest-Bottleneck Prioritization
Solve the single biggest problem, then pick the next — don't dream up a long roadmap.
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Peak Performance4 steps
Binary Quality Calibration
Instead of documenting what 'quality' means, classify shipped work as high-quality or not — and let examples teach the bar.
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Entrepreneurship3 steps
Binding-Receptor Theory of Product-Market Fit
Your market's demand is a fixed fact like a drug receptor — you find it, you can't market it into existence.
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Strategy6 steps
Black Loops and Blue Loops
Diagram your growth as loops, not funnels — then remove the friction on the sharing edge.
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Leadership3 steps
Bloom's Taxonomy as a Coaching Diagnostic
Pinpoint where a struggling PM or manager breaks down along the ladder of critical thinking, then fill that gap.
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Innovation4 steps
Blow Their Socks Off: The 10x Word-of-Mouth Bar
To earn recommendation, give users an experience they didn't know was previously possible
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Mindset3 steps
Bob the Monster and the Two-Week Rule
Externalize the emotions of change into a monster, let it rage, and only act on what survives two weeks.
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Strategy4 steps
Bold-Move Leap (Not Moving Is the Risk)
When you need a step-change, make the committing bold move all at once — because playing safe is itself the risk
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Influence5 steps
Borrowed Trust: The Teach-Me / Help-You Play
Accelerate trust in a new org by making its most powerful person accountable for your competence
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Self-Mastery4 steps
Boundaries Are What You Will Do
A real boundary is something you will do that requires the other person to do nothing — anything else is just a request
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Strategy4 steps
Bowling Pin Market Entry
Dominate one underserved niche, then knock over adjacent segments until you can challenge the leader
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Leadership5 steps
Brain-Dump, Group, Vote, Single-Author (Company Values Workshop)
Crowdsource the raw material for values, but never write the definitions by committee
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Marketing3 steps
Brand as a Promise
A brand isn't a logo — it's a promise you make and keep, worth paying extra for.
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Marketing5 steps
Brand as Physical Proof of Service
The best brand assets don't just show your logo — they demonstrate your value prop while people watch
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Marketing4 steps
Brand Personality via Five Dimensions
Spike in two of five personality dimensions, then write five 'we are X but not Y' attributes with built-in tension
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Strategy6 steps
Breadth-Then-Depth Platform Strategy
Go wide to discover your niche, then put all your wood behind the few arrows that lift the rest
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Strategy4 steps
Breaking Through the Senior-Manager Choke Point
Two gates block senior promotion: can you do the job, and does the job exist.
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Strategy4 steps
Break Into AI PM With a Prototype Portfolio
Build a foundation, then ship prototypes that pre-answer the hiring manager's core questions.
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Mindset3 steps
Break the Chain of Bad Decisions
Disasters are chains of small bad decisions; eat the sunk cost to break the chain and start a chain of good ones
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Self-Mastery4 steps
Breath-Taking Questions (Radical Self-Inquiry Prompts)
Journal on questions that scare you — that's where the gold is
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Innovation4 steps
Bridging-Based Agreement
Surface content only when people who normally disagree agree — that's the signal of truth.
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Influence3 steps
Bring the Insight to Win Over Skeptics
Earn trust from more-experienced people by owning customer insight, not by faking expertise
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Leadership4 steps
Broadcast How Leaders Think (Mental-Model Transparency)
Teach your team how key leaders think — not just what they decided — via weekly verbatim-plus-interpretation notes.
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Marketing4 steps
Build a Movement, Not a Product
Give people a philosophy to believe in and rituals to gather around, not just working software.
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Innovation3 steps
Build-and-Bake: Ship the Same Feature Until the Model Catches Up
Prototype ambitious features now, let them sit, and re-release the same shape each time models leap
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Strategy4 steps
Build AND Buy
Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.
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Influence4 steps
Build Champions Before the Offer
The negotiation starts sooner than you think — plant reciprocity and recruit coaches across the org
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Strategy4 steps
Builder vs. Information Mover
Diagnose which half of your role AI kills and which half it supercharges.
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Strategy4 steps
Build for Day 365 Retention
The most valuable companies have the highest one-year retention — engineer for it using early social signals
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Strategy3 steps
Build for the 80, Kill Your Darlings
When a product is loved but too small for the mission, serve the silent 80% and abandon what the vocal 20% cling to
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Strategy4 steps
Build for the Current Model, Prototype for the Next
Elicit max capability from today's model while pre-building the products the next model will unlock
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Innovation4 steps
Build for the Exponential (Skate to Where the Puck Is Going)
Build products for the model that arrives in 6-12 months, betting that today's 20%-working features hit 100%
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Strategy3 steps
Build for the Future Model
Design product ideas for the model capability that is coming, not the one you have today
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Entrepreneurship4 steps
Build for the Model Six Months Out
Design your AI product for the model that ships in six months, not the one you have today.
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Strategy4 steps
Build for the Models Six Months Out
Ship for the AI capabilities that will land in ~6 months, not the ones available today
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Strategy4 steps
Build for Where the Models Are Going
Design products for the capability one to two years out, not today's model ceiling.
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Innovation3 steps
Build for Your Best User, Not Your Worst
In early product development, design for the user who gets it instantly, not the edge-case abuser
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Strategy4 steps
Build Infrastructure, Not Features
Ask 'what has to be true so anyone could build this in an hour?' and build that instead.
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Entrepreneurship3 steps
Building the Network Effect Into the Product
For SaaS, ask if the product works better when users tell others — if not, your marketing is doomed.
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Leadership5 steps
Building the PLG Team and Org
Start with a growth PM and an analyst, then formalize into a cross-functional PLG org with three growth heads
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Entrepreneurship4 steps
Building Toward a Portfolio Career
Engineer a narrow-but-deep expertise plus branded credibility so you can advise many companies, not one.
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Strategy3 steps
Building Trust Through Speed
Ship an honest 'research preview' early, then visibly iterate on feedback so speed builds trust instead of eroding it.
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Influence5 steps
Building Your Own Social Radar
Turn people-reading from a mystery gift into a deliberate practice: checklist, conscious questions, and follow-up calibration.
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Entrepreneurship3 steps
Build in Private (Best Work Is Done Alone and Quietly)
Skip the public-building playbook and pour your limited time into customers and product instead.
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Productivity4 steps
Build It Wrong Before You Know It's Right
Use AI to test a hundred ideas a day as a failure machine, not to polish one idea for three months
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Strategy4 steps
Build Only at the Magic Intersection
Don't ship what anyone could build off the shelf — build only where model and product uniquely meet.
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Strategy4 steps
Build Only Where You Can Be Best (Model Sourcing)
Build in-house only where your unique data or position lets you beat the frontier; otherwise buy
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Entrepreneurship4 steps
Build on Undiscovered Talent
Beat better-funded incumbents by hiring people the market's hiring machines systematically misprice.
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Peak Performance4 steps
Build Taste by Watching Adjacent Software
Develop design intuition by watching real people use OTHER products, not your own.
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Entrepreneurship4 steps
Build the Company Only You Could Build
Reject the pivot-and-blitzscale playbook; commit to the one idea that dies without you.
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Innovation5 steps
Build With, Not For: The Product Lab Cohort
Stand up a permanent invite-only user cohort so no fundamental change ever ships cold.
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Peak Performance3 steps
Build-With-The-Tools Assessment
Don't test people on doing work without AI — hand them the tools and score what they can build in an hour
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Self-Mastery4 steps
Build Your Own PM Toolbox (Learning Without Burnout)
Learn from execution, self-retrospect, deep-dive one skill gap at a time, and keep only what works for you.
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Innovation3 steps
Build Your Own Senior-Engineer Benchmark
Measure AI honestly by scoring new models against real human experts rewriting your actual broken work.
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Innovation6 steps
Build Zero-to-One in the Dark
Inside a big company, new products die of attention. Ask for less scrutiny, fewer resources, and room to fail.
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Strategy4 steps
Bundling Strategy by Growth Motion
When to bundle products and when a single-product land wins
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Strategy4 steps
Bundling vs Unbundling Wave-Reading
Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.
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Self-Mastery3 steps
Burnout vs Depression Self-Diagnosis
Tell exhaustion apart from depression by checking whether the flatness spreads beyond work.
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Innovation3 steps
Business-to-Human (Humanization Delighter)
Ask 'if my product were a human, how would the experience be better?' to raise the bar
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Influence4 steps
Buy-In as a Journey, Not a Meeting
Win the decision before the decision meeting by looping stakeholders in early and staying open on the solution.
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Leadership6 steps
Buying Life One Hour at a Time (Public Failure Recovery)
Own the failure, buy trust back one hour at a time, then get face-to-face.
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Leadership4 steps
Calendar-Defended Proximity
Connection to the front line won't happen by accident as you rise — you have to fight your calendar for it.
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Influence5 steps
Calibrated Acceptance of No
Don't over-accept a no into a life verdict, or under-accept it into something you can override.
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Peak Performance3 steps
Calories Per Hour: Intensity Over Hours
Get more done per minute instead of working more minutes, then go home.
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Innovation3 steps
CaMeL Permission Pre-Restriction
Grant an agent only the permissions its stated task needs, decided before it runs
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Strategy4 steps
Candidate Market Fit
Position yourself as a narrow spear, not a net — three-to-four attributes the market actually wants.
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Innovation4 steps
Cannibalize Your Own Product Every 6-12 Months
Make your current product look silly on a fixed cadence instead of only shipping what users ask for
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Communication4 steps
Canonical Everything
One canonical doc, one vocabulary, one owner per stream — the source of extreme clarity.
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Leadership4 steps
Can't Do / Won't Do / Not Set Up To Do
Three reasons things don't happen — and 70-80% of the time it's the third one, which is yours.
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Communication4 steps
Can They See What I'm Saying? (The Star Moment)
Make ideas visible — through a diagram, a drawn napkin, or one unforgettable star moment — so the whole room aligns on the same picture.
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Strategy3 steps
Capability-Value-Scale Software Maturity
New software passes through three stages — what's possible, then what's valuable, then what scales
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Leadership4 steps
Capacity-Red Headcount Justification
Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work
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Entrepreneurship3 steps
Cap Table as a Growth Strategy
Recruit influential founders and operators onto your cap table so they become your earliest, most credible customers and evangelists.
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Communication4 steps
Care Deeply, Challenge Directly — The Feedback Script
Three moves that let hard feedback land as care instead of criticism
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Leadership5 steps
Career-First Management: Help Them Find Their Next Job
Commit to helping reports leave, and win transparency, backfill lead time, and reputation.
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Leadership4 steps
Cascade the Vision, Delegate the Work
Run a huge org on high-level objectives and tight feedback loops instead of cascading OKRs
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Leadership3 steps
Catalyst Review Forum
Replace the standing weekly review with parallel, role-based topic blocks anyone can join.
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Strategy5 steps
Category-Attribute Fit
Don't pick a market then decide how to win. Work out what wins there, and only pick markets where that's who you are.
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Strategy4 steps
Category Design: Create Demand vs. Capture Demand
Design your own market category instead of competing for a slice of someone else's.
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Leadership3 steps
Cater to the Individual, Not the Average
Ask each teammate how involved they want to be, then run decisions to fit their motivation.
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Leadership3 steps
Cathedrals Not Bricks
Make every team member see the whole cathedral, not just the brick they're laying.
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Strategy4 steps
CDP vs Reverse-ETL Stack Decision
Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.
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Leadership5 steps
CEDAF Delegation Framework
A five-part checklist for delegating without lowering your standards — to humans or AI.
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Productivity5 steps
Celebrate Adoption, Not Shipping
Replace hours and feature counts with customer-adoption outcomes teams can actually steer toward
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Strategy5 steps
Center of Gravity: Customer vs Employee vs Investor
Every company has one true center of gravity — know which, and re-engineer incentives to move it deliberately
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Strategy4 steps
Centralized vs. Decentralized Org Choice
Pick your org model from your product strategy: speed (Amazon) or unified experience (Apple), and accept its cost.
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Leadership5 steps
Central Org, Embedded Pods
Keep analytics reporting centrally, but mirror partner-team structure with pods that share their goals
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Strategy4 steps
CEO-Led AI Adoption Playbook
The single predictor of AI adoption is whether the CEO uses it daily — then amplify your 10% early adopters
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Innovation5 steps
Championing Big Bets Inside a Company
To win support for audacious product bets, repeat the vision relentlessly, state your intent, and optimize for impact.
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Leadership3 steps
Champion-Led Agent Adoption
Roll out new AI tooling by letting a few excited early adopters pave the way for the team.
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Marketing5 steps
Champions at Scale: Manual-to-Machine Word-of-Mouth Engine
Over-invest by hand in early product champions, learn their patterns, then productize those patterns into scalable content.
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Innovation4 steps
Change the Rules of the Game
When the game is rigged against you, don't optimize — invent a new model.
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Marketing4 steps
Channel Diversification Before the Drought
A one-channel growth company is always a no-no — turn on the second channel while the first still works.
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Productivity4 steps
Chaos Buffers: Planning Around Users Who Don't Owe You Time
Every plan carries a backup and a scope-sized buffer, because your users' real job always wins
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Innovation3 steps
Chaos to Clarity
Move any big idea from your head to reality one clarity-adding step at a time.
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Strategy4 steps
Charter, Goals, Roadmap: The Three Documents
Every level of the org needs three docs — mission/strategy, goals, roadmap — written top-down
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Mindset3 steps
Choose the Hard Path
When choosing between options, pick the harder one because it wins whether or not it works out.
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Self-Mastery5 steps
Choose Your Abstraction Layer Deliberately
Delegate the work you don't enjoy to a higher abstraction; keep the parts that make you good and happy.
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Strategy3 steps
Choosing a Startup PR Agency
Vet PR agencies on month-one behavior, writing samples, and lead time — not on big-brand logos.
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Productivity4 steps
Chop-It-Up AI Collaboration Loop
Don't hand AI one giant spec — specify a little, review a little, repeat in tight loops.
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Leadership4 steps
Chronic vs Acute Organisational Challenges
Work down the chronic issues so you have capacity to absorb the acute shocks.
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Strategy6 steps
Churn-Ranked Refocus Roadmap
When you're bleeding to competitors, throw out the plan and build the churn list, sorted by ARR.
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Leadership6 steps
Clarity and Conviction: Insights, Strategy, Big Rocks
The whole craft of PM in two words, expressed as a two-page narrative every team can recite.
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Communication3 steps
Clarity Over Cleverness
Lean into understood standards instead of reinventing them, and you get leverage for free
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Communication4 steps
Clarity Over Cleverness in Feature Design
Comprehensibility is a retention lever — make the design a plain distillation of what you're tracking.
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Strategy4 steps
Clear-Goal Ambiguity Cut
Because general LLMs can do anything, a sharp key-user + problem + use-case triad is what rules approaches out
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Communication5 steps
Clear Is Kind: The Three-Sentence Correction
State the failure, state your belief in them, hand them the responsibility — starting tomorrow
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Marketing5 steps
Close the Loop: Intent-Signal Retention Engine
Turn every low-commitment user signal into a trigger you can legitimately fire later.
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Productivity4 steps
Closing the Loop with Community
Systematically collect, route, ship, and close every customer request as a product engine.
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Leadership4 steps
Coach vs. Advise Decision
Stop training your team to bring you every problem by knowing when to coach instead of solve
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Strategy3 steps
Code Quality Doesn't Equal Product Success
Solve the real problem for real users; architecture and code quality are nearly orthogonal to success
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Leadership4 steps
Codify Your Judgment into Prompts (Don't Repeat Yourself)
Turn every piece of feedback you give into a reusable prompt so you never say it twice
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Innovation4 steps
Cohort-and-Control Data Reading
Never trust pre/post dashboards — read behavior by cohort and judge changes by variant-vs-control so the macro can't fool you.
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Entrepreneurship3 steps
Cohort-Gated Private Beta
Onboard early users in small waves so each cohort surfaces new bugs instead of duplicating the last cohort's feedback.
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Leadership3 steps
Collaborate by Default, Fight Only for Your Ideals
Resolve conflict quietly by default; escalate to open war rarely, only when bad faith threatens what you built.
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Strategy3 steps
Column B Thinking
Plan from the dream future backward, not from the bricks in front of you.
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Leadership5 steps
Come In Listening, Not Swinging
Earn trust before you inflict change: the first 90 days of a leader inheriting a team.
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Leadership5 steps
Come In Listening, Not Swinging
New leader's first move: earn trust before inflicting the change you were hired to make.
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Marketing4 steps
Comically-Narrow Bullseye Definition (Inclusion / Exclusion / Triggers)
Narrow your target to ~seven concrete attributes across three buckets so everyone agrees these people will say yes
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Leadership4 steps
Commit-and-Celebrate Weekly Cadence
Bookend every week with Monday commitments and Friday celebrations, tracked by a short weekly status.
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Productivity4 steps
Commit Only to Dates Within Your Control
Roadmap the phase, not the feature: Discovery, then Solutioning, then Build, then a ship date.
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Communication6 steps
Communication Is The Job
Impact happens only through artifacts and words — so map the mental model before you speak.
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Entrepreneurship5 steps
Community as an Economy
Help your fans make a living from your product and their income becomes your distribution
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Marketing6 steps
Community-Led Growth: Equip the Champion
The salesperson is the designer inside the company — your job is to make them a superhero.
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Leadership5 steps
Community of Practice as People Development
Build and evaluate a product community that scales growth cheaper than courses or coaches
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Marketing6 steps
Company-Generated, Company-Distributed Content Loops
Build loops where your product creates branded content and distributes it into other people's workflows.
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Sales5 steps
Compelling Reason to Buy (Not to Sell)
In the bowling alley it is never about you — close the laptop and collect problem domain knowledge.
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Strategy3 steps
Competition-Aware, Not Competition-Focused
Stay aware of rivals but anchor on the customer job, because the real competitor is the default old way
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Strategy4 steps
Competitive Wargaming
Assign each squad one competitor for a quarter, then pool the intel on a presentation day.
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Strategy5 steps
Competitor-as-Gift Ambition Reset
Turn a competitor's leap into permission to set a goal so ambitious your old way of working can't reach it
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Innovation4 steps
Complaint Storms
A team ritual to see your own product with fresh, critical eyes — by first ripping apart someone else's.
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Innovation4 steps
Complementary Format Integration
Bring a proven new format into a mature product so it expands, not contorts, the core
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Innovation4 steps
Complement-the-Frontier Model Strategy
Don't rebuild foundation models — train small specialty models that attack their weaknesses in speed, cost, and niche tasks.
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Productivity4 steps
Compounding Engineering
Spend a little effort now so each repeat of a task is cheaper than the last
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Productivity4 steps
Compounding Urgency: Pull the Roadmap Up a Week
Ship a week earlier, start the next thing a week sooner, and the gap compounds into a lap.
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Marketing3 steps
Comprehension Over Friction
Removing friction only helps when intent is high; for most of your product the real problem is comprehension
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Communication5 steps
Concentric Circles Message Propagation
Spread any message outward from your own desk, one audience ring at a time — never skip a circle.
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Strategy3 steps
Concentric-Circles Portfolio (Earn the License to Expand)
Obsess over a flawless, efficient core; that attention earns you the license to make growth bets in the outer rings.
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Entrepreneurship4 steps
Concierge Manual Onboarding
Hand-onboard every early user one-to-one to manufacture superfans and dodge premature self-service engineering
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Strategy4 steps
Conditional-Layer Validation
Reduce a consumer product to ~4 things that must be true and validate them one at a time
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Mindset5 steps
Conditioned Response Interception
Spot the reflex, intercept it, choose differently: a 30-year narrative, rewritten daily
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Peak Performance4 steps
Conductor: Energy Leads, Emotion Follows, Words Fill the Gap
Shift your energy state on cue and let emotion and words follow automatically
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Leadership4 steps
Confidence-Calibrated Directness
State how strongly you hold each opinion so strong views don't silence the room.
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Self-Mastery5 steps
Conjecture-Driven Learning (Collecting and Connecting Dots)
Don't consume content — generate a conjecture, then hunt across every field for proof of it.
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Communication3 steps
Connect Before Correcting
Join someone's reality for 30 agenda-free seconds before you ask them to do anything — connection is the bridge to cooperation
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Leadership4 steps
Connect-Users-to-Value Journey Staffing
Growth's job is to connect users to your product's value — so staff teams around each stage of the user journey.
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Strategy4 steps
Conservative Plan with Milestone Unlocks
Plan for the downside, then let pre-agreed milestones unlock the budget to accelerate.
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Marketing5 steps
Consistent, Distinctive, Famous
The three-word brand brief for founders — and why fame is the nonlinear one nobody names.
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Innovation5 steps
Constitutional AI Self-Critique Loop
Align a model to written principles by having it critique and rewrite its own outputs, then train on the fix
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Entrepreneurship4 steps
Consumer Subscription Viability Test
Freemium-plus-paid-acquisition consumer subscriptions fail without ~60-70%+ retention or a network effect
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Marketing5 steps
Content Market Fit
Treat content like a product: pick an audience, find their pain, and ship a painkiller
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Innovation4 steps
Context and Outcome over Pain and Gain
Study the context that makes the irrational rational, not just the pain to be relieved.
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Productivity4 steps
Context-First Agent Debugging
When a coding agent won't do what you want, treat it as a missing-context problem, not a model problem.
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Productivity5 steps
Context Is All You Need Prompting
Treat the model as a brilliant stranger with zero context, and supply what a colleague would already know.
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Productivity3 steps
Context Loading (Additional Information)
Front-load all relevant task information — and put it at the top for caching
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Communication4 steps
Context Not Control
Your job as a leader is to give people the context to decide well — including the context that isn't flattering.
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Leadership4 steps
Context Over Control: Debate Upstream of the Solution
Empower teams by aligning on goal, hypothesis, and data—never by prescribing the solution.
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Innovation3 steps
Context Over Models: The Data-Management Bet
AI products win on getting good, timely, well-structured data to the model — not on the model itself
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Innovation4 steps
Continuous Calibration, Continuous Development (CCCD)
A CI/CD-style loop for non-deterministic AI: scope, evaluate, deploy, then calibrate against surprises.
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Finance3 steps
Contribution-Margin Payback Period over CAC
Judge acquisition ROI by how many months of contribution-margin profit it takes to repay CAC, not by CAC or LTV:CAC.
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Self-Mastery3 steps
Controllable Goals
Set goals inside your control (inputs), not outcomes you can't guarantee
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Communication4 steps
Control the Channel, Pace, and Field
Never negotiate over email; slow it down and pick the room where you win
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Communication3 steps
Conversation as Ping-Pong (Give-to-Get)
Index toward asking questions, but hit the ball back and forth instead of interrogating or monologuing.
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Sales4 steps
Conversation-Intelligence Deal Diagnosis (the Dealbot)
Run an AI agent over every call, email and Slack to find the real reason you win, lose, and stall
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Innovation4 steps
Conviction-Building for Low-Volume Experiments
When you can't run a clean A/B test, stack alternative signals to raise conviction instead of faking precision
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Entrepreneurship3 steps
Conviction-Gated Team Scaling
Start tiny to earn conviction, then staff up enough to actually ship the best version
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Strategy4 steps
Conviction-Led Product Management
You can't split-test your way to love — build conviction on what matters, then make one big change
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Mindset6 steps
Conviction-Over-Demand Career Navigation
Stop chasing the most in-demand role; chase the conviction where you can make a dent and learn.
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Leadership4 steps
Conviction Staffing
Staff speculative projects with people obsessed with the idea, not with whoever happens to be free.
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Leadership4 steps
Conway's Law Reorg: Go Functional Before You Go AI
Restructure engineering into one functional org before expecting company-wide AI or technical depth
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Marketing4 steps
Copy Comps' Zero-to-One, Not Their Growth Hacking
Ignore late-stage growth tactics with no users — study what your archetype did to get its first 1,000
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Innovation5 steps
Core-Behavior Synthetic Training
Ship an AI feature by naming its 3-4 core behaviors and teaching them with model-generated data
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Communication4 steps
CORE Feedback Structure
Context, Observation, Result, Next Step — feedback about behavior, never personality
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Finance4 steps
Cost-Allocation Pricing to Fuel Word-of-Mouth
Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price
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Self-Mastery4 steps
Counterprogram the Narrative (Take a Punch)
When you fear someone thinks less of you, take one small action that proves the opposite instead of litigating the past.
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Leadership4 steps
Crazy Big Goals with a Ladder to the Moon
Set an inadequacy-inducing goal, then climb toward it one tiny rung at a time.
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Leadership4 steps
Creative vs Reactive Leadership Mindset
Lead from purpose and possibility instead of fear, and rewire the beliefs that keep you reactive.
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Marketing3 steps
Credits-for-Sharing Loop
Pay users in product credits to publicly share what they built — turn usage into free distribution.
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Leadership6 steps
Criticism Triage Under Public Controversy
Separate valid criticism from power-shift noise by going and being your own user.
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Leadership4 steps
Criticize in Public
Deliver negative feedback in front of the team so the whole system learns the issue is seen and being handled.
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Leadership4 steps
Critique in Public, Build Trust in Private
Invert the management-book rule: debate directly in public, lavish reassurance in private.
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Strategy5 steps
Cross-Functional Voice-of-Customer Synthesis
Put sales, success and TAMs in one room, synthesise the signal, then have research validate or dispute it.
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Mindset4 steps
Crossing the Chasm from Fear to Joy
Reinvent yourself by manufacturing one small moment of building joy, not by studying harder.
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Leadership3 steps
Crossing the Product Leader Canyon
Escape the manager death spiral by shifting from doer to editor and owning outcomes over output.
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Communication5 steps
Cross-Subgraph Resonance Testing (Metaphor Forging)
Test framings live across unconnected audiences; the ones that land in distant subgraphs will travel.
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Self-Mastery4 steps
Cultivate Agency, Not Skills
When AI hands everyone the skills, agency becomes the only differentiator — and you build it by making things.
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Communication5 steps
Cultural Erogenous Zones
Stop trying to change what people care about; bridge from what they already care about to you.
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Communication5 steps
Culture-Add Interview Diligence
Interview the company back with adjective and endemic-problem questions to judge culture before you accept.
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Leadership7 steps
Culture as a Product
Every company builds two products: one for customers, one for the team. Culture is the second one.
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Leadership5 steps
Culture as Calcification: The Pocket Rollout
You cannot melt an enterprise's culture — you chip it, one advocate-led pocket at a time.
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Leadership4 steps
Culture Is What You Do
Make failure genuinely safe by rewarding bold-but-wrong bets in public, not by writing it on the wall
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Strategy4 steps
Curiosity Loops
Turn a hard decision into structured, contextual advice by asking the right people the right question.
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Leadership5 steps
Customer-Insight Career Leverage
Grow your career by pulling ground-level customer insights up to executives instead of waiting to be promoted
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Strategy6 steps
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
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Innovation4 steps
Customer Research as a Documentarian
Observe like a non-judgmental documentarian, find the pattern, then validate the truth with data
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Sales5 steps
Customer Zero Launch Motion
Deploy a breakthrough product on yourself first, then use your own results as the sales engine.
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Productivity3 steps
Cut Scope, Not Quality
When time is short, strip features down to the core instead of shipping the same feature badly
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Strategy4 steps
CV > EV > TV > ME: The Prioritization Hierarchy
Rank every decision by Customer, then Enterprise, then Team, then self — and detect managers who invert it
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Productivity4 steps
Cycle-Time Is the Enemy (Ship Ship Ship)
The gap between knowing something is good and users seeing it is your biggest enemy — attack the decision time, not the work time.
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Self-Mastery5 steps
Daily Experiments With the Inner Critic
Stop fighting the critical voice in your head. Run a new response experiment on it every day.
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Productivity3 steps
Daily Goal-and-Three-Actions Ritual
Each day write your aspirational identity, then three actions to move toward it.
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Strategy3 steps
Damming the Demand
Compete category-to-category against the status quo, never product-to-product against a rival.
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Mindset5 steps
Dancing With Your Fears
Price the cost of inaction, then stop trying to kill the fears that won't die — have a conversation with them.
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Communication3 steps
Dare to Be Dull
Strive for connection over perfection to free up cognitive bandwidth when speaking spontaneously
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Leadership4 steps
Data-Driven Self-Story Rewriting
Debunk or validate the limiting stories you tell yourself by researching how people actually experience you.
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Productivity3 steps
Data Is a Compass, Not a GPS
Data disproves the ridiculous — it rarely hands you the answer, so validate findings before you trust them
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Finance3 steps
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
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Leadership3 steps
Deadlines as P-Zero
Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it
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Leadership5 steps
Deal Speed and Default Optimism
Codify the values you already have, not the ones you wish you had.
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Communication4 steps
De-Ambiguate Upstream: The Brief as a Prompt
Design is slow only when the brief is vague; remove variables upstream like you'd add context to an AI prompt.
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Leadership6 steps
Debate, Decide, Unite: Systematic Decision-Making
Name the decider, list the factors, stack-rank them, then unite behind the call — with calories proportional to consequence.
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Finance4 steps
Decide-Today Runway Math
Cost cuts only buy runway if you make them now; every month you wait permanently destroys optionality
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Innovation4 steps
Decompose-and-Ensemble
Break a broad problem into specific tasks, then solve each with a specialized model in an ensemble.
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Leadership4 steps
Decompose the Strategy You Disagree With Into Hypotheses
Break a plan you doubt into assumptions, find the one you reject, and design the smallest test.
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Strategy4 steps
Deep Human Evaluation Over Leaderboards
Measure real progress with experts who work through the answer, not crowds who vibe for two seconds.
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Productivity4 steps
Deep Work vs. Ping-Pong Day Design
Split every day into deep work and reactive time, and refuse to open Slack before noon.
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Entrepreneurship4 steps
Defensible Moats for AI Startups
Four durable places to build in AI where foundation-model labs are least likely to squash you.
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Finance3 steps
Deferred-Buyout Creative Pricing
Keep the exploration phase cheap by billing rights separately, so a late pivot doesn't mean you already paid to own dead work.
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Communication3 steps
Define Success Before You Prompt
The clearer your definition of success and failure, the better the work you get from people or AI.
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Leadership4 steps
Define the Mandate Before You Search
Get granular on the outcome, spike, and 90-day plan before opening a product-leader search.
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Strategy4 steps
Define What Problem Matters
The single highest-leverage PM skill: get crystal clear on which problem you're solving, first
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Communication3 steps
Deflect the Number Question
Never name your figure first; make them reveal the range instead
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Innovation4 steps
Delay the Primal Mark
Stay in low-fidelity blocks and conversation as long as possible before drawing anything that looks real.
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Productivity3 steps
Delete-First Lean Engineering
On a small team, deleting code beats writing it — audit for features whose maintenance cost exceeds their gain.
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Leadership3 steps
Deliberate Low-Leverage Leadership
Choose the nitty-gritty tasks 'anyone could do' — because when a senior leader does them, they become high leverage.
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Entrepreneurship3 steps
Deliberate Team Scaling
Build the senior team paced to your ability to integrate and manage them, avoiding both fast-scaling and never-hiring-experience
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Leadership3 steps
Deliberate Understaffing
You can't size a project right, so err toward too few people on purpose.
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Leadership4 steps
Deliver Customer Value Faster with High Quality
One sentence, three measurable attributes — the motto that drives Miro's entire product reward and measurement system.
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Communication6 steps
Demand-Feedback-First (T3/B3)
Force your team to critique you before you critique them — then report back what you changed.
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Productivity3 steps
Demos Not Memos
The first 10% of every project is now free — so build something to react to instead of writing documents.
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Leadership5 steps
Depth-Meets-Breadth Product Review
Run reviews to make the product better, not to interrogate — you bring breadth, the team brings depth
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Leadership5 steps
Depth Without Stomping
Go deep on the details of the business, then course-correct by seeding hypotheses instead of overruling.
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Communication4 steps
De-Risking the High-Stakes Meeting
Turn important meetings from big-reveal gambles into pre-worked, question-proof conversations.
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Innovation5 steps
De-Risk the Biggest Swings First
Run discovery and delivery in parallel — and put the top-right, riskiest bets into discovery first.
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Sales4 steps
De-Risk the Deal (The Safety Net Playbook)
Reset the business case downward and build a safety net so signing stops feeling like a solo skydive
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Peak Performance4 steps
Desensitization for Performance Fear
Neutralize public-speaking (or any) fear by exposing yourself in tiny, low-stakes, escalating doses
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Marketing3 steps
Design as Category-Crowding Leverage
The more crowded and mature a category, the more design and brand become the deciding differentiator.
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Strategy4 steps
Design Capabilities So Rivals Say 'Life's Too Short'
Build capabilities and systems so nuanced that imitators choose a different battlefield instead of copying you.
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Leadership5 steps
Design for Humanity, Not the Organogram
Small teams plus human briefs beat large teams plus metrics — reciprocity does not scale.
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Innovation7 steps
Design for the Most Complex Use Case First
Architect for the hardest customer you'll ever have, then choose what to ship first.
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Communication4 steps
Design For Tomorrow's Majority, Not The Vocal Minority
Optimize for the far larger future user base, then manage the unhappy few with authentic listening.
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Innovation5 steps
Designing a Zero-to-One Incubator Inside a Giant
Fix the incentive system and the time horizon first — everything else about internal incubation follows.
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Innovation3 steps
Designing Robots That Feel Non-Threatening
Make robots soft, attentive, and telegraph intent before they move.
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Self-Mastery5 steps
Designing Yourself Out of Your Weaknesses
Refuse to spend years becoming passably okay at something — negotiate the constraint at founding, in writing.
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Innovation3 steps
Design in the Material
PMs and designers should code — not to ship, but to master the material and truly understand what they're designing.
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Strategy4 steps
Design Tenants (Decision-Making Rules, Not Principles)
Replace feel-good design principles with 3-4 opinionated tenants that settle recurring debates for good.
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Strategy4 steps
Design the Dream Objective Function
You become what you measure — so measure the rich thing you actually want, not the easy proxy.
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Leadership4 steps
Design the Job to Fit the Person
Stop hunting unicorns against made-up job descriptions; reshape roles around the good people you find
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Productivity5 steps
Design Your Day (Calendar as Canvas + Groundhog Day Iteration)
Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat
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Mindset4 steps
Detach Self-Worth From the Outcome (The Art-Project Reframe)
Pursue the work as a puzzle you enjoy, not as proof that you're somebody
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Strategy4 steps
Determinate vs Indeterminate Optimism (Betting Under Deep Uncertainty)
Founders need one specific plan; allocators need many bets and a discount on their own forecasts
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Strategy3 steps
Detune Precision by Time Horizon
The shorter the horizon, the more detail; keep long-range plans deliberately hazy to avoid false precision
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Leadership3 steps
Diagnose Agent Failure as Structural, Not Stupidity
When an agent does the wrong thing, check its context, tools, and scope — not its intelligence.
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Strategy3 steps
Diagnose With Data, Treat With Design
Data tells you where the problem is; only a creative process tells you how to solve it.
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Productivity4 steps
Dictate-and-Template AI Story Scaling
Prime ChatGPT with your team's exact template, then dictate context naturally to generate an org's worth of specs.
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Strategy3 steps
Differentiate Above The Model, Not Around Its Gaps
Build your moat outside the LLM so your product gets better as the models get better.
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Strategy3 steps
Differentiation vs Table Stakes
Balance the roadmap between what attracts new customers and what they require to switch at all
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Influence5 steps
Difficult Personality Protocol: Drivers and Gratitude
Reverse-engineer what a difficult person cares about, then reframe frustration into what you can learn from them.
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Self-Mastery4 steps
Dimensionality: Every Strength Is Its Own Weakness
See yourself as infinite dimensions so feedback becomes data, not an identity threat.
