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Alchemy

By Rory Sutherland

3 recommend/use · 3 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Marketing4 steps

Brand Personality via Five Dimensions

Spike in two of five personality dimensions, then write five 'we are X but not Y' attributes with built-in tension

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Strategy4 steps

Define What Problem Matters

The single highest-leverage PM skill: get crystal clear on which problem you're solving, first

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Leadership5 steps

Hiring as Marketing, Sales and Product

Run recruiting like a business funnel — brand, discovery call, and an iterative role spec

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Mindset5 steps

Ladder vs Map

Choose career moves by what makes an interesting life, not by what climbs the next rung

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Leadership5 steps

Morale Is Made of Progress

In a downturn, no speech and no bonus works — only visible shipping keeps a team alive

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Leadership4 steps

Nothing Is Above Them, In The Details, They Adapt

The three traits Shah observed in Bezos, Chesky and Sacks — humility, craft, and adaptation

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Marketing4 steps

Product Positioning with the Bar Test

Define audience via concentric circles, distill into the classic four-part statement, then validate it out loud at a bar

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Influence5 steps

Reframe, Don't Push Back

Win a disagreement with your CEO by finding the goal you already share, then renaming the problem

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Communication3 steps

Schedule Syncing (Managing Your Manager)

Never say no to your boss — show your timeboxed calendar and ask them to help you prioritize.

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Marketing4 steps

Startup Launch PR Playbook

Fix your story, set realistic exclusive expectations, hang news on a bigger hook, and mine local press

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Self-Mastery3 steps

The 10-Minute Rule (Surfing the Urge)

Beat any urge to get distracted by waiting ten minutes and riding the emotion until it subsides.

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Productivity3 steps

The Effort Metric (Measure Attention, Not Completion)

Track 'did I do what I said for as long as I said without distraction' instead of whether you finished.

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Self-Mastery4 steps

The Indistractable Model

The four-step system for controlling your attention: master triggers, make time, hack back, and pre-commit.

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Leadership3 steps

The Indistractable Workplace (Three Traits)

Distraction is a symptom of dysfunction — fix it with psychological safety, a forum, and leaders who model it.

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Innovation8 steps

The PRFAQ Working Backwards Document

Write the launch press release before you build, so every word forces a real decision

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Strategy4 steps

The Purpose Statement (We Exist To)

Distill why you exist into one 10-year 'we exist to' sentence that makes people root for you

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Marketing5 steps

The Startup Naming Process

Position first, brief the intent, brainstorm hundreds of bad names, then score survivors against seven criteria

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Self-Mastery3 steps

The Three Pacts (Pre-Commitment Firewall)

Lock in your intentions ahead of time with an effort pact, a price pact, or an identity pact.

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Productivity4 steps

Timeboxing Your Values (Make Time for Traction)

Replace the to-do list with a weekly timeboxed calendar built from your values across three life domains.

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