LLenny's Podcast
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Yellowjackets

2 recommend/use · 2 sourced episodes

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Leadership4 steps

Areas of Responsibility (AORs) for Cross-Functional Ownership

Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.

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Strategy3 steps

Choosing a Startup PR Agency

Vet PR agencies on month-one behavior, writing samples, and lead time — not on big-brand logos.

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Marketing3 steps

Find-the-Nugget Angle Selection

Ignore the company's own messaging; find the single thread reporters care about and double down.

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Marketing4 steps

Fuel and Engine Model of Marketing

Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?

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Marketing4 steps

Impact Goals Over Activity Goals

Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.

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Marketing3 steps

Incumbent Anchoring

Position your product as taking on a household-name incumbent, never as a new category.

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Marketing5 steps

Pi-Shaped Marketer Hiring

Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.

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Entrepreneurship4 steps

Product-Market Yourself as a Functional Angel Investor

Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.

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Marketing3 steps

Publication-to-Story Fit Map

Match each story type to the one publication most likely to cover it, before pitching anyone.

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Communication3 steps

The Contrarian Coverage-Gap Angle

Give reporters the bold opposing view on a trending topic they're already covering positively.

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Communication3 steps

The Direct Funding Pitch

Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.

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Marketing5 steps

The GACCS Marketing Brief

A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.

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Communication3 steps

The Jargon-Strip Clarity Test

Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.

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Communication3 steps

The Lightweight-First Outreach Opener

Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.

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