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Influence5 steps
Disagree With the Founder Via the Spirit
Never say no to the idea — say yes to the spirit and come back with a better path
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Innovation4 steps
Disassemble the Lego Set
Don't digitize the old thing — reassemble the pieces into an experience native to the new platform.
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Sales3 steps
Discount to Signal Value and Serve the Emotional Job
Set a high list price to signal quality, then discount hard with urgency to let buyers complete an emotional job.
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Leadership6 steps
Discover–Discuss–Decide (Nominal Group Meeting Protocol)
Only discussion belongs in the meeting; discovery and decision happen independently and asynchronously
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Innovation3 steps
Discover Pain by Watching, Not Asking
Find the real intensity of a problem by watching people work, because they can't self-report it
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Communication7 steps
Discovery by Silence
Stop pitching, ask an open question about their whole life, then say nothing until the roadmap falls out
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Sales3 steps
Discovery-Led Selling: Ask, Don't Pitch
Great salespeople talk under half the time and answer a question with a question about the question
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Strategy3 steps
Disrupt Yourself Before Someone Else Does
Market leaders survive by challenging and cannibalizing their own products before an upstart does it for them.
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Leadership4 steps
Dissolve the Roles: Build Small Builder Teams
Shrink teams and drop role labels so AI-empowered individuals own the whole problem.
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Marketing4 steps
Distribution Beats a Commodity Product
When products in a category are basically interchangeable, an adequate product with superior distribution wins
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Strategy3 steps
Distribution-First Moat
Solve distribution before you obsess over product-market fit; it is the harder, more durable edge.
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Self-Mastery4 steps
Dive-In Career Strategy for a Platform Shift
Facing a disruptive technology, submerge yourself in it and aim to hold at least two of three career pillars
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Innovation6 steps
Diverge-Then-Converge Roadmap Reset
On a platform shift: drop the roadmap, keep the objective, let teams go crazy, then pick 4-5 bets.
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Innovation3 steps
Documentation vs Storytelling Safety Framework
Sort every AI-video use case into documenting reality (block) or storytelling (enable)
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Entrepreneurship4 steps
Dogfood-Driven Realism
Be the end user, use your product intensely daily, and never ship anything that isn't useful to you.
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Innovation3 steps
Dogfooding to Build for Creators
Become a real user of your own product so you feel the problems instead of just reading feature requests
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Productivity3 steps
Do Half, Then Go on a Killing Spree
Build half the features, then remove things until the one core action runs at 10x velocity.
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Entrepreneurship3 steps
Do It End-to-End Before You Hire For It
If the core team can't crack a function once, a new hire won't rescue it.
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Sales3 steps
Dollar-Driven Discovery
Test the dollar potential of a hypothesis, not just whether customers 'like' the idea
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Influence3 steps
Don't Be Stingy With Words
People can't read your mind — make appreciation explicit, and never fake it.
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Mindset4 steps
Don't Be the Frog: The Learning Trajectory Test
Judge whether to stay in a job by the direction of your learning curve, not by inertia.
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Innovation4 steps
Don't Box the Model In
Give the model tools and a goal, not a rigid workflow — scaffolding gains get wiped out by the next model.
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Strategy5 steps
Don't Compete With What You Bought
The classic acquisition killer: building a rival in-house version of the thing you just acquired.
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Innovation3 steps
Don't Default to the Chatbot: Choosing the Right AI Interface
Reject the intuitive AI copy; ask what problem your business actually needs solved.
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Communication4 steps
Don't Make Me Think (Reduce Thinking, Not Clicks)
Optimize for the fewest decisions, not the fewest clicks — eight trivial taps beat two fraught ones
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Mindset4 steps
Don't Stop Until You Reach the End
Distrust expert answers and drive every problem to ground-truth yourself
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Mindset2 steps
Don't Wait for the Re-Org
If you're waiting for a formal declaration to build differently, you're already too late
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Self-Mastery5 steps
Do Power: Closing the Knowing-Doing Gap
Turn power principles into skill through goal-setting, staged practice, and coaching
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Communication5 steps
Dory and Pulse
Write opinions blind, upvote the questions, and mark each person's decision role.
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Entrepreneurship4 steps
Do The Five Fundamentals Harder
Startup success isn't secret knowledge — it's executing the well-known basics far past normal effort.
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Leadership4 steps
Do the Job Badly to Learn What Excellence Looks Like
Founders in talent-poor markets should personally hold each role until they can recognise someone better
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Strategy4 steps
Do the Opposite
Study what everyone's doing not to copy it, but to find the 180 that stands out.
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Entrepreneurship4 steps
Do the Unscalable to Get Customers to Lobby For You
Deliver a painful manual experience so good that customers complain to the regulator, not to you
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Marketing3 steps
Do Things That Don't Scale to Feel Magical
Manually deliver a magical outcome behind a one-button experience to win a commoditized market before automating
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Entrepreneurship3 steps
Double Down on the Pull
When something you made gets unexpected traction, drop the plan and lean all-in
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Strategy5 steps
Double Down on Why People Love You
Name the core reason users love you, keep investing in it, and build every new product off it
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Productivity4 steps
Draft-First LLM Augmentation
Never ask the model to do your job — write your version first, then have it improve it.
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Leadership5 steps
Drawing the Perimeter
The PM's job is to add constraints, not solutions — draw the box, then let engineers and designers fill it.
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Influence3 steps
Dress to Signal Effort, Not Expense
Fit beats brand, dress one level up, and ask when you don't know the code.
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Leadership4 steps
Drive AI Adoption By Using It Yourself On A Real Problem
Executives using the tool daily on their own real problems beats any top-down mandate or think-piece
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Leadership5 steps
Driving AI Adoption Through Hard Constraints
AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.
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Sales3 steps
Dual-Motion Growth: PLG and Sales That Feed Each Other
Win by having both many customers and lots of revenue — with PLG and sales feeding each other
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Finance3 steps
Dual-Sided ROI Equation
Price each acquisition to include the cost of acquiring the other side it needs, then push to your payback threshold
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Marketing5 steps
Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)
Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one
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Leadership5 steps
Dynamic North Star Metrics
Hold a North Star for at least six months, then be willing to abandon it
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Leadership3 steps
Earn The Next Role By Driving Impact In This One
Stop eyeing the next promotion; be judged on impact delivered in the job you already hold.
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Leadership4 steps
Earn the No: Try to Make Yes Work First
Before rejecting an idea, sincerely attempt to make it work — then say no with receipts.
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Influence3 steps
Earn the Right to Teach
Build real depth and pedigree first — then your writing has something worth reading
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Innovation4 steps
Earn the Secret by Savoring Surprises
There's no recipe for a breakthrough — hunt surprises at the edge instead of validation
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Peak Performance4 steps
Eating Your Vegetables: The 10-12 Exposure Rule
Do a hard, avoided skill 10-12 deliberate times before judging whether you actually dislike it.
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Marketing4 steps
Editorial SEO Operating Model
Split the work: SEO manager picks topics and outlines, a domain-expert writer writes, then analyze.
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Strategy6 steps
Eigen Questions
Rank open questions by how many other questions they kill, then answer that one first.
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Strategy3 steps
Eigenquestions (Finding the Question That Drives the Answer)
Find the one or two questions whose answers collapse a complex decision into clear quadrants.
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Strategy3 steps
Elastic-Demand Career Bet
Invest in domains where making people 10x more productive increases demand rather than reducing it
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Marketing3 steps
Elevate a Profession, Not a Category
Instead of creating a software category, make a job into a meaningful identity people will fight for.
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Leadership4 steps
Embodied Algorithm Offsite
Make the team physically become the system so nobody can leave without understanding it
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Mindset3 steps
Embrace the Imposter: Act Despite Expecting to Fail
Stop trying to feel confident; give yourself permission to fail and take the shot anyway.
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Innovation4 steps
Embrace-the-Next-Thing Mindset
Greet each new technology wave with 'I can't wait for the next thing' instead of resentment.
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Communication3 steps
Emotional Discovery: Feel Bad Like the Customer
On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it
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Self-Mastery5 steps
Emotional Fluidity (Emotional Inquiry)
Unkink the hose: welcome, feel and physically express emotions instead of managing them.
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Communication4 steps
Emotional Journey Design for Content
Content is predicting reader reactions: hook them, pace the emotion, make people likable.
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Strategy5 steps
Empathize–Create–Evangelize
The three-stage loop for developing a product vision: understand deeply, imagine the solved world, then sell it.
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Innovation4 steps
Empathize-Then-Invent (The Stories Method)
Listen deeply to users for hours, then build something new — never the literal feature they asked for.
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Leadership5 steps
Empowerment Without Anarchy
Leaders place the bets; teams figure out how to win them. Neither top-down nor bottom-up.
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Communication3 steps
End Strong (Land the Plane)
Anticipate that you'll get pulled out of flow at the end, and deliberately land your ending
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Communication6 steps
Energy-Aligned Writing
Write only what energises you, only what overlaps your job, and publish nearly all of it.
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Self-Mastery5 steps
Energy Audit for Your Zone of Genius
Track what energizes and depletes you for two weeks, then redesign your role toward 80% in your gifts
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Self-Mastery5 steps
Energy Drivers and Energy Drains Audit
Mine your past for moments that energized or drained you, then turn them into job design requirements
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Strategy5 steps
Engineering Financial Space
Convert your job into a contract, cut the burn, and buy back time without a clean break.
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Communication6 steps
Engineering Honest Feedback
People withhold feedback because it's risky — your job is to make it safe and rewarding.
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Peak Performance4 steps
Engineering the Creative Peak
Single-shot coffee, a two-hour deadline, and a good night's sleep — dial in the state, not just the effort.
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Leadership3 steps
Engineer-Owned Product
Collapse the product/engineering divide by giving ownership to whoever is closest to the problem
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Leadership4 steps
Engineers as Discovery Partners, Not Resources
Embed the tech lead in discovery so engineers own the why, not just the what
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Innovation3 steps
Ensembling (Mixture of Reasoning Experts)
Solve the same problem several ways and take the most common answer
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Finance3 steps
Enterprise Land Price Floor (Defendable ACV)
Land enterprise deals at 75K-150K — a cheap land price poisons your expand.
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Sales3 steps
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
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Sales5 steps
Enterprise Procurement Navigation
Do procurement's work for them, define exactly what you do, and split contracts so deals don't die on the vine
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Mindset4 steps
Envision-the-Ending Goal Discovery
Surface hidden goals by vividly imagining the finished future first, then reverse-engineering the journey to it.
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Self-Mastery3 steps
Equally Disappoint Everyone
In your power years, prioritize by spreading disappointment evenly to protect time for reinvention.
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Self-Mastery4 steps
Equanimity as a Product Skill
Pause before reacting: manage your own reactions instead of trying to control the chaos
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Innovation6 steps
Error Analysis: Open Coding to Axial Coding to Count
Turn messy LLM logs into a prioritized list of failures before you write a single test.
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Productivity3 steps
Escape-Velocity Activation Metric
Identify the specific actions a user must take in their first window to become durably active, then make one team obsess over driving them.
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Strategy3 steps
Escaping the Low-Impact PM Death Spiral
Low-impact work begets low-impact work until layoffs — break the cycle by proactively claiming high-impact work.
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Strategy3 steps
Ethnographic Insight Over Stated Preference
Observe what customers do, not what they say — AI transcript-reading is not true customer insight
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Innovation4 steps
Eval-Driven Product Development
Design the test for your AI product alongside the product, then hill-climb the model against it.
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Productivity4 steps
Eval-First AI Product Development
Define what 'correct' looks like as evals first; the spec becomes the scorecard, not the build instructions
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Communication4 steps
Evals as Articulating Success
An eval is just a clear spec of ideal behavior — the shared language of AI product work
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Strategy3 steps
Evals-Plus-Production-Monitoring Dual Feedback Loop
Reject the false dichotomy: evals catch what you know, production monitoring catches what you don't.
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Strategy3 steps
Eval Triage: Decide What Actually Deserves an Eval
After counting failures, route each one to a prompt fix, a code check, or an LLM judge — not all three.
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Innovation4 steps
Evaluative User Research (Hunt for Reasons They Won't Use It)
Test prototypes to find every reason people won't use it — and never let the researcher go alone
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Peak Performance4 steps
Even-Keel Under Pressure
Don't reflect stress onto your team — mantras plus lived exposure keep your head clear when everything's on fire
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Strategy5 steps
Evidence-First Intervention Design
Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.
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Productivity4 steps
Excellence Is the Outcome, Not the Artefact
Ask what the meeting is actually for, then spend the effort there — not on the last 20% of polish.
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Mindset4 steps
Excellence Over Speed (The Thought-Experiment Filter)
If you must choose, choose excellence — and kill most experiments before they ever go live.
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Strategy5 steps
Excitement-Signal Persona Discovery
Ship a broad tool, then let the segment with the most emotive joy tell you who to focus on
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Strategy5 steps
Execution Beats Strategy
Perfect strategy with poor execution teaches you nothing. Good-enough strategy with perfect execution compounds.
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Strategy3 steps
Existing-User Retention & Resurrection Priority
As a consumer subscription matures, the biggest lever isn't new users — it's current-user retention and resurrecting the dormant.
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Influence5 steps
Expand, Don't Shrink
Insert a step between receiving feedback and acting on it — then answer it by adding tools, never by getting smaller.
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Finance4 steps
Expand the Pie with Performance Triggers
Break the salary band by making it 'we' and tying pay to outcomes
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Leadership4 steps
Expectation, Gap, Fill
Set the bar explicitly, name the exact gap, then jump in with both feet and close it with them.
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Strategy4 steps
Expected-Conversions Prioritization
Rank topics by search volume x topical authority x conversion intent, not by volume alone.
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Strategy3 steps
Experiment at 30: Trend Over Precision
You can run meaningful experiments with as few as 30 users — more data buys precision, not different trends.
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Strategy5 steps
Experiment Only When You Need To
Treat A/B tests as risk mitigation, not as the default proof of impact
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Communication4 steps
Explain-It-to-Prove-You-Understand-It
Force yourself and others to explain decisions; if you can't articulate it, you probably don't understand it.
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Strategy4 steps
Explore and Exploit Career Strategy
Explore widely with a thesis early, then exploit a role for the specific learnings your next goal needs.
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Strategy4 steps
Explore & Exploit at the Insight Level
Oscillate between finding the right mountain and climbing it — but do it insight by insight, not just at strategy level.
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Strategy3 steps
Exponential Bet Allocation
If AI is your core value, shift the growth portfolio from micro-optimizations to large bets
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Communication4 steps
Exponential Feedback via the Competency Lens
Give feedback on root-cause behaviors, not surface symptoms, so it compounds — use a competency rubric as the diagnostic lens.
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Peak Performance3 steps
Exposure Hours
Build taste as a trainable skill by quantifying time spent watching real people use products
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Self-Mastery4 steps
Exposure Time for Taste
Deliberately spend more time learning than building to develop the judgment AI can't give you.
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Mindset3 steps
Extract the Chain-of-Thought, Not the Recommendation
Treat every advisor as an LLM: mine their reasoning, not their verdict, because their answer is trained on a different corpus.
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Influence5 steps
Eyes Light Up
Track the moments faces change, then cut everything that doesn't produce them.
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Strategy5 steps
Fail Conclusively (Maximize the Treatment Effect)
Design experiments that kill an idea for good, so no future exec can resurrect it.
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Innovation4 steps
Fail-Fast Iterative Validation
Since ~80% of hypotheses fail, use cheap validation methods first and reserve A/B testing for pre-vetted ideas
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Strategy5 steps
Fail-State Goaling
Name your worst-case experiences, set a team's goal on eradicating them, and hunt for the data you don't have
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Leadership3 steps
Failure-as-Default Framing to Create Startup Scarcity
Openly declaring a new bet will most likely fail buys the autonomy and speed a big company otherwise smothers
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Innovation4 steps
Fairer Marketplace Rating System Design
Fight rating inflation and averaging bias with renormed labels, priors, blind reviews, and the sound of silence.
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Innovation4 steps
Fake the AI Before You Build It
Never train a model for an MVP — prototype the AI's output and test demand first.
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Entrepreneurship4 steps
Fall in Love with the Problem
Start every venture with a validated problem, not a solution, so the problem becomes your North Star.
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Self-Mastery4 steps
Fall-On-Your-Face Taste Calibration
Deliberately push AI past its limits in a safe environment to build a gut feel for what it can do.
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Mindset4 steps
False Positive Risk and the Replication Protocol
A p<0.05 win can be 26% likely false when idea success rates are low — replicate borderline results
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Marketing4 steps
Familiarity-Anchor Copy for New Concepts
When users land but don't act, the product isn't wrong — anchor unfamiliar concepts to something they already know.
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Leadership4 steps
Fast-Thinking / Slow-Thinking Org Split
Split product org into a weekly-shipping AI group and a deliberate-infrastructure group so both speeds coexist.
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Innovation4 steps
Fault-Tolerant User Interfaces
Design your UI to match the real hit-rate of your machine learning, not a fantasy of 100% accuracy.
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Mindset4 steps
Fear Gives Bad Advice (The Prediction Bet)
When gripped by fear, do the opposite of your gut — and use a bet to prove it to yourself
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Innovation5 steps
Fear-Origin Audit for Product Bets
Products built from competitive fear fail; audit the motivation before you audit the roadmap.
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Mindset4 steps
Fear-to-Agency Reframe
When AI change triggers fear, lean in and ask what's within your control — turn it happening to you into happening for you.
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Self-Mastery3 steps
Feather-Brick-Dump Truck
Act on the faint early signals of burnout instead of waiting for the catastrophe
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Leadership5 steps
Feature Team vs. Empowered Product Team Diagnostic
Tell in minutes whether your squad is handed features to ship or problems to solve
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Communication3 steps
Feedback and Escalations Are a Gift
Withholding feedback is the most selfish thing you can do — and escalations are a gift you chase to true root cause.
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Communication3 steps
Feedback as a Daily Practice: Opt-In, Check Intention, Name the Difficulty
Make feedback frequent and safe by pre-agreeing to it, checking your motive, and admitting it's hard.
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Communication6 steps
Feeling-First Product Metaphor
Pick the feeling, name where you last felt it, and let the metaphor make a thousand small decisions for you.
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Leadership3 steps
Feelings That Overpower Skills
Bad behavior at any age is feelings overpowering skills — set the boundary, then teach the missing skill, don't just punish
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Productivity3 steps
Few-Shot Prompting
Show the model examples of what good looks like instead of describing it
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Leadership3 steps
Fight Club: A Standing Slot for Conflict
Reserve a recurring weekly slot with your key peers specifically to surface and resolve conflict early.
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Innovation5 steps
Fight for Simplicity: The Third-Order Cost of Complexity
Entropy always wins unless you fight it — price every feature at its dimensional cost, not its build cost.
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Innovation3 steps
Finding High-Leverage AI Ideas
Give AI work a metric, run hackathons, and study what makes AI products feel magical.
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Self-Mastery3 steps
Find Sparring Partners, Not Mentors or Coaches
Seek peers in the ring with you who'll throw real punches—not advice from the sidelines.
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Strategy4 steps
Find the Cocktail Party
To reinvent social, find where the cocktail party wants to happen and make it rowdy and socially productive
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Influence5 steps
Find the Loops Available to You
Even when told exactly what to build, you can still run most of the product loop.
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Marketing3 steps
Find-the-Nugget Angle Selection
Ignore the company's own messaging; find the single thread reporters care about and double down.
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Sales3 steps
First-Call Yes-or-No Qualification
On the first call it's yes or no, never maybe — a no is data that saves the relationship.
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Strategy4 steps
First-Principles Framework Method
Decompose every initiative into goal, mechanism, and value questions to build joined-up strategy — and mini-CEO operators.
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Strategy4 steps
First-Principles Future Visualization
Build vision by vividly imagining the far future, then extracting what must be true
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Innovation5 steps
First-Principles Re-Derivation (Rerun the Decision Tree)
Rebuild any product decision from today's building blocks instead of copying path-dependent solutions.
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Mindset4 steps
First-Principles Thinking as a Hiring Filter
Build your own framework from context instead of importing one — and hire for it deliberately
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Productivity5 steps
First-Step Onboarding (Lower Barriers, Raise Delight)
Beat the blank page by walking users through tiny surprising steps until they surprise themselves
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Innovation4 steps
First to Hit the Brick Wall
In innovation, speed is the biggest determinant of success because you learn what doesn't work before anyone else.
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Strategy5 steps
Five Principles to Live By
Build, test and refine five simple principles — then decisions get made automatically.
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Leadership5 steps
Five-Star Meetings
Make every meeting one people love leaving. The ones that stay bad are a map of your company's real problems.
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Productivity3 steps
Fixed Time, Variable Scope (Appetite-Based Planning)
Set the max time you'll spend first, then design a solution that fits it — instead of estimating a concept.
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Communication3 steps
Flash Tags for Calibrated Feedback
Tag every piece of feedback FYI, Suggestion, Recommendation, or Plea so teams know how hard to weigh it.
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Communication3 steps
Flash Tags: Labeling the Intent of Every CEO Message
As you scale, tag every message with its intent so an offhand comment isn't executed as a mandate
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Leadership5 steps
Flash Tags: The Escalating Opinion Scale
Four hashtags that tell people exactly how much weight to put on your opinion.
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Mindset5 steps
Float Down River (Surrender Over Summit)
Stop climbing mountains that only reveal more mountains: go mummy mode and follow the current
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Productivity5 steps
Flow-Preserving AI Assistance Design
Design AI suggestions around the user's flow state: no panel switches, no waiting, ephemeral by default
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Leadership4 steps
Flying Formation
Define cross-team roles (DACI) plus operating rhythms before growth ships anything
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Productivity5 steps
Focused Hours Over Long Hours
Overwork lets you skip the hard work of deciding what matters — force the constraint that makes you decide
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Strategy3 steps
Focusing Power on an Addressable Target
Strategy works only when you concentrate a genuine source of power on a target that can actually be moved.
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Strategy3 steps
Focus With Guardrails
Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on
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Self-Mastery5 steps
Follow People, Not Plans
Choose jobs by who you'll learn from, not by a five-year plan or a financial bet.
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Leadership3 steps
Follow the Breadcrumbs and Calibrate Urgency
Act fast on an exec's subtle hints, but ask how strongly they actually feel first.
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Leadership3 steps
Follow the Heat
The company's pressure point moves stage by stage; staff it as it moves.
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Entrepreneurship3 steps
Follow the Pull
Bet your career on the thing you enjoy, are good at, and others value — even if it's not the plan.
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Strategy4 steps
Follow-the-Workflow Expansion
Find your next product by tracing the user's end-to-end journey and carving out the steps that overload your core tool.
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Influence4 steps
FOMU Over FOMO (The Omission-Bias Diagnostic)
Buyers fear messing up more than missing out — diagnose which fear you're actually fighting
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Strategy4 steps
Force a Choice, Not a Comparison
Be the world's first banana, not a 10x better apple
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Self-Mastery4 steps
Forest Time
Schedule intentional monthly time to leave the trees and survey the forest — because good aim precedes huge investment.
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Strategy5 steps
Format Malleability: Any Input, Any Output
Stop shipping content in one format — give people the power to remix knowledge into the medium they're in the mood for
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Strategy5 steps
Foundational Insight Over Customer Research
For consumer and SMB products, customer feedback is directionally wrong — build from your own insight instead.
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Leadership5 steps
Founder-in-the-Details Operating Model
Rebuild a company like a startup: functional teams, one road map, one shared consciousness, CEO in the work.
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Leadership4 steps
Founder Intuition vs Team Expertise Handoff
Delegate to hires only once they consistently make better calls than you would — and signal in both directions
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Marketing4 steps
Founder-Led Marketing as a Goodwill Bank
Log what you learn, package it per platform, bank goodwill to spend later
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Leadership5 steps
Founder-Mode Navigation: Objective Behind the Ask
Treat the founder as a lever, and every founder directive as a mechanism hiding an objective.
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Marketing5 steps
Four Criteria for Choosing a Distribution Platform (Enter and Exit)
Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.
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Strategy5 steps
Four Leverage Buckets: Where to Start Your PLG Motion
Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage
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Entrepreneurship5 steps
Four Paths Into Product Management
Two formal and two informal routes into PM — the informal ones convert most often.
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Marketing4 steps
Frame, Name, Claim the Problem (Languaging & Point of View)
Use new language to reframe a problem so people see it differently and want a new solution.
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Innovation4 steps
Frameworks as Job Aids, Reps as the Goal
Adopting a framework is never the goal; getting reps through the full loop is.
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Strategy3 steps
Framing (Setting the Boundaries)
Narrow a fuzzy request down to the specific problem worth solving before you design any solution.
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Marketing5 steps
Freemium Decision Framework (What to Make Free)
Make a feature free if it drives your growth model; gate it if it creates friction for growth.
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Sales6 steps
Freemium Plan Design by Motivations for Motion
Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.
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Strategy2 steps
Freemium Two-Product Rule
Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading
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Influence4 steps
Friction Injection for Behavior Suppression
To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.
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Productivity6 steps
Friction Logging
Adopt a specific user's identity, walk your own product end-to-end, and log every point of friction.
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Leadership5 steps
Friction Smells: Signs Your Team Can Move Faster
The tell-tale signals that friction, not capability, is capping your team's speed
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Mindset3 steps
From Brick Layer To Architect
Reclaim the 10% of high-leverage architecture work by delegating the 90% of implementation to AI.
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Mindset3 steps
From Victim Consciousness to Radical Responsibility
Shift from 'life happens to me' to 'I author my response' to reclaim agency
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Productivity5 steps
Frontier of Understanding (Goal by Risk Type)
Before committing to an outcome goal, set the goal at the true edge of what your team knows — understanding, dependency, execution, or strategic risk.
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Mindset3 steps
Frozen Competence: Where Human Value Survives
Models commoditize yesterday's competence; your value is using that cheap competence to make something new.
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Innovation4 steps
Frustration-Log Micro-Tool Ideation
Beat the idea crisis: log a week of frustrations, then build tiny AI tools to kill them.
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Marketing4 steps
Fuel and Engine Model of Marketing
Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?
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Leadership4 steps
Full-Stack Relationship Orgs
Replace support, success, research, PR and marketing with two teams that own a human relationship end to end.
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Marketing3 steps
Full-Value Free Sampling (Reverse Free Trial)
Make your free product a live, rationed taste of everything paid can do — not a walled-off basic tier.
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Leadership4 steps
Functions and Missions: The Two-Axis Org
Craft and careers live in functions; delivery lives in cross-functional missions with three flavours
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Strategy5 steps
Fundamentally Different, Not Incrementally Better
Only a fundamentally different experience gets customers to tell their friends about it.
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Mindset3 steps
Fundamentals-First Hype Filter
Engage the technology, run the real-world numbers, then reject the totalizing claim, not the tech
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Innovation5 steps
Future-Backward Aspirational Strategy (Big-s)
Design-led, ~6-month process that imagines distinct 5–10 year futures and prototypes them as concept cars.
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Marketing4 steps
Future-Proof MTA Data Collection
Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.
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Innovation5 steps
Game Design, Not Gamification (Build Toys, Then Games)
Make software fun by designing real toys that reward playful exploration — not by bolting on points and badges
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Innovation3 steps
Gamification's Three Pillars: Core Loop, Metagame, Profile
Durable habit-forming products stand on three legs: a tight core loop, a long-horizon metagame, and an accumulating profile.
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Strategy5 steps
Gardening Over Building (Farming for Miracles)
Plant many cheap compounding seeds instead of manufacturing outcomes with brute effort.
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Communication4 steps
Gauge How It Lands
Read the reaction in real time and adjust which axis you move on — sad/mad means move up on care
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Leadership4 steps
Generalist-With-A-Superpower Hiring
Hire people who care obsessively, have a generalist brain, and one absolute superpower — then trial them for a week.
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Self-Mastery4 steps
Generative-First Skill Stack for the AI Era
When making things gets cheap, your bottleneck becomes idea generation — train that muscle, plus just enough coding
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Peak Performance3 steps
Genius-Zone Time Budget
Spend at least 50% of your time on the work you're both great at and love — it's what keeps you showing up.
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Leadership3 steps
Get Promoted by Not Optimizing for the Promotion
Focus 100% on business impact and make your ambitions known — but never engineer your work around the title.
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Leadership3 steps
Give Away Your Legos
In a scaling company, repeatedly hand off what you're good at to keep climbing the growing pile.
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Marketing4 steps
Give-It-Away Growth Engine
Reclassify free product and AI costs as marketing spend, then give the product away to your best distributors
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Productivity3 steps
Give It Your Hardest Task
Evaluate a serious AI tool on your gnarliest real problem, not a dumbed-down toy.
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Mindset6 steps
Give Your Gut Credit: Judgment-First Decision Making
Every decision a human makes is a judgment call — so ask 'what do you think?' not 'what do you know?'
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Leadership5 steps
Giving Away Your Legos
To let yourself and the company scale, hand off the work you're best at and find joy in enabling others
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Leadership4 steps
Goal-Driven Company Structure
Cascade a mission into pillars into yearly goals so the work you fund IS the mission.
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Innovation4 steps
Go All-In When the Experiment Works
Big companies experiment plenty — they fail by hedging instead of doubling down on what works.
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Leadership4 steps
Goal-Talent-Purpose-Process: Managing People and AI With One Playbook
Treat managing agents like managing people: same four levers, different resources.
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Leadership6 steps
Go and See: Walking All the Way to Ground
Product leaders become the world's foremost expert in their domain by going to the source themselves.
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Entrepreneurship3 steps
Go From Strength to Strength (Don't Design by TAM)
Bet on the trend that expands the market, not the market size that exists today.
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Strategy6 steps
Go-Go-Go Plus Long-Term Compounding
Sprint to a proof of existence today; slow down to build the thing you will never regret owning
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Leadership7 steps
Golden Rituals (Named, Known by Friday, Templated)
Culture is the product you build for employees; rituals are how you ship it.
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Innovation2 steps
Golden Samples Over Full Corpus
Curate a small set of gold examples for your AI, don't dump your whole knowledge base on it
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Strategy3 steps
Go Narrow to Grow Wide
Serve one narrow audience exceptionally well first; expansion opportunities reveal themselves later
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Marketing3 steps
Good Friction vs Bad Friction
Adding friction that addresses the user's psyche can increase conversion, because not all friction is bad
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Marketing3 steps
Go-to-Market as a Product
Design the buying journey as a sequence of experiences, and add value at every touch whether or not they buy
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Productivity3 steps
Grade for Learning, Not Precision
Hand-wave the OKR score; spend your energy on the retrospective 'why' behind it.
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Productivity3 steps
Greedy-but-Smart Compute Allocation
Throw hundreds of dollars of inference at high-value problems — the value-to-cost ratio is absurd in your favor.
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Leadership4 steps
Group Office Hours Accountability Loop
Peer accountability plus a two-week goal cadence that makes lonely founders execute
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Leadership6 steps
Group UX Review and Walking the Store
Taste the soup together — experience the product as a group, log issues live, then debate each one.
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Communication4 steps
Growing Into Public Speaking
Start with tiny friendly audiences, grow the room, and mine feedback from strangers and peers
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Leadership4 steps
GROW Model for Powerful Questions
Four question categories that let people solve their own problem and walk away with a concrete next step
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Strategy4 steps
Growth Accounting
Measure net growth as new minus churned plus resurrected to find your real lever.
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Leadership4 steps
Growth-as-Cleanup-Crew Team Design
Point your first growth hire at known gaps, don't ask them to discover strategy from scratch.
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Strategy3 steps
Growth Can't Reverse a Decline
A growth team can't fix a slowing business; stop the decline first, then add growth to amplify.
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Strategy5 steps
Growth Is a Game of Inches
Don't chase the step function. Ship 20 bets at 20% instead of 4 perfect ones — then raise the hit rate.
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Marketing3 steps
Growth Is a System (Acquisition–Retention–Monetization)
Change one part of the growth system and you change them all—so fix the true source.
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Strategy4 steps
Growth Team as a Rigor Forcing Function
Hire a growth leader early — the second-order effect is that it exposes everything you haven't measured.
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Leadership4 steps
Guardrails Before Control
Set the quality bar, coach to it, then buy control only for the gaps that remain.
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Marketing5 steps
Guided Onboarding Wizard
Replace tooltips with an immersive wizard that builds the user's first workflow with them
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Influence4 steps
Guild Nights
Six interesting people, one topic, at your house, catered — the highest-ROI network you can build
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Self-Mastery4 steps
Guilty-Pleasure Career Bet
Find the thing you feel guilty getting paid for, do the hell out of it with intensity, and take non-linear risks.
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Leadership3 steps
Gut as a Type of Data
Treat intuition as a legitimate data point you must articulate objectively, not a mandate you impose
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Strategy4 steps
Gut-Over-Data Bets (When the Numbers Say No)
Make bets the data argues against when you intrinsically understand a real, unsolved end-user problem.
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Leadership4 steps
Habit-Formation Model for Team Behavior Change
Drive team adoption (e.g. of AI) with behavioral psychology, not education: consistency, low friction, and a powerful reward loop.
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Influence4 steps
Hacking Hype (Internal and External)
Manufacture momentum by forcing visibility moments and tying launches to emotion.
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Leadership5 steps
Handbook-as-Code
Treat how the company operates as a versioned repo anyone can submit a merge request against
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Productivity3 steps
Hand the Toil to the Model First
Delegate the boring, repetitive parts of engineering to agents before anything else, and collapse the path to production.
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Strategy4 steps
Happy GMV and Minimum Viable Happiness
Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar
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Strategy5 steps
Hard-Bar Activation Metric Selection
Pick the activation metric only 5-15% of users hit, then decompose it into levers
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Leadership4 steps
Harder Is Easier (The Figure-It-Out Principle)
Commit to the costly right thing up front, and the trust it earns makes everything else easier.
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Entrepreneurship4 steps
Hardest-Side-First (One-Player Mode)
Pre-PMF, ignore marketplace dynamics: own the hardest side and hack the other one.
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Communication7 steps
Hard Feedback, Both Directions
Receive: feel it, don't react, come back curious. Give: state the care out loud, then be direct about perception.
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Strategy4 steps
Hard Things Are the Only Moat
Every moat gets crossed eventually — the one that lasts is a willingness to do what rivals won't
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Communication4 steps
Have Backbone, Disagree and Commit
Dissent is an obligation, not a right — and commitment only starts once you've been genuinely heard.
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Self-Mastery4 steps
Head-Heart-Hands Micro-Experiments
Change yourself by running the tiniest possible experiment and reading the result through head, heart, and body.
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Marketing3 steps
Head vs Tail in Answer Engines
Why AEO rewards citation frequency and hyper-specific long-tail questions
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Marketing3 steps
Help Center Optimization for the Tail
Turn your support docs into the citation source for obscure use-case questions
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Leadership4 steps
High Agency, High Accountability
Pair the freedom to solve problems your own way with clear ownership of the hypothesis and the outcome.
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Leadership4 steps
High Agency, High Urgency Hiring Filter
Hire for two traits only — people who see a problem and go, and people who go now.
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Strategy4 steps
High-Ceiling Market Test
Attack markets with a high ceiling and easy switching; incumbents win only where there's little left to build.
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Productivity4 steps
Hills-and-Valleys: Getting Value From Probabilistic AI Tools
Be patient and explicit, start small, and learn where the model is strong vs weak
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Leadership4 steps
Hire a Founder-Cosplayer, Not a Salesperson
For the first enterprise rep, hire someone who can cosplay the founder — vision, not scripts.
