“you know at Airbnb when I was there like that was quite a growth trajectory”
← All resourcescompany
Airbnb
By Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
22 recommend/use · 127 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“this is one of the charts at the end of my presentation is comparing Uber and Airbnb”
“It's something that I learned also from Brian Chesky at Airbnb.”
“He was an early investor in Stripe, Palantir, Airbnb, YouTube, DoorDash, Ramp, and dozens of other companies.”
“one of the core values at Airbnb was be a host.”
“When I left my job, I was at Airbnb for 7 years.”
UsesSequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one
“I saw this firsthand when I was at Airbnb, where our experimentation platform was critical for analyzing what worked”
“I saw this firsthand when I was at Airbnb, where our experimentation platform was critical for analyzing what worked”
MentionsHow to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook
“When we were selling our company to Airbnb, we had this guy helping us sell the company”
“the same team that built experimentation at Airbnb built EPO.”
▶ Watch at ~58:00approx.
“I saw the same thing actually at Airbnb with Brian Jesy.”
“I saw this firsthand when I was at Airbnb, where our experimentation platform was critical for analyzing what worked”
“I saw this firsthand when I was at Airbnb, where our experimentation platform was critical for analyzing what worked”
“this is exactly the way actually Brian Chesky thought I worked at Airbnb for a long time”
“I remember at Airbnb there was a lot of things that the founders did to maintain that culture”
“When I left Airbnb, I was just like and and that was the first time I ever took a break in my career”
“I was at Airbnb for a long time”
“He joined Airbnb in when he was 52 as an intern and he said exactly the same thing.”
“I know Airbnb has done like kind of the the functional to GM you know back etc”
“Brian Chesy personally recruited Chip to join Airbnb”
“It was a launch of Airbnb neighborhoods like I don't know 10 years ago”
“Heroki Aai who's leads all of marketing and all of product and Heroki is crushing at Airbnb.”
“all these startups that like come in, disrupt the whole industry, like Airbnb is another example”
“our product Stripe Connect which was made for marketplaces like Uber and Airbnb”
“Brian Jesy actually did this at Airbnb while I was there.”
“he just cut down how many things happen at Airbnb”
“I was involved in the creating the core values at Airbnb”
“EPO is a next generation AB testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams.”
“When I was at Airbnb, one of the things that I loved most was our experimentation platform”
“at Airbnb I had this exact Brian is constant like what are we even shipping”
“what I would like an Airbnb for dogs website to kind of look like.”
“Airbnb is a consumer product it's not a social network”
“okay so we're gonna make our own Airbnb”
MentionsHow to find work you love
“built by alums of airbeam be and snowflake”
“when I was atbb one of the things that I loved most was our experimentation platform”
“Ki was kind of like sitting at like coinbase and Airbnb in these places”
“I made as a product manager at Airbnb”
“Joe GB at Airbnb was very anti-press at the beginning of Airbnb”
“I think about Brian chesy at Airbnb where I worked for a while”
“EPO is a Next Generation AB testing and feature management platform built by alums of Airbnb and snowflake”
“at everyb andb there's always this should we optimize for host should we optimize for guests”
“the Airbnb example is exactly the way we did Airbnb”
“during my experience at Airbnb I absolutely saw this it was just non-stop chaos”
“chatting with Vlad who worked at Airbnb for many years”
“like your time at Airbnb what how long do you have to look at a retention cohort”
“Vlad was my manager at Airbnb for many years”
“when we worked on Instant Book together, I think this was like back in probably like 2014”
“Katherine Woo is from Airbnb as you might know her”
“when I was at Airbnb one of the things that I left most was our experimentation platform”
“this was definitely true at Airbnb where the product team kind of looks down a little bit on the Ops Team”
“built by Al Lums of Airbnb and snowflake”
MentionsBuilding a world-class data org
“he built airbnb's First Data team and it was actually an analytics team”
“which we did at Airbnb also just like what how does everything translate into into nights booked”
“I have the original pitch deck for what was at the time called airbed and breakfast”
“they got rid of product management at Airbnb”
“I remember can I tell the story about the Airbnb interview”
“figure out well wow Lenny did this really really well when he was at Airbnb”
“built by alums of Airbnb and snowflake for modern growth teams”
“companies like Airbnb and Pinterest were leading an industry”
“let's talk about Airbnb obviously something you know a lot about”
“it reminds me at Airbnb actually I was there when they created the original there's the six core values of Airbnb”
“I actually led that effort at Airbnb. It took 3 years of my life.”
MentionsProduct management theater
“Airbnb was born in this model”
MentionsMaking Meta
“the Airbnb is going to work only on the things that I can work on”
UsesMaking Meta
“when I talk about working on things at Airbnb that matter a lot to Brian”
“Cheryl Sandberg shared when she came to the Airbnb offices”
MentionsThe engineering mindset
“I was there during airb be's period of coming up with values”
“he was a longtime head of research at Airbnb”
MentionsThe hierarchy of engagement
“you think about companies like Airbnb or Amazon or Ebay or Google”
“Airbnb is a great example that like that has to have a certain degree of scale”
UsesFailure
“when I was at Airbnb one of the things that I loved most was our experimentation platform”
MentionsFailure
“it happened in my early days at Airbnb”
“built by alums of Airbnb and snowflake for modern growth teams”
“you were at Airbnb Airbnb every two years you were there was a different company”
“Brian is the CEO and co-founder of Airbnb, which he started in his apartment with his co-founders Joe and Nate”
“he's advised and worked with some of the biggest marketplaces in the world including Airbnb Uber stripe Bumble Stitch fix upwork”
“at Airbnb one of the core values that are being be for time was simplify”
“there's a lot of amazonians that ended up at Airbnb a lot of leadership”
“Katie was previously head of design at Lyft and head of experienc design at Airbnb”
“when I was at Airbnb one of the things that I loved most about working there was our experimentation platform”
“Ki was the founding designer coinbase principal designer at Airbnb”
“when people think about like oh I want to like stay in some cool place they're going to think about Airbnb”
“I'll share one from Airbnb that you made me think about”
MentionsWhat sets great teams apart
“when I was at Airbnb one of the things that I loved most about working there was our experimentation platform”
“when we sold our company to Airbnb”
MentionsHow to drive word of mouth
“that's actually at Airbnb exactly how the team did that to understand what percentage of growth those are the mouth”
MentionsBecoming evidence-guided
“in Airbnb I think one of your key metrics or the real North Star metric was Knights booked”
“I remember spreading at Airbnb early on I think it was when airb be was one of the early customers”
“So at Airbnb, there's always this thinking of who do we prioritize if we have to make a decision”
“Airbnb is a little bit of an example where they went kind of went to Craigslist”
“We sold our company to Airbnb and that's how we got to Airbnb.”
MentionsThe ultimate guide to Martech
“he's advised companies like notion Airbnb Walmart Postmates Robin Hood even Pete's Coffee and Mars”
“that's something I've seen a lot at Airbnb”
“most recently usvp and Technical fellow of relevance at Airbnb where you led their search experience team”
“we ran some 250 experiments in my tenure there in search relevance”
MentionsThe 10 traits of great PMs, how AI will impact your product, and Slack’s product development process
“we ended up selling the company's Airbnb”
“When I was at Airbnb, one of the things that I loved most about working there was our experimentation platform”
“they had the benefit of having worked at Airbnb”
“I had a startup local mine that we sold to airb B”
“it was at Airbnb”
“a long time product leader at Airbnb where I got to work with Jay-Z”
MentionsLessons from scaling Ramp
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
“EPO is a Next Generation a b testing platform built by Airbnb alums”
“working at Netflix and meta and Airbnb and Uber”
“when I was at Airbnb one of the things that I loved most about working there was our experimentation platform”
MentionsStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“when I was working on the super host program at Airbnb”
MentionsStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“Brian chesky at Airbnb there was a whole article where we unpacked this moment in their product development cycle”
“When I was at Airbnb, one of the things that I loved most about working there was our experimentation platform”
“based on my experience at Airbnb, and from what I've learned interviewing top product folks like Jules Walter”
MentionsDriving alignment and urgency within teams, work-life balance, and the changing PM landscape
“at Airbnb where your data scientists were embedded in every team”
“For Airbnb in your days probably is your your go you go you book a hotel”
“I mean I remember going to airbnb's offices early in my career and seeing the storyboards lining the walls”
MentionsCareer frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers
“when I was at Airbnb one of the things that I loved about our experimentation platform”
MentionsLessons from scaling Stripe
“I talked to square I talked to Airbnb”
“that's the same thing we found at Airbnb”
“it reminds me of something at Airbnb where our header product which was always encouraging us to assume good intent”
MentionsMastering onboarding
“working at Airbnb for a long time and you talked about this”
MentionsLeading with empathy
“Airbnb we actually had a similar program where Brian wanted everyone to be a host an Airbnb”
“when I was at Airbnb one of the things that I loved about our experimentation platform”
“Airbnb was one of them uh Uber was another”
“love drives growth not the other way around they made posters of this put it all over the product teams”
“if Airbnb and Uber were you know grew dramatically during the pandemic”
“he also worked at Airbnb with me”
“building out the customer support technology platform”
“EPO is a Next Generation a b testing platform built by Airbnb alums”
“when I was on this journey post Airbnb and I thought I was wanting to start a company”
“that reminds me it was time at Airbnb where we had these meetups for engineers every month”
“I was there during the Airbnb Rebrand it took I think a year and a half for them from start to finish”
“I think Airbnb has done a great job with that as well”
“there are a lot of problems that come up at Airbnb just because instead of having 10 hosts you have 10 000 hosts”
“it reminds me we had exactly the same situation at Airbnb”
“at Airbnb there's like a dive ones or a data dive ones where the data scientist found that same conclusion”
MentionsCustomer-led growth
“it was the customer journey of an Airbnb customer”
“i got bored and excited about what airbnb was doing and the mission around belonging”
“actually at Airbnb we had an improv teacher come and work with the PM team”
“like airbnb from your days obviously you know marketplace very strong product network effect dynamics”
MentionsThe nature of product
“all went to paris to do these like focus groups with with airbnb hosts”
MentionsThe rituals of great teams
“i'm also reminded of airbnb's rituals which you probably already know about”
“when i left airbnb people kept coming to me and asking me like hey how did airbnb do this thing”
“i started doing some more advising you know with airbnb on the demand side”
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Don't rebuild foundation models — train small specialty models that attack their weaknesses in speed, cost, and niche tasks.
