LLenny's Podcast
← All resources
podcast

How I Built This

By Guy Raz

3 recommend/use · 3 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Leadership4 steps

Areas of Responsibility (AORs) for Cross-Functional Ownership

Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.

Read →
Strategy4 steps

Bezos's Three Tests for a New Bet

Big idea, right owner, legitimate plan — an idea needs all three or it dies

Read →
Marketing4 steps

Brand Personality via Five Dimensions

Spike in two of five personality dimensions, then write five 'we are X but not Y' attributes with built-in tension

Read →
Marketing4 steps

Fuel and Engine Model of Marketing

Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?

Read →
Marketing4 steps

Impact Goals Over Activity Goals

Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.

Read →
Marketing5 steps

Pi-Shaped Marketer Hiring

Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.

Read →
Entrepreneurship4 steps

Product-Market Yourself as a Functional Angel Investor

Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.

Read →
Marketing4 steps

Product Positioning with the Bar Test

Define audience via concentric circles, distill into the classic four-part statement, then validate it out loud at a bar

Read →
Marketing4 steps

Startup Launch PR Playbook

Fix your story, set realistic exclusive expectations, hang news on a bigger hook, and mine local press

Read →
Leadership5 steps

The Career-Stage PM Skill Stack

Master three skills as a junior PM, three different ones as a senior — not all twelve at once

Read →
Leadership5 steps

The Cascading Metrics Review

One hour a week of public metric probing that forces every leader to actually know their business

Read →
Marketing5 steps

The GACCS Marketing Brief

A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.

Read →
Communication6 steps

The Operator's Manual (Answer First)

Answer the question, then explain — or shut up. The tactical checklist for PM communication

Read →
Innovation4 steps

The Pantry Test

If the idea starts with the ingredients you already have, you are not working backwards

Read →
Strategy4 steps

The Purpose Statement (We Exist To)

Distill why you exist into one 10-year 'we exist to' sentence that makes people root for you

Read →
Marketing5 steps

The Startup Naming Process

Position first, brief the intent, brainstorm hundreds of bad names, then score survivors against seven criteria

Read →
Influence5 steps

Trust as Currency

Trust is built by repeatedly setting and meeting expectations — and it buys you resources

Read →
Innovation5 steps

Working Backwards (Problem-First Product Development)

Start from the customer problem, not the ingredients you happen to have in the pantry

Read →

People in these episodes

Related resources

Spot an error or want this page removed? Request a correction or removal.