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Leadership4 steps
Hire an AI Operations Lead
Give one person the dedicated job of automating everyone else's repetitive work with AI
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Leadership3 steps
Hire an Organism of Strengths
Interview for three universal traits and compose a team of complementary strengths over hiring the most optimal individual stars
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Leadership4 steps
Hire by Repelling: The Distinctive Bat Signal
The best talent magnets deliberately turn some people off — clarity on who you're NOT for is the point
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Leadership3 steps
Hire-Experienced vs. Train-Up Decision Matrix
Decide whether to hire an experienced product ops person or train one, based on time and coaching capacity
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Leadership6 steps
Hire for Autonomy: References, Real Work, and Default Trust
You'll be in none of the decisions that matter — so hire people you can hand autonomy to, and verify via references.
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Leadership4 steps
Hire for Clarity-from-Chaos
Screen for fire-in-the-belly, high agency, and the ability to create clarity out of chaos — proven by work trials
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Leadership3 steps
Hire Founders (Eyes Open to the Costs)
Recruit ex-founders for outsized output and truth-telling, budgeting for high attrition
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Leadership4 steps
Hire People Bigger Than Their Title
Build a small team of high-caliber people who each own more scope than their role, and screen for it with a paid work trial.
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Leadership4 steps
Hire Raw Intellect Over Experience
Index on raw intellect and unquenched hunger to build, not years of experience or regalia
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Leadership5 steps
Hire Slow, Fire Fast: The Spiky-Hire Executive Playbook
Beat the 50% executive-failure rate by hiring spiky over well-rounded and running real blind references
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Leadership5 steps
Hire the Deputy, Not the VP
Hire two gritty early-stage sellers from an analogous company, not a professionally rich VP.
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Leadership3 steps
Hire the People That People Pick
Win great hires over months by adding value first, long before there's a role
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Entrepreneurship4 steps
Hire Yourself First (Build in Public)
Do the job professionally in public before anyone hires you — then the hire is just changing the vehicle.
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Leadership5 steps
Hiring as Marketing, Sales and Product
Run recruiting like a business funnel — brand, discovery call, and an iterative role spec
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Leadership4 steps
Hiring for the Extra 20%
Skills are table stakes — screen for the people who'll chase the real outcome, using lateral personality signals
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Leadership4 steps
Hiring on Skills, Attributes, and Values
Evaluate people in three dimensions — skills, attributes, and values — not skills alone, which is only ~50% predictive.
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Leadership4 steps
Hiring Profiles by Product Ops Pillar
Match each product ops pillar to a distinct candidate background and skillset
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Productivity4 steps
Hoard What You Know How To Do
Keep a searchable backlog of verified, working experiments so agents can recombine them into new solutions.
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Mindset4 steps
Hold the Mindset Loosely, Stay Attached to Growth
Keep the growth, hold the 'mindset' loosely — nailing it down turns growth into a fixed mindset
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Self-Mastery4 steps
Homework for Life
Capture one story-worthy moment every day to build an endless bank of stories and slow down time.
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Productivity3 steps
Homogenize the Early Experience for Retention
Move retention by fixing unlucky bad first experiences, not by nudging people about to churn
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Communication4 steps
Hook-Middle-End Story Structure
Package your message as a story with a hook, a middle that hides the message, and a celebratory end — then ask how to make it better.
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Mindset3 steps
How Might the Opposite Be True
Break a scarcity or false-tradeoff frame by forcing yourself to argue the reverse
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Strategy5 steps
How You Charge Beats How Much: Pricing-Model Design
Pick the monetization model, then the price metric, then the structure — the number comes last.
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Innovation6 steps
Human-in-the-Loop Algorithm Design
Decide explicitly what the algorithm owns, what the human owns, and how the handoff works.
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Marketing3 steps
Human-Voice Launch Copy
Write your tagline and launch page the way you'd describe the product to a friend, not like a PR person
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Communication3 steps
Humble Inquiry Interview Mode
Interview to learn, not to sell — lower your status, smile, and weight past behavior over stated intent
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Communication3 steps
Humor as a Calibrated Mastery Signal
A joke landed right up the line proves you own the room; keep a ranked joke file to do it on demand.
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Productivity5 steps
Hunting New Bottlenecks When AI Writes the Code
When AI removes the coding bottleneck, constraints shift up and downstream — go find them.
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Leadership4 steps
Hyperrealistic Work-Like Activities
As orgs grow, work supply runs out and people fill the gap with fake work that looks exactly like real work
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Leadership4 steps
Hypothesis-Based Coaching (Explorer, Not Lecturer)
Coach by exploring a well-informed hunch with someone, not lecturing them from data
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Innovation5 steps
Hypothesis-Driven Experimentation: Learning as a Win
Reframe experiments from winners/losers to hypotheses; run more, run shorter, and carry priors forward.
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Marketing4 steps
Hypothesis-Driven SEO
Generate hypotheses by analyzing sites (and asking their SEO managers), then test to validate.
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Innovation5 steps
Hypothesis-First Customer Discovery
Bring a crisp hypothesis to the interview — then be its judge, not its lawyer.
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Strategy4 steps
Hypothesis-to-Data Over Strategy
For most PMs, strategy is overrated — your real job is to shrink the time from hypothesis to data.
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Communication4 steps
I Believe You + I Believe In You
For anyone struggling, pair 'I believe you' (one foot in the hole) with 'I believe in you' (one foot out) — doing both at once is magic
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Productivity3 steps
ICE Prioritization
Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly
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Productivity3 steps
ICE Prioritization (Impact, Confidence, Ease)
Score each idea on Impact, Confidence, and Ease to bubble the best ideas up without over-engineering the math
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Marketing3 steps
Identify–Invent–Implement Naming Process
The three-phase discipline Lexicon uses to engineer names, not just brainstorm them.
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Mindset5 steps
Identity Separation After a Layoff
Sort what happened into 'not needed', 'wrong environment', and 'in my control' — only one of them is about you.
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Self-Mastery5 steps
Identity Threat to Curiosity
Your worst behaviour comes from identity threat — turn the clench into 'fascinating, tell me more'.
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Marketing5 steps
Idiosyncrasy Preservation (The Stand-Up Comedian Test)
Protect the odd, inconsistent details of your product — idiosyncrasies count double.
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Peak Performance3 steps
If This, Then Breathe
A personal recipe book matching specific breathing techniques to specific triggers
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Leadership3 steps
If You Want to Kill a Plant, Have Two People Water It (The DRI Rule)
Every important cross-functional outcome needs one Directly Responsible Individual with real power
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Strategy5 steps
Impact Above All Else: The Two-Question Priority Loop
Two daily questions, driver-mapping, and back-of-envelope math before any project earns your time
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Leadership4 steps
Impact = Environment × Skills
Audit your career by scoring the environment variables and skill variables that gate your impact.
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Productivity3 steps
Impact Estimation in the Unit of Your Goal
Prioritize by estimating each option's impact in the exact same unit as your team goal, not an abstract score.
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Marketing4 steps
Impact Goals Over Activity Goals
Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.
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Productivity5 steps
Impact-Over-Output Operating Model
Measure teams by validated impact on customers, not by features shipped — and prove the needle moved
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Strategy5 steps
Imperatives: The Cross-Team Must-Do List
A short force-ranked list every team must absorb — defined by what it excludes.
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Productivity5 steps
Imperfect Metrics as Education
Report an imperfect engineering metric on purpose, then use every question about it to educate upward.
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Leadership4 steps
Incentive Alignment Against the Dark Side
We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.
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Marketing4 steps
Incrementality via Conversion Lift & Geo Tests
Prove paid actually caused growth by withholding ads from a control group and measuring the lift
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Innovation4 steps
Incremental OFAT Over Big-Bang Redesign
Decompose big redesigns into one-factor-at-a-time tested steps because ~80% of ideas fail
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Innovation3 steps
Incubate-Iterate-Integrate for Innovating Inside a Mature Product
Build the new experience beside your core product, perfect it, then fold it back in — so you don't break existing customers
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Marketing3 steps
Incumbent Anchoring
Position your product as taking on a household-name incumbent, never as a new category.
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Strategy6 steps
Inflict Pain, With a Smile
Get acquired by becoming the competitor your buyer cannot ignore — while staying their friendliest partner
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Innovation3 steps
Information-Diet Idea Divergence
Same inputs produce same ideas — mine your unique experience and starve the herd feed
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Mindset3 steps
Inner Board of Directors (Parts Work for the Inner Critic)
Externalize your inner critic as a named board member you can appreciate, then ask to step aside.
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Self-Mastery4 steps
Inner vs Outer Scorecard Values Filter
Rank your real values, then test whether a decision optimizes for them instead of for status.
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Innovation5 steps
Innovate Inside a Big Company as a Separate C-Corp
Spin new products into their own C-Corp with a founder-type lead reporting to the CEO, bypassing core-code review
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Innovation6 steps
Innovation by Isolation
The beneficial silo: how to actually make a startup-within-a-company work.
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Strategy5 steps
Input Metrics Over Output Metrics
Stop managing the revenue number. Instrument the controllable customer-experience inputs that produce it.
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Leadership4 steps
Inquiry Before Advice (Be a Thought Partner)
Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer
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Communication4 steps
Inquiry Over Advocacy
Dial up questions, dial down your case — then check if you still disagree
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Leadership4 steps
Inside-Out Leadership Circles
Lead from the center out — self first, then one-on-ones, teams, and the business — because external fuel cracks.
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Leadership4 steps
Inspect the Work, Not the Person
Judge people by their actual output, not by how they talk in a conversation.
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Strategy4 steps
Inspiration, Not Imitation
Use competitor teardowns as an input to ideation, never as the finished destination.
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Leadership4 steps
Institutional Memory of Experiments
Capture wins, losses, and surprises so the org keeps learning instead of relaunching old ideas
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Strategy4 steps
Instrument-and-Improve S-Curve Prioritization
Let retention curves and diminishing returns tell you when to optimize and when to bet on something new
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Productivity5 steps
Intentional Remote Operating Model
Make remote work productive by scheduling connection in bursts, protecting synced deep-work blocks, and banning status meetings.
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Marketing4 steps
Internal Link Spread Optimization
Most sites starve their own pages of internal links; fixing spread is SEO's biggest quick win.
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Productivity6 steps
Internal Tools as a Product (The Crying Octopus)
Run your dev-productivity team like a product team: monthly surveys, hard metrics, and one-click paper cuts.
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Leadership4 steps
Internal Virality for Alignment
Get a big org aligned by making a prototype go viral inside the company instead of grinding stakeholder meetings
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Strategy7 steps
International Market Entry Stack Rank
Assume you'll need everywhere, order by demand, then re-rank by build cost, strategic value, and long poles.
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Influence4 steps
Interview as Discovery: Be the Solution to Their Burning Problem
Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution
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Strategy4 steps
Interview for Design in the DNA
Before joining, verify the founders valued your function from the very beginning; it can't be grafted on later.
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Leadership4 steps
Introvert-Inclusive Meeting Design
Four manager tactics to surface the best ideas from quiet people, not just the loudest three
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Innovation5 steps
Intuition as Hypothesis Generator
Treat product taste as a hypothesis machine, not an oracle — then debate it down to a working hypothesis
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Strategy4 steps
Intuition-to-Automation Buildout for PLS
Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.
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Marketing4 steps
Inverted Time-to-Value
Engineer the aha moment into the first 3 seconds using non-obvious platform mechanics
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Leadership3 steps
Invest in High Performers by Running Experiments
Stop babysitting low performers; grow your best people by testing theories about their potential.
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Influence3 steps
Invest in Strength, Not Lack of Weakness
Judge people by what they do best, not their worst mistake; back the world-class strength and manage around the flaws
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Strategy5 steps
Invest Profits, Not People: The Core Expansion Test
Fund new bets from the core's profits — never by moving engineers off the core.
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Entrepreneurship4 steps
Irrationally Optimistic, Uncompromisingly Realistic
Push hard toward a future you believe in while killing your own hypotheses as data arrives
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Innovation5 steps
Irreducible Complexity — The Simplicity Audit
1 + 1 = 1.5, not 3 — every addition subtracts, so audit the system, not the local decisions
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Strategy5 steps
Iterate-Then-Automate Scaling Ladder
Let ops manually iterate a process until it breaks at scale, then hand exactly that broken step to technology
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Self-Mastery4 steps
J-Curve vs. Stairs Career Growth
Jump off career cliffs into jobs you're unqualified for; fall for 6-9 months, then climb far beyond the stairs.
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Influence3 steps
Job Mission with OKRs (Play to Win)
Write your own version of the role with OKRs and share it with the hiring manager to win the offer.
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Self-Mastery4 steps
Job Prototyping via Informational Interviews
Treat yourself as a product: prototype many roles wide, interview people who hold them, then narrow
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Communication4 steps
Job Seeker Signal Playbook
Win a recruiter's search by broadcasting two signals: proven skills and clear intent
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Innovation4 steps
Jobs-to-Be-Done Agent Mapping
Bring order to AI chaos by listing every stakeholder's jobs-to-be-done, then mapping agents onto them.
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Marketing3 steps
Jobs-to-Be-Done Interrogation (The Big Hire)
Interrogate the moment someone first hired your product to find the real cause of usage
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Leadership4 steps
Job Trials Over Interviews
Interviews don't predict performance; make the interview as close to the real job as possible.
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Strategy4 steps
Justifying Non-Sexy Product Investments
Fund performance, UX and velocity work by making the invisible measurable and the downside of neglect concrete.
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Strategy4 steps
Just-in-Time Planning
Shrink long roadmaps to a lightweight monthly priority list and grant explicit permission to kill dead processes.
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Entrepreneurship3 steps
Keeper of the Flame: The Zero-to-One Trio
Three moves to carry a new idea from spark to company-wide launch: right idea, buy-in, spread.
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Communication3 steps
Keep the Flame Alive: The High-Speed-Train Comms Cadence
Weekly bite-sized, honest updates and 3-minute customer snippets build momentum no one wants to step in front of
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Leadership3 steps
Keep vs. Offload: The PM Decision-Rights Boundary
A clear line for what a PM keeps versus hands to product ops — decision rights never move
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Productivity4 steps
Kernel-of-Truth Signal Triage
Product is finding the one thing that really matters in a sea of inputs — capture everything, then ruthlessly filter
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Strategy4 steps
Kill Criteria (Premortem Plus Pre-Commitment)
A premortem only works if each predicted failure signal is bound to a pre-committed action
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Mindset4 steps
Kill Hope Before Hope Kills You
Separate belief from hope, and refuse to launch until you're collecting winnings instead of making bets
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Marketing4 steps
Kill NPS, Ask CSAT
NPS is the marketing industry marketing itself — a satisfaction question has better data properties.
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Communication3 steps
Kind and Candid
Reframe candor as an act of kindness so you actually deliver the hard message.
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Marketing4 steps
Kindle and Fire Growth Strategies
Non-scalable kindle hacks exist only to unlock the scalable fire strategy worth hiring for.
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Leadership4 steps
Knowledge Redundancy Through Pairing and Pair Switching
No single owner of any system — pair, rotate pairs, and your org becomes fault-tolerant.
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Strategy4 steps
Knowledge-Work End-State Idea Generation
Pick an area of knowledge work and reason forward to its end state as AI matures — then build for that.
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Entrepreneurship4 steps
Know When to Quit (Anti-VC-Persistence)
Winners hit big fast; if year 4-5 isn't screaming growth after a pivot or two, reset the clock.
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Leadership5 steps
KPI + Narrative: The Two-Part Turnaround Drumbeat
Pair one north-star KPI with one relentlessly repeated narrative to reset how a company works.
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Productivity3 steps
Label the Process Stage, Not the Polish
A production-looking prototype no longer means it's production-ready — say the stage out loud
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Mindset5 steps
Ladder vs Map
Choose career moves by what makes an interesting life, not by what climbs the next rung
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Self-Mastery6 steps
Laser Mode: Engineering Speed Bumps Against Distraction
Willpower never wins. Move the candy further away than the sandwich.
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Entrepreneurship4 steps
Latency Over Velocity: Conviction-Based Startup Decisions
A startup's edge isn't speed — it's a tight turning radius; swap experiment-driven decisions for informed conviction.
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Innovation4 steps
Latent Demand Detection
Find product ideas where people already fight through a distorted process to get a value
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Innovation4 steps
Latent Demand Mining
Watch for people jumping through hoops to make your product do something, then make that the smooth path.
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Strategy4 steps
Latent Demand Product Discovery
Find your next product by watching people misuse your current one for something it wasn't designed to do.
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Entrepreneurship3 steps
Laughably Small MVP Under High Stakes
Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.
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Leadership4 steps
Leader Dogfooding for Product Pulse
Live and breathe your product as a real user (or meet customers) and trust the anecdote over the dashboard.
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Mindset5 steps
Leader Emulators
Build runnable models of the sharpest people you've worked with, then boot the right one when you're stuck.
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Marketing5 steps
Leaders, Fillers and Killers
Sort every feature into leader, filler or killer to configure packages that unlock segments.
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Leadership4 steps
Leading a Team Through Crisis
Radical transparency plus generosity-first equity keeps your best people through the storm that needs them most
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Leadership3 steps
Leading Without Fear: Allow, Come Home, Reframe
Break the cognitive-emotive fear loop in high-stakes moments instead of suppressing it
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Marketing3 steps
Lean-Into-Organic-Sharing Virality
Don't manufacture virality — instrument where users already share, then make those exact moments 5-10x more delightful.
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Self-Mastery5 steps
Lean Into Your Spike
In the AI era, double down on your unfair advantage and stack disciplines to become a unicorn
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Leadership5 steps
Lean Team by Design: Slow Hiring, Player-Coaches, Generalists
Hire painfully slowly, replicate your first-10 DNA, and bet big on the exceptional
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Innovation4 steps
Leap-of-Faith MVP Scoping
Scope the smallest build that tests your riskiest assumption, not a stripped-down product
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Innovation3 steps
Learn by Making, Test the Extremes
Stop debating consequential decisions — run the experiment that shows the upper and lower bounds now.
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Self-Mastery3 steps
Learning Curve, Environment, Problem
Evaluate whether to stay in or leave a role using three questions, not job titles
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Self-Mastery3 steps
Learn the Tokens, Not the Depth
In the AI era, master the symbolic vocabulary of a domain rather than its exhaustive depth
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Self-Mastery4 steps
Leave It Better Than You Found It
Build career capital by making visible, others-verifiable impact — not by collecting logos.
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Leadership5 steps
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
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Innovation3 steps
Legibility Framework for Spotting Frontier Ideas
Hunt for illegible ideas — the ones with real energy that nobody can quite articulate yet — and translate them.
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Marketing4 steps
Lego Brick vs Lego Box (Selling Solutions Up-Market)
Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.
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Leadership5 steps
Let Fires Burn (with Three Never-Burn Exceptions)
Agree which problems you let burn this week — and the three that never can
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Leadership5 steps
Leverage Your Leaders
Stop proving you can do it alone — make it cheap for your manager to unblock you.
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Marketing5 steps
Lightning Strike Go-to-Market (Supers, POV & Word of Mouth)
Concentrate firepower on super consumers with a reframing POV to ignite word of mouth.
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Mindset3 steps
Limiting Beliefs to To-Do Items
Drag subconscious fears onto paper, where they lose their power and become solvable tasks.
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Sales3 steps
Limit the Exploration (Trust Then Expertise)
Stop the endless-research spiral by getting the buyer to stop being the expert and start trusting yours
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Leadership6 steps
Little Hands Growth Hiring
Hire on the KPI they'll commit to and their willingness to do the tiniest job.
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Entrepreneurship4 steps
Live in the Future and Notice What's Missing
Don't try to think of a startup idea — get out of the present so ideas find you
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Innovation4 steps
Live in the Future, But Not Too Far
Hold the far-future vision, but land with users where they already work today.
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Innovation5 steps
Live Shaping Session
Put product, a senior engineer, and a designer in a room to sketch and break ideas until one is clearly buildable in the appetite.
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Innovation3 steps
LLM as Disconfirmation Engine
Point the model at where your strategy does NOT fit — and reverse-engineer competitors from their public docs
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Innovation4 steps
LLM-Optimized Codebase Architecture
Structure your repo so the AI writes the least code possible — infrastructure absorbs the complexity.
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Productivity5 steps
LNO Framework
Match your effort to each task's leverage, neutrality, or overhead
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Communication3 steps
Location and Action Openers
Start every story with where you are and what's happening — it activates imagination and silences the room.
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Marketing5 steps
Long-Tail Paid Diversification
After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.
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Innovation4 steps
Long-Term Holdout Experimentation
Ship experiment winners fast, but keep the exposed cohort held and re-check GMV impact at 3, 6, and 12 months.
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Leadership5 steps
Low-Criticality Pilot for Changing How You Work
Never test a new way of working on something that matters — you get one shot at first impressions
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Strategy5 steps
Lowercase-c vs Capital-C: AI-Proofing Your Skill Stack
Sort every task into what AI does 80% well and what only a human can do — then invest accordingly
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Strategy4 steps
Lower-Confidence, Higher-Volume Experimentation
Drop the 95% confidence bar to run more experiments, backstopped by qualitative corroboration and a pre-set game plan
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Innovation4 steps
Lower the Courage Required
The scarcest resource is courage, not genius — so design products and decisions to need less of it.
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Finance4 steps
LTV Expansion Over Top-of-Funnel Expansion
When capital is cheap and rivals buy growth, grow the value of organic traffic instead.
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Strategy4 steps
Macro / Middle-Range / Micro Research Portfolio
Sort every research question into three altitudes and starve the middle one that eats your team's time.
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Strategy3 steps
Magic and Science Decision-Making
Replace A/B tests and metric goals with deep shared customer understanding, then decide by informed intuition.
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Strategy4 steps
Magic Lenses
Evaluate competing implementation paths by plotting each through the eyes of the advisers you wish you had
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Communication4 steps
Magic Questions (Statements That End in 'Do You Agree?')
To understand how someone thinks, feed them statements ending in 'is that right?' rather than asking open-ended questions.
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Productivity3 steps
Main Quest vs Side Quest Focus Filter
Filter every opportunity by 'does this advance the main quest, and is it important now or later?'
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Marketing4 steps
Maintain Noise in the Market
Ship every day and talk about it constantly so the product feels alive — with tiered big launches on top
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Leadership4 steps
Make Everyone a CEO
Give people a real hill to take with operating control so they do the right thing when you're not in the room
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Marketing3 steps
Make the End User Feel Like a Winner
Design agents that don't just do tasks — they make the user look good and feel like a winner.
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Strategy5 steps
Make the Implicit Explicit: Decision Rubrics and Mediating Judgments
Excavate your gut into a rubric, then score the rubric against reality to learn where your gut is wrong
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Communication4 steps
Make the Implicit Explicit (Meetings and Decisions)
Force every meeting and decision to declare its purpose, owner, and method out loud
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Communication4 steps
Make the Other Mistake (Prompting for Brutal Feedback)
To get honest AI critique, over-correct toward brutal — the model won't actually overshoot.
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Leadership4 steps
Make the Unconscious Conscious to Fix a Team
Teams break on the leader's unsorted baggage, not on talent, strategy, or execution
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Productivity5 steps
Make Time: Highlight, Laser, Energize, Reflect
A daily four-step loop that changes your defaults instead of making you faster at the wrong things
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Leadership3 steps
Manager-as-IC Onboarding
New managers ship as individual contributors first — and keep doing it — before and while they manage people.
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Leadership3 steps
Managerial Leverage Test
You don't make reports great; you hire people who make you great, and you replace those you have to push
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Leadership4 steps
Manager Visibility via an Always-On Agent
Enlist a standing AI session across all repos and channels to stay on top of 8x throughput and drive conversations.
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Leadership3 steps
Manage Up by Sharing Your Point of View
Bring your manager a recommendation to react to, not an open question to solve.
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Leadership4 steps
Managing Complex Change
Diagnose why a team is stuck by finding which of five change ingredients is missing.
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Leadership5 steps
Managing Up by Calibrated Context
Proactively give your boss exactly enough context to weigh in — scaled to reversibility.
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Productivity5 steps
Mandatory vs. Optional Onboarding Split
Split onboarding into a spare mandatory setup and a random-access optional layer — model the buyer's mind, not your features.
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Innovation5 steps
Manufactured Chaos: The Artificial Time Constraint
When things feel too calm, inject an absurd deadline to force intuition and creative leaps
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Productivity3 steps
Manufactured Deadlines
Impose external constraints so solo creative work actually ships
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Innovation5 steps
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
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Influence5 steps
Manufacture the Room (Bending the Universe)
Decide which room you must be in, then engineer a legitimate reason to be standing in it
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Marketing3 steps
Manufacture the Story You Belong In
When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.
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Strategy4 steps
Manufacture Your Own Supply
Find the asset blocking non-suppliers from supplying, then rent it to them with strings attached.
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Entrepreneurship4 steps
Many Bets, Charge Early
Maximize the number of fast bets, then force a verdict by asking the customer to pay a lot — now
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Strategy4 steps
Map Your Product Against What AI Can Do
Start from your product's core job, then classify each part as AI-replace, augment, partial, or not-yet
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Mindset4 steps
Marginal-Impact Reasoning Under Tail Risk
Prioritize catastrophic low-probability risks by expected value and by how few people are already working on them
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Marketing3 steps
Marketing's Reversibility Advantage: Try Everything, Make Noise
Product changes are near-permanent; marketing changes cost nothing, so experiment relentlessly.
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Marketing4 steps
Market It in Their Words
Never invent positioning — put the exact words your reference customers used on the box
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Strategy3 steps
Market Map, Then Go a Layer Deeper
Start from the best companies for a skill, but never assume a great logo means a great individual.
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Strategy4 steps
Marketplace Whack-a-Mole: Managing Winners and Losers
Most consequential marketplace changes create winners and losers; manage the trade, don't chase a metric.
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Innovation4 steps
Markets as Currents, Not Bodies of Water
Chase the change dynamic pulling the market, not the size of the market
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Sales6 steps
Mastering B2B Negotiations Through Value
Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.
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Leadership4 steps
Mastery Before Management
Get technical skill into your bones before you leave IC — then stay technical by listening, not coding
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Sales4 steps
Match Go-To-Market to Buyer-User Alignment
Pick developer-led, PLG, or direct sales by asking one thing: are the buyer and the user the same person?
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Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
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Productivity3 steps
Match the Medium to the Point
When implementation is cheap, the skill is choosing document vs prototype for the point you're making
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Sales4 steps
Match the Sales Hire to the Motion and the Buyer (PLG to SLG)
Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.
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Innovation3 steps
Maximize the Treatment Effect to Fail Conclusively
In low-sample B2B tests, throw every tactic at a hypothesis at once so a failure kills the idea for good instead of resurfacing for years.
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Innovation5 steps
MAYA: The Right Amount of Weird
Ship the most novelty a market will swallow — one notch past familiar, never past comprehensible.
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Mindset3 steps
Measure in Hundreds
If your unit of measurement is one hundred attempts, five failures means you have effectively tried zero times.
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Strategy4 steps
Measurements Are Not Insights (Instrumentation for Analytics)
Turn raw metrics into segmented, causal insights you actually act on.
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Productivity4 steps
Measurements vs. Insights Instrumentation
A measurement is an observed fact; an insight answers 'why' and changes what you do — instrument for the latter.
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Strategy3 steps
MECE Problem Decomposition
Break any problem into buckets that are mutually exclusive and collectively exhaustive so you never miss a possible cause or solution.
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Productivity4 steps
Meeting Armageddon
Once a year, delete every recurring meeting and forbid new ones for two weeks.
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Productivity3 steps
Meeting Priming Before Decision-Making
Every meeting has a priming phase and a decision phase; skipping or reversing them guarantees dysfunction
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Strategy3 steps
Meet the Bar and Be Different
Incumbents overshoot average utility — win by meeting the bar while being materially different
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Marketing5 steps
Meet-The-Customer-Where-They-Are Marketing
Put your product into the customer's context and re-tune the message for each adopter tier and market.
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Strategy3 steps
Mega Trend vs Hype Cycle — The PhD Test
If you need a PhD to understand it, it's not a mega trend. Don't fight mega trends.
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Mindset3 steps
Mental Time Travel
Ask how you'll feel about this in ten years to dissolve the focusing effect of right now
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Leadership3 steps
Merchandise Progress Through the Messy Middle
Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.
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Self-Mastery4 steps
Merge With the Unreasonable
Don't try to become a visionary; find one and connect your APIs to theirs.
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Leadership3 steps
Metric-Owned Teams with Soft Feature Ownership
Give teams a metric to move, not a feature to own — anyone can touch any surface that helps their number.
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Strategy3 steps
Metrics Trees
Decompose your North Star metric and top business KPI into a tree of sub-metrics to align teams and estimate impact
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Innovation3 steps
Micro and Macro Barrier Removal
Grow by systematically removing both structural (macro) and friction (micro) barriers.
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Leadership4 steps
Micromanage the Decision, Not the Operation
Sweat only the few details that matter for the customer — control the decision, delegate the doing.
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Marketing3 steps
Middle-of-Funnel Lead Pooling
Build a growing pool of aware, engaged leads — via freemium — and let them convert on their timing
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Marketing4 steps
Milestone-Gated Launch Sequence
Don't spend a dollar on marketing until users start sharing your product unprompted.
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Communication6 steps
Mindful Communication: Converse in the Language of the Listener
Listening, not articulacy, is the core PM communication skill — and it has a method
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Strategy3 steps
Minimum Awesome Product
Ship fast, but not naked: an MVP needs one awesome thing and a visible vision, not just adequacy.
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Innovation4 steps
Minimum Lovable Product
Viability is no longer enough — the bar is a product people love and want to talk about
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Innovation3 steps
Minimum Lovable Product Ladder
Replace the MVP with a three-rung ladder: minimum lovable, lovable, absolutely lovable.
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Innovation5 steps
Minimum Viable Experiment + The Dogfood Gate
Ship the cheapest version of an experiment — but use it yourself before you trust its null result
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Leadership3 steps
Minimum Viable Process (MVP)
Introduce the least process that reduces variance, and give your best people escape hatches
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Leadership4 steps
Mirror the Founder's Intensity (Fight Entropy)
Every management layer leaks intensity; your job is to mirror the CEO's, not buffer it.
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Leadership3 steps
Mission-Above-Product Prioritization
Route every cross-org tradeoff through a single shared mission so decisions are fast and everyone stands behind them
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Leadership4 steps
Mission Authenticity as an Emotional Referral Engine
An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy
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Strategy4 steps
Mission Drive Audit
Prove you're mission-driven by showing you cannot profit except by achieving the mission.
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Mindset4 steps
Mission-Over-Minutiae Opportunity Choice
Choose your next big move by passion, mission, and team — not by optimizing every minor variable.
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Entrepreneurship5 steps
Mission-Protective Provisions Playbook
Lock in founder and mission protections now, while you still have the leverage to do it.
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Strategy4 steps
Mistakes of Commission Over Omission
Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.
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Innovation4 steps
Mixed-Initiative Contextual Assistance
Surface AI help at the moment it's relevant instead of interrupting with notifications.
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Communication4 steps
Mochary's Script for Difficult Conversations
Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.
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Strategy4 steps
Model Casting by Personality
Route each task to the model whose 'personality' matches, and split plans to fit
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Innovation4 steps
Model Introspection Harness Repair
When an AI agent misbehaves, ask it why — its explanation reveals the harness gap to fix
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Strategy3 steps
Model Maximalism
Build at the edge of what models can barely do — the next model will make it sing.
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Communication3 steps
MOO — Most Obvious Objection
Spend two minutes pre-empting the objection you'll obviously get, and stop feeling blindsided.
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Leadership5 steps
Morale Is Made of Progress
In a downturn, no speech and no bonus works — only visible shipping keeps a team alive
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Marketing4 steps
Move the PMF Score: Reposition + Speed to Value
Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value
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Leadership3 steps
Move Your Best Closers to Customer Success
In a downturn, patch the leaky bucket — put your top reps on keeping the customers you already have.
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Strategy4 steps
Multi-Axis Revenue Segmentation
Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone
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Innovation3 steps
Multi-Prototype Comparison Testing
Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment
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Strategy6 steps
Multi-Sided Marketplace Operating Rules
In a three-sided marketplace, OKRs and A/B tests break — establish stability, name your primary customer, then bet.
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Marketing4 steps
Must-Have Benefit Excavation
A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers
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Communication4 steps
Nail the First Three Sentences
Spend a disproportionate share of your time framing the opening — get it right and the rest writes itself.
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Strategy3 steps
Naturally Hedged Product Portfolio
Build products that make money in opposite macro conditions so troughs in one are peaks in another.
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Strategy4 steps
Negotiate From Genuine Indifference
The best position to sell your company is being genuinely fine not selling it.
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Finance4 steps
Net Revenue Retention Above 100% (and Why NRR Lies)
Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.
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Strategy3 steps
Network Effects vs Network Economies: The Materiality Test
Almost everything has some network effect; only ask whether it's large enough to change your margins.
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Influence5 steps
Networking as Brokerage
Build power by generously connecting people and cultivating weak ties
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Innovation4 steps
New-Idea Validation Bar
Prove real demand with 'duct tape', then prioritize ideas by pain-point sharpness and reach
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Innovation3 steps
New Products as Internal Startups
Incubate new products like funded startups: tiny teams, prove ROI before funding, keep them separate
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Communication3 steps
Newspaper Headline Winning Aspiration
Have the team write the future headline about your product, then blend the headlines into one aspiration.
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Self-Mastery4 steps
Nine Lives Exercise
List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.
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Strategy3 steps
Nine Nos For Every Yes
Guard product quality with creative restraint — every feature you say yes to is a puppy you must care for forever
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Innovation4 steps
NLX: Designing the Natural-Language Interface
Conversation is an interface with real constructs — design it, don't just let the model lead
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Leadership4 steps
No Bystanders on Product Strategy
Get the CFO, the head of people and sales fingerprinted on product strategy before growth goes negative.
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Mindset4 steps
No Linear Success Resilience
Expect the roller coaster: massive issues never stop coming, so build the skin to ride them.
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Communication4 steps
Non-Violent Communication (OFNR) for Difficult Conversations
Observation, feeling, need, request — get mutual understanding instead of trying to win the argument
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Innovation3 steps
North Star Exploration
Turn aimless tech-tinkering into learning by chasing an arbitrary-but-real goal and being stubborn about reaching it.
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Strategy4 steps
Northstar Problem Commitment
Pick one foundational building-block problem and commit years to it, not a scatter of trendy ones.
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Strategy5 steps
North Star Translation Layer
Give every team a metric they can directly move, then convert each into a single company North Star using a shared translation factor.
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Leadership4 steps
Nothing Is Above Them, In The Details, They Adapt
The three traits Shah observed in Bezos, Chesky and Sacks — humility, craft, and adaptation
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Peak Performance3 steps
NSDR Recovery Protocol
A daily guided body scan that trains downshifting and delivers a two-hour-nap reset
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Innovation4 steps
Objective-Data Alignment Test
Before betting on an AI capability, check that your training data is the same shape as your desired output.
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Strategy2 steps
Observe Users, Don't Just Ask Them
Watch what users actually do, because watching your assumptions get crushed beats any interview
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Productivity4 steps
Obsolete Yourself
Treat every repeatable thing you do as something to replace with software or an agent.
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Strategy3 steps
Obviously Good, Then Incremental Correctness
Only make obviously good stuff, ship it in iterations, then reconcile the sprawl back to a naked robotic core.
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Innovation3 steps
Off-the-Shelf to Prove It, Custom to Ship It
Prototype with whatever works fastest; go custom only when KPIs demand it.
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Self-Mastery3 steps
Oh-Sht Moments Career Calibration
Measure growth by counting the moments you felt underqualified and stretched.
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Strategy4 steps
Onboarding as a Retention Lever
Treat onboarding as a habit-and-retention engine, not a conversion funnel — and accept lower conversion to weed out the wrong users.