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Productivity4 steps
Compounding Urgency: Pull the Roadmap Up a Week
Ship a week earlier, start the next thing a week sooner, and the gap compounds into a lap.
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Strategy3 steps
Concentric-Circles Portfolio (Earn the License to Expand)
Obsess over a flawless, efficient core; that attention earns you the license to make growth bets in the outer rings.
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Leadership4 steps
Confidence-Calibrated Directness
State how strongly you hold each opinion so strong views don't silence the room.
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Leadership4 steps
Connect-Users-to-Value Journey Staffing
Growth's job is to connect users to your product's value — so staff teams around each stage of the user journey.
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Strategy4 steps
Conservative Plan with Milestone Unlocks
Plan for the downside, then let pre-agreed milestones unlock the budget to accelerate.
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Productivity4 steps
Context-First Agent Debugging
When a coding agent won't do what you want, treat it as a missing-context problem, not a model problem.
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Leadership4 steps
Context Over Control: Debate Upstream of the Solution
Empower teams by aligning on goal, hypothesis, and data—never by prescribing the solution.
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Finance3 steps
Contribution-Margin Payback Period over CAC
Judge acquisition ROI by how many months of contribution-margin profit it takes to repay CAC, not by CAC or LTV:CAC.
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Self-Mastery3 steps
Controllable Goals
Set goals inside your control (inputs), not outcomes you can't guarantee
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Communication3 steps
Conversation as Ping-Pong (Give-to-Get)
Index toward asking questions, but hit the ball back and forth instead of interrogating or monologuing.
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Sales4 steps
Conversation-Intelligence Deal Diagnosis (the Dealbot)
Run an AI agent over every call, email and Slack to find the real reason you win, lose, and stall
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Innovation4 steps
Conviction-Building for Low-Volume Experiments
When you can't run a clean A/B test, stack alternative signals to raise conviction instead of faking precision
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Strategy4 steps
Conviction-Led Product Management
You can't split-test your way to love — build conviction on what matters, then make one big change
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Mindset6 steps
Conviction-Over-Demand Career Navigation
Stop chasing the most in-demand role; chase the conviction where you can make a dent and learn.
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Marketing4 steps
Copy Comps' Zero-to-One, Not Their Growth Hacking
Ignore late-stage growth tactics with no users — study what your archetype did to get its first 1,000
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Finance4 steps
Cost-Allocation Pricing to Fuel Word-of-Mouth
Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price
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Self-Mastery4 steps
Counterprogram the Narrative (Take a Punch)
When you fear someone thinks less of you, take one small action that proves the opposite instead of litigating the past.
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Leadership4 steps
Crazy Big Goals with a Ladder to the Moon
Set an inadequacy-inducing goal, then climb toward it one tiny rung at a time.
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Leadership4 steps
Criticize in Public
Deliver negative feedback in front of the team so the whole system learns the issue is seen and being handled.
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Leadership3 steps
Crossing the Product Leader Canyon
Escape the manager death spiral by shifting from doer to editor and owning outcomes over output.
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Self-Mastery4 steps
Cultivate Agency, Not Skills
When AI hands everyone the skills, agency becomes the only differentiator — and you build it by making things.
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Communication5 steps
Culture-Add Interview Diligence
Interview the company back with adjective and endemic-problem questions to judge culture before you accept.
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Leadership7 steps
Culture as a Product
Every company builds two products: one for customers, one for the team. Culture is the second one.
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Strategy4 steps
Curiosity Loops
Turn a hard decision into structured, contextual advice by asking the right people the right question.
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Leadership5 steps
Customer-Insight Career Leverage
Grow your career by pulling ground-level customer insights up to executives instead of waiting to be promoted
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Strategy6 steps
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
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Productivity3 steps
Cut Scope, Not Quality
When time is short, strip features down to the core instead of shipping the same feature badly
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Strategy4 steps
CV > EV > TV > ME: The Prioritization Hierarchy
Rank every decision by Customer, then Enterprise, then Team, then self — and detect managers who invert it
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Productivity4 steps
Cycle-Time Is the Enemy (Ship Ship Ship)
The gap between knowing something is good and users seeing it is your biggest enemy — attack the decision time, not the work time.
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Productivity3 steps
Daily Goal-and-Three-Actions Ritual
Each day write your aspirational identity, then three actions to move toward it.
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Mindset5 steps
Dancing With Your Fears
Price the cost of inaction, then stop trying to kill the fears that won't die — have a conversation with them.
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Leadership3 steps
Deadlines as P-Zero
Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it
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Leadership5 steps
Deal Speed and Default Optimism
Codify the values you already have, not the ones you wish you had.
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Communication4 steps
De-Ambiguate Upstream: The Brief as a Prompt
Design is slow only when the brief is vague; remove variables upstream like you'd add context to an AI prompt.
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Leadership6 steps
Debate, Decide, Unite: Systematic Decision-Making
Name the decider, list the factors, stack-rank them, then unite behind the call — with calories proportional to consequence.
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Leadership4 steps
Define the Mandate Before You Search
Get granular on the outcome, spike, and 90-day plan before opening a product-leader search.
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Strategy4 steps
Define What Problem Matters
The single highest-leverage PM skill: get crystal clear on which problem you're solving, first
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Innovation4 steps
Delay the Primal Mark
Stay in low-fidelity blocks and conversation as long as possible before drawing anything that looks real.
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Entrepreneurship3 steps
Deliberate Team Scaling
Build the senior team paced to your ability to integrate and manage them, avoiding both fast-scaling and never-hiring-experience
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Leadership3 steps
Deliberate Understaffing
You can't size a project right, so err toward too few people on purpose.
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Communication6 steps
Demand-Feedback-First (T3/B3)
Force your team to critique you before you critique them — then report back what you changed.
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Productivity3 steps
Demos Not Memos
The first 10% of every project is now free — so build something to react to instead of writing documents.
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Leadership5 steps
Depth-Meets-Breadth Product Review
Run reviews to make the product better, not to interrogate — you bring breadth, the team brings depth
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Leadership5 steps
Depth Without Stomping
Go deep on the details of the business, then course-correct by seeding hypotheses instead of overruling.
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Communication4 steps
De-Risking the High-Stakes Meeting
Turn important meetings from big-reveal gambles into pre-worked, question-proof conversations.
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Innovation5 steps
De-Risk the Biggest Swings First
Run discovery and delivery in parallel — and put the top-right, riskiest bets into discovery first.
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Marketing3 steps
Design as Category-Crowding Leverage
The more crowded and mature a category, the more design and brand become the deciding differentiator.
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Communication4 steps
Design For Tomorrow's Majority, Not The Vocal Minority
Optimize for the far larger future user base, then manage the unhappy few with authentic listening.
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Innovation5 steps
Designing a Zero-to-One Incubator Inside a Giant
Fix the incentive system and the time horizon first — everything else about internal incubation follows.
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Self-Mastery5 steps
Designing Yourself Out of Your Weaknesses
Refuse to spend years becoming passably okay at something — negotiate the constraint at founding, in writing.
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Innovation3 steps
Design in the Material
PMs and designers should code — not to ship, but to master the material and truly understand what they're designing.
