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Axios

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Related frameworks

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Build Your Own Senior-Engineer Benchmark

Measure AI honestly by scoring new models against real human experts rewriting your actual broken work.

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Choosing a Startup PR Agency

Vet PR agencies on month-one behavior, writing samples, and lead time — not on big-brand logos.

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Find-the-Nugget Angle Selection

Ignore the company's own messaging; find the single thread reporters care about and double down.

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Mindset3 steps

Frozen Competence: Where Human Value Survives

Models commoditize yesterday's competence; your value is using that cheap competence to make something new.

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Incumbent Anchoring

Position your product as taking on a household-name incumbent, never as a new category.

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Publication-to-Story Fit Map

Match each story type to the one publication most likely to cover it, before pitching anyone.

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Ride the Models

Stay valuable in AI by playfully applying each new model to your own work and re-testing what it couldn't do before.

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Super Agent With a Forward-Deployed Human

Give the whole company one shared agent, owned by a human who keeps it working — not personal agents for everyone.

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The AI-Document Slop Test

An AI-written document is fine — as long as you can stand behind every line and it took longer to make than to read.

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The Contrarian Coverage-Gap Angle

Give reporters the bold opposing view on a trending topic they're already covering positively.

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The Direct Funding Pitch

Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.

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Communication3 steps

The Jargon-Strip Clarity Test

Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.

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Communication3 steps

The Lightweight-First Outreach Opener

Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.

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The Reach Test

Judge whether an AI tool is truly useful by whether you reach for it unprompted each morning.

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