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Marketing4 steps
Onboarding Leverage For Robust Products
Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation
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Productivity3 steps
One Agent Per Lane
Beat context overload by running many narrow, purpose-built agents instead of one do-everything agent.
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Productivity4 steps
One Click Faster (Clock Speed Management)
Three tactics to raise an organization's pace without lowering its bar
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Strategy4 steps
One-Page Plan and Operating Rhythm
Put vision through quarterly goals on one page, then meet in a rhythm to reflect on it
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Leadership5 steps
One Product Ladder (Kill the PO/PM Split)
Collapse product owner and product manager into a single APM → PM → Senior PM ladder
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Strategy3 steps
One-Step-Away Team Goals
Set your team's goal exactly one why-statement or one math operator away from a company goal.
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Self-Mastery4 steps
One-Week Top-1% AI Fluency Sprint
Pick a real problem and spend one full week taking it end-to-end with AI — that alone puts you in the global top 1%.
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Innovation3 steps
Opinionated Defaults for Onboarding
Encode what you've learned works into product defaults — make the right choice easy and the wrong choice hard, without removing choice.
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Communication3 steps
Opinionated Simplicity
Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral
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Innovation3 steps
Opinionated Software: Good Defaults Over Flexibility
Ship the one best workflow as a strong default so users spend time on their work, not on configuring your tool.
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Leadership5 steps
Opinion-Based Decisions for 1.0 Products
For a first-of-its-kind product, empower a tiny 'tastemaker' team to make gut calls — data can't yet exist.
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Innovation3 steps
Optical Correction X-Ray
Blow a single letter up huge and probe its joints to see where a real type designer breaks geometry to look perfect.
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Strategy3 steps
Optimize Absolute Throughput, Not Local Conversion Rates
Goal teams on the total number of people who complete a funnel stage, never the conversion rate.
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Self-Mastery4 steps
Optimize for Learning: The Impedance-Match Career Test
Choose roles by where you'll learn most and whether the mission truly matches how humans are wired.
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Strategy3 steps
Optimize for the Problems You Want to Have
Only build features that stop people from reaching the point where they'd ask you for more.
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Marketing7 steps
Optimize the Second Screen (Post-Click Leverage)
Everyone crowds the ad; the compounding wins sit on the page people land on after it
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Innovation4 steps
Optimizing for Feelings
Name the emotion the product must evoke, build to that, and use metrics only as an honesty check.
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Communication3 steps
Options-With-A-Recommendation Pushback
Never say yes or no to stakeholders — present options, trade-offs, and one clear recommendation.
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Productivity3 steps
Orange and Red Priorities Planning
Leaders name the non-negotiable 'big rocks' up front, then teams plan around them
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Influence5 steps
Organic Mentorship Sourcing
Never ask 'will you be my mentor' — pick managers whose success depends on yours, then bring real problems
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Leadership5 steps
Organizational Kayfabe
Diagnose the shared fiction everyone knows is false — then route around it without detonating it.
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Self-Mastery6 steps
Outcome-Backwards Skill Acquisition
Pick an outcome that would prove you learned the skill, then work backwards to the experts.
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Sales4 steps
Outcome-Based Pricing Qualifier
If the work is autonomous and the result is measurable, price the outcome — not the tokens.
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Leadership5 steps
Outcome Ownership Over Role Boundaries
Goal people on the outcome, not the job description, and let them cross any function to reach it
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Productivity5 steps
Output as the Leading Indicator of Outcomes
Outcomes are the goal, but shipping rate is the only early signal you'll get that you'll hit them.
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Strategy4 steps
Output-Toward-Outcome Measurement
Don't forsake motion for progress — keep asking whether the metric you climb still serves the outcome.
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Productivity3 steps
Outside-the-Building Product Management
Spend 80% of your time thinking outside the building and argue every case from the market's point of view
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Innovation4 steps
Own-the-Framing Design Partnerships
Design partners guide the build — set the pricing frame up front and filter feedback 80/20.
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Communication4 steps
Own the Story — No Packet Loss
The leader is the custodian of the message — deliver it to the front line yourself, never via cascade.
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Strategy4 steps
Packaging for Spread, Not for Revenue
Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.
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Marketing5 steps
Paid Channel Sequencing Ladder
The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last
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Marketing3 steps
Paid Readiness Diagnostic
Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool
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Innovation4 steps
Pain-Plus-New-Technology Idea Selection
Judge what's worth building by pairing a habituated pain with a newly-arrived technology that can finally solve it.
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Communication4 steps
Pain-Solution-Proof-Point Vision Pitch
Sell a vision by looping pain, solution, and a real user proof point instead of describing it in words.
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Leadership2 steps
Painter, Architect, Surgeon Hiring Archetypes
Match your growth hire to your stage — a versatile painter, a structural architect, or a precision surgeon.
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Leadership4 steps
Pair Programming as a Management Tool
Two people on one computer isn't half the code, it's the fastest path to the right code.
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Innovation5 steps
Parallel Draft Divergence
Start one idea 4-5 times in parallel, each with more precision, then pick the obvious winner.
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Self-Mastery3 steps
Passion-Project Learning (An Eval for Your Life)
Learn new tech by picking one passion project that forces you to touch everything you need to learn
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Leadership4 steps
Patience vs Process Diagnostic
When something's stalling, know whether it needs more patience or a process intervention
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Leadership3 steps
Patient-Then-Floor-It Hiring
Be obsessively patient hiring the founding team; step on the gas the moment demand exceeds what you can handle
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Innovation4 steps
Pattern-Breaking Inside a Big Company
Make small bets that can fail a lot — and hide them from the mother ship
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Marketing5 steps
Payback-First Channel Measurement
Judge channels on closed-won revenue one year out, never on lead volume.
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Entrepreneurship5 steps
Paying Is the Only Signal
Discount friends' feedback to zero, and convert 'willing to pay' into money actually moving — refundable
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Self-Mastery3 steps
Paying Off Emotional Debt
Complete stored stress cycles through the body so allostatic load doesn't compound into crisis
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Leadership4 steps
Peer Feedback Groups
Small standing peer pods that review each other's rough-draft work to build feedback muscle and trust.
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Entrepreneurship5 steps
People, Market, Product, Distribution
The four-lens screen for investing in — or joining — an early-stage company, with distribution weighted highest
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Innovation4 steps
Perceived Simplicity
Keep advanced power in the product but discoverable only to those who go looking — invisible to everyone else.
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Leadership4 steps
Perfect Execution Before Judging Strategy
Diagnose people/process first, and only re-evaluate strategy once execution is perfect.
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Leadership5 steps
Performance = Potential − Interference
Two levers only: raise the team's ceiling, or remove the weight sitting on top of it.
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Innovation5 steps
Persona-Framing for AI Product Behavior
Pick a human metaphor for your AI, then derive its behavioral guardrails from that role
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Self-Mastery4 steps
Personal Operating Principles Discovery
Derive how you lead by forcing your values down to three, then plotting your work style
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Strategy5 steps
Phase-Bounded Big Bets
Dream big, but chunk the bet into named learning phases with quarterly go/no-go gates
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Innovation4 steps
Physical-System Reality Check
For anything embodied, budget for three things — a brain, a body, and real application scenarios.
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Strategy4 steps
Physics-Then-Loops Growth Modeling
Map the fixed physics of your business first, then find the one underused lever inside them to change.
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Strategy5 steps
Pick a Lane and Write the Story
Master one of the five product ambiguities early, then write the paragraph your next employer needs to hear.
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Entrepreneurship4 steps
Pick Hard Problems to Attract the Best Team
Hard, important problems attract the best people — and business is a team sport.
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Entrepreneurship5 steps
Picking a Sharp Problem
Build on a problem so acute customers spontaneously ask to pay — it becomes a tailwind that carries your mistakes.
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Self-Mastery5 steps
Pickup Games: Getting Reps Without a Coach
No good coach at work? Manufacture low-stakes arenas for collaborative problem solving
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Leadership4 steps
Pilot-With-Your-Best-Team Rollout
Don't roll OKRs out company-wide; hand the book to your strongest team, let them adapt it, then spread by twos.
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Communication3 steps
Pinch Before Crunch
Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch
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Communication5 steps
Pings and Echoes
Surface a buyer's hidden fear by voicing your hypothesis and listening for the reflection
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Leadership3 steps
Pioneer, Town Settler, City Planner PM Matching
Match the PM archetype you hire to the product's stage of maturity
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Marketing5 steps
Pi-Shaped Marketer Hiring
Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.
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Marketing3 steps
Pitch the Freelancer, Not the Editor
The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.
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Strategy4 steps
Pivot to the Burning Problem
Founders are usually too anchored to their own product vision — index to the customer's real fire instead
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Strategy4 steps
Planning in Seasons
Replace rigid roadmaps with secular 'seasons', loose quarterly OKRs, and deliberate slack
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Strategy4 steps
Platform Betting Strategy by Company Stage
Late-stage companies spread chips across platforms; startups make one focused bet and go all in.
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Leadership5 steps
Platforms Are Products
When to start a platform team, who staffs it, and the impact metrics that keep it honest
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Leadership4 steps
Players, Coaches, Captains
Split leadership into on-field captains and sideline coaches so top ICs never leave the game.
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Innovation4 steps
Play-First AI Fluency
Build real AI intuition by playing — invent fun side projects, use everything, and share the artifact not the doc.
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Self-Mastery5 steps
Play Yourself Like a Fiddle (Activation Energy + Always-Rules)
Beat activation energy with tight time boxes and an escalating task ladder; hold habits with always-rules.
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Strategy3 steps
PLG Is Fundamentally DLG (Data-Led Growth)
Giving away a free product only pays off if you capture and analyze its usage data
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Strategy4 steps
PMF for Candidates (People, Mission, Financials)
Evaluate a company you might join like an investor evaluates a deal — across People, Mission, and Financials.
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Productivity4 steps
PM Prototype-to-Production Handoff
PMs build a working V1 with AI, validate it with real users, then hand a working artifact to engineering
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Strategy5 steps
PM Your Career Like You PM Your Product
Write a spec for your career: destination, metrics, milestones, and a measuring stick for every offer.
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Influence5 steps
Poke the Bear
Never self-censor — but poke only after the homework, and only with data
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Mindset3 steps
Polarization as a Naming Signal
If the team is comfortable with the name, you don't have the name yet — look for tension.
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Productivity2 steps
Poor Man's Fine-Tuning (Few-Shot + Role Priming)
Steer a model with in-prompt examples and a role identity instead of a full fine-tune.
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Leadership3 steps
Portfolio Hiring: Range Over Style
Hire designers on portfolio alone; wide range proves a designer, a signature style reveals an artist.
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Strategy4 steps
Positional vs. Tactical Game
Don't die, then pour your energy into board position — tactics are the drawdown of value you've already earned.
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Marketing4 steps
Positioning Before Pricing (The Single-Attribute Position)
Own one clear position that is unique, available, and reinforces your product strategy — then let it dictate price
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Mindset4 steps
Positive Delusion, Bounded by Learning
Assume everything is possible until proven wrong — but keep learning what's actually possible.
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Strategy4 steps
Positive-Sum Dials (Levers You Don't Pull)
Build every monetization lever you can, then refuse to pull them — coordinate on the iterated game instead of defecting for short-term profit.
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Marketing4 steps
PQA Signal Detection
Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.
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Leadership5 steps
Practice Before the Promotion
Promote people to DO the job, never to learn it — coach the next role before the title arrives
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Peak Performance5 steps
Practice-Until-Your-Worst-Is-Good-Enough Interview Prep
Interviewing is the one skill with zero feedback — so run dozens of mocks in a small peer group.
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Strategy3 steps
Practitioner-Sourced Wisdom
The best advice comes from people on the ground doing the thing — not from pontificators.
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Marketing3 steps
PR and Launch Strategy: Credibility Over Leads
Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.
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Productivity3 steps
Precision Prompting for AI Builders
Never tell the AI 'it doesn't work' — state exactly what you expected and which parts do and don't.
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Strategy4 steps
Predict vs. Decide: Think in Differentials
Prediction finds correlations; decisions need causal differences. Optimize the lift, not the level.
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Productivity3 steps
Prescriptive vs. Framework Metrics
Know whether your metric is a recipe or a lens — and never misuse a recipe
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Entrepreneurship3 steps
Pre-Sell Before You Build
Do customer validation and line up buyers before writing code or raising money
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Strategy5 steps
Present-Forward Product Strategy Playbook (Small-s)
A repeatable five-phase, 8–12 week process to turn scattered inputs into three focused strategic pillars.
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Marketing3 steps
Press as a Trophy, Not a Megaphone
The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.
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Innovation2 steps
Press-Release-First Product Ideation
Write the launch press release before you build to keep products marketable
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Marketing6 steps
Pressure = Force ÷ Surface Area
Same effort, narrower target, more impact — shrink your surface area to raise message pressure.
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Mindset4 steps
Presume Radical Uncertainty (The 1997 Lens)
Treat an emerging platform as if it were 1997 for the internet: assume most of it doesn't work and you can't yet name the winners
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Strategy6 steps
Price Before Product: The Willingness-to-Pay Conversation
Have the pricing conversation months before launch and use it to prioritize what you build.
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Innovation4 steps
Price-Elasticity Three-Response Model
When a technology makes something cheaper, work out which of three demand responses your market will take
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Finance3 steps
Price Like a Product (and Unbundle Deliberately)
Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
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Sales4 steps
Pricing Selects the Market (Sell Growth, Not Savings)
Price and positioning choose your market — reframe your product as growth to charge many times more.
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Productivity4 steps
Prime-Then-Parallelize AI Coding Workflow
Front-load the architecture, fan out to agents, then step back and evaluate
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Strategy4 steps
Principles-First Product Design
Set non-negotiable principles up front — voice of the people, no override button, full transparency — and never bend them.
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Innovation3 steps
Principles for Building Trustworthy AI Products
Match UI confidence to data quality, be transparent about sources, and design virtuous data cycles.
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Self-Mastery4 steps
Proactive Time Allocation (Kill Fake Work, Guard Relationships)
Stop letting your inbox set your agenda; allocate time from strategy and finite-life priorities instead of reacting.
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Strategy4 steps
Problem-Cause-Solution First-Principles Framework
You can't solve a problem directly — break it into ranked causes, then solve the biggest
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Strategy4 steps
Problem-Centered Wedge
Ignore competitors; find an unsolved painpoint people will pay to fix, then expand.
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Innovation4 steps
Problem-First AI Adoption
Start from the customer problem and ask where AI helps — never from 'what do we do with AI?'
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Innovation5 steps
Problem-First, Wheelhouse-Checked, Unit-Economics-Proven
Three gates a product idea must pass before you build the solution you already fell in love with.
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Productivity3 steps
Problem-People-System (PPS)
Diagnose a systems request by problem and people first, never jump straight to the tool.
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Mindset4 steps
Problems Never End (Be a Problem-Solving Machine)
Stop hoping the next fix makes it easier; reframe success as earning harder problems.
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Communication3 steps
Problem-Solving Story Over Success Story
Editors reject polished wins — lead with the challenge you faced and how you got through it.
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Productivity3 steps
Problems One and Two
Stop reporting your productivity on problems 3-100; get stuck on the two hardest ones
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Strategy5 steps
Problem-to-Pillar Down-Select
Cluster raw problems, flip them into opportunities, then rank on four criteria to pick exactly three pillars.
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Productivity4 steps
Processing Over Memory: A Task System for the Overwhelmed Manager
Write everything down at the moment it's owed, groom into logical chunks, and free your head for thinking not remembering.
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Leadership4 steps
Product Accountability for Pipeline
Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.
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Innovation5 steps
Product as Organism: the metabolic loop
Treat an AI product as a living system that ingests signals, tunes on rewards, and improves with every interaction
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Innovation3 steps
Product-First, Add-AI-Later
Design the end-to-end product experience first, then add AI to solve specific problems — never retrofit AI into a broken flow.
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Productivity4 steps
Product-First AI Prompting
Steer AI builders by describing the end-user experience ambitiously, then iterate like you're coaching a collaborator
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Marketing5 steps
Productize to Segments (the 'You Can Act Differently' Test)
Segments are defined by needs and willingness to pay — and only count if you can act differently on them.
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Marketing3 steps
Product-Led SEO
Treat SEO as a product you build for the search user, not content you optimize for a keyword.
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Marketing5 steps
Product-Led SEO (Jobs-to-be-Done, End-to-End)
Map real user jobs to search queries and follow the experience all the way to the magic moment
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Strategy3 steps
Product-Lens Metrics: Monitoring Product Health vs. Business Health
Segment company metrics through a product lens so leaders can actually monitor their strategy
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Leadership3 steps
Product Manager as Leader Without Authority
The PM job isn't specs or interviews; it's leading via influence so the product wins in the market
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Influence4 steps
Product-Manage the Platform Team From the Side
Frustrated by a slow internal platform team? Supply the product management they don't have
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Entrepreneurship4 steps
Product-Market Fit as Segment Territory
Treat PMF not as a binary but as territory won segment by segment, and double down hard on whatever segment is pulling.
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Strategy4 steps
Product-Market Fit = Retention
There is one metric for product-market fit: do customers come back?
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Marketing4 steps
Product Marketing: Closing the Perception Delta
Make users perceive the value you actually delivered — close the gap between done and perceived
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Marketing4 steps
Product Marketing Fusion (Inbound + Outbound in One Function)
Merge product management with product marketing so the people who build the product also own how it's told and sold.
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Marketing3 steps
Product-Market-Story Fit
Great product in a great market still fails if the story is wrong or missing — add the third leg
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Entrepreneurship4 steps
Product-Market Yourself as a Functional Angel Investor
Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.
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Leadership3 steps
Product Operations Feedback Loop
A function that reports to Ops but sits with Product to close the two-way gap between HQ builders and field teams
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Marketing4 steps
Product Positioning with the Bar Test
Define audience via concentric circles, distill into the classic four-part statement, then validate it out loud at a bar
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Productivity4 steps
Product Scrapbooking
Continuously file every real-world clue about every opportunity so it's ready when the roadmap arrives.
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Marketing4 steps
Programmatic vs Editorial Decision Rule
Go programmatic only where scale meets a real use case — otherwise you scale nothing.
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Strategy4 steps
Progress Cadence as the Success Signal
Judge a startup by whether each check-in has genuinely new progress, not by hype
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Leadership4 steps
Project-Chosen Leads and the Mutt Hire
PM is a role on a project, not a department — and you staff it with multi-disciplinary makers, not title-holders.
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Productivity3 steps
Prompt Decomposition
Make the model list the sub-problems first, then solve each before the whole
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Innovation3 steps
Prompting-as-Prototyping
Validate a product idea by prompting a model in a local browser before building anything
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Strategy5 steps
Prompt Injection Defense Stack
Stop trying to fix injection with prompts and guardrails — mitigate at the model level
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Productivity4 steps
Prompt Sets Are the New PRD
Communicate product ideas by building the prototype, not writing the doc — demos before memos
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Innovation5 steps
Protected Deep-Dive Time
Goal the team on self-directed insight and use hackathons to stop exploratory work being eaten by inbound asks
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Entrepreneurship6 steps
Protect the Core Magic: Acquisition Integration
Freeze the loop users love, rebuild everything behind it, and narrate the seams honestly
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Strategy4 steps
Prove-It-At-Every-Step Rollout
Never take the next expansion step until the data from the last one has already convinced you.
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Innovation4 steps
Proven Better New
Master the proven, add a verifiable better, gamble one risky new — to stack the odds a product wins
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Strategy5 steps
Proxy Metric Selection
Goal on simple short-term inputs you can prove drive the long-term output you actually want
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Influence3 steps
Pseudonymity for Honest Contribution
Let contributors stay anonymous — people cross partisan lines far more readily when their name isn't attached.
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Leadership4 steps
PSHE Career Growth Framework
Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.
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Leadership5 steps
PSHE — Problem, Solution, How, Execution
Level people by how much of the problem-to-execution chain they own, not by scope.
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Productivity4 steps
P-Stage Cycle-Time Benchmarking
Stage-gate every initiative (PStrat→P0→P1→P2), size it S/M/L, and benchmark cycle time against yourself like golf.
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Marketing3 steps
Publication-to-Story Fit Map
Match each story type to the one publication most likely to cover it, before pitching anyone.
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Entrepreneurship4 steps
Pull-Based Product-Market Fit
Be stubborn on your thesis but open on its form — chase the customer who is surprisingly easy to sell, not the one you must force
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Sales4 steps
Pull, Not Praise: Reading Real Product-Market Fit Signals
Judge customer calls by the questions they ask, not the compliments they give.
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Strategy3 steps
Pull the Thread on New Tools
Judge a new AI tool by where it'll be in a week or a month, not where it is on day one.
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Marketing4 steps
Punch Above Your Weight: Trust Signaling for Small Startups
Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.
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Self-Mastery3 steps
Pushes and Pulls Compass
You only truly change jobs when a set of pushes builds enough energy and pulls point the direction
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Self-Mastery5 steps
Putting On the Coat of the Job
Run the spreadsheet, then tear it up — and simulate a Tuesday in the job instead.
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Sales3 steps
Qualification-First Diagnosis
There is no bottom-of-funnel problem — slow deals trace back to qualifying the wrong people, message, or problem
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Strategy5 steps
Quality, Features, Deadline — Choose Two
Every launch drops one of three; software lets you drop quality only if you plan to earn it back
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Strategy5 steps
Quality Is Growth: Making the ROI Case
Kill the 'business goals vs design goals' framing by collecting the quality wins that moved your own metrics.
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Marketing3 steps
Query Fan-Out Content Strategy (AEO/GEO)
Win AI answers by understanding that a machine, not a person, is doing the searching behind every response
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Marketing5 steps
Question-First Cheap Channel Playbook
Find where your buyers ask their questions, answer them honestly, and let the answer sell.
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Mindset5 steps
Question the Assumption
Every problem rests on hidden assumptions. Surface them and the problem often dissolves.
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Strategy4 steps
Question the Base Assumption Before Build-or-Buy
Before building OR buying a tool, ask whether the process needs to exist at all
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Self-Mastery5 steps
Quit Before You're Certain (Would I Start This Today?)
If you're thinking about quitting, you're probably already late — waste is prospective, not retrospective
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Leadership3 steps
Radical Candor Feedback and Role-Fit Reframe
Care personally and challenge directly, and treat underperformance as wrong-role, not a bad person
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Marketing4 steps
Radically Human Support as a Growth Engine
Route every support email to every employee, ban macros, and let candour create word of mouth.
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Leadership4 steps
Radical Transparency Operating System
Share every metric with every employee to put everyone's brains on the challenge, not just their hands
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Communication4 steps
Radical Trust Building
Not radical transparency — let people know you as humans, so the permission dialog gets the benefit of the doubt.
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Innovation5 steps
RAG Data Preparation Over Database Tuning
The biggest RAG quality wins come from preparing data for retrieval, not picking a database.
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Self-Mastery3 steps
Raise Your Happiness Baseline
Big events only move you temporarily — the real lever is lifting the baseline you always return to.
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Mindset4 steps
Raising the Longer-Runway Child
Four principles for parenting introverted or shy kids without shaming their temperament
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Communication3 steps
Ramble-Mode Onboarding
Onboard an AI agent by voice-rambling everything you need, not by wiring up APIs and structured fields.
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Leadership3 steps
Randomized Tiered Trial for AI Productivity
Measure whether AI tools help by running a randomized trial split across performance tiers.
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Innovation4 steps
Rank, Don't Filter
Every user-facing filter silently carves out your supply — turn preferences into ranking signals.
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Leadership3 steps
RAPID + Five-Day Escalation
Name one decision-maker and put a clock on every unresolved decision
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Strategy5 steps
Reach for the Stars, Land on the Moon
Sketch the ideal end-state journey, then work backwards and ship it in measurable pieces.
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Finance5 steps
Reactive Pricing After Demand Signal
Let users pull pricing out of you, then validate willingness-to-pay and margins
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Communication5 steps
Read Before You Retract: AI Incident Triage
When your AI product goes viral for something alarming, diagnose the audience's reaction before you touch the product
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Strategy5 steps
Reading a Market Through ARPU and Profit Pools
ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.
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Communication3 steps
Reading the Invisible Language of the To/CC Line
Recipient order, To vs CC, and reply order all send signals people quietly read.
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Sales4 steps
Reading the Signals for Product-Led vs Sales-Led Growth
A decision tree for whether and when to hire your first salespeople
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Mindset5 steps
Reading Your Own Critics
Read every criticism carefully, believe none of it blindly — you know more than the critics do.
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Self-Mastery3 steps
Read Old Books You Know Nothing About
With ~50–100 books left in a lifetime, spend them on time-filtered classics in domains you're ignorant of.
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Innovation3 steps
Reason About It Like a Human
To design or debug AI behavior, ask what an equivalent human would do in the same situation.
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Marketing6 steps
Rebrand as a Product Development Process
Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal
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Marketing3 steps
Rebrand Eyes-Wide-Open
A homepage redesign or rebrand won't drive growth; budget 3-6 months to claw performance back after launch.
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Marketing4 steps
Recall vs. Discovery Interface Split
Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.
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Communication5 steps
Recommendation-First Writing
Lead with the call, label the context, and never hide a point of view inside a neutral-looking pros-and-cons list.
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Productivity4 steps
Red/Green TDD for Coding Agents
Force agents to write the test first, watch it fail, then pass — the compressed prompt is just 'red/green TDD'.
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Marketing3 steps
Reduce Monetary Friction to Unlock Hidden Winners
Lower early cost barriers to causally give marginal customers time to succeed, revealing valuable users you'd otherwise lose.
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Strategy5 steps
Re-establishing Product-Market Fit (Stacking S-Curves)
When growth plateaus, throw away the roadmap, sacrifice impact for learning, and rebuild PMF for the next audience.
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Innovation6 steps
Reference Customer Discovery
Build with a fixed number of real customers until they'll stake their reputation on your product
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Mindset4 steps
Reflect: The Daily Experiment Loop
Treat each day as an experiment you ran, not a gravestone of success or failure
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Self-Mastery4 steps
Reflex Archaeology (Pen-and-Paper Truth Seeking)
List your most reactive moments, then ask why until it hurts or lands: every reflex has a root
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Mindset3 steps
Reframe Anxiety as Excitement
Relabel the identical arousal response from nervous to excited to calm yourself and speak better
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Influence5 steps
Reframe, Don't Push Back
Win a disagreement with your CEO by finding the goal you already share, then renaming the problem
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Communication5 steps
Reframe Metrics to Leadership's Language
Pick two or three metrics that speak the exact word your leaders keep repeating
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Communication5 steps
Reframe Self-Promotion as Education
You make the light bulb but you sell light. Rename the act and the resistance disappears.
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Innovation4 steps
Reinforcement Learning Environment Design
Build a fully-fleshed simulated world, inject real chaos, and reward the trajectory, not just the answer.
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Communication4 steps
Rejection-as-Refinement Pitching
Treat every investor 'no' as free feedback and pre-answer it in your next deck.
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Leadership4 steps
Relentless Application of Force
The CEO's core job is offsetting the complacency that success naturally breeds — push hardest when winning.
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Mindset3 steps
Remove the Emotional Filter From Decisions
Strip emotion out to get the raw decision, then handle feelings separately afterward.
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Communication4 steps
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
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Self-Mastery4 steps
Reps-to-Judgment (Building Product Sense)
Product sense isn't taught — it's earned through thousands of shipped micro-decisions with the shortest possible cycle time.
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Innovation7 steps
Research-to-Product Graduation
Move an incubated moonshot from the research lab to a product team without killing it or trapping the researchers
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Communication5 steps
Reset Expectations + Slow Your Inbox
Announce a slower response cadence with a 'because', then actually slow the hamster wheel
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Innovation4 steps
Reset Through Better Abstractions
Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.
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Leadership5 steps
Respect the Hustle: Goal-Based Product Ops Allocation
Allocate ops support to goals, not headcount ratios — and deliberately under-process the teams still finding their way.
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Self-Mastery4 steps
Resting in Motion
Treat the busy, working state as your normal baseline so heavy long-term work stays sustainable
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Sales4 steps
Retention-Aligned Sales Compensation
Pay reps for customers who stay, renew, and expand — not just for the logo they closed.
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Strategy3 steps
Retention as Habit-Building Plus Expansion
Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue
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Strategy4 steps
Retention Benchmark Ladder
Concrete week-one cohort retention floors: ~80% friends/family, 60% free at scale, 20-30% paid.
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Marketing3 steps
Revealed-Behavior Notification Timing
Trigger reminders off what users actually did, not what they said they'd do — 23.5 hours after last use.
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Innovation3 steps
Reverse Engineering to Build Openness
Two reverse-engineering habits that let a conscientious brain manufacture the openness it lacks
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Strategy4 steps
Reverse-Engineer-Then-Formalize at Scale
Do one instance deep by hand, reverse-engineer the best process, then codify it into a scalable algorithm
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Marketing3 steps
Reverse-Engineer the Publication's Mission
Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.
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Peak Performance3 steps
Rewiring Stage Fright (The Pre-Talk Ritual)
Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.
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Strategy3 steps
Rewrite vs. Restart: The Plane Decision
Never rewrite a live product with a big customer base; do shut down a small-traction acquisition and rebuild it
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Productivity4 steps
RICE with Deferred Confidence and Effort
Score reach and impact first; sit with the innovative bets before letting C and E kill them.
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Leadership4 steps
RIDE — Decision-Making Clarity for Change
For any change, name who Requests, who Inputs, who Decides, and who Executes.
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Innovation4 steps
Ride the AI Value Wave
Treat today's AI capability as the worst it will ever be and expand where it's most efficacious
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Self-Mastery3 steps
Ride the Models
Stay valuable in AI by playfully applying each new model to your own work and re-testing what it couldn't do before.
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Influence4 steps
Right for Wrong
Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.
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Innovation6 steps
Right Model for the Right Use Case
Route each AI feature to a model chosen for that job, not one popular LLM stretched over everything
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Strategy3 steps
Right Robot for the Job (Not a Generalist Humanoid)
Match robot form to the task; reserve humanoids for the long tail, not the line.
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Strategy3 steps
Right to Win via Permission to Play
Before building, ask if it's logical that YOU built it — and whether you have a route to market.
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Innovation3 steps
RLAIF Reward Design
Have an expert define success criteria and a rubric once, then let AI reinforce the capability — more scalable than labeling examples
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Leadership4 steps
Roadmap-Less Agility for AI-Era Building
Drop the explicit roadmap and jump on capability drops the moment they land
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Leadership3 steps
Roasting Plus High Standards
Let the team feel safe enough to roast you, then apply high standards without fear — safety makes rigor easier.
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Mindset3 steps
Robust-Across-Futures Action
When the future is unknowable, choose actions that are ethical across a wide range of scenarios
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Leadership3 steps
Role-Based Culture by Logical Deduction
Replace performative Mission-Vision-Values with a deduced 'role you play' that logically derives your standards
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Strategy4 steps
Rolling Roadmap with Precision Tiers
A six-month roadmap refreshed quarterly, with 80% commitment in months 1-3 and 50% in months 4-6.
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Productivity4 steps
Root-Cause Context Engineering for AI Coding
Don't just fix the AI's bad code — root-cause the missing context so it's right next time.
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Productivity4 steps
Root-Cause Tooling Post-Mortem
When AI botches something, ask what in its prompt caused it — then patch the tooling
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Leadership4 steps
Running Products via the Daily Meeting
Assign one owner to an urgent problem, give them unlimited resources except time, and force a daily report until it's solved.
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Leadership3 steps
Run Toward Fear
When both choices are horrible, decide fast toward the slightly-better one instead of avoiding the decision
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Strategy5 steps
Run Toward the Hard Use Cases
Don't disable high-stakes uses to avoid downside — engineer them to be great
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Leadership5 steps
Ruthless Referencing
Diagnose talent by extracting the right information from many references, not by trusting a 45-minute interview.
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Communication5 steps
Ruthless Simplification for PM Writing
A set of concrete tools to strip PM documents down to only what's necessary.
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Entrepreneurship4 steps
SaaS-Marketplace Transition Test
A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers
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Leadership6 steps
Sacred Cows as Your Roadmap
In a calcified org, the list of things nobody is allowed to touch IS the product roadmap.
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Influence4 steps
Sales Then Logistics
Sell the why before you explain the how, or your ask gets crickets.
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Strategy4 steps
Sample Ratio Mismatch (SRM) Validity Check
Verify your traffic split matches its design before trusting any experiment result
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Productivity5 steps
Saying No by Trading Off
Never say no. Say yes, name what it displaces, and hand the prioritisation back.
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Communication4 steps
Say the Thing You Think You Cannot Say
Voice the hard observation by detoxifying it into a question you own
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Leadership4 steps
Scalable Leadership vs. Selective Micromanagement
When you lack confidence in your team's direction, don't go hands-off — micromanage tactically and temporarily to get them back on track.
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Strategy4 steps
Scale the Bright Spots (Quit-vs-Persist Criteria)
Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.
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Innovation5 steps
Scaling Expert Judgment Through Algorithms
Structure your experts' judgment into a signal, train on that — not only on engagement
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Leadership4 steps
Scenario-Based PM Interviewing
Interview PMs by making them do the real job under real constraints, not recite prepared stories
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Communication3 steps
Schedule Syncing (Managing Your Manager)
Never say no to your boss — show your timeboxed calendar and ask them to help you prioritize.
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Communication3 steps
Scheduling by Deference
The one asking does the work: let the busier person set the time, and give real options.
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Productivity4 steps
Scope-by-Time Traps
Box work by a fixed deadline, cut scope to fit, and ship early enough that the feedback is 'this is premature'
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Innovation3 steps
Second- and Third-Order Effect Mapping
In connected systems, trace a change's ripple effects before you ship it
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Strategy3 steps
Seeing the System
Strategic thinking is naming the invisible systems and their self-protecting culture so you can change the rules.
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Strategy3 steps
Seek the Counterfactual, Not Confirmation
The competitive edge lives in the data you're trying to prove yourself wrong with, not the data you hoped to see
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Leadership4 steps
Seek To Not Be Needed, But Be Valuable
Build a self-reliant team that's resilient to chaos by systematically removing yourself as a dependency.
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Marketing5 steps
Segment by Learning and Building Style
Personalize onboarding by how someone builds and learns, not by their job title
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Leadership4 steps
Selective Deep-Dive Leadership
Instead of skimming 100 projects, go bare-metal deep on the 7-10 that matter most
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Productivity3 steps
Self-Criticism Loop
Get the model to critique its own answer, then implement its own critique
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Sales4 steps
Selling to Developers via Self-Serve Proof
Developers must prove products themselves, so invest in self-serve — sales can't convert them at the build stage
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Entrepreneurship4 steps
Sell-Ready From Day One
Acquisitions rarely just happen — seed acquirer relationships early, then run the sale like a fundraise.
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Sales4 steps
Sell the Alpha (Gap Selling vs Problem Selling)
Sell leaders the opportunity to become a superhero, not a fix for a narrow problem.
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Sales3 steps
Sell to Reduce Risk, Not Increase Upside
Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible
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Marketing4 steps
SEO Conversion-Metric Rigor
Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.
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Strategy4 steps
SEO Readiness Assessment
Two questions decide if SEO is worth investing in: is the market big, and do you have authority?
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Leadership4 steps
Separate Behavior From Identity (Good Inside)
Say 'this is a good person who is late' — split who someone is from what they did, so the conversation can actually be about the behavior
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Leadership3 steps
Separate the Decision from the Implementation
Decide for the stakeholder as if there were no feelings, then solve each hurt in implementation
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Innovation4 steps
Separating Change-Aversion from Real Problems in a Redesign
After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.