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Strategy4 steps
Design Tenants (Decision-Making Rules, Not Principles)
Replace feel-good design principles with 3-4 opinionated tenants that settle recurring debates for good.
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Leadership4 steps
Design the Job to Fit the Person
Stop hunting unicorns against made-up job descriptions; reshape roles around the good people you find
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Mindset4 steps
Detach Self-Worth From the Outcome (The Art-Project Reframe)
Pursue the work as a puzzle you enjoy, not as proof that you're somebody
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Strategy3 steps
Differentiate Above The Model, Not Around Its Gaps
Build your moat outside the LLM so your product gets better as the models get better.
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Influence5 steps
Difficult Personality Protocol: Drivers and Gratitude
Reverse-engineer what a difficult person cares about, then reframe frustration into what you can learn from them.
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Influence5 steps
Disagree With the Founder Via the Spirit
Never say no to the idea — say yes to the spirit and come back with a better path
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Sales3 steps
Discount to Signal Value and Serve the Emotional Job
Set a high list price to signal quality, then discount hard with urgency to let buyers complete an emotional job.
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Sales3 steps
Discovery-Led Selling: Ask, Don't Pitch
Great salespeople talk under half the time and answer a question with a question about the question
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Marketing4 steps
Distribution Beats a Commodity Product
When products in a category are basically interchangeable, an adequate product with superior distribution wins
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Self-Mastery4 steps
Dive-In Career Strategy for a Platform Shift
Facing a disruptive technology, submerge yourself in it and aim to hold at least two of three career pillars
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Innovation6 steps
Diverge-Then-Converge Roadmap Reset
On a platform shift: drop the roadmap, keep the objective, let teams go crazy, then pick 4-5 bets.
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Innovation3 steps
Documentation vs Storytelling Safety Framework
Sort every AI-video use case into documenting reality (block) or storytelling (enable)
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Entrepreneurship4 steps
Dogfood-Driven Realism
Be the end user, use your product intensely daily, and never ship anything that isn't useful to you.
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Innovation3 steps
Dogfooding to Build for Creators
Become a real user of your own product so you feel the problems instead of just reading feature requests
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Mindset4 steps
Don't Be the Frog: The Learning Trajectory Test
Judge whether to stay in a job by the direction of your learning curve, not by inertia.
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Communication5 steps
Dory and Pulse
Write opinions blind, upvote the questions, and mark each person's decision role.
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Strategy4 steps
Do the Opposite
Study what everyone's doing not to copy it, but to find the 180 that stands out.
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Entrepreneurship4 steps
Do the Unscalable to Get Customers to Lobby For You
Deliver a painful manual experience so good that customers complain to the regulator, not to you
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Marketing3 steps
Do Things That Don't Scale to Feel Magical
Manually deliver a magical outcome behind a one-button experience to win a commoditized market before automating
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Entrepreneurship3 steps
Double Down on the Pull
When something you made gets unexpected traction, drop the plan and lean all-in
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Strategy5 steps
Double Down on Why People Love You
Name the core reason users love you, keep investing in it, and build every new product off it
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Leadership5 steps
Drawing the Perimeter
The PM's job is to add constraints, not solutions — draw the box, then let engineers and designers fill it.
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Influence3 steps
Dress to Signal Effort, Not Expense
Fit beats brand, dress one level up, and ask when you don't know the code.
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Finance3 steps
Dual-Sided ROI Equation
Price each acquisition to include the cost of acquiring the other side it needs, then push to your payback threshold
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Marketing5 steps
Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)
Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one
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Leadership5 steps
Dynamic North Star Metrics
Hold a North Star for at least six months, then be willing to abandon it
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Leadership3 steps
Earn The Next Role By Driving Impact In This One
Stop eyeing the next promotion; be judged on impact delivered in the job you already hold.
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Influence3 steps
Earn the Right to Teach
Build real depth and pedigree first — then your writing has something worth reading
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Innovation4 steps
Earn the Secret by Savoring Surprises
There's no recipe for a breakthrough — hunt surprises at the edge instead of validation
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Peak Performance4 steps
Eating Your Vegetables: The 10-12 Exposure Rule
Do a hard, avoided skill 10-12 deliberate times before judging whether you actually dislike it.
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Strategy6 steps
Eigen Questions
Rank open questions by how many other questions they kill, then answer that one first.
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Leadership4 steps
Embodied Algorithm Offsite
Make the team physically become the system so nobody can leave without understanding it
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Communication3 steps
Emotional Discovery: Feel Bad Like the Customer
On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it
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Leadership5 steps
Empowerment Without Anarchy
Leaders place the bets; teams figure out how to win them. Neither top-down nor bottom-up.
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Communication6 steps
Energy-Aligned Writing
Write only what energises you, only what overlaps your job, and publish nearly all of it.
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Self-Mastery5 steps
Energy Drivers and Energy Drains Audit
Mine your past for moments that energized or drained you, then turn them into job design requirements
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Strategy5 steps
Engineering Financial Space
Convert your job into a contract, cut the burn, and buy back time without a clean break.
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Peak Performance4 steps
Engineering the Creative Peak
Single-shot coffee, a two-hour deadline, and a good night's sleep — dial in the state, not just the effort.
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Productivity3 steps
Escape-Velocity Activation Metric
Identify the specific actions a user must take in their first window to become durably active, then make one team obsess over driving them.
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Strategy3 steps
Ethnographic Insight Over Stated Preference
Observe what customers do, not what they say — AI transcript-reading is not true customer insight
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Innovation4 steps
Evaluative User Research (Hunt for Reasons They Won't Use It)
Test prototypes to find every reason people won't use it — and never let the researcher go alone
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Peak Performance4 steps
Even-Keel Under Pressure
Don't reflect stress onto your team — mantras plus lived exposure keep your head clear when everything's on fire
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Strategy3 steps
Existing-User Retention & Resurrection Priority
As a consumer subscription matures, the biggest lever isn't new users — it's current-user retention and resurrecting the dormant.
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Strategy5 steps
Experiment Only When You Need To
Treat A/B tests as risk mitigation, not as the default proof of impact
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Communication4 steps
Explain-It-to-Prove-You-Understand-It
Force yourself and others to explain decisions; if you can't articulate it, you probably don't understand it.
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Strategy4 steps
Explore and Exploit Career Strategy
Explore widely with a thesis early, then exploit a role for the specific learnings your next goal needs.
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Strategy4 steps
Explore & Exploit at the Insight Level
Oscillate between finding the right mountain and climbing it — but do it insight by insight, not just at strategy level.
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Mindset3 steps
Extract the Chain-of-Thought, Not the Recommendation
Treat every advisor as an LLM: mine their reasoning, not their verdict, because their answer is trained on a different corpus.
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Strategy5 steps
Fail Conclusively (Maximize the Treatment Effect)
Design experiments that kill an idea for good, so no future exec can resurrect it.
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Innovation4 steps
Fail-Fast Iterative Validation
Since ~80% of hypotheses fail, use cheap validation methods first and reserve A/B testing for pre-vetted ideas
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Strategy5 steps
Fail-State Goaling
Name your worst-case experiences, set a team's goal on eradicating them, and hunt for the data you don't have
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Innovation4 steps
Fairer Marketplace Rating System Design
Fight rating inflation and averaging bias with renormed labels, priors, blind reviews, and the sound of silence.
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Self-Mastery4 steps
Fall-On-Your-Face Taste Calibration
Deliberately push AI past its limits in a safe environment to build a gut feel for what it can do.
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Mindset4 steps
False Positive Risk and the Replication Protocol
A p<0.05 win can be 26% likely false when idea success rates are low — replicate borderline results
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Leadership4 steps
Fast-Thinking / Slow-Thinking Org Split
Split product org into a weekly-shipping AI group and a deliberate-infrastructure group so both speeds coexist.
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Innovation4 steps
Fault-Tolerant User Interfaces
Design your UI to match the real hit-rate of your machine learning, not a fantasy of 100% accuracy.
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Mindset4 steps
Fear Gives Bad Advice (The Prediction Bet)
When gripped by fear, do the opposite of your gut — and use a bet to prove it to yourself
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Innovation5 steps
Fear-Origin Audit for Product Bets
Products built from competitive fear fail; audit the motivation before you audit the roadmap.
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Mindset4 steps
Fear-to-Agency Reframe
When AI change triggers fear, lean in and ask what's within your control — turn it happening to you into happening for you.
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Leadership5 steps
Feature Team vs. Empowered Product Team Diagnostic
Tell in minutes whether your squad is handed features to ship or problems to solve
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Communication3 steps
Feedback and Escalations Are a Gift
Withholding feedback is the most selfish thing you can do — and escalations are a gift you chase to true root cause.
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Innovation5 steps
Fight for Simplicity: The Third-Order Cost of Complexity
Entropy always wins unless you fight it — price every feature at its dimensional cost, not its build cost.