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Marketing3 steps
SERP Reverse-Engineering
To learn what page to build, read what Google already ranks for your target keywords.
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Innovation5 steps
Server-Side Events as the Default
Track events from your servers, not your clients — logs with a user ID are already events.
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Leadership3 steps
Serve the Business, Not the People
Strip emotion out of hard calls by asking what you'd do if the person had no negative reaction.
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Sales3 steps
Services-First Foot-in-the-Door
Sell enterprises a service they already know how to buy, then migrate them to the product.
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Productivity3 steps
Set the Pace Through Decisiveness (Bias for Action)
A company's speed is governed by how fast it decides, not how hard it works — so refuse to 'circle back.'
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Strategy4 steps
Setting Strategy From Data, Then Committing to a Choice
Gather internal data, customer research and company goals, make the best informed bet, then reevaluate and pivot.
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Self-Mastery5 steps
Shadows of Superpowers
Your plateau is almost always the shadow cast by the exact strength that got you here.
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Self-Mastery4 steps
Shed Your Superpowers at Each Scale
The strengths that got you here can become damage at the next phase — constantly re-evaluate what your role actually needs
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Leadership5 steps
Ship-Fast Operating Model
Lightweight bottoms-up planning, PM-light teams, and iterative deployment in a fast-moving domain.
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Strategy6 steps
Ship Fast Without Breaking Money
Reject the reliability/velocity trade-off: automated gauntlet, ramped exposure, and remediations ahead of roadmap.
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Innovation4 steps
Ship-in-Research-Preview Speed Loop
Cut idea-to-user time from months to a week by branding launches as previews and pre-wiring the launch chain
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Innovation3 steps
Ship Neutral Experiments on Intuition (Aim-Heavy)
When a test comes back neutral, ship the version you'd have built from a blank slate, not the incumbent control.
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Leadership6 steps
Shipping 0-to-1 Inside a Big Company
Make it the customer's idea, storyboard it in Sharpie, prove it once, and show the economics
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Entrepreneurship4 steps
Ship, Quit, and Learn
Design the smallest thing you can ship that is built to be quit — then let shipping it tell you what's next.
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Productivity3 steps
Ship-to-Learn Research Allocation
Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else
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Innovation5 steps
Ship-to-Learn: The Emergent-Product Loop
When product properties are emergent, launching is how you discover them
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Innovation3 steps
Ship-Ugly-Then-Polish Craft Loop
Combine shipping fast with fixing fast: get rough builds in front of real users, reserve polish for general release.
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Communication5 steps
Short Toes
Engineer feedback so it lands on the work, never the person — the async collaboration protocol
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Communication5 steps
Show Don't Tell (The Wall)
Lay out the entire user journey — pixel by pixel, minute by minute — on one physical wall.
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Mindset3 steps
Show Me the Apparatus Test
A value is only real if there's an expensive apparatus that enforces it every time, no exceptions.
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Influence3 steps
Shrink the Change to Build Trust
De-risk a scary idea into a two-week experiment with a fixed check-in date.
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Strategy5 steps
Signal Over Metrics (Pre-PMF Decision Rule)
You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.
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Marketing4 steps
Signals and Nudges for Choice Under Abundance
When every result is plausible, confidence beats relevance — surface glanceable signals, not more inventory.
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Marketing3 steps
Signal vs Noise Metric Selection
Let the campaign's single goal decide which metric is signal — everything else is noise
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Communication3 steps
Signposting
Use structural cue-words to guide the reader through your writing without heavy formatting.
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Marketing4 steps
Simple, Novel, Emotional: The Shareability Formula
Make it simple, make it show something new, make it feel something — then cut the cleverness.
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Sales4 steps
Simpler-Fairer Pricing Reset
Deliberately give away revenue to simplify pricing — it lifts retention and restores a customer-obsessed culture.
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Innovation4 steps
Simplest-V1-Then-Amplify Experimentation
Ship the barest encapsulation of a hypothesis, confirm it has legs, then beat the heck out of it.
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Marketing4 steps
Single-Channel Build-in-Public Bet
Find the one channel that resonates with your exact audience, then double and triple down.
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Leadership4 steps
Single Decisive Reason (SDR)
For any important decision, isolate the one reason that alone justifies it — a pile of weak reasons is a red flag
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Productivity3 steps
Single-Owner Review Limits
Cap reviews, approvals, and meeting size so one accountable owner drives the pace
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Leadership5 steps
Single-Threaded Leadership
Kill resource contention by giving one leader one mission and every function they need to deliver it.
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Leadership3 steps
Situation-Behavior-Impact Feedback
Deliver hard feedback as an undeniable subjective observation, not a verdict
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Strategy6 steps
Six-Month Bets with a Collapsed W
Leaders ideate inside the teams' jam sessions instead of reviewing their output from outside.
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Strategy6 steps
Six Rules for Goals and Alignment
Goals are a communication tool: three max, one that wins, intern-legible, painful, single-owned, and followed up.
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Marketing3 steps
Sizing and Time-Boxing a Channel Experiment
How much team and time to commit to a new channel, and what signal to look for before killing it.
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Strategy5 steps
Skeleton Before the Makeup
Sequence early growth investment from site fundamentals up to awareness — never the reverse.
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Strategy3 steps
Skills-First Hiring
Rebalance a stuck labor market by matching people on transferable skills, not job titles
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Leadership4 steps
Skill Stack-Rank Interview
Have senior candidates rank themselves against the exact skills the role needs to reveal fit and self-awareness.
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Leadership4 steps
Slime Mold Org Design (Sports Car vs Big Rig)
Coordination cost grows with the square of headcount — drive the vehicle you actually have.
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Mindset3 steps
Slow vs Fast Decisions
For any reversible decision there's no right or wrong — only slow and fast — so decide fast and correct fast.
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Marketing4 steps
Small-Pond ICP Narrowing
Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.
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Marketing5 steps
Soft Launch / Hard Launch Decoupling
Let engineering ship when it's ready and let marketing launch when they're ready — never on the same date.
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Strategy3 steps
Software Is Not a Moat
Any feature you ship can be cloned; build ecosystems, platforms, and hardware that can't be copied.
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Leadership4 steps
Soliciting Feedback: The Order of Operations
Ask a go-to question, count to six, listen to understand, then reward the candor
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Strategy4 steps
Solution Deepening vs. Market Widening
Classify every build as deepening the product for current users or widening it to new ones — to diagnose 'why we feel slow'
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Innovation4 steps
Solution-Weighted Discovery
Spend a little time validating the problem; spend most of it winning on the solution
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Strategy4 steps
Solve Before Scale
Run in a distinct 'solve' mode before you ever switch to 'scale' mode
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Innovation3 steps
Solve the Problem Behind the Problem
When an agent can't do a task, escalate API-to-browser, then reframe to the underlying need it can solve.
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Strategy4 steps
Solving for Everyone Is Solving for No One
Get specific about who you're NOT for—that guardrail is stronger than defining who you are.
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Self-Mastery5 steps
Song Exploder Your Intuition
Turn a gut reaction to a design into a reusable, articulable design rule by reverse-justifying why you feel it.
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Marketing3 steps
Sound Symbolism Letter Selection
Choose a name's letters for the feelings their sounds evoke, not just their meaning.
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Influence4 steps
Speak Accurately (Avoid the Single-Minded Martyr)
Match your stated confidence to your actual evidence — neither overreach nor over-hedge.
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Communication3 steps
Speak Early, Speak From Conviction
Two tactics to get an introvert's ideas heard and acted on in loud meetings
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Peak Performance3 steps
Speaking Visualization Rehearsal
Mentally rehearse the whole speaking event in advance to desensitize yourself and gain a sense of agency
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Communication4 steps
Speaking with Adjacency
To explain something dull, tell a story about something else, then snap it into place.
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Productivity4 steps
Spec-as-What-Good-Looks-Like Verification
Check your definition of good into the repo so AI code review can automatically validate work against it.
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Communication3 steps
Specific-Behavior Feedback
Never label the person; name the specific behavior, the role gap it creates, and offer to help fix it
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Strategy4 steps
Speed-to-Aha Over Best Product
Sometimes the correct product decision hurts the aha moment — cut it and get users to magic faster.
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Influence3 steps
Spending Chips: Breaking Rules Without Breaking Trust
Treat accumulated social capital as chips you deliberately spend to break the specific rules that block a new bet
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Leadership5 steps
Spirit-First OKRs
Write down qualitatively what crushing it looks like before you pick any number
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Strategy4 steps
Spiritual Holding Company (Mission Guardian Selection)
Give the mission its own sovereignty by appointing a renewable guardian that outlives any founder.
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Influence4 steps
Sponsorship Over Mentorship
Career inflection comes not from a coach but from a sponsor who trusts you with a bigger problem.
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Leadership3 steps
SPOTAK: Decoding Hiring Intuition
Trust your gut on candidates, then use six traits to translate that gut into words others can act on.
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Strategy4 steps
Spotting Bad Strategy
Four tells that a 'strategy' is actually empty: no diagnosis, goals-as-strategy, fluff, and incoherent actions.
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Innovation5 steps
Stage-Gated Product Incubation
Grow new products through five funded stages — wonder, explore, make, impact, scale — validating at each gate.
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Strategy4 steps
Stamina as the Kill Signal
Projects die of exhausted stamina long before they die of exhausted money — so watch the team, not the runway.
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Leadership4 steps
Standing Up a Product Discipline From Scratch
Turn an implicit PM function into a real one by writing the ladder first, then wiring hiring to it
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Entrepreneurship4 steps
Start Bespoke, Become a Marketplace Later
A marketplace never starts as a marketplace; win with a pre-liquidity value prop first.
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Entrepreneurship3 steps
Start Embarrassingly Small
The more ambitious you are, the humbler your starting point should be — begin at 1,000 feet, not 100,000
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Communication3 steps
Start Right Before You Get Eaten by the Bear
Open your story one beat before the juicy part — everything earlier is backstory scope creep.
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Entrepreneurship3 steps
Start Small, Don't Boil the Ocean
Narrow scope to the achievable thing in front of you, then build momentum on top of it
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Marketing4 steps
Startup Launch PR Playbook
Fix your story, set realistic exclusive expectations, hang news on a bigger hook, and mine local press
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Strategy3 steps
Startup Power Progression: Eliminate Three, Sequence Four
Cross off the three powers a startup can't have yet, then pursue the remaining four in sequence — counter-positioning first.
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Leadership3 steps
Startup-Within-a-Company Team Design
Build new things inside big companies with small, senior, trusted teams and manufactured discipline
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Communication3 steps
Start-With-Why One-Pager
The PM's core artifact: define the thing by nailing the problem and why-now before anything else.
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Innovation5 steps
Stated vs Revealed Preferences: Holding Conviction Through User Outrage
When users scream and keep refreshing, believe the behaviour — then debug details, not vision.
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Self-Mastery3 steps
State Over Story
Regulate your body first and let calm thoughts follow, instead of arguing yourself calm
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Leadership4 steps
Stay Close to the Metal
The best product CEOs micromanage the pixel-level details and are the first and last mile of the product
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Communication4 steps
Stay in Character (Don't Leak)
Never broadcast your internal insecurities — the audience can't see what you feel, so don't show them
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Entrepreneurship4 steps
Stay Valuable After Acquisition
Anchor to the shared mission, market yourself internally, and flex with every strategy shift to survive an acquisition
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Innovation3 steps
Steering AI to a Non-Obvious Strategy
AI gives predictable strategy when asked lazily — enumerate every input first, then make it argue back
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Innovation3 steps
Step-Wise Eval Design for Multi-Step AI Apps
Don't evaluate agents end-to-end; put an eval on every step until you hit coverage.
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Communication3 steps
Stewart Plus Two More
Never bring one option; show a Goldilocks three and hold the rest in the appendix.
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Strategy4 steps
Stickiness Over Moats
Stop chasing barriers competitors can't cross; build accumulating value they can't easily replace.
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Strategy5 steps
Stocks-and-Flows Pipeline Diagnosis
Model any org process as stocks and flows, then find where reality disagrees with the model.
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Strategy2 steps
Stop Churn Before It Happens
To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.
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Communication5 steps
Story as a Design Tool
Draft, test, and package a leadership story across three lengths and three formats
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Communication5 steps
Story of Our Team
A merge ritual: two timelines on a wall become one shared history.
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Marketing4 steps
Strategic Friction
Add friction that helps a user understand why the product is for them; cut friction that doesn't
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Strategy4 steps
Strategic Technical Debt as Leverage
Startups should take on technical debt on purpose — it's how you outrun bigger companies
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Leadership3 steps
Strategy Activation via Crossing the Chasm
Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards
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Strategy4 steps
Strategy-Led Planning
A real, pre-aligned product strategy collapses annual planning from six weeks to three days
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Leadership3 steps
Strategy Not Self-Expression
Feedback's goal is behavior change, so cut everything that doesn't serve it — usually 90%.
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Innovation6 steps
Strategy Salons (Nerd Clubs)
Seed a small, opt-in, yes-and idea group that spins off strategy insights as a side effect.
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Productivity3 steps
Stratified Design Work
Split your time between supporting engineers' execution and setting a 3-6 month vision, not polishing mocks.
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Communication4 steps
Street-Smart Decision-Making
Give the customer's perception as much weight as your logic — model the narrative, not just the numbers.
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Self-Mastery5 steps
Stretch With an Anchor
Take the role that will hurt you into growth — but only if one or two things in it are already in your wheelhouse.
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Productivity4 steps
Strike Down the Blockers (Time to Value)
Removing what stops adoption beats adding shiny features; hunt blockers and watch the retention graph move.
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Innovation5 steps
Structural Conditions for Innovation
Companies that say they tolerate failure but punish it in comp and career don't get innovation. Change the structure.
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Innovation3 steps
Stuck-Point Scaling Law
Reliably improve an AI system by hunting where it gets stuck and tuning those spots with a fast feedback loop.
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Innovation6 steps
Study Group
A one-hour role-play where employees forget they work at your company and try to use your product
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Leadership4 steps
Sturdy Leadership (The Three Pilot Announcements)
Validate someone's experience as real without being overwhelmed by it — like a pilot who contains the cabin's fear and flies the plane
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Finance3 steps
Subscription Funnel Benchmarks
Category-dependent conversion thresholds for judging whether a subscription funnel is healthy
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Communication5 steps
Summarize, Checkpoint, One Click Better
Manufacture strategic thinking in real time by synthesizing the room, then improving the idea one click.
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Leadership3 steps
Super Agent With a Forward-Deployed Human
Give the whole company one shared agent, owned by a human who keeps it working — not personal agents for everyone.
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Self-Mastery5 steps
Superpower Excavation from Peak Stories
Find your true strengths by overlaying three peak-experience stories and spotting the theme that recurs.
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Leadership4 steps
Superpower Naming (Be More, Not Different)
Name someone's superpower early, then frame every nudge as 'be more' rather than 'be different'.
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Strategy3 steps
Supply-Chain Criticality Hierarchy
Rank every component by how catastrophic losing it is — then pre-buy the killers.
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Strategy5 steps
Supply-First Marketplace Building
Marketplaces aren't chicken-and-egg — they're two-sided, and you always start with supply.
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Marketing3 steps
Support-Rotation Content Backlog
Mine support tickets for recurring confusion, then rank-order self-serve landing pages that answer them
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Leadership4 steps
Surfing the Detail Edge (CEO Engagement Dial)
Stay deep enough to understand, light enough not to hijack — a CEO's every aside is an order.
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Mindset3 steps
Survival Before Thriving
Make asymmetrically positive bets and protect the enterprise — you must survive long enough for timing and insight to arrive
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Leadership3 steps
Swinging the Pendulum
Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle
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Communication5 steps
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
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Marketing3 steps
Systematic Customer Conversations
Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.
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Innovation4 steps
Systematic Invention (Expertise + Scheduled Thinking + Recombination)
Be an expert, book two hours a month, and fuse two things that already exist.
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Innovation4 steps
Systematized Creativity by Extremes
Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet
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Strategy5 steps
System-First Product Ops (Build It, Then Get Out of the Way)
Product ops is first a system you build, only second a team you hire — and the system should outlive the role.
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Strategy4 steps
Systems-First Scaling (One to 100)
Once you have product-market fit, go slow to go fast: build the systems before you hyperscale.
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Productivity3 steps
Systems Not Goals
Build a default-on repeatable system instead of chasing a one-off target.
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Leadership4 steps
Systems Over Headcount (The Small Bus)
Solve with better systems and talent density instead of adding people; a smaller bus turns faster.
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Strategy4 steps
Tactical Retention & The Cancellation Flow
Fix the 25-40% of churn product teams ignore — payment failures, off-boarding, cancel flows
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Strategy4 steps
Tactic-to-Strategy Discovery
Run many small experiments in parallel, then scale the one that breaks through into your strategy.
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Leadership5 steps
Take People With You Before You Fix Anything
A new leader's toolbox is worthless until the team agrees a problem exists — build the why first.
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Influence5 steps
Take Your Own Shoes Off
Empathy fails at the removal step, not the entry step — drop your agenda before entering theirs.
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Leadership4 steps
Talent Density as Prerequisite
Freedom, low process and candour are not policies you adopt — they are dividends of talent density.
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Innovation2 steps
Tar Pit Idea Detection
Spot the seductive ideas that draw everyone in and trap them — they validate but never work
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Strategy4 steps
Task Loss, Not Job Loss
Your job won't vanish — analyze it as a bundle of tasks and keep swapping the tasks AI absorbs
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Productivity4 steps
Tasks, Not Problems
Delegate to AI agents by handing them scoped, verifiable tasks — never open-ended problems.
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Strategy4 steps
Task vs. Job Automation Test
Before predicting a role's automation, ask whether the automatable task IS the job or just one piece of it
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Self-Mastery3 steps
Taste and Standards as Meeting Spec
Good taste is knowing what people want just before they do; high standards means relentlessly improving the spec, not hiding behind perfectionism.
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Self-Mastery3 steps
Taste as a Trainable Model
Taste is a virtual machine in your head that predicts whether your in-group will like an idea — built by reps with feedback.
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Mindset3 steps
Taste as Shedding Social Proof
Real taste is recognizing what's great before results prove it — by evaluating ideas stripped of their social and authority proof
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Leadership5 steps
Taste, Humility, Hutzpah: The Designer Hiring Lens
Hire for judgment, humility, and the courage to say 'not good enough' — tools and process you can teach.
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Influence4 steps
Teach, Don't Pitch: The Buyer-Research Cold Open
Do research so good the buyer can't ignore it — give insight, not a sales pitch.
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Leadership4 steps
Teaching Hospital and Tech Assistant
Transfer your product instincts by working in the open and cloning a shadow who becomes a mini-you
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Sales4 steps
Teaching the Customer How to Buy
Beat indecision by de-risking the buyer's decision, not by piling on FOMO
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Innovation5 steps
Technology-First Discovery with a Shape Hypothesis
When you start from a capability instead of a problem, form a hypothesis about its shape before you ship it
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Strategy4 steps
Tell Me What It Takes to Win, Then Tell Me the Costs
Ask for the un-watered-down plan to win first; negotiate the costs down second.
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Innovation3 steps
Tension at the Center of Strategy
Every great strategy creates 'it might not work' tension — the possibility a customer falls in love with.
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Productivity4 steps
The $10 Game for Personal Priorities
Allocate a notional $10 across your priorities to expose where your time actually goes versus where it should.
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Leadership4 steps
The 1,000-Experiments 'What Would Need To Be True' Goal
Set an audacious experiment-volume goal — not to hit it, but to force the conversations that unlock a whole experimentation culture.
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Productivity4 steps
The 100%-or-Nothing Automation Rule
An automation that works 95% of the time isn't an automation — push it to 100% or don't rely on it
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Leadership3 steps
The 10-Minute PM Test for GTM-Product Partnership
Hire salespeople with enough product depth that engineers can't tell they aren't a PM
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Self-Mastery3 steps
The 10-Minute Rule (Surfing the Urge)
Beat any urge to get distracted by waiting ten minutes and riding the emotion until it subsides.
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Peak Performance5 steps
The 10% More Enjoyment Test
Enjoyment is a measure of efficiency. Enjoy the work 10% more and you are 10% more efficient.
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Productivity3 steps
The 10% Planning Rule
Never spend more than 10% of an execution period planning it.
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Strategy7 steps
The 10-Point Company Quality Checklist
Ten hard metrics to judge whether a company is worth betting your career on
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Leadership4 steps
The 10-to-1 Input/Output Kill Test
When you pour 10 units of effort in for 1 unit of output, the project has run its course.
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Leadership6 steps
The 10 Traits of Great Product Managers
A definition of what the PM job actually is — facilitation, execution, and impact — not a career ladder.
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Productivity4 steps
The 10% Working-Version Rule
Have a testable working version by the time 10% of your time budget elapses, not at the halfway point
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Innovation3 steps
The 10x Lens on New Ideas
For every promising idea, ask where it could go in 3-5 years if it were 10x bigger — and let that reshape it now.
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Productivity4 steps
The 10x Leverage Desk
Spend your finite time only on problems with 10x positive or negative impact — and physically move yourself into the details until they're solved.
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Marketing11 steps
The 11 Zero-Day Marketing Exploits
Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.
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Leadership4 steps
The 12 Product Management Competencies
Map every PM skill into four areas — execution, customer insight, product strategy, influence — and 12 competencies that hold from APM to CPO.
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Communication4 steps
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
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Strategy4 steps
The 18-Month Growth Model Overlay
Spend ~20-25% of growth time annually seeding new loops so your S-curve never flattens with no successor.
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Leadership3 steps
The 2004 Red Sox Team-Composition Model
Build your leadership bench mostly from homegrown talent, seasoned with a few marquee outside hires
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Strategy4 steps
The 200K-User Experimentation Readiness Rule
Below ~200K users detect only big effects; use the wait to build platform and culture
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Communication3 steps
The 20/80 Marketing Review Checkpoints
Two aligned checkpoints — strategy at 20%, execution at 80% — so process speeds you up instead of slowing you down
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Innovation3 steps
The 20/80 Willingness-to-Pay Axiom
20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.
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Productivity3 steps
The 20-Minute Focus Ignition
Beat the hardest part of deep work — starting — by force-blocking distractions for 20 minutes
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Marketing4 steps
The 2-of-3 SEO Opportunity Audit
Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months
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Leadership6 steps
The 30-60-90 Day Landing Plan
Listen for 30, align for 30, execute for 30 — and negotiate the listening time with your manager up front.
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Sales4 steps
The 30-Day Agent Training Loop
Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.
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Leadership4 steps
The 30-Day Keeper Test
Calendar every new hire 30 days out and ask: knowing what I know now, would I hire this person?
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Sales5 steps
The 30-Prospect Manual Discovery Experiment
Before buying any sales tool, hand-pick 30 prospects, write each a real note, and let the response rate reveal your ICP parameters
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Mindset4 steps
The 3-of-500 Months Sabbatical
Frame a sabbatical as 3 months out of a ~500-month working life, and budget 6-8 weeks just to unwind.
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Strategy5 steps
The 4B Framework (100 Focus Points)
Split 100 focus points across Brilliant Basics, Bread and Butter, Big Bets and Breaking Bad.
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Productivity5 steps
The 4x4 Debugging Framework
Four escalating ways to unstick a broken build, each tried exactly once, ending by teaching the agent.
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Strategy4 steps
The 50/40/10 Delight Allocation
Split your roadmap 50% low delight, 40% deep delight, 10% surface delight
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Strategy3 steps
The 51-49 Decision Rule
When options are near-even, just pick one fast — more data won't meaningfully improve a close call.
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Strategy5 steps
The 5-Question Stalled Growth Diagnostic
Diagnose why growth is slowing by asking five questions in strict priority order.
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Strategy5 steps
The 60/30/10 Portfolio Capacity Split
Allocate team capacity across incremental wins, operations, and audacious bets before priorities compete
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Communication4 steps
The 60-Second Meeting Reset
Buy a context-starved exec 30 seconds of orientation before you pitch.
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Strategy3 steps
The 70/20/10 Investment Split
Allocate product building time 70% core, 20% strategic, 10% bets to balance stability and innovation
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Leadership4 steps
The 70/30 Cover Fire Allocation
Spend 70% earning the right to exist so the other 30% can plant seeds nobody will kill.
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Leadership5 steps
The 70% Decision, Reward the Learning
Commit at 70% confidence with an explicit hypothesis, then iterate — and reward learning, not outcomes.
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Mindset5 steps
The 7-Minute Felt Gratitude Practice
Seven minutes of felt (not listed) gratitude with another person daily — then aim it at where you feel lack.
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Marketing7 steps
The 7-Step AEO Execution Plan
A repeatable pipeline to make your product show up in LLM answers
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Marketing4 steps
The 95/5 Growth Inversion
In fast-moving AI markets, spend 95% inventing new growth loops and 5% optimizing existing ones
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Communication3 steps
The Ability-Trust-Appeal Relationship Model
Every professional relationship rests on ability, trust, and appeal; the experience you are matters most
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Leadership4 steps
The Absurd-Scenario Interview (Screening for Second-Order Thinking)
Pose an impossible hypothetical and grade the chain of consequences, not the answer.
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Marketing4 steps
The Acceptable / Expensive / Prohibitively Expensive Price Ladder
Three questions that reveal both a price range and the psychological cliffs you must hide behind.
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Strategy3 steps
The Access-to-an-Audience Moat
In human data the only durable moat is a trusted, targetable audience — not recruiters or ads
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Communication4 steps
The Accordion Method
Prepare a talk by speaking it down to its essence and back out, so it's internalized not memorized
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Influence5 steps
The Accountability Question (Selling Product Ops Internally)
Don't argue scope with defensive PMs — ask leaders what they hold PMs accountable to, then show what's crowding it out.
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Innovation5 steps
The Acqui-Hire Silo
Buy a founder, hand them the riskiest bet, and spend your capital shielding them from the org.
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Strategy4 steps
The Action Agenda (Ambition-Filter Method)
Stop writing a 'strategy.' Filter your ambitions down to one important, addressable challenge and act.
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Mindset5 steps
The Adaptation That Overshoots
The strategy that saved you as a child is the one wrecking your life as an adult
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Communication3 steps
The ADD Answer Structure
Answer, Detailed example, Describe relevance: give complete, value-adding responses in Q&A
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Strategy5 steps
The Adjacent Possible + Low-Resolution North Star
Take only safe next steps — but always the one with the steepest gradient toward a 3-5 year North Star.
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Influence4 steps
The Adjacent-Precedent De-Risk Pitch
Win leadership buy-in for a big AI bet by anchoring it to a past bet that already worked.
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Marketing3 steps
The Age-Invitation Curve
Target the age band still adding social connections, or plan to buy every user with ads
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Innovation3 steps
The Agency-Control Autonomy Ladder
Ship AI in graduated versions, trading human control for machine agency only as trust is earned.
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Productivity3 steps
The Agent Foothold Onboarding
Onboard an AI agent like a new hire: environment first, easy tasks next, then scale.
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Mindset6 steps
The Agile Industrial Complex Test
Before you adopt a methodology, ask how the people selling it make their money
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Leadership4 steps
The Agreeable/Giver Hiring Matrix
Prize the disagreeable giver; beware the agreeable taker on your team.
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Innovation3 steps
The AI-as-CTO Persona Project
Cast the AI as an opinionated technical co-founder to kill sycophancy and premature coding
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Strategy3 steps
The AI Deployment Risk Triage
Classify any AI deployment into one of three risk tiers before spending a dollar on defense
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Communication3 steps
The AI-Document Slop Test
An AI-written document is fine — as long as you can stand behind every line and it took longer to make than to read.
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Innovation4 steps
The AI Expertise Layer
Don't outsource all AI to foundation models — keep expertise and measurement to break the quality glass ceiling.
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Strategy3 steps
The AI-Fit Accuracy Test
Deploy AI where the human baseline is low-accuracy — not where it's already near-perfect and you need the last 2%
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Peak Performance5 steps
The AI Interview-Prep Coach System
Build an AI coach, mine the real question bank, drill weak spots — then mock with humans
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Self-Mastery5 steps
The AI PM Upskilling Path
Learn the fundamentals, shadow a research scientist an hour a week, and build one model end to end.
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Strategy5 steps
The AI Security Vendor Due-Diligence Test
Five questions that expose whether an AI guardrail vendor is selling real protection or theater
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Innovation4 steps
The AI Startup Moat: Data Flywheel + Crafted Workflow
Defensibility for AI apps comes from a proprietary data flywheel and a deeply crafted vertical workflow.
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Leadership3 steps
The AI Success Triangle
Successful AI adoption is a people problem first: great leaders, good culture, and technical progress.
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Innovation4 steps
The Aligned Binary LLM-as-Judge
Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.
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Mindset4 steps
The Allocation Economy: Manage Models Like a First-Time Manager
AI turns everyone into a manager — the valuable skills become the ones first-time managers must learn
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Peak Performance3 steps
The Alpha-Beta-Gamma Focus Grid
Map brain-wave states against motivation systems and deliberately spend ~25% of your year outside busy beta
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Marketing6 steps
The Ambassador Program Blueprint
Recruit the already-vocal, pay them in access not cash, and grow the cohort deliberately slowly
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Leadership5 steps
The Ambiguity Navigation Rubric
Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?
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Sales5 steps
The A+ Middler and the Next Step
Founders are already elite at the middle of a sale — the only skill to add is never leaving a meeting without a next step.
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Mindset4 steps
The A-Minus Idea: Conviction as a Catalyst
Put out an opinionated idea to react to — people respond to an idea far more than to nothing.
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Leadership4 steps
The AMPED Cross-Functional Product Org
Redefine 'product org' as Analytics, Marketing, Product, Engineering, Design — all embedded in every stream.
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Mindset3 steps
The Angry-God Containment Lens
Assume the AI is a malicious agent trying to hurt you, then engineer so it structurally can't
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Leadership5 steps
The Anti-Sell Coach Decision Framework
Most people don't need a coach — test the goal against cheaper alternatives, then select for vibe over credentials.
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Leadership5 steps
The Anti-Sell: Hiring by Describing the Worst Day
Tell candidates the worst day at your company in full detail — then ask if they still want to join
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Self-Mastery5 steps
The Anxiety Balance Sheet
Convert free-floating anxiety into a four-column ledger of known/unknown and controllable/uncontrollable.
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Peak Performance5 steps
The Apex Survivor Model (Metabolism, Conversion, Adaptation)
Species that lasted 100M years share three traits — run your company on the same three.
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Communication5 steps
The Appear-Powerful Playbook
Concrete body-language and presence tactics that signal power, all learnable
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Communication4 steps
The Articulate-Ask-Accept Loop
Treat wanting as an iterative dev cycle: articulate, ask intentionally, accept the response, try again.
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Communication3 steps
The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
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Mindset5 steps
The A-Side / B-Side Career Ledger
Track the B-side of your career so a bad season doesn't read as a verdict on your life.
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Mindset5 steps
The A-Side / B-Side Career Ledger
Track the failures between your highlights so setbacks read as moments, not verdicts
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Strategy4 steps
The Ask-Every-Team Test (Diagnosing a Missing Strategy)
Interview teams and leaders to reveal whether a real, aligned strategy exists — or just lives unspoken in people's heads.
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Leadership6 steps
The Assumption-Break PM Interview
Give a case study too big to solve, break one assumption, and watch whether they rattle off the implications.
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Strategy5 steps
The Asynchronous Scaffolding Test
A synchronous-only consumer product can't retain. Surround it with async, or pick a vertical.
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Marketing4 steps
The Atomic Unit of Sharing Test
Decide whether community-led growth will work for you before spending a dollar on it
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Marketing5 steps
The Attributed Influencer Launch Sequence
Stagger tracked influencer shares over days, then weaponize the leaderboard.
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Finance4 steps
The Attribution-Autonomy Pricing Matrix
Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.
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Marketing3 steps
The Authentic Reddit Citation Strategy
Win Reddit citations by being a real, disclosed user — not a spam farm
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Innovation5 steps
The Automatable Growth Loop (CACHE)
Break growth experimentation into four evaluable stages an AI can hill-climb, keeping humans on alignment
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Strategy5 steps
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
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Mindset4 steps
The Barbell Media Diet
Read only the up-to-the-minute and the timeless — distrust everything in the middle
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Leadership5 steps
The Bar Raiser Hiring Process
Put a trained, independent standard-keeper with veto power on every interview loop — and let them run the debrief.
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Strategy5 steps
The BD-Product Operating Contract
Test deals with hacky ops before code, build platforms not bespoke, time product's entry.
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Strategy5 steps
The Beachhead Segment Formula
Pick a first market that is big enough to matter, small enough to lead, and fits your crown jewels.
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Innovation5 steps
The Behavioral Diagnosis
A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.
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Strategy3 steps
The Believability Spectrum for Vision & Strategy
Every idea lands as believed, believable, conceivable, or inconceivable; your openness sets where the lines fall
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Strategy3 steps
The Benefit-and-Barrier Power Test (To Be or Not to Be)
Only call it power if it delivers a cost/price benefit AND a barrier competitors can't erase.
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Leadership3 steps
The Benevolent Dictator Labeling Model
Appoint one trusted domain expert to own eval judgments instead of running it by committee.
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Marketing5 steps
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
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Communication2 steps
The Best-Practice Inversion Interview
Ask a candidate for a best practice, then for when it would not apply
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Sales5 steps
The Best-Rep Pitch Pilot
Roll out a new sales pitch by piloting it with your best rep, then let sales sell sales
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Mindset4 steps
The Best-Teams Adoption Heuristic
Adopt a practice only if several of the best teams already use it — then strip the culture from the technique
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Innovation4 steps
The Better Tool, Same Problems Lens
Every model leap gets normalised within months — build for the boring future, not the euphoric one.
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Marketing3 steps
The Better Trap
A 'better' copy of an existing solution to a well-understood problem almost always fails.
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Entrepreneurship3 steps
The Billion-Dollar Bootstrapping Heuristic
Match funding to goal: bootstrap cash-flow businesses, fund only clear paths to $1B revenue
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Productivity5 steps
The Bits and Bobs Idea Distillation Loop
Capture everything, filter weekly by resonance, distil, publish — a compounding personal insight engine.
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Communication3 steps
The Blur Test
Take your glasses off and squint at a brand to judge its cohesion, color story, and overall feeling.
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Self-Mastery7 steps
The Bootloader: Structured Morning Self-Reflection
Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life
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Entrepreneurship6 steps
The Bootstrapper's Constraint Discipline
Costs are the only thing you control — so stay small, do it yourself, and practice making money
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Strategy5 steps
The Boring Engineering Strategy
Write the strategy down, get the diagnosis honest, then constrain options so energy goes to what matters.
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Strategy5 steps
The Bottom-Up Fit Checklist
Four market conditions plus one leadership condition that decide whether an IC-led motion will work.
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Communication4 steps
The Bow and Arrow
Build a talk around the one thing you want remembered, then add weight so it lands
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Strategy4 steps
The Bowling Alley Adjacency Expansion
Grow segment by segment along adjacencies — same customer new use case, or same use case new customer.
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Self-Mastery3 steps
The Brain's Three Systems (Safety, Reward, Purpose)
Diagnose which of three motivational systems is driving someone's behavior before you try to change it
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Strategy3 steps
The Break-Even Indifference Test
Offer economically identical pricing models and see which one people irrationally prefer.
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Strategy5 steps
The Breaking News Dress Rehearsal
Script and run a fake crisis end-to-end to stress test your product and your people at once
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Strategy4 steps
The Broccoli-Inside-Sugar Product Strategy
Hide your ambitious vision inside a form factor people already want and use daily.
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Strategy5 steps
The Broken Equation Test
No amount of product craft can fix a company whose underlying math doesn't close.