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Self-Mastery3 steps
Find Sparring Partners, Not Mentors or Coaches
Seek peers in the ring with you who'll throw real punches—not advice from the sidelines.
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Influence5 steps
Find the Loops Available to You
Even when told exactly what to build, you can still run most of the product loop.
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Strategy4 steps
First-Principles Future Visualization
Build vision by vividly imagining the far future, then extracting what must be true
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Communication3 steps
Flash Tags for Calibrated Feedback
Tag every piece of feedback FYI, Suggestion, Recommendation, or Plea so teams know how hard to weigh it.
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Communication3 steps
Flash Tags: Labeling the Intent of Every CEO Message
As you scale, tag every message with its intent so an offhand comment isn't executed as a mandate
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Leadership5 steps
Flash Tags: The Escalating Opinion Scale
Four hashtags that tell people exactly how much weight to put on your opinion.
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Strategy3 steps
Focus With Guardrails
Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on
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Self-Mastery5 steps
Follow People, Not Plans
Choose jobs by who you'll learn from, not by a five-year plan or a financial bet.
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Leadership3 steps
Follow the Breadcrumbs and Calibrate Urgency
Act fast on an exec's subtle hints, but ask how strongly they actually feel first.
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Entrepreneurship3 steps
Follow the Pull
Bet your career on the thing you enjoy, are good at, and others value — even if it's not the plan.
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Strategy4 steps
Follow-the-Workflow Expansion
Find your next product by tracing the user's end-to-end journey and carving out the steps that overload your core tool.
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Strategy4 steps
Force a Choice, Not a Comparison
Be the world's first banana, not a 10x better apple
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Strategy5 steps
Foundational Insight Over Customer Research
For consumer and SMB products, customer feedback is directionally wrong — build from your own insight instead.
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Leadership5 steps
Founder-in-the-Details Operating Model
Rebuild a company like a startup: functional teams, one road map, one shared consciousness, CEO in the work.
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Leadership5 steps
Founder-Mode Navigation: Objective Behind the Ask
Treat the founder as a lever, and every founder directive as a mechanism hiding an objective.
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Strategy5 steps
Four Leverage Buckets: Where to Start Your PLG Motion
Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage
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Entrepreneurship5 steps
Four Paths Into Product Management
Two formal and two informal routes into PM — the informal ones convert most often.
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Innovation4 steps
Frameworks as Job Aids, Reps as the Goal
Adopting a framework is never the goal; getting reps through the full loop is.
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Strategy2 steps
Freemium Two-Product Rule
Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading
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Mindset3 steps
From Victim Consciousness to Radical Responsibility
Shift from 'life happens to me' to 'I author my response' to reclaim agency
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Leadership4 steps
Full-Stack Relationship Orgs
Replace support, success, research, PR and marketing with two teams that own a human relationship end to end.
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Marketing3 steps
Full-Value Free Sampling (Reverse Free Trial)
Make your free product a live, rationed taste of everything paid can do — not a walled-off basic tier.
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Marketing4 steps
Future-Proof MTA Data Collection
Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.
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Innovation3 steps
Gamification's Three Pillars: Core Loop, Metagame, Profile
Durable habit-forming products stand on three legs: a tight core loop, a long-horizon metagame, and an accumulating profile.
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Leadership4 steps
Generalist-With-A-Superpower Hiring
Hire people who care obsessively, have a generalist brain, and one absolute superpower — then trial them for a week.
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Mindset6 steps
Give Your Gut Credit: Judgment-First Decision Making
Every decision a human makes is a judgment call — so ask 'what do you think?' not 'what do you know?'
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Leadership4 steps
Goal-Driven Company Structure
Cascade a mission into pillars into yearly goals so the work you fund IS the mission.
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Entrepreneurship3 steps
Go From Strength to Strength (Don't Design by TAM)
Bet on the trend that expands the market, not the market size that exists today.
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Leadership7 steps
Golden Rituals (Named, Known by Friday, Templated)
Culture is the product you build for employees; rituals are how you ship it.
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Strategy3 steps
Go Narrow to Grow Wide
Serve one narrow audience exceptionally well first; expansion opportunities reveal themselves later
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Marketing3 steps
Good Friction vs Bad Friction
Adding friction that addresses the user's psyche can increase conversion, because not all friction is bad
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Marketing3 steps
Go-to-Market as a Product
Design the buying journey as a sequence of experiences, and add value at every touch whether or not they buy
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Productivity3 steps
Greedy-but-Smart Compute Allocation
Throw hundreds of dollars of inference at high-value problems — the value-to-cost ratio is absurd in your favor.
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Strategy5 steps
Growth Is a Game of Inches
Don't chase the step function. Ship 20 bets at 20% instead of 4 perfect ones — then raise the hit rate.
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Marketing3 steps
Growth Is a System (Acquisition–Retention–Monetization)
Change one part of the growth system and you change them all—so fix the true source.
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Leadership4 steps
Guardrails Before Control
Set the quality bar, coach to it, then buy control only for the gaps that remain.
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Marketing5 steps
Guided Onboarding Wizard
Replace tooltips with an immersive wizard that builds the user's first workflow with them
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Influence4 steps
Guild Nights
Six interesting people, one topic, at your house, catered — the highest-ROI network you can build
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Leadership3 steps
Gut as a Type of Data
Treat intuition as a legitimate data point you must articulate objectively, not a mandate you impose
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Strategy4 steps
Gut-Over-Data Bets (When the Numbers Say No)
Make bets the data argues against when you intrinsically understand a real, unsolved end-user problem.
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Leadership4 steps
Habit-Formation Model for Team Behavior Change
Drive team adoption (e.g. of AI) with behavioral psychology, not education: consistency, low friction, and a powerful reward loop.
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Influence4 steps
Hacking Hype (Internal and External)
Manufacture momentum by forcing visibility moments and tying launches to emotion.
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Productivity3 steps
Hand the Toil to the Model First
Delegate the boring, repetitive parts of engineering to agents before anything else, and collapse the path to production.
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Strategy4 steps
Happy GMV and Minimum Viable Happiness
Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar
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Strategy5 steps
Hard-Bar Activation Metric Selection
Pick the activation metric only 5-15% of users hit, then decompose it into levers
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Entrepreneurship4 steps
Hardest-Side-First (One-Player Mode)
Pre-PMF, ignore marketplace dynamics: own the hardest side and hack the other one.
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Communication7 steps
Hard Feedback, Both Directions
Receive: feel it, don't react, come back curious. Give: state the care out loud, then be direct about perception.
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Communication4 steps
Have Backbone, Disagree and Commit
Dissent is an obligation, not a right — and commitment only starts once you've been genuinely heard.
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Leadership4 steps
High Agency, High Accountability
Pair the freedom to solve problems your own way with clear ownership of the hypothesis and the outcome.
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Strategy4 steps
High-Ceiling Market Test
Attack markets with a high ceiling and easy switching; incumbents win only where there's little left to build.
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Productivity4 steps
Hills-and-Valleys: Getting Value From Probabilistic AI Tools
Be patient and explicit, start small, and learn where the model is strong vs weak
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Leadership4 steps
Hire by Repelling: The Distinctive Bat Signal
The best talent magnets deliberately turn some people off — clarity on who you're NOT for is the point
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Leadership4 steps
Hire People Bigger Than Their Title
Build a small team of high-caliber people who each own more scope than their role, and screen for it with a paid work trial.
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Leadership4 steps
Hire Raw Intellect Over Experience
Index on raw intellect and unquenched hunger to build, not years of experience or regalia
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Leadership5 steps
Hire Slow, Fire Fast: The Spiky-Hire Executive Playbook
Beat the 50% executive-failure rate by hiring spiky over well-rounded and running real blind references
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Leadership5 steps
Hiring as Marketing, Sales and Product
Run recruiting like a business funnel — brand, discovery call, and an iterative role spec
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Leadership4 steps
Hiring for the Extra 20%
Skills are table stakes — screen for the people who'll chase the real outcome, using lateral personality signals
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Mindset4 steps
Hold the Mindset Loosely, Stay Attached to Growth
Keep the growth, hold the 'mindset' loosely — nailing it down turns growth into a fixed mindset
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Productivity3 steps
Homogenize the Early Experience for Retention
Move retention by fixing unlucky bad first experiences, not by nudging people about to churn
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Mindset3 steps
How Might the Opposite Be True
Break a scarcity or false-tradeoff frame by forcing yourself to argue the reverse
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Marketing3 steps
Human-Voice Launch Copy
Write your tagline and launch page the way you'd describe the product to a friend, not like a PR person
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Communication3 steps
Humor as a Calibrated Mastery Signal
A joke landed right up the line proves you own the room; keep a ranked joke file to do it on demand.