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Innovation6 steps
The Bullseye Customer Sprint (5 + 3 in 1)
Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for
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Influence4 steps
The Business-Fluency Scalpel for Researchers
Learn the company's financial language so your insights land in the funnel, not in a deck.
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Strategy5 steps
The Business Is an Equation
Model the whole business as one equation before optimizing any funnel leaf node.
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Influence3 steps
The Business-Meal Deference Protocol
Order middle-to-last, never the priciest dish, always offer to pay, and keep your tip invisible.
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Strategy3 steps
The Business-Rules Moat: Why 'Forms on Databases' Are Unclonable
B2B SaaS lock-in isn't the UI or data model — it's years of accreted, configured business rules
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Strategy5 steps
The Buyer Set of a Dozen
Run a real sale process: build a 12-name list, disqualify against the sit-out criteria, then call it
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Sales3 steps
The Calendar Customer-Contact Audit
20-30% of your calendar should say 'customer meeting' — in person, not behind a keyboard
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Leadership3 steps
The Calibration Test for Recruiters
Vet a recruiter by testing whether they can play back your brief and name candidates on the spot.
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Finance3 steps
The Cancellation Ceiling (Maximum Customer Cap)
New customers divided by cancellation rate is the hard ceiling on how big you can ever get.
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Strategy5 steps
The Cannonball / Lead Bullet Portfolio
Allocate growth energy between a few fundamental rebuilds and many small experiments — by product stage.
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Leadership5 steps
The 'Can You See What Good Looks Like?' Staffing Test
If nobody in your org has done it before, no amount of training will produce it
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Self-Mastery3 steps
The Career Bingo Card
Deliberately take adjacent-but-different roles to fill in squares and become 'scribble-shaped'
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Leadership4 steps
The Career S-Curve for Attracting Talent
Map where a candidate sits on the ambiguity-vs-scale S-curve, then sell them their next step
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Leadership5 steps
The Career-Stage PM Skill Stack
Master three skills as a junior PM, three different ones as a senior — not all twelve at once
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Strategy7 steps
The Carve-Out Cohort Turnaround
To fix a load-bearing product, secede from the metrics system with a small randomized cohort.
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Leadership5 steps
The Cascading Metrics Review
One hour a week of public metric probing that forces every leader to actually know their business
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Strategy3 steps
The Castle-or-Shack Audit
Go capability by capability and separate the ones a rival can copy (shack) from the ones they truly can't (castle).
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Marketing5 steps
The Category Creation Go/No-Go Test
Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one
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Leadership3 steps
The CEO Funding Test
Ask 'if I were CEO, would I fully fund my own team?' to expose whether your work is survivable.
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Sales4 steps
The Challenger Sale (Commercial Teaching)
Don't ask what keeps the customer up at night — show them what should be, then own the only cure
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Influence4 steps
The Champion Amplification Flywheel
Grow your internal champions' careers, and their credibility becomes your credibility.
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Marketing3 steps
The Chasm Positioning Formula
Technology leaders who have specialised and committed to THIS problem — respect the incumbent, outclass the peers.
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Marketing4 steps
The Cheap-Ad Funnel Diagnostic
Use a small paid ad to isolate whether your packaging or your content is the problem, via click-through vs subscribe.
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Strategy4 steps
The Chess-Points Competitive Lens
Every release is a move against your competitor in the customer's mind — positive or negative, never neutral.
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Entrepreneurship4 steps
The Chief Agentic GTM Officer Play
Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.
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Leadership3 steps
The Chief Engineer Trade-off Owner
Give one person moral authority over a whole product to keep design coherence in one head
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Productivity3 steps
The Circuit Breaker (Back to Shaping)
When a project overruns its appetite, don't extend it or gut the agreed value — pull it back into shaping mode.
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Marketing4 steps
The Clip-Distribution Flywheel
Podcasts have no built-in discovery engine — borrow one by seeding high-quality clips on TikTok, YouTube, and Reels.
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Leadership5 steps
The Coaching Model (Coaches, Not Managers)
Replace managers with same-specialty coaches whose only job is your skills and your next level
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Strategy6 steps
The Coherent Strategy Specificity Test
A strategy is not an aspiration — it names a specific customer, pain, solution and advantage in one sentence.
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Entrepreneurship4 steps
The Coldly Rational Pivot Decision
Pivot only after you've exhausted the good ideas — and force emotional distance so the call is rational, not humiliating
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Innovation3 steps
The Cold-Pattern Positivity Flip
Find the moments where users feel bad, and flip the product to reinforce progress instead of failure.
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Sales3 steps
The Collison Install (Last-Mile Close)
A 'yes' isn't a sale — hand-hold implementation until the customer is fully live
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Leadership3 steps
The Comb-Shaped (Chameleon) Marketer
Move from T-shaped to comb-shaped — multiple deep skills you deploy on-demand via diagnosis
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Strategy6 steps
The Commodity Generic Play (ONCE)
Find commodity software still charging luxury subscription prices, then sell a beautiful generic once
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Strategy5 steps
The Common Currency Model
Convert every lever in the business into one shared unit so cross-team tradeoffs become arithmetic
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Communication5 steps
The Comms Equation (Goal → People → Action → Belief → Medium)
Back-solve every comms plan from a business goal, never from an impressions target.
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Strategy4 steps
The Community Form-Factor Matrix
A two-by-two that tells you which kind of community to build given your PMF and buyer
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Marketing4 steps
The Community Node-Graph Channel Strategy
Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.
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Entrepreneurship5 steps
The Company-Inside-a-Company Incubation Playbook
Spin a 0-to-1 business inside a mature company by ring-fencing it completely from the core
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Strategy4 steps
The Company Operating System (House Metaphor)
Build a company like a house: founding documents, operating system, and operating cadence
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Communication5 steps
The Compelled Test (Storytelling as Product Signal)
After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?
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Leadership4 steps
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
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Marketing3 steps
The Competitor-Launch Name Probe
Test a name by pretending a rival just launched it and watching what it makes people imagine.
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Self-Mastery3 steps
The Complementary-Axis PM Skill Development Framework
Level up (or transition into) PM by picking the skill axis opposite your background, then strategy
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Peak Performance5 steps
The Complementary Learning Modes Ladder
Mastery needs many kinds of practice — imitate a master, get preference feedback, get graded, then live it.
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Self-Mastery4 steps
The Complicity Question
Ask how you helped create the conditions you claim you don't want, to reclaim your agency
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Communication7 steps
The Conference Talk Prep Loop
Narrative before slides, rehearse until it's automatic, then own the room before anyone is in it.
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Mindset3 steps
The Confidence-Competency Curve
Founders fail by losing confidence after costly mistakes; normalize D-minuses and just never take the F
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Innovation3 steps
The Confidence Meter
Score how much evidence actually backs an idea, from a shiny pitch deck (0.1) to a live A/B test (10)
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Leadership4 steps
The Constrained-Resource Headcount Test
When the bottleneck isn't people, each new hire is a net productivity loss unless they uplevel everyone.
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Self-Mastery6 steps
The Constrained Self-Awareness Probe
Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.
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Communication6 steps
The Constructive Feedback Script
Deliver hard feedback with observable facts, shared-knowledge framing, and one clear leave-with action
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Sales5 steps
The Consultant With a Predilection
Be a consultant who favours one solution: yours. Disqualify hard, let discovery persuade.
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Influence5 steps
The Consultative Interview Flip (Sell the Vacation)
Run the interview like an enterprise sale so there is no competition when the offer comes
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Communication3 steps
The Content Hierarchy of BS
Rank formats by how much they let you get away with — then hold yourself to the top of the pyramid.
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Communication3 steps
The Contrarian Coverage-Gap Angle
Give reporters the bold opposing view on a trending topic they're already covering positively.
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Entrepreneurship4 steps
The Contributor Path: Pick the Equation, Not the Title
You don't have to raise the seed round; join a team whose math already wins.
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Strategy5 steps
The Control Principle Prioritization Filter
When several designs solve the problem, ship the one that leaves your users most in control.
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Sales4 steps
The Conversion-Funnel Cold Email
Treat a cold email like a growth funnel: open, then read, then reply — optimize each stage separately
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Entrepreneurship3 steps
The Conviction Test for Whether to Quit
Compare your conviction now versus at the start to decide whether to persevere or pivot.
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Peak Performance4 steps
The Core-Functions Red Alarm (Burnout Triage)
Sleep, diet, exercise, play, socialisation: when the fundamentals break, your body is the scoreboard
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Entrepreneurship6 steps
The Costly-Signal Subscription Model
Subscribers granted you access to their brain — stop apologising for using it.
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Marketing4 steps
The Creator Growth Triad
Consistency, collaboration, and curator association — the three levers that have made creators since 2010.
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Innovation3 steps
The Crux: Insight Through Immersion
Find the single hardest solvable part of the problem, immerse in it, and let insight emerge.
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Leadership3 steps
The Culture Bank (Todd Park's Deposit Rule)
Treat trustworthiness as an asset: only ever make deposits, never intentionally make a withdrawal.
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Marketing6 steps
The Curated Peer Recommendation Loop
Grow supply-side discovery by letting creators recommend each other, not by recommending for them.
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Leadership3 steps
The Curator Leader (Not the Visionary)
The best product leaders don't own the ideas — they build environments where great ideas bubble up and get chosen
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Leadership5 steps
The Curiosity Case Interview
Use a real historical company problem as the case, then test soft skills the candidate doesn't know you're testing
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Marketing5 steps
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
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Strategy5 steps
The D5/D7 Ungameable North Star
One metric that fuses retention, engagement and growth — tracked as growth rate and cohort slope, never absolutes.
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Productivity5 steps
The Daily Highlight
Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down
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Communication4 steps
The Dance of 100 Nos — Fundraising Storytelling
Investors decide in seconds and 1% say yes — so lead with your strongest point and tell an emotional, detailed story.
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Innovation4 steps
The Dark Factory Software Model
Ship production software no human writes or reads — replace review with simulated-user QA swarms.
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Mindset3 steps
The Data-Driven Red Flag
When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.
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Innovation7 steps
The Data-Informed Product Loop
Strategy to models to measurement to bets to impact to learning — find the broken link.
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Marketing4 steps
The DATE Framework for Marketing Strategy
Diagnose, Analyze, Take a different path, Experiment — an engineer's anti-playbook for marketing
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Communication3 steps
The De-Buzzword Test
Ask people to explain their idea without using the buzzword — if they can't, they haven't thought it through.
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Entrepreneurship3 steps
The Decade Litmus Test
Before starting a company, ask if you can see yourself working on it for a decade — and start it as an experiment
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Self-Mastery5 steps
The Decision Log
Build product sense by logging decisions you'd make, the reasoning, and later the actual outcome.
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Productivity5 steps
The Decision Meeting Operating System
Pre-read 24h before, three options plus a recommendation, a traffic-light table, notes 24h after.
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Leadership7 steps
The Decision Tempo System
Never leave a decision in the room: decide now, pull in whoever is missing, and let deadlines actually bite.
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Leadership5 steps
The Deep Dive PM Interview
Make candidates write real async requirements and defend them — a two-way test for remote PM fit
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Leadership4 steps
The Dehydrated Company Hiring Model
Only hire when a function is underwater, so headcount forces ruthless prioritization
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Influence4 steps
The Delegation Effect (Recommend, Don't Diagnose)
Prune the options and name your pick so the buyer no longer carries the blame alone
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Entrepreneurship4 steps
The Delight-First MVP Test
Don't launch until the product sparks joy in your first users, because they are your only growth channel
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Innovation4 steps
The Delight Model
A 4-step process to find the highest-ROI delight opportunities instead of shipping low-value confetti
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Innovation5 steps
The Delta 4 Framework
Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.
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Innovation5 steps
The Design-Led Architecture Stream
Give design a protected block to define the product's building blocks — or it will smuggle scope in at the end.
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Innovation4 steps
The Design-Partner Pod Model
Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.
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Innovation4 steps
The Design Sprint Scorecard
Break your founding hypothesis into rows and grade each one red/yellow/green after head-to-head customer tests
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Leadership4 steps
The Detail Dial
Calibrate how prescriptive a shaped plan is to the builder's seniority — more detail lifts juniors, less frees seniors.
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Leadership4 steps
The DevX Listening Tour
Before you build a tool, walk developers through their yesterday
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Strategy4 steps
The Differentiation 2x2 (Escape Loserville)
Plot two customer-facing differentiators you can prove and own the top-right; the other three quadrants are Loserville
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Strategy4 steps
The Differentiation Stack
Four ordered tests a product must pass to matter, not just exist
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Marketing4 steps
The Dinner-Table Topic Test
Find your podcast's niche by noticing what makes people lean in at dinner — then force the decision with a deadline.
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Leadership6 steps
The Dinosaur Brain Product Review
Executives hold three facts. Bring a recommendation, not a catalogue — and leave with principles, not answers.
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Communication3 steps
The Direct Funding Pitch
Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.
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Strategy4 steps
The Diseases of a Devolving Product Company
Four diagnosable diseases that turn a great product company into a feature factory
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Strategy3 steps
The Diversification Timing Test
Know whether it's too early to diversify growth channels or dangerously overdue
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Strategy4 steps
The Diversified Roadmap Portfolio
Treat a product roadmap like an investment portfolio, balanced across three axes of risk and intent.
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Strategy3 steps
The Dogfooding Boundary Rule
Use your own product walkthrough to generate the issue list — never to prioritize it.
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Entrepreneurship3 steps
The Don't-Die Keep-Going / Give-Up Decision
Deciding whether to persist or shut down by testing love, energy, and remaining moves
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Productivity4 steps
The DORA Four Keys
Measure software delivery with two speed and two stability metrics that move in tandem.
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Innovation4 steps
The Double Diamond Product Process
Alternate broad exploration and narrow selection across customer, problem, and solution
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Strategy5 steps
The Double Lock (Sober and Drunk)
Debate every big decision twice — once rationally, once psychologically — and only act if both agree.
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Marketing3 steps
The Double Triangle: PM as Go-To-Market Discipline
Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language
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Finance3 steps
The Downturn Pricing Playbook (Never Drop the Price)
Three moves that protect price integrity in a recession: de-feature, non-pricing actions, change the model.
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Self-Mastery5 steps
The Dream Behind the Complaint
You're bad at dreaming and great at complaining. Mine the complaint for the dream it implies.
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Marketing3 steps
The Dummy Explanation (Escape Your Bubble)
Write every message as if the reader knows nothing about you, your product, or your market.
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Entrepreneurship4 steps
The Durable Wrapper Test
Own a workflow you care about for a decade, then orchestrate 20 models beneath it
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Sales4 steps
The Early-Adopter Rejection Math
Reframe customer outreach: reach 10 to find 1, and indifference isn't rejection
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Finance5 steps
The Early-Stage Sales Comp Ramp
Pay 50/50, give away 100% of quarter-one bookings, then hold reps to closing 3-5x their take-home.
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Marketing4 steps
The Earned Channel Priority
Make building an owned/earned acquisition channel your growth team's number one priority over rented ones.
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Innovation4 steps
The Easiness Ladder: Default, Then Rule of Thumb, Then Decision
First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.
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Strategy4 steps
The Economic Turing Test
Measure transformative AI by whether you'd hire an agent for a real job without knowing it's a machine
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Productivity3 steps
The Effort Metric (Measure Attention, Not Completion)
Track 'did I do what I said for as long as I said without distraction' instead of whether you finished.
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Marketing3 steps
The Elephant Curve (Channels Saturate and Sag)
Every acquisition channel starts as an S-curve then sags — assume your winners will decline.
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Strategy5 steps
The Elevator-Pitch Product Vision Template
Fill six slots — customer, need, name, category, reason to buy, differentiation — and you have a vision statement.
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Leadership5 steps
The Embedded Insights Partner Model
Success metric: they won't have the meeting without you.
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Leadership6 steps
The Empathy Steel-Man Decision Framework
Make each side argue the other's case, then name the tiebreaker and the deadline before debating.
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Strategy4 steps
The End-User Feedback Spectrum
Deliberately gather user feedback across the full quantitative-to-qualitative range, not just the end you're comfortable with.
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Peak Performance4 steps
The Energy Audit
After every activity, log energised or drained — then do more of one and less of the other.
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Peak Performance5 steps
The Energy Audit (Zone of Genius)
Color every hour of two weeks green or red, then eliminate the reds until your calendar is 80% green
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Leadership6 steps
The Engineer-cation
Leaders clear 3-4 days, join a team as an IC, ship one small feature to production, and log the friction.
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Strategy3 steps
The Enterprise AI Adoption Ladder
Three sequential stages that separate companies winning with AI from those spinning their wheels
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Leadership3 steps
The Enthusiastic Rehire Test
One binary question that cuts through months of avoided talent decisions
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Innovation3 steps
The Escape Hatch Principle
Abstractions should let power users drop to raw control when the model doesn't fit their problem
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Strategy3 steps
The Eval ROI Decision
Build evals where failure is catastrophic or you must win; vibe-check the rest.
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Strategy5 steps
The Ex-Growth Company Test
Two questions that tell you whether your well-funded employer is quietly a dead-equity trap.
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Communication3 steps
The Expectations-Reality Delta
Unhappiness is the gap between expectation and reality — and expectations are far easier to change
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Self-Mastery4 steps
The Exposure-Therapy Tool On-Ramp
Ease into coding tools in graduated steps so code stops being terrifying
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Innovation4 steps
The Extreme Dog-Fooding Loop
Use your own product at scale, document every flaw with screenshots, then personally drive the fixes to closure.
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Leadership5 steps
The Eye of Sauron: Calibrating Leader Depth
Go pixel-deep only on what hinges success — and tell people exactly where their space begins.
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Leadership5 steps
The Facilitator-First Ramp for Product Leaders Under a Product Founder
Joining a founder with strong product sense? Spend your first months translating, not deciding.
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Leadership3 steps
The Failure Interview Question
Ask senior candidates about one time they failed and what they learned — and watch how they answer.
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Communication5 steps
The Fascinating Reframe
Convert the visceral urge to be right into a question that harvests the information you're missing.
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Communication4 steps
The Fast-Feedback Flywheel
Fix every piece of user feedback within minutes so people feel heard and give you even more.
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Leadership5 steps
The Feature Team vs Empowered Product Team Diagnostic
Diagnose whether your team ships output or owns outcomes — and what that means for the PM role.
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Marketing4 steps
The First 30 Seconds Onboarding Bet
Earn the next 30 seconds by making one thing feel magical fast
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Entrepreneurship5 steps
The First Growth Hire as Portfolio Manager
Hire acquisition first, and hire for attributes over channel expertise — expertise causes false precision
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Innovation3 steps
The First Mile: Lazy, Vain, and Selfish
Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.
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Leadership4 steps
The First Performance Review Reference Call
Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.
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Self-Mastery4 steps
The Fish-and-Water Strength Test
Your real strength is the thing others praise that you think is no big deal.
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Innovation5 steps
The Five-Day Design Sprint
Go from zero to a tested prototype in five days — decide with customer reactions, not hunches
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Finance5 steps
The Five Doors Into Investing
Angel, scout, SPV, fund, or fantasy portfolio — pick your entry into investing by autonomy vs. effort tradeoff
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Leadership5 steps
The Five Ingredients of a High-Performing Team
Clear goals + a why, results culture, team-first, ownership, and fun — in that order
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Leadership5 steps
The Five Ingredients of Coaching Product People
A five-step loop for developing the product managers who report to you
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Leadership5 steps
The Five-Legged Stool
Product, eng, design, insights, and marketing as one leadership team — with the PM accountable, not king.
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Leadership5 steps
The Five Markers of High-Performing Product Teams
Coherence, stubborn beliefs, faith in product, matching words to actions, contextual skills.
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Leadership6 steps
The Five Patterns of Dynamic Reteaming
Every team change is one of five patterns — name it, then manage it deliberately.
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Strategy5 steps
The Five PLG Readiness Components
The five things a product must have before a product-led motion can work
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Leadership6 steps
The Five PM Archetypes
Hire and compose product teams by five distinct thinking styles, not one generic ideal PM.
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Communication3 steps
The Five-Second Moment
Build every story around one instant of transformation or realization, and start at the end.
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Communication5 steps
The Five Stakes Tools
Five devices — elephant, backpack, breadcrumb, hourglass, crystal ball — that make an audience wonder what happens next.
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Leadership4 steps
The Five Tools Researcher
A modern researcher carries five methods, not one — and you hire for the Swiss army knife.
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Leadership2 steps
The Five Traits to Keep, Automate the Rest
Protect where humans shine — vision, empathy, communication, creativity, judgment — and automate everything else
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Strategy4 steps
The Fixed-Window Pivot Decision
Time-box a full-focus test on the one thing that matters, then let the team name the next bet
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Leadership4 steps
The Fixit OKR
Put a hard number on fixing known-broken issues and fund it alongside growth, so quality work never gets zero resources.
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Strategy5 steps
The Forge and the Dam
Two career positions compound: the company's hottest fire, or the critical thing nobody watches.
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Communication3 steps
The Forgotten-Name Recovery Playbook
Tactical moves to survive not remembering names or whether you've met someone before.
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Leadership4 steps
The Fork-in-the-Road Reset
After a shock, offer a graceful, reversible exit to re-establish who is truly bought in.
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Entrepreneurship4 steps
The Forward Deployed Engineer Loop
Embed a real engineer inside the customer's building and run a build-show-iterate cycle every single day
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Sales4 steps
The Forward-Deployed Engineer Vendor Column
Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.
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Strategy4 steps
The Foundational Three Entry Path
Don't start in PM. Start as the person you'd be taking PM responsibilities from — engineer, designer, or seller.
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Entrepreneurship3 steps
The Foundation Reset Heuristic
If the market stops sharpening your path, the problem is the foundation — not the effort.
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Entrepreneurship5 steps
The Foundation Sprint
A 10-hour, 3-phase team sprint that turns a vague startup idea into one testable founding hypothesis
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Entrepreneurship4 steps
The Founder-Led Growth Prerequisite
Don't hire a growth team until you have proven PMF and enough data to run experiments.
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Entrepreneurship5 steps
The Founder Prenup
Talk through values, vision, conflict, decisions, and culture before you co-found
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Entrepreneurship4 steps
The Founder's First-PM Timing Rule
The founder IS the product manager until scale forces the handoff — around 20 to 25 engineers.
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Entrepreneurship3 steps
The Founding Hypothesis (Mad Libs Strategy Sentence)
Compress your entire startup strategy into one testable fill-in-the-blank sentence — then go prove it
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Leadership4 steps
The Foundry: Facilitating a Group to One Action Agenda
Put the leader plus 7-8 people in a room, surface 25 problems, then focus on the one or two addressable ones.
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Strategy5 steps
The Four-Box Framework
Write your hypothesis in words before you touch data, so you can debug the idea and the measurement separately.
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Self-Mastery5 steps
The Four Career Quests
Diagnose which of four job-change 'quests' you're on so you optimize the move correctly
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Leadership4 steps
The Four Challenges of AI Product Management
Uncertainty, pivots, data scarcity and a broken promo path — the four taxes of the AI PM role.
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Marketing4 steps
The Four-Channel Category Rollout
Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real
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Sales4 steps
The Four-Component Cold Outreach Message
Open cold with relevancy + a counterintuitive hook + a problem (never the solution), kept short enough not to scroll
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Leadership5 steps
The Four Conditions for Operationalizing Quality
Group effort, vision + alignment, an editor, and the courage to say 'almost, but no'.
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Communication4 steps
The Four Engines of Attention
Stakes, surprise, suspense, and humor are the only four things keeping a business audience listening.
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Self-Mastery4 steps
The Four Filters for Career Acceleration
Growth rate, strength-fit, deferred comp, and the C-suite question — pick jobs on these, not on salary.
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Innovation5 steps
The Four Forces of Progress
Model demand as a tug-of-war: two forces push people to switch, two hold them back.
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Sales4 steps
The Four Forces of Switching
Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia
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Innovation4 steps
The Four Freedoms Test for Real Open Source
Judge whether software is truly open source by four inviolable user freedoms, not marketing claims.
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Marketing5 steps
The Four Go-To-Market Playbooks
Early Market, Bowling Alley, Tornado, Main Street — each has its own playbook, and mixing them backfires.
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Leadership4 steps
The Four I's Feedback Structure
Information, Impact, Invitation, Implications: package feedback so it lands as collaborative problem-solving
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Marketing4 steps
The Four Keys to IC Love
Credibility, build-with-users, go where they already are, and radical transparency.
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Influence4 steps
The Four Legs of the Negotiation Stool
Negotiate the resources you need to hit your OKRs before salary, then ask 'are you open to?'
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Entrepreneurship4 steps
The Four Levels of Product-Market Fit
Sequence PMF as four levels, optimizing satisfaction, then demand, then efficiency in turn
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Productivity5 steps
The Four Levers of Velocity at Scale
Small missions, a real platform, leaders in the trenches, and a team you keep recalibrating.
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Strategy4 steps
The Four Marketplace Health Metrics
Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy
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Strategy4 steps
The Four Phases of Focus
Do one thing at a time — idea, PMF, then either growth or business model — and shift gears cleanly.
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Strategy6 steps
The Four-Pillar Product Operating Model
Build a product operating model on strategy, org design, product ops and incentives — not a dev framework
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Communication4 steps
The Four PM Annoyances
The four PM behaviours that quietly destroy engineering trust — and the fix for each
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Innovation4 steps
The Four Principles of Building Hardware Fast
Sequence the work so hardware's un-updatable, one-shot nature can't sink you.
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Strategy4 steps
The Four Product Risks
Value, usability, feasibility, viability — and the PM owns the first and the last
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Innovation4 steps
The Four Product Risks and Their Owners
Valuable, usable, feasible, viable — any one fails and the product fails
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Strategy3 steps
The Four Ps of Pivoting
Persona, Problem, Promise, Product — the four levers to change when you're stuck
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Entrepreneurship5 steps
The Four P's: Potential, Probability, Passion, Prowess
Score any idea on four factors — and always compute potential before probability.
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Self-Mastery4 steps
The Four Questions Career Self-Audit
Four honest questions that surface the root causes of a stalled, stressed, or frustrating product career
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Leadership4 steps
The Four Reasons You're Not Getting Promoted
A diagnostic that separates 'the system can't promote you' from 'you're not ready' — because the fix differs.
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Innovation4 steps
The Four Springs of Startup Ideas
Generate startup ideas from a problem journal, niche communities, behavior shifts, and tech shifts — then justify why now
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Strategy4 steps
The Four-Step Distribution Platform Cycle
Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.
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Self-Mastery4 steps
The Four Steps of Deep Personal Transformation
Suffer, seek truth, self-compassion, compassion for others: the order real change follows
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Strategy4 steps
The Four Strategic Choices
Choose customers, competition, validation, and distribution deliberately — each choice determines your product and your future.
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Strategy5 steps
The Four Tests of a Compelling Product Vision
A vision must be lofty, realistic, free of today's constraints, and anchored to a potent problem.
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Leadership4 steps
The Four Things a Product Manager Brings to the Team
Prepare to contribute by mastering users, data, the business, and the competitive landscape.
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Communication5 steps
The Four-Touchpoint Stakeholder Intake System
Four standing rituals that turn chaotic user requests into a governed product intake pipeline
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Strategy4 steps
The Four Types of Product Work
Feature, growth, PMF-expansion, and scaling work — the portfolio a product leader must learn to balance.
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Strategy5 steps
The Framework Limit Test
Two tripwires that tell you your product framework (JTBD, OKRs, DAU) has become the enemy.
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Mindset2 steps
The Fresh-Start Test
Ask 'if I started today, would I do this?' — and if the answer is different, change now, not next life
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Sales3 steps
The Friction Commitment Test
Deliberately make the next step hard to filter for buyers who truly want it.
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Leadership7 steps
The Frictionless Seven-Step DevX Program
A start-anywhere playbook to stand up a developer-experience initiative
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Sales3 steps
The Friend-Zone Test
Sit customers down and force the truth: do you need me, or do you just like me?
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Finance5 steps
The Front-Loaded Advisor Equity Structure
Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in
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Leadership3 steps
The Fruit Story: Leadership Pre-Alignment Interviews
Interview your leaders and surface their pet ideas before building strategy, so reviews don't become fruit rejection.
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Strategy3 steps
The Full PLG Funnel Audit
Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix
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Innovation4 steps
The Full-Stack Builder Model
Empower one builder to take an idea to market end-to-end, regardless of role or team
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Strategy4 steps
The Full-Stack Centralized Insights Org
Keep data, research and engineering in one central team — objectivity is the asset you're protecting.
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Self-Mastery4 steps
The Full-Stack PM Triad: Sharpness, Drive, Influence
Raw sharpness you can build, drive you can barely coach, influence is non-negotiable.
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Leadership4 steps
The Full-Stack Role Collapse
In the AI era every role needs a minimum baseline in the adjacent two — deep in one, dangerous in the rest.
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Marketing3 steps
The Funnel-Position Defense Against AI Overviews
AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.
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Communication5 steps
The Future Headline
Write the tech-press headline your launch would earn, mocked into the real publication's page.
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Marketing5 steps
The GACCS Marketing Brief
A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.
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Leadership4 steps
The Galvanizing Activation Metric
The activation number's job is organizational momentum, not statistical precision.
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Mindset3 steps
The Gardener Mindset for Marketplaces
Run a marketplace like a gardener with a light touch, not a construction worker building linear features
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Leadership5 steps
The Generalist Placement Play
Put a non-expert in charge to unlock 10x thinking, then hire the expert and get out of the way.
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Self-Mastery3 steps
The Genie Framework
Assume success is guaranteed, then work backward to find what you'd actually pursue.
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Leadership4 steps
The GIST Board and Outcome Roadmaps
Replace release roadmaps with a living board of goals, ideas, and validation steps that the whole team owns
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Innovation4 steps
The GIST Model
Split product work into Goals, Ideas, Steps, and Tasks so evidence — not opinion — drives what gets built
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Communication6 steps
The Gnarly-Problem Offsite
Remote by default, but collapse a stalled hard decision into a tightly-agenda'd 48-hour in-person burst.
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Strategy4 steps
The Goals-First Refresh Cascade
Set the scope of a rebrand by naming the goal first, then let every later round cascade from broad to narrow.
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Communication5 steps
The Going Direct Playbook
Build one owned channel, voiced by a real human, primed before you ever need it.
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Strategy3 steps
The 'Going Home' Pivot
A good pivot moves warmer — toward your existing expertise and what your last idea taught you
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Strategy4 steps
The Golden Recipe of Modern AI
Every AI breakthrough sits on three legs: big data, the right neural architecture, and enough compute.
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Innovation4 steps
The Gravity Model for Zero-to-One Products
Ship new products with tiny shielded teams, then let traction—not headcount—pull in resources.
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Finance3 steps
The Gross-Margin Short-Circuit
Use high gross margin + healthy churn as a fast litmus test for whether a business is truly differentiated
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Communication5 steps
The Ground-Truth Feedback Loop
Formal feedback is noise. Pull the real signal, prove you heard it, and publicly reward whoever gave it.
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Entrepreneurship5 steps
The Growth Advisor Sourcing and Vetting Gauntlet
Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet
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Marketing4 steps
The Growth CMO Operating Model
Run marketing like agile product development — data-driven, iterative, and married to product.
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Leadership4 steps
The Growth Competency Model
Four competency buckets for hiring, evaluating, and balancing a growth team without chasing a unicorn.
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Strategy6 steps
The Growth Model Building Blocks
Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers
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Leadership7 steps
The Growth Org Triad: People & Process, Strategy, Data
A growth org only works when all three of people/process, strategy and data are healthy at once.
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Sales4 steps
The GTM Agent Deployment Sequence
Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.
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Sales5 steps
The GTM Engineer Agent-Deployment Loop
Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market
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Self-Mastery4 steps
The Gut-Check Protocol
Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.
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Mindset5 steps
The Habit-Anchored Micro-Meditation
Attach full presence to something you already do daily instead of adding a new ritual
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Sales4 steps
The Harder-to-Sell Heuristic
Only hire reps whose last product was harder to sell than yours — never easier.
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Leadership6 steps
The Hardest Thing Test (Calibrating Difficulty and Agency)
Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.
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Entrepreneurship3 steps
The Hated-Incumbent Idea Prompt
Find a big incumbent customers hate with terrible software, then build the replacement
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Leadership4 steps
The Hell Yes Standard
Anything short of a hell yes is a no. Don't settle for it — negotiate toward it.
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Strategy5 steps
The Hierarchy of Engagement
Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures
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Entrepreneurship5 steps
The Hierarchy of Marketplaces
Focus, tip, dominate — the only sequence that produces a marketplace worth owning
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Leadership4 steps
The Highest Best Use Interview
Ban hypotheticals, ask for lived history, and finish by asking what a great day looks like.
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Strategy5 steps
The Hill Climb
Name whether you're optimising a local hill or crossing the valley to a bigger mountain — then price the valley.
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Leadership3 steps
The Hire-an-Agent Onboarding Model
Set up an AI agent exactly like you'd onboard a human EA: own identity, delegated access, earned trust.
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Leadership8 steps
The Hiring Signal Stack Rank
Reference check beats work sample beats interview — and run the reference check first.
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Leadership4 steps
The Hogwash Question (Breaking the Interview Mindset)
Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.
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Leadership4 steps
The Honest-Applicable-Reversible Values Test
Three tests that separate values which drive decisions from values that just describe your self-image.
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Innovation6 steps
The Horizon-3 Research Team That Ships
Fund a 3-5 year research team, then bolt it to product so ideas actually reach production.
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Leadership5 steps
The 'How to Work With Me' Document
Scale culture through one written doc: expectations, your real flaws, your commitments.
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Leadership5 steps
The Human Behind the Role
Optimise for being loved, not liked — earn the right to give raw feedback by proving you care first.
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Communication3 steps
The Human Customized Pitch Email
A short, human, story-first email that proves it was written for this one person — not a mass blast.
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Leadership4 steps
The Humane Firing Process
Warn, deliver, let them release emotions, then become their active agent to their next job
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Leadership5 steps
The Humane Mass Layoff Playbook
Cut deep once, in dollars not headcount, delivered 1:1 — then heal the stay-team by making them feel heard
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Influence5 steps
The Humble Ask (Influence Without Authority)
State the want clearly, disclaim the authority explicitly, then ask them to reconsider.
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Influence3 steps
The IC Compensation Anchor
Believe your IC worth, then neutralize the 'grow into management' pay dodge by naming your non-management intent up front.
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Strategy2 steps
The Ideas-Left Pivot Timing Test
Pivot when you're out of credible growth ideas, not just because growth is slow
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Marketing4 steps
The 'If I Could Have Written It' Content Bar
A one-question filter for whether technical content will earn credibility or be ignored.
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Innovation3 steps
The IKEA Effect for AI Products: Leave Knobs and Levers
Don't automate everything away — give users enough control to feel ownership.
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Communication3 steps
The Impact-Not-Activity Interview
Win interviews on presence and enthusiasm first, then on impact — never on how hard you worked.
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Communication5 steps
The Impacts & Learnings Review
The one meeting a growth team can't skip: discuss learnings and implications, never status.
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Leadership4 steps
The Impossible Shared Case Study
Give every candidate the same unsolvable problem and grade how far they drill and how they react.
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Strategy4 steps
The Incognito Cry Test
Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.
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Self-Mastery4 steps
The Indistractable Model
The four-step system for controlling your attention: master triggers, make time, hack back, and pre-commit.
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Leadership3 steps
The Indistractable Workplace (Three Traits)
Distraction is a symptom of dysfunction — fix it with psychological safety, a forum, and leaders who model it.