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Leadership4 steps
Hypothesis-Based Coaching (Explorer, Not Lecturer)
Coach by exploring a well-informed hunch with someone, not lecturing them from data
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Innovation5 steps
Hypothesis-Driven Experimentation: Learning as a Win
Reframe experiments from winners/losers to hypotheses; run more, run shorter, and carry priors forward.
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Strategy4 steps
Hypothesis-to-Data Over Strategy
For most PMs, strategy is overrated — your real job is to shrink the time from hypothesis to data.
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Productivity3 steps
ICE Prioritization
Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly
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Productivity3 steps
ICE Prioritization (Impact, Confidence, Ease)
Score each idea on Impact, Confidence, and Ease to bubble the best ideas up without over-engineering the math
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Mindset5 steps
Identity Separation After a Layoff
Sort what happened into 'not needed', 'wrong environment', and 'in my control' — only one of them is about you.
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Self-Mastery5 steps
Identity Threat to Curiosity
Your worst behaviour comes from identity threat — turn the clench into 'fascinating, tell me more'.
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Leadership3 steps
If You Want to Kill a Plant, Have Two People Water It (The DRI Rule)
Every important cross-functional outcome needs one Directly Responsible Individual with real power
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Strategy5 steps
Impact Above All Else: The Two-Question Priority Loop
Two daily questions, driver-mapping, and back-of-envelope math before any project earns your time
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Leadership4 steps
Impact = Environment × Skills
Audit your career by scoring the environment variables and skill variables that gate your impact.
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Productivity5 steps
Impact-Over-Output Operating Model
Measure teams by validated impact on customers, not by features shipped — and prove the needle moved
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Productivity5 steps
Imperfect Metrics as Education
Report an imperfect engineering metric on purpose, then use every question about it to educate upward.
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Marketing4 steps
Incrementality via Conversion Lift & Geo Tests
Prove paid actually caused growth by withholding ads from a control group and measuring the lift
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Innovation4 steps
Incremental OFAT Over Big-Bang Redesign
Decompose big redesigns into one-factor-at-a-time tested steps because ~80% of ideas fail
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Strategy6 steps
Inflict Pain, With a Smile
Get acquired by becoming the competitor your buyer cannot ignore — while staying their friendliest partner
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Innovation3 steps
Information-Diet Idea Divergence
Same inputs produce same ideas — mine your unique experience and starve the herd feed
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Self-Mastery4 steps
Inner vs Outer Scorecard Values Filter
Rank your real values, then test whether a decision optimizes for them instead of for status.
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Innovation5 steps
Innovate Inside a Big Company as a Separate C-Corp
Spin new products into their own C-Corp with a founder-type lead reporting to the CEO, bypassing core-code review
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Innovation6 steps
Innovation by Isolation
The beneficial silo: how to actually make a startup-within-a-company work.
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Strategy5 steps
Input Metrics Over Output Metrics
Stop managing the revenue number. Instrument the controllable customer-experience inputs that produce it.
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Leadership4 steps
Inquiry Before Advice (Be a Thought Partner)
Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer
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Communication4 steps
Inquiry Over Advocacy
Dial up questions, dial down your case — then check if you still disagree
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Leadership4 steps
Inspect the Work, Not the Person
Judge people by their actual output, not by how they talk in a conversation.
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Leadership4 steps
Institutional Memory of Experiments
Capture wins, losses, and surprises so the org keeps learning instead of relaunching old ideas
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Leadership4 steps
Internal Virality for Alignment
Get a big org aligned by making a prototype go viral inside the company instead of grinding stakeholder meetings
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Influence4 steps
Interview as Discovery: Be the Solution to Their Burning Problem
Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution
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Strategy4 steps
Interview for Design in the DNA
Before joining, verify the founders valued your function from the very beginning; it can't be grafted on later.
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Innovation5 steps
Intuition as Hypothesis Generator
Treat product taste as a hypothesis machine, not an oracle — then debate it down to a working hypothesis
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Influence3 steps
Invest in Strength, Not Lack of Weakness
Judge people by what they do best, not their worst mistake; back the world-class strength and manage around the flaws
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Entrepreneurship4 steps
Irrationally Optimistic, Uncompromisingly Realistic
Push hard toward a future you believe in while killing your own hypotheses as data arrives
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Innovation5 steps
Irreducible Complexity — The Simplicity Audit
1 + 1 = 1.5, not 3 — every addition subtracts, so audit the system, not the local decisions
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Strategy5 steps
Iterate-Then-Automate Scaling Ladder
Let ops manually iterate a process until it breaks at scale, then hand exactly that broken step to technology
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Self-Mastery4 steps
Job Prototyping via Informational Interviews
Treat yourself as a product: prototype many roles wide, interview people who hold them, then narrow
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Communication4 steps
Job Seeker Signal Playbook
Win a recruiter's search by broadcasting two signals: proven skills and clear intent
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Strategy4 steps
Justifying Non-Sexy Product Investments
Fund performance, UX and velocity work by making the invisible measurable and the downside of neglect concrete.
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Strategy4 steps
Just-in-Time Planning
Shrink long roadmaps to a lightweight monthly priority list and grant explicit permission to kill dead processes.
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Entrepreneurship3 steps
Keeper of the Flame: The Zero-to-One Trio
Three moves to carry a new idea from spark to company-wide launch: right idea, buy-in, spread.
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Productivity4 steps
Kernel-of-Truth Signal Triage
Product is finding the one thing that really matters in a sea of inputs — capture everything, then ruthlessly filter
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Marketing4 steps
Kill NPS, Ask CSAT
NPS is the marketing industry marketing itself — a satisfaction question has better data properties.
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Marketing4 steps
Kindle and Fire Growth Strategies
Non-scalable kindle hacks exist only to unlock the scalable fire strategy worth hiring for.
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Leadership4 steps
Knowledge Redundancy Through Pairing and Pair Switching
No single owner of any system — pair, rotate pairs, and your org becomes fault-tolerant.
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Strategy4 steps
Knowledge-Work End-State Idea Generation
Pick an area of knowledge work and reason forward to its end state as AI matures — then build for that.
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Entrepreneurship4 steps
Know When to Quit (Anti-VC-Persistence)
Winners hit big fast; if year 4-5 isn't screaming growth after a pivot or two, reset the clock.
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Leadership5 steps
KPI + Narrative: The Two-Part Turnaround Drumbeat
Pair one north-star KPI with one relentlessly repeated narrative to reset how a company works.
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Mindset5 steps
Ladder vs Map
Choose career moves by what makes an interesting life, not by what climbs the next rung
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Innovation4 steps
Latent Demand Mining
Watch for people jumping through hoops to make your product do something, then make that the smooth path.
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Leadership4 steps
Leader Dogfooding for Product Pulse
Live and breathe your product as a real user (or meet customers) and trust the anecdote over the dashboard.
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Leadership3 steps
Leading Without Fear: Allow, Come Home, Reframe
Break the cognitive-emotive fear loop in high-stakes moments instead of suppressing it
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Marketing3 steps
Lean-Into-Organic-Sharing Virality
Don't manufacture virality — instrument where users already share, then make those exact moments 5-10x more delightful.
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Innovation3 steps
Learn by Making, Test the Extremes
Stop debating consequential decisions — run the experiment that shows the upper and lower bounds now.
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Self-Mastery3 steps
Learning Curve, Environment, Problem
Evaluate whether to stay in or leave a role using three questions, not job titles
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Self-Mastery4 steps
Leave It Better Than You Found It
Build career capital by making visible, others-verifiable impact — not by collecting logos.
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Leadership5 steps
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
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Leadership5 steps
Let Fires Burn (with Three Never-Burn Exceptions)
Agree which problems you let burn this week — and the three that never can
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Leadership5 steps
Leverage Your Leaders
Stop proving you can do it alone — make it cheap for your manager to unblock you.
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Mindset3 steps
Limiting Beliefs to To-Do Items
Drag subconscious fears onto paper, where they lose their power and become solvable tasks.
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Leadership6 steps
Little Hands Growth Hiring
Hire on the KPI they'll commit to and their willingness to do the tiniest job.
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Entrepreneurship4 steps
Live in the Future and Notice What's Missing
Don't try to think of a startup idea — get out of the present so ideas find you
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Marketing5 steps
Long-Tail Paid Diversification
After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.
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Innovation4 steps
Long-Term Holdout Experimentation
Ship experiment winners fast, but keep the exposed cohort held and re-check GMV impact at 3, 6, and 12 months.
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Leadership5 steps
Low-Criticality Pilot for Changing How You Work
Never test a new way of working on something that matters — you get one shot at first impressions
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Strategy4 steps
Lower-Confidence, Higher-Volume Experimentation
Drop the 95% confidence bar to run more experiments, backstopped by qualitative corroboration and a pre-set game plan
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Strategy4 steps
Macro / Middle-Range / Micro Research Portfolio
Sort every research question into three altitudes and starve the middle one that eats your team's time.
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Strategy3 steps
Magic and Science Decision-Making
Replace A/B tests and metric goals with deep shared customer understanding, then decide by informed intuition.
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Communication4 steps
Magic Questions (Statements That End in 'Do You Agree?')
To understand how someone thinks, feed them statements ending in 'is that right?' rather than asking open-ended questions.
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Productivity3 steps
Main Quest vs Side Quest Focus Filter
Filter every opportunity by 'does this advance the main quest, and is it important now or later?'
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Communication4 steps
Make the Implicit Explicit (Meetings and Decisions)
Force every meeting and decision to declare its purpose, owner, and method out loud
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Leadership4 steps
Make the Unconscious Conscious to Fix a Team
Teams break on the leader's unsorted baggage, not on talent, strategy, or execution
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Leadership3 steps
Manager-as-IC Onboarding
New managers ship as individual contributors first — and keep doing it — before and while they manage people.
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Leadership3 steps
Managerial Leverage Test
You don't make reports great; you hire people who make you great, and you replace those you have to push
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Leadership4 steps
Manager Visibility via an Always-On Agent
Enlist a standing AI session across all repos and channels to stay on top of 8x throughput and drive conversations.
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Leadership4 steps
Managing Complex Change
Diagnose why a team is stuck by finding which of five change ingredients is missing.
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Innovation5 steps
Manufactured Chaos: The Artificial Time Constraint
When things feel too calm, inject an absurd deadline to force intuition and creative leaps
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Productivity3 steps
Manufactured Deadlines
Impose external constraints so solo creative work actually ships
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Innovation5 steps
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
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Marketing3 steps
Manufacture the Story You Belong In
When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.
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Strategy4 steps
Manufacture Your Own Supply
Find the asset blocking non-suppliers from supplying, then rent it to them with strings attached.
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Entrepreneurship4 steps
Many Bets, Charge Early
Maximize the number of fast bets, then force a verdict by asking the customer to pay a lot — now
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Strategy3 steps
Market Map, Then Go a Layer Deeper
Start from the best companies for a skill, but never assume a great logo means a great individual.
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Strategy4 steps
Marketplace Whack-a-Mole: Managing Winners and Losers
Most consequential marketplace changes create winners and losers; manage the trade, don't chase a metric.
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Innovation4 steps
Markets as Currents, Not Bodies of Water
Chase the change dynamic pulling the market, not the size of the market
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Sales4 steps
Match the Sales Hire to the Motion and the Buyer (PLG to SLG)
Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.
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Innovation3 steps
Maximize the Treatment Effect to Fail Conclusively
In low-sample B2B tests, throw every tactic at a hypothesis at once so a failure kills the idea for good instead of resurfacing for years.
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Strategy3 steps
MECE Problem Decomposition
Break any problem into buckets that are mutually exclusive and collectively exhaustive so you never miss a possible cause or solution.
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Strategy3 steps
Metrics Trees
Decompose your North Star metric and top business KPI into a tree of sub-metrics to align teams and estimate impact
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Marketing3 steps
Middle-of-Funnel Lead Pooling
Build a growing pool of aware, engaged leads — via freemium — and let them convert on their timing
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Strategy3 steps
Minimum Awesome Product
Ship fast, but not naked: an MVP needs one awesome thing and a visible vision, not just adequacy.
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Innovation3 steps
Minimum Lovable Product Ladder
Replace the MVP with a three-rung ladder: minimum lovable, lovable, absolutely lovable.
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Leadership4 steps
Mirror the Founder's Intensity (Fight Entropy)
Every management layer leaks intensity; your job is to mirror the CEO's, not buffer it.
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Leadership4 steps
Mission Authenticity as an Emotional Referral Engine
An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy
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Leadership5 steps
Morale Is Made of Progress
In a downturn, no speech and no bonus works — only visible shipping keeps a team alive
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Marketing4 steps
Move the PMF Score: Reposition + Speed to Value
Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value
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Leadership3 steps
Move Your Best Closers to Customer Success
In a downturn, patch the leaky bucket — put your top reps on keeping the customers you already have.
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Strategy4 steps
Multi-Axis Revenue Segmentation
Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone
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Marketing4 steps
Must-Have Benefit Excavation
A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers
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Communication4 steps
Nail the First Three Sentences
Spend a disproportionate share of your time framing the opening — get it right and the rest writes itself.
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Strategy3 steps
Naturally Hedged Product Portfolio
Build products that make money in opposite macro conditions so troughs in one are peaks in another.
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Innovation4 steps
New-Idea Validation Bar
Prove real demand with 'duct tape', then prioritize ideas by pain-point sharpness and reach
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Self-Mastery4 steps
Nine Lives Exercise
List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.
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Leadership4 steps
No Bystanders on Product Strategy
Get the CFO, the head of people and sales fingerprinted on product strategy before growth goes negative.
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Strategy5 steps
North Star Translation Layer
Give every team a metric they can directly move, then convert each into a single company North Star using a shared translation factor.
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Leadership4 steps
Nothing Is Above Them, In The Details, They Adapt
The three traits Shah observed in Bezos, Chesky and Sacks — humility, craft, and adaptation
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Strategy3 steps
Obviously Good, Then Incremental Correctness
Only make obviously good stuff, ship it in iterations, then reconcile the sprawl back to a naked robotic core.
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Self-Mastery3 steps
Oh-Sht Moments Career Calibration
Measure growth by counting the moments you felt underqualified and stretched.
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Strategy4 steps
Onboarding as a Retention Lever
Treat onboarding as a habit-and-retention engine, not a conversion funnel — and accept lower conversion to weed out the wrong users.
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Marketing4 steps
Onboarding Leverage For Robust Products
Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation
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Self-Mastery4 steps
One-Week Top-1% AI Fluency Sprint
Pick a real problem and spend one full week taking it end-to-end with AI — that alone puts you in the global top 1%.
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Innovation3 steps
Opinionated Defaults for Onboarding
Encode what you've learned works into product defaults — make the right choice easy and the wrong choice hard, without removing choice.
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Communication3 steps
Opinionated Simplicity
Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral
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Innovation3 steps
Opinionated Software: Good Defaults Over Flexibility
Ship the one best workflow as a strong default so users spend time on their work, not on configuring your tool.
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Strategy3 steps
Optimize Absolute Throughput, Not Local Conversion Rates
Goal teams on the total number of people who complete a funnel stage, never the conversion rate.
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Innovation4 steps
Optimizing for Feelings
Name the emotion the product must evoke, build to that, and use metrics only as an honesty check.
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Productivity3 steps
Orange and Red Priorities Planning
Leaders name the non-negotiable 'big rocks' up front, then teams plan around them
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Leadership5 steps
Outcome Ownership Over Role Boundaries
Goal people on the outcome, not the job description, and let them cross any function to reach it
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Productivity5 steps
Output as the Leading Indicator of Outcomes
Outcomes are the goal, but shipping rate is the only early signal you'll get that you'll hit them.
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Strategy4 steps
Output-Toward-Outcome Measurement
Don't forsake motion for progress — keep asking whether the metric you climb still serves the outcome.
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Strategy4 steps
Packaging for Spread, Not for Revenue
Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.
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Marketing5 steps
Paid Channel Sequencing Ladder
The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last
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Marketing3 steps
Paid Readiness Diagnostic
Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool
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Communication4 steps
Pain-Solution-Proof-Point Vision Pitch
Sell a vision by looping pain, solution, and a real user proof point instead of describing it in words.
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Leadership2 steps
Painter, Architect, Surgeon Hiring Archetypes
Match your growth hire to your stage — a versatile painter, a structural architect, or a precision surgeon.
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Self-Mastery3 steps
Passion-Project Learning (An Eval for Your Life)
Learn new tech by picking one passion project that forces you to touch everything you need to learn
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Leadership4 steps
Patience vs Process Diagnostic
When something's stalling, know whether it needs more patience or a process intervention
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Innovation4 steps
Pattern-Breaking Inside a Big Company
Make small bets that can fail a lot — and hide them from the mother ship
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Marketing5 steps
Payback-First Channel Measurement
Judge channels on closed-won revenue one year out, never on lead volume.
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Entrepreneurship5 steps
People, Market, Product, Distribution
The four-lens screen for investing in — or joining — an early-stage company, with distribution weighted highest
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Innovation4 steps
Perceived Simplicity
Keep advanced power in the product but discoverable only to those who go looking — invisible to everyone else.
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Leadership5 steps
Performance = Potential − Interference
Two levers only: raise the team's ceiling, or remove the weight sitting on top of it.
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Self-Mastery4 steps
Personal Operating Principles Discovery
Derive how you lead by forcing your values down to three, then plotting your work style
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Strategy5 steps
Phase-Bounded Big Bets
Dream big, but chunk the bet into named learning phases with quarterly go/no-go gates
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Strategy5 steps
Pick a Lane and Write the Story
Master one of the five product ambiguities early, then write the paragraph your next employer needs to hear.