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Self-Mastery4 steps
The Inertia of Society (Why Transformation Stalls)
You traded individuality for acceptance before you could speak; reclaiming it is the fear
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Innovation4 steps
The Inflection Stress Test
Four questions that separate a real inflection from a vague 'why now'
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Marketing5 steps
The Influence-Graph Fanboy Loop
Run PageRank on your community's network, then approach the central nodes for feedback — not distribution
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Communication3 steps
The Information-Gain Content Heuristic
Judge content by what new it adds, not how typical it is
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Entrepreneurship3 steps
The In-Product Feedback Loop
Stream user reactions straight into your team's consciousness by building feedback into the product itself
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Leadership5 steps
The Input-Metrics Stack for Developer Productivity
No single metric rules them all — combine per-component input metrics that ladder up to time-to-value.
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Entrepreneurship3 steps
The Insight Test
Before founding anything, prove why YOU uniquely hold an insight others don't — and why you'll endure it for a decade
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Entrepreneurship8 steps
The Internal Founder Pod
One entrepreneurial engineer, one designer, a platform apprenticeship, and a new product line in 6-9 months.
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Communication3 steps
The Internal-Signal Quality Bar
It's done when it makes YOU laugh or tear up — not when someone else approves it.
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Mindset4 steps
The Introspection Probe (Decoupling Decisions from Outcomes)
Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.
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Leadership5 steps
The Introvert's Career Visibility Playbook
Five moves to get your value seen and your ambition known without becoming someone you're not
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Strategy6 steps
The Inverted W Planning Process
Teams propose, leaders synthesise, teams adjust, leaders resynthesise, orgs distribute with context.
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Communication3 steps
The 'I Perceive You To Be In Anger' Feedback Formula
Interrupt someone's anger without triggering more of it by using a judgment-free I-statement
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Marketing5 steps
The 'Is The Search Over?' Content Standard
Judge every article by one question: after reading it, does the reader go back to Google?
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Communication3 steps
The Jargon-Strip Clarity Test
Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.
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Strategy5 steps
The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)
Four stages that map the PLG customer lifecycle and, loosely, your growth org
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Self-Mastery3 steps
The Job Search Council
Run your job hunt as a committed 6-8 person peer group that flips anxiety into accountability.
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Sales4 steps
The JOLT Method
Four moves that convert an indecisive buyer into a signed deal without adding pressure
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Marketing4 steps
The JTBD Switch Interview
Interrogate the story of a real purchase to recover the true causes of a switch.
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Mindset5 steps
The 'Just Evil Enough' Ethics Test
An Occam's-razor line between subversive-and-clever and actually evil.
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Leadership4 steps
The Keeper Test
Ask monthly: if this person quit today, would I fight to keep them? If not, have the conversation now.
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Strategy3 steps
The Kernel of Good Strategy
Every real strategy has three parts: a diagnosis, a guiding policy, and coherent action.
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Self-Mastery4 steps
The Kryptonite Reframe
Ask 'how does this serve me?' to convert a perceived weakness into a functional advantage — or decide to route around it.
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Strategy8 steps
The Landscape-First Product Strategy Doc
A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.
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Marketing3 steps
The Launch-Goal Audit
Decide why you're launching before you launch — the goal dictates whether a launch is even worth it
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Marketing4 steps
The Launch Momentum Playbook
Podcast charts reward subscriber velocity, not downloads — stockpile episodes, spike the launch, then bank the rank.
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Marketing4 steps
The Lazy, Vain, Selfish User Lens
Design acquisition and onboarding for a user who is lazy, vain and selfish — not for your loyal fans.
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Leadership5 steps
The Leading-Indicator Ramp Scorecard
Judge a new seller each month on the indicator due that month, not on bookings.
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Sales4 steps
The Lead-Rich Audit
You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.
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Strategy6 steps
The Leakable Metric
Pick the one metric your customer would be delighted to discover you'd been measuring all along
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Self-Mastery4 steps
The Learning-Impact Ladder
Alternate between roles where you have mastery and roles where you're the newbie — zigzag, don't climb.
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Self-Mastery3 steps
The Learning-Opportunity Command
Turn every confusing moment into an 80/20 lesson aimed at your current skill level
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Strategy4 steps
The Lethal Trifecta
Any AI agent that combines three capabilities can be tricked into stealing your data — cut one leg.
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Innovation5 steps
The Levels of Quality Ladder
Rate every feature 1-5: works → error-free → usable → desirable → surprisingly great.
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Finance5 steps
The Life MBA Reframe
Set a runway budget, name it an investment in yourself, and give people a socially legible story for it.
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Strategy3 steps
The Lighthouse Users Program (10 → 100 → 1,000)
Deliberately serve a tiny, named set of customers through defined stages instead of chasing MAU too early
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Communication3 steps
The Lightweight-First Outreach Opener
Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.
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Mindset3 steps
The Lindy Commitment Test
However long you've sustained something is roughly how much longer you can trust it to last.
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Leadership4 steps
The Live Problem Interview
Hand a candidate an unsolvable-looking problem live and watch how they handle not knowing
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Leadership5 steps
The Local CEO Operating Model
Give each product owner a lean cross-functional team and end-to-end ownership, backed by a dual line/functional matrix
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Leadership5 steps
The LOCKS Algorithm for Evaluating Founder-CEOs
Five traits that predict whether a founder can actually scale a company: Lovable, Obsessed, Chip, Knowledgeable, Student
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Strategy3 steps
The Long-Bet Vision Call: Ship What the Committee Would Veto
Great software follows a leader's vision, not a vote — accept years of hate for a decade-long payoff.
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Leadership3 steps
The Loonshots Two-Structure Organization
Run a big rigorous org and a tiny flat innovation team side by side; the leader's job is the bridge.
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Strategy6 steps
The Loop-Based Growth Strategy Model
Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.
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Innovation3 steps
The Love-Hate Disruption Test
Gauge whether an idea is truly disruptive by how polarized the reactions are, not how positive.
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Influence3 steps
The Low-Heart-Rate Abundance Posture
Enter high-stakes rooms calm by treating every meeting as one of many, not your one shot.
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Communication5 steps
The Low-Maintenance Work-in-Progress Deck
One shared slide deck of screenshots, updated monthly, that kills redundant work and spreads patterns.
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Strategy4 steps
The Low-Trust Market Playbook
In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.
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Communication7 steps
The LPM Method: Engineering a High-Stakes Keynote
Decompose public speaking into subskills, then optimise humour with a measured laughs-per-minute score.
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Innovation4 steps
The Made-Up Name Reset
Give a team or feature a name nobody recognizes, so nobody can skip the argument about what it should be.
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Leadership5 steps
The Magic Loop
A five-step, repeatable loop that converts helping your manager into leverage for your own goals.
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Innovation5 steps
The Magic Test for Control Surfaces
Users ask for knobs and sliders; shipping them literally is how a magical product becomes an ordinary one
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Strategy4 steps
The Manukan Two-Pager & Listening Tour
Draft what you want and don't want, then run structured listening-tour conversations to find your fit.
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Strategy5 steps
The Marginal User Method
Find the user on the cusp of converting, then go watch the worst-case version of them.
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Strategy5 steps
The Market Health Metric
Find the leading proxy that predicts liquidity, then find the threshold where it plateaus.
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Strategy3 steps
The Marketplace Fragmentation Test
A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle
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Strategy4 steps
The Marketplace Priority Stack
Pre-commit an explicit ranking of who you serve first, so thorny trade-offs resolve themselves.
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Sales4 steps
The Marquee Customer and the 10th Executive Sponsor
Before you cross the chasm, win one famous logo — by finding the one exec in ten who wants to leapfrog.
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Innovation5 steps
The Marquee Mock Exercise
Hand everyone blank App Store screenshot panels and make them draw the world where the problems are solved.
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Leadership4 steps
The Maximally Accelerated Question
A forcing question that separates critical path from what can wait
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Strategy4 steps
The Measurement Journey
Start measuring from words and people, then scale into system data — don't wait for perfect.
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Productivity5 steps
The Meeting Operating System
Version your team's meetings like a product — ship a new rev every 90 days.
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Communication3 steps
Themes for Discussion at the Top of the Doc
Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.
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Marketing5 steps
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
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Marketing5 steps
The Micro-Influencer Wide-Net Playbook
Skip the big creators; onboard thousands of trusted micro-influencers like teammates
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Strategy3 steps
The Middle-Manager Reporting Veto
Automatically say no to customization features that ease manager reporting at the cost of IC workflow
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Innovation4 steps
The Middleman-Signal Disintermediation Play
When middlemen and end-customers both come to you directly, that's the signal to build the business yourself
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Innovation5 steps
The Minimum Lovable Product (MLP)
Ship five things people love, not fifteen things that merely work
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Innovation5 steps
The Minimum Viable Experiment Trap
A lean test that strips out the mechanism doesn't test the idea — it buries it.
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Strategy4 steps
The Mission-to-Monday Cascade
Translate a 5-year mission down through strategy and quarterly OKRs into what you actually do this week.
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Strategy4 steps
The Model Launch Bar
With probabilistic products, the PM — not the scientist — decides what accuracy is good enough to ship.
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Leadership5 steps
The Modern Elder Playbook (Thriving in Tech as You Age)
Pair a mentor's wisdom with an intern's curiosity, lead with energy, and trade wisdom for tech in mutual mentorships.
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Leadership4 steps
The Most Charitable Interpretation
Hire for and enforce a norm of assuming good intent, and let the misfits leave
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Mindset3 steps
The Most Generous Interpretation (MGI)
Ask 'what's the most generous interpretation of why they did that?' to turn judgment into curiosity and unlock better interventions
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Leadership3 steps
The Most Impactful Thing Today (with the Honesty Test)
Wake up asking what maximizes impact — then interrogate your answer for skill-set bias.
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Strategy4 steps
The Murder Board
Before starting a project, invite smart outsiders whose only job is to tear your two-page plan apart
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Strategy5 steps
The N+1 Rule: Simplest Thing Until It Breaks
Start with the simplest possible policy, then prove by induction it still works at the next headcount.
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Marketing4 steps
The Naming Diamond Exercise
A four-corner worksheet that turns a naming problem into a behavior-and-experience brief.
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Strategy5 steps
The Narrow-and-Deep Community Wedge
Win one persona, one context, one use case in a community you can meaningfully influence — then widen.
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Strategy4 steps
The Negative-Growth Rehearsal
Growth masks all problems — so ask what you'd do if growth went negative, before it does.
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Communication4 steps
The Nevertheless Close
Let people be fully heard, then decide anyway — the word that separates listening from agreeing
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Productivity3 steps
The Nielsen Number: Right-Size Your Research
Interview 7-14 people — fewer teaches too little, more teaches nothing new
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Productivity3 steps
The Nine-Scopes Kickoff
At kickoff, have the builders translate the shaped idea into nine-or-fewer implementation chunks to test scope and build clarity.
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Leadership5 steps
The Nirvana Vision / Relentless Mission Framework
Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.
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Leadership5 steps
The Non-Fatal Override
If it isn't fatal, let them run it — but log your skepticism first so the outcome teaches both of you
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Strategy6 steps
The Now-Next-Later Roadmap
Replace the Gantt timeline with three confidence buckets so plans get vaguer as they get further out.
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Marketing4 steps
The NPS Doubling Curve for Viral Growth
Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell
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Innovation3 steps
The Object Model: Three Questions Every Screen Must Answer
On every screen, a user should know how they got here, what to do now, and what to do next.
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Communication5 steps
The Once Upon a Time Vision Story
A five-blank Mad Libs template that turns a product vision into a story anyone can retell.
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Productivity4 steps
The One-Month Experimentation Rule
If you can't collect the sample size in a month, don't A/B test it; ship it and measure pre vs. post.
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Productivity4 steps
The One-on-One Diet
Hold direct-report 1:1s sacred; cut nearly all the rest — relationship-by-1:1 doesn't scale
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Leadership5 steps
The One-Quarter Empowered Team Experiment
Convert a single feature team into an empowered product team in one low-risk quarter
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Peak Performance4 steps
The One-Skill Six-Month Block
Go all in on one skill for 3-6 months: study one example a week, practise it an hour a day.
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Innovation4 steps
The Open Core Line: State and Collaboration
Open-source the standard where logic is written; charge for stateful and cross-team work
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Communication6 steps
The Operator's Manual (Answer First)
Answer the question, then explain — or shut up. The tactical checklist for PM communication
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Leadership4 steps
The OPPA — Leaderless Peer Review of Problems and Opportunities
A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.
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Marketing4 steps
The Ops Cadence Spreadsheet
A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm
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Leadership3 steps
The Orchestra Leader Model
A great founder conducts every function at once, not just the instrument they love to play.
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Leadership4 steps
The Organ-Rejection Test for Innovation Teams
Three conditions that stop the core org from rejecting your new-bets team like a foreign body.
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Leadership5 steps
The Org Chart With Your Name On It
Win the promotion by solving your boss's org problem, not by asking for your next title
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Entrepreneurship4 steps
The Outside-Silicon-Valley Playbook
Compete with global giants from a talent-poor market: go ops-heavy, go remote early, and refuse to clone
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Strategy4 steps
The Overall Evaluation Criterion (OEC)
Define one success metric with countervailing guardrails that predicts long-term lifetime value
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Leadership5 steps
The Owner-Not-Renter Veto
How a PM says 'not yet' to an executive chain that desperately wants to scale.
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Mindset3 steps
The Owner's Delusion (and the Audience's Illusion)
You overrate your own product because you built it; your users arrive distracted, barely-intending, and ready to bounce
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Leadership3 steps
The Ownership Engine
Ownership is manufactured by scope design first, culture second, and leader accountability third
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Leadership3 steps
The Painful-Mistake Growth-Mindset Interview
Screen only for growth mindset by asking for the most painful mistake and what changed because of it.
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Influence3 steps
The Panini Effect
Show your product line as an unfinished puzzle and attach rates jump from 20% to 40-50%.
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Innovation4 steps
The Pantry Test
If the idea starts with the ingredients you already have, you are not working backwards
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Productivity4 steps
The Parallel Agent Workflow
Run several AI agents at once and insert yourself only where your expertise actually matters.
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Innovation5 steps
The Parallel Sweet Spot: Psychological, Technological, Economic
Solve all three constraints at once — running them in series is how great products die.
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Influence5 steps
The Path Expert Conversation
Find someone a few years ahead on the path you're curious about, and offer them written questions.
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Leadership5 steps
The Path to the C-Suite
Five career levers plus a work ethic that compound you into an executive
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Leadership5 steps
The Peak Hierarchy of Needs (Three Pyramids)
Apply Maslow to employees, customers, and investors to find the differentiating layer above the transactional base.
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Marketing6 steps
The Peer Supply Engine
Pay your best suppliers to onboard and recruit the next ones, at a tenth of the cost.
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Influence4 steps
The Personal Interest Inventory
Catalog the facts about yourself by reach and intensity, then weave them strategically into how you speak.
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Communication5 steps
The Personal Operating Manual
A working-style 'read me' so teammates know how to work with you before friction starts
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Self-Mastery3 steps
The Personal Values Framework for Career Decisions
Write down what you actually care about, then reject anything that violates it, no matter how shiny.
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Innovation5 steps
The Person Is the Product
Find one person with an extraordinary workflow, shadow them, then compress their expertise into software
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Innovation4 steps
The Pickle: Iterated Product Quality List
A lightweight, memorably-named ship checklist you grow one line at a time from every miss.
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Marketing5 steps
The Pill-in-the-Hot-Dog Onboarding
Bury the intimidating-but-necessary onboarding step inside familiar, exciting content instead of leading with it
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Innovation4 steps
The Pilot Program for De-Risking Launches
Build a diverse champion network of real customers to test new features in the wild before you ever launch.
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Strategy5 steps
The Pivot Decision Algorithm
Five ordered gates — problem, assets, energy, team, capital — that decide whether to pivot or shut down after losing PMF
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Communication3 steps
The Pixar Career Story Template
Distill your career into a seven-line Pixar-style story that intrigues interviewers and clarifies your direction
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Strategy5 steps
The Platform Encroachment Test
Build where the platform's mission says it will never go — the general layer is not yours to own.
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Productivity4 steps
The PLG Data & Infrastructure Stack
The three infrastructure layers plus per-funnel-stage tools every PLG motion needs
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Leadership6 steps
The PM-Engineering Alignment Operating System
Run product and engineering as one leadership unit with clear ownership and async, iterated reviews.
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Leadership6 steps
The PM Framework Wrapper
A PM's real output is a framework that wraps strategy plus a point of view — and gets everyone to the same destination
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Leadership5 steps
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
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Leadership3 steps
The PM Skills Triangle
Great PMs live on the edges of the creator / data-science / GM triangle, not the center
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Leadership3 steps
The PM Wheel
An eight-bucket self-assessment for locating a product manager's strengths and gaps
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Sales3 steps
The POC as Business Case
Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.
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Leadership3 steps
The Pod + Product Staff Team Model
Replace the 13-person specialist team with a 6-person generalist pod plus one summoned specialist
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Strategy3 steps
The Portfolio Growth Model: Optimize for Churn
Lower the barrier to entry and accept high churn; a few power-law winners make the whole cohort pay off.
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Leadership6 steps
The Post-Interview Culture Probe
Give a strong-but-culturally-questionable candidate blunt feedback and hire on how they react.
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Mindset4 steps
The Power–Autonomy Trade-off
You can have power or autonomy, but not both — choose deliberately
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Leadership4 steps
The Power of Repair
Rebuild trust after a bad moment by owning your part, naming the impact, and stating what you'll do differently
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Mindset3 steps
The Power of Yes
Say yes to what scares you — a yes can always become a no, but a no forecloses the door forever.
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Sales5 steps
The Practitioner Advocate Role (The Tom Factor)
Hire a passionate user from your community into marketing and sales — no quota, no CRM.
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Leadership5 steps
The Pre-Firing 'Crystal Clear' Conversation
Before you fire anyone, have the deal-breaker conversation that makes firing never a surprise
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Leadership4 steps
The Pre-Need Talent Pipeline
Build relationships with great people long before you have a role open, with no agenda.
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Leadership4 steps
The Prep-Call PM Interview Loop
Coach the candidate before their final presentation — how they use your feedback is the real signal
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Strategy3 steps
The Press-as-Fundraising Filter
Only pursue press when you can name a specific business job it will do — same discipline as raising money.
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Innovation8 steps
The PRFAQ Working Backwards Document
Write the launch press release before you build, so every word forces a real decision
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Strategy3 steps
The Process Power Qualifier: Material and Opaque
Operational excellence is only power when it's both material AND impossible for rivals to copy.
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Strategy5 steps
The Product-Adjacent Inroad
Break into PM by moving internally from a product-adjacent function, trading domain knowledge for the role.
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Leadership4 steps
The Product Career Learning Loop
A four-stage loop — execute, generalize, communicate, scale — that compounds a PM's ability over a career.
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Sales3 steps
The Product-Led Sales Escalator
Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.
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Self-Mastery4 steps
The Product Manager's Four Areas of Homework
The four knowledge domains a PM must own because nobody else on the team can bring them
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Strategy4 steps
The Product/Market Fit Engine
Turn PMF into a number you can raise: focus only on the 'somewhat disappointed' users whose reason for loving you matches the mass market's
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Strategy4 steps
The Product-Market Fit Treadmill
In AI, you must recapture product-market fit every three months as both product and market shift under you
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Strategy5 steps
The Product Operating Model
Three dimensions and four competencies that separate companies that consistently innovate from the rest.
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Self-Mastery5 steps
The Product Ops Fit Test (and Job-Description Red Flag)
Three questions to know if product ops is your lane — and one line whose absence kills any product ops JD.
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Self-Mastery5 steps
The Product Owner Escape Ladder
Five moves to climb out of the order-taker trap without quitting first
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Leadership4 steps
The Product People Spectrum: Innovators to Executors
Great product careers get filtered at strategy — deliberately move executors toward the strategic middle.
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Strategy5 steps
The Product Strategy Stack
Separate mission, strategy, product strategy, roadmap, and goals into five layers you can define top-down and debug bottom-up.
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Leadership3 steps
The Product Talent Portfolio
Build a team of complementary spikes instead of clones of yourself, and hire specifically for your gaps
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Leadership5 steps
The Promotion-Denial Conversation
Deliver the no upfront, give the reasons, then paint hope for the future
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Leadership5 steps
The Proudest Work Question (Taste Triangulation)
Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.
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Strategy5 steps
The Provenance Gate: Scaling Supply Without Diluting the Brand
Let sellers scale by outsourcing production — but only to a partner whose process they actually know.
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Strategy4 steps
The Proxy Goal Ladder
Every metric you chase is a proxy — climb the ladder to the mission before you optimise it.
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Strategy4 steps
The Public and Secret Roadmap
Split your roadmap into what users ask for and what only you can see — the wins come from the second
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Marketing3 steps
The Purple Cow: Building Customer Traction
Make something worth remarking about, and engineer in advance what you want people to say.
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Strategy4 steps
The Purpose Statement (We Exist To)
Distill why you exist into one 10-year 'we exist to' sentence that makes people root for you
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Self-Mastery5 steps
The Pyramid of Leadership Self-Awareness
Four levels from knowing nothing about yourself to treating diverse worldviews as an asset.
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Strategy3 steps
The Quality-Volume-Speed Priority Stack
What high-stakes data buyers actually rank: quality first, then volume, then speed
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Finance4 steps
The Quarterly Pricing Cadence
Stand up a pricing committee and do one small monetization thing every quarter, forever
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Leadership3 steps
The Radical Candor 2x2
Care personally AND challenge directly — the two axes that place every act of feedback
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Strategy3 steps
The Rallying Activation Metric
The value of an activation metric is shared clarity, not statistical precision.
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Self-Mastery5 steps
Therapist Speed-Dating: Safety, Intellect, Router
Pick for felt safety first, intellect second; the rest is implementation detail
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Productivity3 steps
The Reach Test
Judge whether an AI tool is truly useful by whether you reach for it unprompted each morning.
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Communication6 steps
The Readiness Gap: Transparency Survey to Product Digest
Knowing something is coming isn't readiness. Survey the time drain, then ship a digest that says what to do with it.
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Leadership4 steps
The Reboot Leadership Equation
Practical skills + radical self-inquiry + shared experiences = better leadership and resilience
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Marketing3 steps
The Recon Canvas
An 18-square grid for scanning product, medium, and market for subversive openings.
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Strategy4 steps
The Refounding Test
Ask how you'd rebuild AI-native from scratch — then decide whether your legacy asset helps or you should sell.
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Strategy4 steps
There Is No Such Thing As a Long Feedback Loop
Feedback loops are as long as you choose — shorten them with necessary-but-not-sufficient milestones
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Leadership6 steps
The Relationship Design Conversation
Design how you'll work together before you need to — and assume your founder is terrified.
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Communication4 steps
The Relentless Iteration Loop
Read-through, add, repeat 50-100 times, set aside, return — then hand to editors. That's the secret.
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Leadership5 steps
The Remote-First Operating Stack
Five mechanisms that make an all-remote company across 60+ countries actually work
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Communication6 steps
The Repeatable Idea Test (Put the Pill in the Cheese)
Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.
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Productivity3 steps
The Research Coordinator Role
Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.
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Leadership4 steps
The Reteaming Anti-Patterns
The three ways leaders reliably wreck a reorg: percentages, poof, and spreading stars.
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Strategy4 steps
The Reverse Anna Karenina Principle
Dysfunctional companies all fail the same way; high performers succeed in wildly different ways.
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Entrepreneurship5 steps
The Reverse Trial
Run a premium trial on top of freemium: showcase everything, then fall back to free forever
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Strategy5 steps
The Rewrite Trap and the Staged Evolution Plan
Never go away for a year to rebuild — uplift well-contained pieces of the system instead
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Leadership5 steps
The Riff Test: Hiring for Gut Instinct
Pay finalists to build something, then critique it and ask what they'd do with two more days
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Strategy4 steps
The Roadmap as a Prototype for Your Strategy
Treat the roadmap like a design mock-up: its value is in the feedback it provokes, not the document itself.
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Strategy5 steps
The Roadmap Is a Story, Not a Spreadsheet
Lead with themes and a narrative; link out to the systems for the granular how
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Leadership5 steps
The Roles and Responsibilities Contract
Each function writes what it expects of the others, then the group negotiates one shared contract.
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Peak Performance3 steps
The Rule of Lung
Make your exhale twice as long as your inhale to trigger the relaxation response before speaking
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Communication3 steps
The Rule of Seven
When an email thread hits seven replies without resolution, stop typing and get on a call.
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Sales5 steps
The Sales Motion as Source Code
Treat the pitch like a codebase: run cohorts of 10, patch the bug the prospect found, redeploy.
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Strategy5 steps
The Sales Roadmap Budget
Give sales a fixed quarterly slice of the roadmap — say 10% of story points — and make them force-rank it.
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Influence4 steps
The Sales Team Parity Argument
Ask for exactly the accountability sales gets: budget, experiments, and outcomes — not named deals on named dates.
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Innovation4 steps
The Same-Day Prototype Validation Loop
Idea in the morning, real users testing by afternoon, decision by evening
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Communication3 steps
The Say-Do-Said Loop
Say you'll do the thing, say you're doing it, say you did it — to align, adjust, and close the loop.
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Entrepreneurship4 steps
The Scaled-Liquidity Smell Test
Before calling yourself a marketplace, prove you have scaled liquidity on both sides.
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Productivity5 steps
The Scheduled AI Chief of Staff
Put proactive agents on a schedule to watch your metrics, surface misalignment, and coach you weekly
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Communication4 steps
The School Pyramid Simplification Method
Build a curriculum from kindergarten to PhD to make a gnarly project comprehensible.
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Strategy5 steps
The Scrappy Wedge for Unglamorous Investment
Win backing for unsexy work by starting small, showing it visually, making it easy for others, and proving momentum.
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Innovation6 steps
The Sean Ellis Scale Gate
Never scale a product until a calibrated share of users would be 'very disappointed' without it.
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Marketing4 steps
The Sean Ellis Test
A one-question survey that reveals product-market fit before your retention data can
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Sales5 steps
The Second-Date Funnel
Win rate is a lagging indicator. Manage the meeting-to-meeting conversions like dates.
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Innovation5 steps
The Seedling Model for Going Multi-Product
Incubate new product lines as separate 'seed companies' with dedicated teams and adjacency-based selection
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Sales6 steps
The Selling While Loop
Sell it yourself until it reliably runs on your local, then package it and ship it to other brains.
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Sales5 steps
The Sell-Me-This-App Interview
Make every sales candidate demo your actual product before you hire them — no exceptions.
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Strategy3 steps
The SEO Go/No-Go Investment Test
SEO is not free. Price it fully, then compare it against every other growth channel.
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Marketing4 steps
The SEO Staffing Stack Rank and Impact Clock
Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it
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Self-Mastery6 steps
The Serenity Prayer and the Discard Bucket
Two rituals for perfectionists: the Serenity Prayer, and a bucket you cannot un-bin
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Sales4 steps
The Service-First Wedge
When the buyer has no process to buy your tech, sell a time-boxed service that gets you the logo, revenue, and the pen
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Sales5 steps
The Setup-and-Follow-Through Sales Pitch
Structure a sales pitch as market setup then differentiated value, not a feature walk-through
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Productivity7 steps
The Seven-Command Build Loop
Six slash-commands turn vibe-coding into disciplined software delivery for non-coders
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Influence7 steps
The Seven Rules of Power
Seven learnable skills for building influence and advancing a career, whether you like it or not
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Leadership5 steps
The Shared-Fate EM/PM Pair
Give the eng manager and PM the same performance rating, and make them understand before they argue.
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Entrepreneurship3 steps
The Sharp Problem
Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable
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Strategy4 steps
The Shiny Object Trap (Problem-First AI)
A regular PM ships the right product; an AI PM solves the right problem.
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Leadership3 steps
The Shipyard Team
Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers
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Entrepreneurship4 steps
The Should-You-Start Reality Test
Before launching a podcast, prove to yourself you'd do it for free forever — then commit to a finite season.
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Leadership5 steps
The Sidecar Model of Management
You don't take the wheel or hand it over — you ride attached, and you have to be invited in first.
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Marketing4 steps
The Signs of Life Test
Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign
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Innovation5 steps
The Single Affordance Rule
One product, one job. Added functionality can subtract value by destroying clarity of purpose.
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Finance4 steps
The Sip Seed Round
Get capital committed but pull it down only when needed, so you keep optionality and psychological freedom
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Communication6 steps
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
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Strategy6 steps
The Six-Factor Company Stack Rank
Timing > market > team > product > brand > distribution — you need all six, ranked.
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Marketing6 steps
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
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Leadership3 steps
The Six-Month Autonomy Razor
If you're still telling a hire what to do six months in, you hired the wrong person.
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Peak Performance5 steps
The Six-Month Passion Test
Don't trust your identity about what you'll love — give the unfamiliar job six months, then judge.
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Sales4 steps
The Six Phases of the Buying Timeline
Meet buyers where they are on their timeline instead of forcing them onto yours.
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Leadership4 steps
The Six-Week Review Operating Cadence
Short, frequent check-ins where leaders pair on problems, not catch you slacking, create velocity.
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Strategy5 steps
The Skip: Career as a Product
Plan for the job after next, not the next job — and treat promotion as a means, not the goal.
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Self-Mastery3 steps
The Skip — Plan the Move After Next
Optimize career decisions for the job two moves out, not the next job.
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Communication4 steps
The Slide Doc Spectrum (One Point, One Big Idea)
Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.
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Influence6 steps
The Smallest-Ask Mentor Ladder
Never ask 'will you mentor me?' — ask a two-minute question, then earn the next rung.
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Strategy3 steps
The SMB-or-Enterprise Binary (Mid-Market Doesn't Exist)
There is no mid-market — decide which of two distinct games you're playing and don't bleed them.
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Entrepreneurship6 steps
The Social Radar Founder-Read
Read the human signals in a founder interview to catch red flags the idea-focused people miss.
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Communication3 steps
The Soft Pushback
The one-line, zero-aggression ask that recovers ~20% of comp almost every time
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Strategy5 steps
The Solar System Bundle
Anchor a subscription on one sun product, then orbit satellites that share its DNA
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Productivity6 steps
The Source-of-Truth PRD Cascade
Spend a day writing five layered docs so the agent, not you, carries the context on every build.
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Marketing4 steps
The 'So What?' Ladder to Differentiated Value
Ladder a differentiated feature up through repeated 'so what?' until you reach value rivals can't match
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Productivity4 steps
The SPACE Framework
Pick balanced developer productivity metrics across five dimensions — never rely on one.
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Self-Mastery3 steps
The Spiral Method for Learning Fast
Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.
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Marketing5 steps
The Startup Naming Process
Position first, brief the intent, brainstorm hundreds of bad names, then score survivors against seven criteria
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Communication4 steps
The State Change Method
Punctuate every monologue with something that shakes the audience awake, every 3-5 minutes.
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Entrepreneurship6 steps
The Stay-Up Scorecard
One number (profit) and one question (would I do it again) instead of OKRs, KPIs and a five-year plan
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Marketing4 steps
The Sticky Engine of Growth
Model retention by the three, and only three, reasons a customer returns to your product
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Communication4 steps
The Story Chapters Framework for Executive Communication
Find the last obvious point for your audience, then build from there — skip neither the setup nor the basics.
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Strategy5 steps
The Strategic Formula: Simple Why x Change Agent
Being seen as strategic = articulating a compelling, simple why AND championing big, hard ideas.
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Strategy5 steps
The Strategy Choice Cascade
Five interlocking questions that force a strategy into an integrated, reinforcing whole.
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Strategy5 steps
The Strategy Contract
A one-page doc sitting between vision and roadmap that every pod writes for itself.
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Communication3 steps
The Strategy-Isn't-Done-Without-Wireframes Rule
Treat a strategy doc like a house blueprint: it isn't complete until wireframes show what the product looks like when the strategy is built.
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Strategy4 steps
The Strategy Tree (Deploying Strategy Through the Missing Middle)
Connect team-level work to business outcomes through three linked layers so no one asks why they're building something.
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Productivity3 steps
The Subtractive Goal-Shrinking Exercise
Make a bloated set of goals smaller and more concise each round until one specific, urgent number survives.
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Innovation3 steps
The Subversive Mindset (System Awareness → Novelty → Disagreeability)
Get a system to behave in a way its creators didn't intend, in three learnable steps.
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Self-Mastery4 steps
The Superpowered Individual (Combination-of-Skills Career Moat)
Go deep in one craft, then use AI to add adjacent crafts until you become un-replaceable
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Self-Mastery3 steps
The Superpower Overlap Test
Find your true strengths via a two-layer self-plus-peer assessment, then only take roles where your superpower meets the company's.
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Communication5 steps
The Super Specific How
Cut the what and the why; spend your word count on the how nobody else will teach.
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Leadership4 steps
The Surgeon Management Model
Spend over half your time making your top 10% feel like a supported surgeon who can't be blocked.
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Self-Mastery3 steps
The Swipe File
Capture examples of communication that work — the act of collecting trains your eye.
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Productivity4 steps
The Switch Log
Log every task-switch in real time so your actual work trail — not your calendar — reveals where your time really goes
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Leadership5 steps
The Talent Development Lifecycle
Develop people across five stages: fit, ramp, early wins, visibility, lifelong relationship
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Self-Mastery4 steps
The Talent Stack (Intersection of Uniqueness)
Stack three-to-five things you're uniquely good at and curious about so you know more than everyone else in that tiny space.
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Self-Mastery5 steps
The Taste-Development Loop
Taste isn't innate; it's a repeatable loop of reacting, interrogating, and building a point of view.
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Communication5 steps
The Teach-Me-Something-In-One-Minute Interview
A 60-second timed teaching exercise scored on completeness, complexity, and clarity
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Strategy6 steps
The Team-Based Activation Ladder (Setup → Aha → Habit)
Find the habit moment that predicts retention, then work backwards to the aha and setup moments.
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Leadership5 steps
The Team Is the Product
Choose the company you want to build first, pick a problem worthy of it, then treat every hire as a product launch.
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Productivity4 steps
The Teammate Onboarding Model for AI Agents
Adopt a coding agent the way you'd onboard a new intern — pair first, then delegate.
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Leadership5 steps
The Team Watch Party
Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment
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Innovation5 steps
The Technology Wave Specialization Ladder
Ratchet down on a new technology while it's still weird — teardown, no-code, then fun build
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Leadership6 steps
The Teleportation Device Test (Finding the Important Question)
Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.
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Leadership3 steps
The Tempo Framework
Align every team on what shipping cadence 'good' looks like, then close the gap
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Leadership5 steps
The Thermal Team
Run a startup inside the company: one owner, one senior sponsor, total focus, self-set pace.
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Productivity3 steps
The Thin Skeleton Template
Start every project from a minimal template — agents copy its style far better than they follow prose instructions.
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Mindset5 steps
The Three Acts and the Next North Star
The greyhound that catches the rabbit never runs again — pick your second North Star before you catch the first.
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Innovation4 steps
The Three B's (Behavior, Barriers, Benefits)
Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.
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Innovation3 steps
The Three B's of Behavior Change
Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.
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Leadership3 steps
The Three Career Conversations
Past, dreams, and action plan — three 45-minute conversations to show you care and grow people
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Leadership7 steps
The Three-Chapter Hiring Playbook: Find, Assess, Close
Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family
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Influence5 steps
The Three Concentric Circles of Evangelism
Socialise a vision outward: core team, then stakeholders, then leadership as high as you can reach.