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Communication3 steps
Pinch Before Crunch
Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch
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Marketing3 steps
Pitch the Freelancer, Not the Editor
The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.
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Strategy4 steps
Pivot to the Burning Problem
Founders are usually too anchored to their own product vision — index to the customer's real fire instead
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Leadership4 steps
Players, Coaches, Captains
Split leadership into on-field captains and sideline coaches so top ICs never leave the game.
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Innovation4 steps
Play-First AI Fluency
Build real AI intuition by playing — invent fun side projects, use everything, and share the artifact not the doc.
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Strategy3 steps
PLG Is Fundamentally DLG (Data-Led Growth)
Giving away a free product only pays off if you capture and analyze its usage data
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Strategy4 steps
PMF for Candidates (People, Mission, Financials)
Evaluate a company you might join like an investor evaluates a deal — across People, Mission, and Financials.
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Strategy5 steps
PM Your Career Like You PM Your Product
Write a spec for your career: destination, metrics, milestones, and a measuring stick for every offer.
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Influence5 steps
Poke the Bear
Never self-censor — but poke only after the homework, and only with data
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Strategy3 steps
Practitioner-Sourced Wisdom
The best advice comes from people on the ground doing the thing — not from pontificators.
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Productivity3 steps
Precision Prompting for AI Builders
Never tell the AI 'it doesn't work' — state exactly what you expected and which parts do and don't.
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Strategy4 steps
Predict vs. Decide: Think in Differentials
Prediction finds correlations; decisions need causal differences. Optimize the lift, not the level.
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Entrepreneurship3 steps
Pre-Sell Before You Build
Do customer validation and line up buyers before writing code or raising money
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Marketing3 steps
Press as a Trophy, Not a Megaphone
The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.
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Mindset4 steps
Presume Radical Uncertainty (The 1997 Lens)
Treat an emerging platform as if it were 1997 for the internet: assume most of it doesn't work and you can't yet name the winners
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Innovation4 steps
Price-Elasticity Three-Response Model
When a technology makes something cheaper, work out which of three demand responses your market will take
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Finance3 steps
Price Like a Product (and Unbundle Deliberately)
Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs
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Innovation3 steps
Principles for Building Trustworthy AI Products
Match UI confidence to data quality, be transparent about sources, and design virtuous data cycles.
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Self-Mastery4 steps
Proactive Time Allocation (Kill Fake Work, Guard Relationships)
Stop letting your inbox set your agenda; allocate time from strategy and finite-life priorities instead of reacting.
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Strategy4 steps
Problem-Cause-Solution First-Principles Framework
You can't solve a problem directly — break it into ranked causes, then solve the biggest
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Strategy4 steps
Problem-Centered Wedge
Ignore competitors; find an unsolved painpoint people will pay to fix, then expand.
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Innovation5 steps
Problem-First, Wheelhouse-Checked, Unit-Economics-Proven
Three gates a product idea must pass before you build the solution you already fell in love with.
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Productivity3 steps
Problem-People-System (PPS)
Diagnose a systems request by problem and people first, never jump straight to the tool.
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Mindset4 steps
Problems Never End (Be a Problem-Solving Machine)
Stop hoping the next fix makes it easier; reframe success as earning harder problems.
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Communication3 steps
Problem-Solving Story Over Success Story
Editors reject polished wins — lead with the challenge you faced and how you got through it.
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Productivity4 steps
Processing Over Memory: A Task System for the Overwhelmed Manager
Write everything down at the moment it's owed, groom into logical chunks, and free your head for thinking not remembering.
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Innovation3 steps
Product-First, Add-AI-Later
Design the end-to-end product experience first, then add AI to solve specific problems — never retrofit AI into a broken flow.
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Leadership3 steps
Product Manager as Leader Without Authority
The PM job isn't specs or interviews; it's leading via influence so the product wins in the market
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Entrepreneurship4 steps
Product-Market Fit as Segment Territory
Treat PMF not as a binary but as territory won segment by segment, and double down hard on whatever segment is pulling.
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Marketing4 steps
Product Marketing: Closing the Perception Delta
Make users perceive the value you actually delivered — close the gap between done and perceived
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Marketing4 steps
Product Marketing Fusion (Inbound + Outbound in One Function)
Merge product management with product marketing so the people who build the product also own how it's told and sold.
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Leadership3 steps
Product Operations Feedback Loop
A function that reports to Ops but sits with Product to close the two-way gap between HQ builders and field teams
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Leadership4 steps
Project-Chosen Leads and the Mutt Hire
PM is a role on a project, not a department — and you staff it with multi-disciplinary makers, not title-holders.
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Innovation5 steps
Protected Deep-Dive Time
Goal the team on self-directed insight and use hackathons to stop exploratory work being eaten by inbound asks
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Strategy5 steps
Proxy Metric Selection
Goal on simple short-term inputs you can prove drive the long-term output you actually want
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Leadership5 steps
PSHE — Problem, Solution, How, Execution
Level people by how much of the problem-to-execution chain they own, not by scope.
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Self-Mastery3 steps
Pushes and Pulls Compass
You only truly change jobs when a set of pushes builds enough energy and pulls point the direction
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Strategy5 steps
Quality, Features, Deadline — Choose Two
Every launch drops one of three; software lets you drop quality only if you plan to earn it back
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Strategy5 steps
Quality Is Growth: Making the ROI Case
Kill the 'business goals vs design goals' framing by collecting the quality wins that moved your own metrics.
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Marketing5 steps
Question-First Cheap Channel Playbook
Find where your buyers ask their questions, answer them honestly, and let the answer sell.
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Leadership3 steps
Radical Candor Feedback and Role-Fit Reframe
Care personally and challenge directly, and treat underperformance as wrong-role, not a bad person
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Leadership4 steps
Radical Transparency Operating System
Share every metric with every employee to put everyone's brains on the challenge, not just their hands
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Communication4 steps
Radical Trust Building
Not radical transparency — let people know you as humans, so the permission dialog gets the benefit of the doubt.
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Self-Mastery3 steps
Raise Your Happiness Baseline
Big events only move you temporarily — the real lever is lifting the baseline you always return to.
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Innovation4 steps
Rank, Don't Filter
Every user-facing filter silently carves out your supply — turn preferences into ranking signals.
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Leadership3 steps
RAPID + Five-Day Escalation
Name one decision-maker and put a clock on every unresolved decision
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Strategy5 steps
Reach for the Stars, Land on the Moon
Sketch the ideal end-state journey, then work backwards and ship it in measurable pieces.
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Communication3 steps
Reading the Invisible Language of the To/CC Line
Recipient order, To vs CC, and reply order all send signals people quietly read.
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Mindset5 steps
Reading Your Own Critics
Read every criticism carefully, believe none of it blindly — you know more than the critics do.
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Marketing6 steps
Rebrand as a Product Development Process
Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal
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Marketing4 steps
Recall vs. Discovery Interface Split
Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.
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Marketing3 steps
Reduce Monetary Friction to Unlock Hidden Winners
Lower early cost barriers to causally give marginal customers time to succeed, revealing valuable users you'd otherwise lose.
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Strategy5 steps
Re-establishing Product-Market Fit (Stacking S-Curves)
When growth plateaus, throw away the roadmap, sacrifice impact for learning, and rebuild PMF for the next audience.
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Influence5 steps
Reframe, Don't Push Back
Win a disagreement with your CEO by finding the goal you already share, then renaming the problem
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Communication5 steps
Reframe Self-Promotion as Education
You make the light bulb but you sell light. Rename the act and the resistance disappears.
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Communication4 steps
Rejection-as-Refinement Pitching
Treat every investor 'no' as free feedback and pre-answer it in your next deck.
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Leadership4 steps
Relentless Application of Force
The CEO's core job is offsetting the complacency that success naturally breeds — push hardest when winning.
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Communication4 steps
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
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Self-Mastery4 steps
Reps-to-Judgment (Building Product Sense)
Product sense isn't taught — it's earned through thousands of shipped micro-decisions with the shortest possible cycle time.
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Sales4 steps
Retention-Aligned Sales Compensation
Pay reps for customers who stay, renew, and expand — not just for the logo they closed.
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Strategy3 steps
Retention as Habit-Building Plus Expansion
Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue
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Strategy4 steps
Reverse-Engineer-Then-Formalize at Scale
Do one instance deep by hand, reverse-engineer the best process, then codify it into a scalable algorithm
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Marketing3 steps
Reverse-Engineer the Publication's Mission
Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.
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Peak Performance3 steps
Rewiring Stage Fright (The Pre-Talk Ritual)
Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.
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Leadership4 steps
RIDE — Decision-Making Clarity for Change
For any change, name who Requests, who Inputs, who Decides, and who Executes.