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Marketing3 steps
The Three Cs of Accelerating Word-of-Mouth
Right people, right content, right communities to amplify organic growth
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Innovation4 steps
The Three Dimensions of an Agent
Score any 'agent' on autonomy, complexity, and natural interaction — each a spectrum
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Entrepreneurship4 steps
The Three Elements of a Breakthrough Idea
Grade any startup idea on inflections, insight, and founder-future fit — not the implementation
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Self-Mastery3 steps
The Three E's of Career Growth
Grow faster by deliberately balancing experience, exposure, and education
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Strategy3 steps
The Three Flavors of AI Product Management
Map any AI PM role into one of three types to target the right skills and job.
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Entrepreneurship4 steps
The Three Generations Rule
Make the product, fix the product, then fix the business — innovation almost never lands in one generation.
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Marketing3 steps
The Three Growth Engines Selection
Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any
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Leadership3 steps
The Three-Hire Performance Team Sequence
Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist
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Self-Mastery4 steps
The Three-Hour Work Mindfulness Experiment
Steal three hours from a workday, do something purposeless, and study the guilt that shows up.
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Strategy3 steps
The Three Ingredients of Hypergrowth
Beloved product, viral word-of-mouth, and the ability to ride the lightning
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Innovation4 steps
The Three Innovation Blockers
Diagnose why a team plays it safe by checking the three specific things that quietly kill big thinking
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Sales3 steps
The Three Lead-Attribution Channels (PQA / PQL / MQL)
Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.
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Communication4 steps
The Three Levels of Listening
Internal, focused, global — know which level you're on and deliberately move up.
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Communication4 steps
The Three Levels of Making Someone Feel Heard
Escalate from acknowledging, to reflecting words, to voicing the unspoken thoughts behind them
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Self-Mastery3 steps
The Three Levels of Product Work
Align your role with your default level — impact, execution, or optics — instead of climbing into frustration
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Mindset3 steps
The Three Mindset Shifts That Stall or Restart PM Growth
Fix the three stories — control, change, and self-image — that quietly stall product careers
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Strategy5 steps
The Three Modes of Customer Understanding
Separate targeted Discovery, always-on Continuous Conversations, and passive Customer Listening — each needs its own machinery.
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Strategy4 steps
The Three Network Effects (and Why Social Products Must Evolve)
Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two
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Self-Mastery3 steps
The Three Pacts (Pre-Commitment Firewall)
Lock in your intentions ahead of time with an effort pact, a price pact, or an identity pact.
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Innovation4 steps
The Three-Part AI Product Utility Equation
A useful AI product needs model intelligence, context/memory, and application/UI to all converge.
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Leadership3 steps
The Three Pattern-Breaking Actions
Movements, storytelling, and disagreeableness — how you get people to move to your future
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Leadership3 steps
The Three-Peer 24-Hour Approval
Replace slow top-down OKR sign-off with three peers who sanity-check your goals in a 24-hour turnaround.
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Leadership5 steps
The Three-Phase OKR Maturity Ladder
No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.
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Innovation4 steps
The Three-Pillar AI Integration Model
Build where you have data advantage, partner for commodities, and open an app ecosystem for the rest
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Strategy4 steps
The Three-Pillar Competition Philosophy
Hold true to your vision, grow the pie, lean into strengths — and name the two things you defend
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Innovation3 steps
The Three Pillars of Delight
Create delight by removing friction, anticipating needs, or exceeding expectations
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Leadership3 steps
The Three Pillars of Product Operations
Structure a product ops function around data insights, customer insights, and process to free PMs for strategic work
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Productivity3 steps
The Three Pillars of Product Operations
Scale product management with internal data & insights, customer research at scale, and standardized strategy cadences.
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Marketing3 steps
The Three Pillars of Self-Serve Monetization
Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.
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Communication3 steps
The Three-Point Story Test
A real story must contain change, pass the dinner test, and be about you.
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Productivity4 steps
The Three Questions to End Every Meeting
Close every meeting with: what did we decide, who does what by when, and who else needs to know
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Self-Mastery3 steps
The Three Reactive Postures
Identify which fear-driven posture you retreat into (complying, protecting, controlling) so you can redirect the gift beneath it.
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Communication4 steps
The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
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Leadership5 steps
The Three Sacred Accesses
Delegate anything off the PM's plate except direct access to customers, engineers, and stakeholders
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Strategy3 steps
The Three-Segment AI Market Map
Frontier models, tooling, or applied agents — pick the layer that fits your capital and your edge.
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Entrepreneurship4 steps
The Three-Signal Marketplace Screen
Fragmentation, uniform needs, high matchmaking barrier — no marketplace works without all three.
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Communication3 steps
The Three-Slide Believer Pitch
What you do, your non-obvious insight, then proof — built for believers, not objectors
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Marketing4 steps
The Three Sources of Energy
Every purchase draws on functional, emotional, and social energy, not just utility.
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Communication3 steps
The Three Tenets of PM Stakeholder Collaboration
A mantra for working with stakeholders: surface issues, not yourself; drive decisions, don't hoard them
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Leadership3 steps
The Three Threads of Great PMs
The three durable behaviors that separate great product managers from good ones, in any company type.
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Leadership3 steps
The Three-Trait Hire Plus Two AI-Era Premiums
Grit, quick-learning, self-awareness get you hired anywhere — curiosity and putting yourself out there keep you relevant
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Marketing3 steps
The Three Types of SEO
Programmatic, editorial and technical SEO are different games; pick the one your queries reward.
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Leadership3 steps
The Three Ws of PM Career Growth
Rise faster by performing on all three axes: what you produce, what you bring, and how you operate
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Leadership6 steps
The Time-Boxed First 90 Days
Build context 5x faster, leave a plan behind, and don't spend trust you haven't banked
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Strategy4 steps
The Time-Boxed Leap Bet
De-risk a scary career leap by treating it as a fixed-length experiment with a fallback
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Innovation3 steps
The Tiny Core Principle
Every enduring product has one tiny thing that is a superpower — find it, protect it, and stop bolting on features.
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Strategy5 steps
The Tippability Test
Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace
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Leadership4 steps
The Toby Tornado (Compressed Change Management)
When you sense a project is wrong, compress the conflict into a short window, kill it, and reconstitute the team as founders of the next version.
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Productivity3 steps
The Tomorrow Test for Saying No
Decide whether to accept a distant commitment by imagining you had to do it tomorrow
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Productivity5 steps
The Top-Three Weighted DevX Survey
Force a top-three, weight by frequency, and never ask four questions at once
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Leadership5 steps
The Torchbearer Five-Act Movement Structure
Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.
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Communication4 steps
The Trade-Off Menu: Turn a Velocity Demand Into Leverage
When leadership wants everything faster, hand them a menu of what you'll do and what you won't—and make them choose.
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Marketing5 steps
The Traffic Light Keyword System
Rank every keyword by buying intent, not volume — then work greens down before touching yellows.
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Strategy5 steps
The Transaction Tiebreaker for Marketplace Prioritization
Stop arguing supply vs demand — make the transaction itself the thing every team is accountable to.
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Leadership5 steps
The Transparency Ramp
Default everything to public except three named exceptions, then ramp until it feels uncomfortable
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Communication3 steps
The Triple-A Apology
Acknowledge, Appreciate, Amend: apologize for the transgression, not for how someone feels
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Marketing3 steps
The True Competition Metric
Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident
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Strategy3 steps
The True Platform Test (and the Rug-Pull Trap)
A real platform is one where the ecosystem earns more than the core — and only open source protects you on it.
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Strategy4 steps
The Trusted-Advisor Partner Test
Shared audience is not enough — partner only where your buyer already goes for this specific advice.
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Influence4 steps
The Trust Equation
Trust = (credibility + reliability + authenticity) / perception of self-interest
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Communication4 steps
The Trust-First Interview Method
Talk less, promise review before publishing, and follow the tangents — so guests open up and the conversation goes somewhere real.
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Communication5 steps
The Tuning Fork Silent Read
Don't ask what people think — put something concrete in front of them and force a live, in-room read.
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Strategy4 steps
The Two-Bucket Controversial-Test Triage
Sort every risky experiment into a red-line 'never run' bucket or a 'run it if the return justifies the cringe' bucket
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Marketing5 steps
The Two-Bucket SEO Fit Test
Does your product mint pages by itself? The answer decides your entire SEO strategy
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Leadership4 steps
The Two-Crisis Triage
Classify every founder crisis as cash or product-market-fit, then run three diagnostic questions before acting
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Strategy4 steps
The Two Departments That Matter Test
Find the 1-2 departments whose 10x effort produces a 10x company outcome, then work there.
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Strategy4 steps
The Two-Engine Profitable Growth Architect
Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.
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Innovation4 steps
The Two-of-Three Inflection Test
Only build a new zero-to-one product when at least two of three inflections line up
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Marketing5 steps
The Two Onboarding Traps
Stop naming features and stop mapping onboarding to your pricing tiers
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Innovation5 steps
The Two Paths to Opinionated Software
Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product
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Leadership4 steps
The Two-Persona Product Leader
Every product leader wears two hats: as a leadership-team member drive accountability; as a stream leader drive improvement.
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Self-Mastery3 steps
The Two-Question Introvert Diagnostic
Two thought experiments that reveal your true temperament preference, cutting through learned behavior
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Innovation4 steps
The Two-Sided Quality Signal
Great curation does two opposite jobs at once: kill the worst, surface the best.
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Marketing5 steps
The Two-Step Bottom-Up GTM Motion
Make individual contributors love you, then arm them to spread you inside their company.
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Strategy3 steps
The Two-Way Door Reality Check
Most decisions that look reversible are one-way doors at your level — pause before you commit
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Leadership5 steps
The Two-Week Deputization Rule
Under two engineering weeks, the engineer is the PM; over two weeks, the PM owns it
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Marketing3 steps
The Two-Year Publishing Cadence
Write a post several times a week for two years and an audience will find you
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Leadership3 steps
The U-Curve of Founder Involvement
Involve a product-minded founder heavily at the start and end of a project, but give the team space to run in the middle.
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Innovation4 steps
The Ugly Baby Test
Seek ideas that make smart peers laugh — real alpha lives in the ugly babies everyone dismisses.
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Leadership4 steps
The Unblock Virtuous Cycle
Teams don't want to move slow — they hit roadblocks; make leadership's job to clear them and speed compounds.
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Communication5 steps
The Ungated Customer Feed
Pipe raw customer feedback into Slack with no gatekeeper — and let engineers email the customer directly.
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Strategy4 steps
The Unifying Concept Test
Before adding a service to your app, check it fits the one mental model customers already hold of you
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Communication7 steps
The Unique Voice Test
Ask of every line: could any other company have written this? If yes, rewrite it
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Finance3 steps
The Unit-Economics Bubble Test
A real bubble is when the businesses don't work, not when prices are high; and if everyone calls it a bubble, it isn't one
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Leadership5 steps
The Unsell Email
At offer stage, email the candidate the eight worst truths about the job — then see if they still say yes.
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Strategy5 steps
The Use Case Map (Use Cases, Not Personas)
Define what to build and how to grow from the use case, not the persona.
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Marketing5 steps
The User Imagery Adoption Test
Adoption stalls on who owns the product, not what it does — audit your user imagery before you scale.
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Innovation5 steps
The Users Having a Bad Day Chart
Emit a log line every time a user hits pain, stack them in a bar chart, and burn the bars down
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Innovation4 steps
The Utility Curve
Use the S-curve of effort-to-value to decide whether a feature is under-invested or already maxed out
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Innovation4 steps
The Validation Gamut (Assessment, Data, Tests, Experiments, Release)
Validate an idea's assumptions cheaply first — assessment and data before you ever build, fakes before you build for real
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Self-Mastery5 steps
The Value and Viability Skill Ladder
Climb from backlog administrator to real product manager by owning the two risks nobody else can.
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Entrepreneurship3 steps
The Value Deny: Finding Opportunity in What You Can't Buy
List what you should be able to buy but can't, or how a familiar product ought to work but doesn't.
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Communication5 steps
The Value-Framed Product Résumé
Rewrite every bullet from process to problem, decision, and metric moved
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Finance3 steps
The Value Metric Pricing Model
Charge on a metric that scales with value so acquisition, retention, and expansion self-correct
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Marketing5 steps
The Values-Encoded Brand System
Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training
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Leadership5 steps
The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)
Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.
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Finance4 steps
The Value-State Test for Crossing the Chasm
VC money buys a change in your company's value state — you have crossed when you no longer need the next round.
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Mindset4 steps
The Vibe-Coding Blast-Radius Rule
Vibe-code freely when only you get hurt by bugs; stop and take responsibility the moment others could.
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Strategy5 steps
The VP of Free
Somebody must be the champion of the users who never pay — and it can only be product and the founders.
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Leadership4 steps
The Waterline Model (Snorkel Before You Scuba)
Diagnose team problems from the top down: structure and dynamics, not the people, cause 80% of issues.
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Productivity4 steps
The Weekly Focus Ritual
Post what you're focused on this week, and whether last week's focus actually landed.
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Innovation5 steps
The Weekly Marketable Feature
Every engineer ships one feature per week that a user would pay or show up just for
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Productivity3 steps
The Weekly State-of-Me Email
Write a self-initiated weekly note of what worked, what didn't, and what's blocked
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Self-Mastery5 steps
The Weighted Decision Spreadsheet
List your options, weight your criteria to 100%, score and multiply — then let the reaction tell you the answer.
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Marketing5 steps
The 'What Made You Cancel?' Rooter-Cause Diagnosis
Ask what made them cancel (not why), then dig past the surface reason to the real causes.
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Productivity3 steps
The "What's Holding You Back" Office Hour
Replace status updates with one question that surfaces the single true bottleneck
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Communication4 steps
The WHAT Toast Structure
Why we're here, How you're connected, Anecdote, Thank you: a GPS for any toast or tribute
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Self-Mastery3 steps
The Whole-Body Yes: Decoding Emotions as Signals
Read fear, sadness, anger, joy, and creative energy as actionable workplace data
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Communication3 steps
The 'Why Now' Perishability Test for Internal Pitches
A good business case that lacks a strong 'why now' trigger gets parked; make the opportunity feel perishable
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Mindset5 steps
The Why School (Training Second-Order Thinking)
One 'why' question per meal, answered the next day — how second-order thinking gets built.
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Innovation4 steps
The Wizard of Oz Validation Method
Validate a feature's value and conversion rate before building anything by faking the backend manually.
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Innovation4 steps
The Wonder-Explore-Make-Impact Incubation Gate
A four-stage vocabulary with 6-pager gates that lets a big company incubate new bets without prematurely scaling them
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Strategy4 steps
The Word-of-Mouth Machine PMF Test
Real product-market fit is organic pull, not award-winning launch spikes
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Innovation5 steps
The Working Backwards PR/FAQ Process
Start every new product from the customer's problem, written as a press release, before any constraint enters the room.
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Leadership3 steps
The World-Class Proof Interview
Two questions: why here, and what are you world-class at — plus how do you know?
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Leadership5 steps
The Worst Product You Ever Shipped
One interview question that separates PMs with real reps from PMs with a clean résumé.
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Sales5 steps
The "Would I Buy From Them?" First-Rep Test
Hire your first two sales reps on one gut criterion: would you buy your own product from them?
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Leadership5 steps
The Written Screen Job Simulation
Send a shared doc of a dozen easy questions. Half the candidates disqualify themselves.
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Strategy3 steps
The Year Is Made in the First Six Months
Because buying cycles lag, your annual number is set by what you ship in H1, not H2.
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Productivity4 steps
The YOLO Rule: When Not to Run an Experiment
Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly
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Innovation5 steps
The Zero-Ask Assistant (Copilot Design Philosophy)
If the user has to ask for it or wait for it, they won't adopt it — build assistance that infers.
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Entrepreneurship6 steps
The Zero-CAC Consumer Subscription Engine
Mission, no paid ads, retention-as-value, and data rigor — why Duolingo survived where B2C subs die
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Leadership6 steps
The Zero-to-One Enclave
Conditions that let a startup-shaped team actually ship inside a big company
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Strategy3 steps
The Zero-to-Seven-Day Retention Sprint
Concentrate experiments and flexibility on the first 7 days, where loss aversion actually locks in.
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Innovation4 steps
The Zone of Benefit (3x Rule)
A product must make the customer at least 3x better before they notice enough to switch and pay.
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Self-Mastery5 steps
The Zone of Genius Calendar Audit
Bucket last quarter's calendar by joy, then ask what only you can do
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Mindset4 steps
Think First, Then Challenge with AI
Reverse the default AI workflow: form your own answer, then use the model to attack it.
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Self-Mastery4 steps
Think From First Principles by Writing
Close the laptop, write the question at the top of a blank page, and answer it before Googling anything.
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Mindset3 steps
Thinking Gray
Defer black-or-white judgments about decisions and people until the last responsible moment.
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Productivity4 steps
Think It, Build It, Ship It, Tweak It
Four product phases where spend rises stage by stage — so you must retire risk before the money starts.
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Leadership4 steps
Three Designer Hiring Archetypes
Hire for one of three profiles — block-shaped generalist, deep-T specialist, or the crack new grad.
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Strategy5 steps
Three Divergent PRFAQs (The Power of Three)
Write three fully-thought-through, divergent press releases — then recommend one.
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Strategy4 steps
Three-Horizon Resource Allocation Shift
Express multi-year strategy as a yearly percentage split of resources across three horizons.
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Marketing3 steps
Three-Ingredient Emerging Channel Evaluation Framework
Decide whether a hot new acquisition channel is worth your time using three lenses before you invest.
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Productivity3 steps
Three-Legged Model Evaluation
Judge a model-harness combo with heavy usage, a trusted five-person taste panel, and ~10 sharp evals
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Communication4 steps
Three Levels of Listening
Drop from your own inner monologue into hearing what people communicate beneath their words
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Mindset3 steps
Three-Model Triangulation
Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.
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Innovation3 steps
Three-Prototype Ideation
Since prototypes are now free, build a feature three ways and let real use pick the winner.
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Influence3 steps
Three Speeds of Influence + Choose Your Character
Pick an influence character that fits your personality, then choose slow, moderate, or fast based on the situation
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Innovation3 steps
Three-Team Blind Briefing
Disguise the real assignment across parallel teams so creatives are free to make useful mistakes.
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Leadership3 steps
Three Tenets: Can-Do, High Standards, Intensity
The three cultural tenets Foody credits for the fastest revenue ascent in history
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Innovation4 steps
Three Ways to Find Marketplace Whitespace
Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply
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Strategy4 steps
Three Worlds Theory of Change
Decide what to actually do about a hard problem by naming the pessimistic, optimistic, and pivotal worlds you might be in
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Innovation4 steps
Throwaway Prototyping To Discover The Product
Build disposable prototypes on real data to feel what works before writing any production code.
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Sales4 steps
Tier-One Logo First
Chase the Walmarts and Nvidias first — the market leaders are your real early adopters.
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Productivity4 steps
Timeboxing Your Values (Make Time for Traction)
Replace the to-do list with a weekly timeboxed calendar built from your values across three life domains.
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Leadership5 steps
Timeless-Customer Team Structure
Organize teams around customers and problems that never end, not around product surfaces that do.
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Leadership5 steps
Timeline Padding Audit
Keep startup pace by curiously separating real constraints from padding, and killing projects that won't converge.
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Marketing5 steps
Tipping Loops: Growth Loops and Happiness Loops
Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows
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Leadership6 steps
Toddler Soccer Goal Detangling
Goal every team on the same output metric and they swarm the ball. Detangle the customer journey into lanes.
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Finance3 steps
Token Budgets as a Trust-Proportional Resource
Kill the token-spend leaderboard; cap AI spend like any resource, sized to trust in someone's ROI judgment
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Leadership4 steps
Tool-Agnostic Hiring Test
Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.
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Strategy5 steps
Top 10 Things You Should Know
A living, stack-ranked problem doc every PM owns — and every stakeholder must fill in too.
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Productivity4 steps
Top-Down / Bottoms-Up Core Action Analysis
Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising
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Communication3 steps
Top-Down Design Diagnosis
Before touching any detail, spend days naming the one big-picture reason a design bothers you.
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Marketing4 steps
Top-Down TAM SEO Forecast
Forecast SEO from market size down, not from keyword-tool volumes up.
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Productivity3 steps
Top Goal with an Accountability Partner
Protect a daily block for your own priority and have a human physically present to force you to do it
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Marketing3 steps
Topical Authority Adjacency
Rank by starting where you're already known, then expand into semantically adjacent topics.
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Marketing3 steps
Topics Over Keywords
Modern Google ranks one page for a cluster of 200-2,000 keywords; target the topic, not the keyword.
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Communication5 steps
Tradeoff-Transparent Pushback
Never say no to a request — show the three things it displaces and let the asker decide
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Innovation3 steps
Trapped Value and the 10% Capture Rule
Find the pool of value your technology unlocks — you keep roughly 10% of what you release.
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Influence4 steps
Treat the Executive as Your Key User
Run stakeholder conversations as discovery interviews, not approval requests.
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Strategy6 steps
Treat the World as One Market
Default to one global version; localize only where law or platform forces you to
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Entrepreneurship6 steps
Treat Your Course Like a Product
Hypothesise the audience, interview them, iterate the ICP, and run three weeks — not one.
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Strategy4 steps
Triangulated Key Results
Measure one quarterly objective from three angles — a hard number, a squishy quality metric, and a dollar figure.
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Marketing4 steps
Triangulate the Customer's Truth
Don't take what customers say literally — reconstruct their economics and incentives independently, then find the urgent one
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Peak Performance4 steps
Triple Step: The Tree in the Storm
Hold one clear direction while integrating distractions, so nothing can derail your speaking
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Influence5 steps
Trust as Currency
Trust is built by repeatedly setting and meeting expectations — and it buys you resources
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Leadership4 steps
Trust-by-Structure Governance
Embed your promises into the company's structure so they hold even when you're gone
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Communication4 steps
Truthful Storytelling Through Relentless Refinement
Sell the why, not the what — and refine the story out loud on real listeners until it comes off effortlessly.
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Productivity4 steps
Tuning Your Operating Cadence
Set review rhythm by two signals: too fast if no progress, too slow if content is stale
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Communication5 steps
Turbo Rapport and Sales Scales
Sales is a set of drills, not a birthright — practise your scales on baristas and bartenders.
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Mindset4 steps
Turn Advice Into a First-Principles Framework
Don't collect rules — ask why, triangulate three people, and rebuild the reasoning underneath.
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Innovation4 steps
Turn the Recurring Break into a Strategic Moat
When the same problem breaks a third time, stop patching — pull your best people off features and solve it for 100x as a competitive edge
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Strategy4 steps
Turn Your Biggest Blocker Into Your Upgrade Wedge
Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.
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Leadership4 steps
Two-Day Work-Test Hire
Bring finalists on-site for two days to do a real end-to-end project — it screens skill and fit at once.
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Productivity5 steps
Two-Mode Prioritization for AI Products
Prioritize backward from model magic AND forward from customer needs
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Innovation5 steps
Two-Mode Product Teams
One team, two clocks: ship at the speed of the moment, and build the system between moments
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Leadership3 steps
Two-Path Talent Sourcing (Network + Data)
Find the companies best at the skill you're hiring for, then find the best person there - via referral chains or via public performance data.
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Strategy3 steps
Two Product-Market Fits
A marketplace must pass the disappointment test independently on each side.
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Strategy3 steps
Two-Question New Technology Adoption Test
Before adopting any new AI tool, ask: how big is the gain, and how painful is the exit?
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Leadership5 steps
Two-Reps-Then-VP (The 3-to-300 Rule)
Never hire a VP of Sales until two reps are hitting quota — and never hire one who won't carry a bag.
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Strategy4 steps
Two Routes to Win: Differentiation or Low Cost
You must be the differentiated choice or the lowest-cost provider — anything in between gets bullied.
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Leadership4 steps
Two-Sided AI Adoption
Pair top-down executive buy-in with a bottom-up tiger team of excited power users.
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Communication3 steps
Two-Way Write-Ups
Make written docs conversational with done-reading, Dory questions, and a sentiment table.
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Mindset4 steps
Twyman's Law: Investigate the Too-Good-to-Be-True Result
Any surprising or extreme experiment result is probably wrong until you've hunted for the flaw
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Strategy4 steps
Unblock the Review Bottleneck
The limiting factor on AI productivity is human review speed — engineer the agent to validate its own work.
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Innovation4 steps
Unbundle Expensive Services into AI Apps
Find a service only the rich could afford, do it with a general chatbot, then spin the working ones into apps
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Leadership4 steps
Under-Resource to Force Automation
Deliberately under-staff projects and hand out unlimited tokens so people are forced to automate with AI.
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Strategy3 steps
Understand, Identify, Execute
Instrument the data first, find the drop-offs, then build products to fix them.
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Mindset3 steps
Understand It to Dissolve the Fear
Fear of a new technology is misunderstanding — spend time with it and you'll see its edges.
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Innovation4 steps
Understand Users by Watching Failures in the Funnel
Watch real users, and interview the ones who failed in your funnel — they know what you need to fix.
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Productivity4 steps
Understand Work (Understand → Identify → Execute)
Budget intentional time to understand a problem first, so your team ships fewer things with a far higher win rate.
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Self-Mastery4 steps
Unpack the Mindset Into Teachable Skills
Replace 'product sense' and 'high agency' with the specific competencies underneath them.
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Leadership4 steps
Unquantifiable-First Decision-Making
Demote metrics to a support function and let taste, fun, and delight drive — because Goodhart's law means any metric-as-goal degrades.
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Mindset4 steps
Update Your Priors: The AI Capability Arbitrage
Re-test what AI can do today and demand more of it — old scar tissue is leaving alpha on the table
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Productivity4 steps
Use AI As Leverage On Your PM Time
Assign the model a role, feed it more context than you could read, and iterate the prompt until it works.
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Mindset4 steps
User-Centered Performance Detector
Spot the rituals where a team signals customer obsession without any intent to change the decision.
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Strategy4 steps
User Immersion to Roadmap Loop
Turn constant user and non-user conversations into a prioritized roadmap and sales evangelism.
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Strategy4 steps
User-Value Thermodynamics
Users are lazy; adoption only happens when total value delivered exceeds total effort spent, ideally by 10x.
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Finance4 steps
Value-Anchored Outcome Pricing
Price the outcome, not the seat; set the number from customer value and let cost be your problem.
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Innovation3 steps
Value-Chain Eval
Before applying AI to your business, build a systematic test that measures how well it automates your core value chain
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Marketing5 steps
Value Delivery Engine: Activation-First Growth Sequence
Fix conversion, engagement, referral and revenue before you obsess over acquisition
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Marketing6 steps
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
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Leadership5 steps
Values as a Mirror
Don't author values. Interview the whole team, harvest their exact words, and write them back as a story.
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Leadership4 steps
Values as a Sharp Knife
Rewrite company values as deliberate filters, then hardcode a scoring formula that removes people who don't fit.
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Leadership4 steps
Values, Not Behaviors: The Culture Car Wash
When you change companies, keep the values that got you hired but recalibrate the behaviors to the new culture.
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Leadership3 steps
Values Reverse-Engineered from Why You Win
Don't philosophize your company values — extract them from the reasons you're actually succeeding.
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Entrepreneurship3 steps
Value the Technical Co-Founder
Why engineering is the hard part, and how a non-technical founder should actually treat it
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Strategy5 steps
Value-Up-The-Stack Test
To find where the money accrues in a platform shift, test the infrastructure layer for network effects, differentiation, and pricing power
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Sales4 steps
Van Westendorp Premium Pricing (Price at the Third Question)
For a best-in-class position, price at the 'starting to feel expensive' point, not the 'bargain' point
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Peak Performance3 steps
Variety-as-Rest Anti-Burnout
Beat burnout by switching to a different kind of work when you lose steam, instead of stopping.
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Productivity4 steps
Velocity Guardrails: Ship Freely Until the Metrics Go Red
Standardize a few quality metrics per team; below the line they ship anything, above it they fix before they ship.
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Entrepreneurship3 steps
Vertical AI Opportunity Finder
Build where the winning data is locked behind a company or industry's walls — foundation models won't go there.
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Strategy3 steps
Vertical Unbundling Criteria
Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network
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Innovation3 steps
Vibes Before Evals
For a genuinely new AI feature, start with open-ended vibes testing; add evals only once the use-case cluster is clear.
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Communication5 steps
Viral Hoax Counter-Attack
When a hoax threatens your app, treat it as a growth problem and out-viral it on every vector
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Marketing5 steps
Virality as Customer-Augmented Marketing
Real virality is high-quality word of mouth from a great product — not synthetic referral traps bolted on top.
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Marketing3 steps
Visibility Signals Importance
Users care about a feature in proportion to how much the product visibly cares about it.
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Strategy3 steps
Vision-Execution Polarity Balance
Diagnose whether you're over-theorizing or over-running-walls, and dynamically retune
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Peak Performance5 steps
Vision Over Fear (There's No Tiger in the Room)
Fear and discipline are short-term coping strategies. Sustainable drive comes from vision.
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Strategy3 steps
Vision-Strategy-Execution Split (and the Controversy Test)
Vision is the destination, strategy is an opinionated path — and a real strategy must be disagreeable
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Innovation5 steps
Volume-of-Ideas Design Velocity
Great ideas come from many ideas; build a high-velocity, no-gate, ego-free making-and-critique culture.
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Sales5 steps
Vulnerability-Based Customer Discovery
Admit you're early and unfinished (even if you're not) to get raw feedback, then gate-check whether the problem is real
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Self-Mastery3 steps
Waiting vs. Wandering: The IC PM Operating Model
Bring energy, wander into the unknown while others wait, and amplify signal with AI.
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Leadership7 steps
Walk the Store: The Essential Journeys Quality Program
Name your 15 critical user journeys, give each a cross-functional owner, and score them on a fixed cadence.
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Mindset5 steps
Want Over Should (Self-Discovery, Not Self-Improvement)
Replace shoulds with wants and experiments — self-improvement encodes 'I'm broken' and slows evolution.
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Sales4 steps
Warm-Intro-via-Text Closing Play
Host a customers-only event, harvest referrals, and convert them over text — not email.
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Leadership4 steps
Wartime Company Reset
When a platform shift threatens your core business, declare wartime and go all-in rather than hedge.
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Leadership6 steps
Wartime Product Management
In a crisis: blow up the roadmap, share context, restate the mandate from the mission
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Leadership5 steps
WeDash: Mandatory Dogfooding as a Culture Governor
Make every employee do frontline work, then advertise it in interviews to self-select hires.
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Marketing4 steps
We Don't Sell Saddles Here (Sell the Outcome, Create the Market)
Don't sell the product — instill the yearning for what it makes possible, and build the market as you build the product
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Leadership6 steps
We Might Be Wrong, But We Are Not Confused
Make being wrong cheap and being confused unacceptable, in both thought and execution.
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Strategy3 steps
What Actually Improves AI Apps
Stop chasing AI news and vector DBs; the real levers are users, data, and prompts.
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Self-Mastery5 steps
What Are You Optimizing For?
Replace 'balance' with 'optimization' — name the one thing this horizon is for, then let the trade-offs follow.
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Innovation4 steps
What-If Before Why-Not
Evaluate a disruptive idea by imagining its upside first, then treat the objections as your build list.
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Communication4 steps
What Is / What Could Be (The Presentation Sparkline)
Alternate between current reality and a better future to create longing that moves an audience to act.
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Communication3 steps
What / So What / Now What
A three-part structure that turns any on-the-spot update or answer into a memorable, digestible message
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Communication3 steps
When-It-Leaks Communications Pre-Mortem
At scale you can't test quietly — decide the message before you even know you want to launch
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Leadership4 steps
When to Centralize a Martech Function
Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.
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Leadership4 steps
When to Hire a Chief Product Officer
Use portfolio complexity, revenue scale, PM headcount and trigger events — not a title chart — to know it's CPO time.
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Leadership4 steps
When to Hire Your First PM
Stay founder-as-PM until bottlenecks, hijacked eng/design, or new customer segments force the hire
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Leadership4 steps
When You Eat a Sandwich, Don't Nibble
Deliver hard news and hard change in one decisive move, then deliberately over-correct
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Strategy5 steps
Where to Fish for a Unicorn: The Workflow Quadrant
Score a B2B SaaS idea on two axes — workflow breadth and frequency — to predict billion-dollar potential.
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Strategy5 steps
Where-to-Play Product Strategy as the Prioritization Engine
Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.
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Strategy4 steps
Which Product Ops Pillar to Start With
Choose your first product ops investment by company stage and where your biggest fire is
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Leadership5 steps
Whiteboard Reteaming
Roll the draft org chart out in public and let the people in it fix it.
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Innovation3 steps
Wide Aperture, Then Coalesce
Keep considering many ideas — including ones that look bad — and test cheap versions until the signals converge on one
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Finance6 steps
Willingness-to-Pay Before You Build
You don't choose whether to have the pricing conversation — only when. Have it before you ship.
Read →
Strategy3 steps
Win on the Platform, Not the Features
Durable products win on invisible infrastructure — reliability, reach, privacy — not on the feature list
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Sales3 steps
Win-Rate-First Funnel Math
Stop obsessing over conversion rate — a high win rate means you need far less top-of-funnel throughput
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Marketing4 steps
Win the Early Majority with Simplicity
Market leaders are won in the change-averse early majority — and the only lever is simplicity.
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Communication4 steps
Work Alone Together (Note-and-Vote)
Replace group brainstorms with silent individual idea generation, a quiet vote, and one designated decider
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Innovation5 steps
Working Backwards (Problem-First Product Development)
Start from the customer problem, not the ingredients you happen to have in the pantry
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Mindset5 steps
Working the Resistance by Parts
The part of you that's scared to ask won't go away by being ignored — interview it instead.
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Leadership4 steps
Workshop-First Advisor Hiring
Vet an advisor with a paid working session on a real problem, then re-evaluate their value every month.
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Mindset3 steps
Worse-First / Five-Year-Self Decision Test
Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.
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Productivity4 steps
Worse Is Better, Tech Debt Is a Champagne Problem
Ship the embarrassing version — you only earn tech debt if people actually use the thing
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Innovation5 steps
Wow-First MVP
Cut scope to the critical few features, but never compromise quality — so a flop can only mean the idea was wrong
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Innovation3 steps
Write the Press Release First
Before building anything, write the launch press release as if the product shipped today.
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Influence5 steps
Write What You Repeat
If you say it more than once, write it down — then get an accountability partner to enforce a monthly cadence.
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Strategy3 steps
Writing a Compelling Product Vision
A vision people can picture, that's lofty but not yet achieved, and that says what you won't do.
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Strategy4 steps
Year-Horizon Growth Portfolio
Protect growth teams from weekly-win pressure by committing to low/medium/high bets over a year-long horizon
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Mindset4 steps
You Are Not the Protagonist (Operationalize, Don't Impose)
Your job isn't to convince everyone of your vision — it's to understand the leader's vision and find the spiky places you can shape it.
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Innovation3 steps
You Only Get to Compile Five Times
Treat every hardware build as one of a handful of irreversible compiles a year.
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Mindset3 steps
Your First Company Is a Zero (Build the Founder Muscle)
Treat your first three founding years as a craft apprenticeship, not a success you owe yourself.
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Self-Mastery3 steps
Your Life's Objective Function
Make your implicit life values explicit and test daily choices against future-you
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Productivity4 steps
Your Problem Isn't Unique
Never start from scratch; find who already solved your problem and patternize the solution.
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Leadership4 steps
Zero-to-One Team Building
For brand-new categories, hire generalists, adjacent-domain experts, and AI-native new grads.
Read →
Strategy5 steps
Zig While Others Zag: High-Conviction, Low-Consensus Bets
Pick a small number of contrarian bets, hold them for years, and build a heuristic that tells you when you have drifted.
Read →
Leadership3 steps
Zone Defense for Product Work
Spread taste-makers out to cover the whole field instead of clustering on the same problem
Read →
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