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Leadership4 steps
Running Products via the Daily Meeting
Assign one owner to an urgent problem, give them unlimited resources except time, and force a daily report until it's solved.
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Leadership3 steps
Run Toward Fear
When both choices are horrible, decide fast toward the slightly-better one instead of avoiding the decision
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Leadership5 steps
Ruthless Referencing
Diagnose talent by extracting the right information from many references, not by trusting a 45-minute interview.
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Communication5 steps
Ruthless Simplification for PM Writing
A set of concrete tools to strip PM documents down to only what's necessary.
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Strategy4 steps
Sample Ratio Mismatch (SRM) Validity Check
Verify your traffic split matches its design before trusting any experiment result
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Communication4 steps
Say the Thing You Think You Cannot Say
Voice the hard observation by detoxifying it into a question you own
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Strategy4 steps
Scale the Bright Spots (Quit-vs-Persist Criteria)
Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.
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Communication3 steps
Scheduling by Deference
The one asking does the work: let the busier person set the time, and give real options.
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Productivity4 steps
Scope-by-Time Traps
Box work by a fixed deadline, cut scope to fit, and ship early enough that the feedback is 'this is premature'
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Innovation3 steps
Second- and Third-Order Effect Mapping
In connected systems, trace a change's ripple effects before you ship it
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Marketing5 steps
Segment by Learning and Building Style
Personalize onboarding by how someone builds and learns, not by their job title
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Leadership4 steps
Selective Deep-Dive Leadership
Instead of skimming 100 projects, go bare-metal deep on the 7-10 that matter most
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Sales4 steps
Selling to Developers via Self-Serve Proof
Developers must prove products themselves, so invest in self-serve — sales can't convert them at the build stage
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Entrepreneurship4 steps
Sell-Ready From Day One
Acquisitions rarely just happen — seed acquirer relationships early, then run the sale like a fundraise.
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Sales3 steps
Sell to Reduce Risk, Not Increase Upside
Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible
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Leadership3 steps
Separate the Decision from the Implementation
Decide for the stakeholder as if there were no feelings, then solve each hurt in implementation
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Innovation4 steps
Separating Change-Aversion from Real Problems in a Redesign
After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.
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Productivity3 steps
Set the Pace Through Decisiveness (Bias for Action)
A company's speed is governed by how fast it decides, not how hard it works — so refuse to 'circle back.'
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Self-Mastery5 steps
Shadows of Superpowers
Your plateau is almost always the shadow cast by the exact strength that got you here.
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Self-Mastery4 steps
Shed Your Superpowers at Each Scale
The strengths that got you here can become damage at the next phase — constantly re-evaluate what your role actually needs
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Innovation3 steps
Ship Neutral Experiments on Intuition (Aim-Heavy)
When a test comes back neutral, ship the version you'd have built from a blank slate, not the incumbent control.
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Entrepreneurship4 steps
Ship, Quit, and Learn
Design the smallest thing you can ship that is built to be quit — then let shipping it tell you what's next.
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Innovation3 steps
Ship-Ugly-Then-Polish Craft Loop
Combine shipping fast with fixing fast: get rough builds in front of real users, reserve polish for general release.
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Influence3 steps
Shrink the Change to Build Trust
De-risk a scary idea into a two-week experiment with a fixed check-in date.
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Strategy5 steps
Signal Over Metrics (Pre-PMF Decision Rule)
You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.
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Marketing4 steps
Signals and Nudges for Choice Under Abundance
When every result is plausible, confidence beats relevance — surface glanceable signals, not more inventory.
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Marketing3 steps
Signal vs Noise Metric Selection
Let the campaign's single goal decide which metric is signal — everything else is noise
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Marketing4 steps
Simple, Novel, Emotional: The Shareability Formula
Make it simple, make it show something new, make it feel something — then cut the cleverness.
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Productivity3 steps
Single-Owner Review Limits
Cap reviews, approvals, and meeting size so one accountable owner drives the pace
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Leadership5 steps
Single-Threaded Leadership
Kill resource contention by giving one leader one mission and every function they need to deliver it.
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Leadership3 steps
Situation-Behavior-Impact Feedback
Deliver hard feedback as an undeniable subjective observation, not a verdict
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Marketing3 steps
Sizing and Time-Boxing a Channel Experiment
How much team and time to commit to a new channel, and what signal to look for before killing it.
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Strategy5 steps
Skeleton Before the Makeup
Sequence early growth investment from site fundamentals up to awareness — never the reverse.
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Strategy3 steps
Skills-First Hiring
Rebalance a stuck labor market by matching people on transferable skills, not job titles
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Leadership4 steps
Skill Stack-Rank Interview
Have senior candidates rank themselves against the exact skills the role needs to reveal fit and self-awareness.
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Mindset3 steps
Slow vs Fast Decisions
For any reversible decision there's no right or wrong — only slow and fast — so decide fast and correct fast.
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Innovation4 steps
Solution-Weighted Discovery
Spend a little time validating the problem; spend most of it winning on the solution
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Strategy4 steps
Solving for Everyone Is Solving for No One
Get specific about who you're NOT for—that guardrail is stronger than defining who you are.
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Productivity4 steps
Spec-as-What-Good-Looks-Like Verification
Check your definition of good into the repo so AI code review can automatically validate work against it.
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Communication3 steps
Specific-Behavior Feedback
Never label the person; name the specific behavior, the role gap it creates, and offer to help fix it
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Leadership5 steps
Spirit-First OKRs
Write down qualitatively what crushing it looks like before you pick any number
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Influence4 steps
Sponsorship Over Mentorship
Career inflection comes not from a coach but from a sponsor who trusts you with a bigger problem.
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Leadership3 steps
SPOTAK: Decoding Hiring Intuition
Trust your gut on candidates, then use six traits to translate that gut into words others can act on.
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Strategy4 steps
Stamina as the Kill Signal
Projects die of exhausted stamina long before they die of exhausted money — so watch the team, not the runway.
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Entrepreneurship4 steps
Start Bespoke, Become a Marketplace Later
A marketplace never starts as a marketplace; win with a pre-liquidity value prop first.
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Communication3 steps
Start-With-Why One-Pager
The PM's core artifact: define the thing by nailing the problem and why-now before anything else.
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Innovation5 steps
Stated vs Revealed Preferences: Holding Conviction Through User Outrage
When users scream and keep refreshing, believe the behaviour — then debug details, not vision.
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Entrepreneurship4 steps
Stay Valuable After Acquisition
Anchor to the shared mission, market yourself internally, and flex with every strategy shift to survive an acquisition
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Communication3 steps
Stewart Plus Two More
Never bring one option; show a Goldilocks three and hold the rest in the appendix.
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Strategy5 steps
Stocks-and-Flows Pipeline Diagnosis
Model any org process as stocks and flows, then find where reality disagrees with the model.
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Communication5 steps
Story of Our Team
A merge ritual: two timelines on a wall become one shared history.
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Strategy4 steps
Strategic Technical Debt as Leverage
Startups should take on technical debt on purpose — it's how you outrun bigger companies
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Leadership3 steps
Strategy Activation via Crossing the Chasm
Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards
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Self-Mastery5 steps
Stretch With an Anchor
Take the role that will hurt you into growth — but only if one or two things in it are already in your wheelhouse.
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Productivity4 steps
Strike Down the Blockers (Time to Value)
Removing what stops adoption beats adding shiny features; hunt blockers and watch the retention graph move.
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Innovation5 steps
Structural Conditions for Innovation
Companies that say they tolerate failure but punish it in comp and career don't get innovation. Change the structure.
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Innovation3 steps
Stuck-Point Scaling Law
Reliably improve an AI system by hunting where it gets stuck and tuning those spots with a fast feedback loop.
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Finance3 steps
Subscription Funnel Benchmarks
Category-dependent conversion thresholds for judging whether a subscription funnel is healthy
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Communication5 steps
Summarize, Checkpoint, One Click Better
Manufacture strategic thinking in real time by synthesizing the room, then improving the idea one click.
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Strategy5 steps
Supply-First Marketplace Building
Marketplaces aren't chicken-and-egg — they're two-sided, and you always start with supply.
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Marketing3 steps
Support-Rotation Content Backlog
Mine support tickets for recurring confusion, then rank-order self-serve landing pages that answer them
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Communication5 steps
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
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Innovation4 steps
Systematized Creativity by Extremes
Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet
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Productivity3 steps
Systems Not Goals
Build a default-on repeatable system instead of chasing a one-off target.
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Strategy4 steps
Tactical Retention & The Cancellation Flow
Fix the 25-40% of churn product teams ignore — payment failures, off-boarding, cancel flows
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Innovation2 steps
Tar Pit Idea Detection
Spot the seductive ideas that draw everyone in and trap them — they validate but never work
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Strategy4 steps
Task vs. Job Automation Test
Before predicting a role's automation, ask whether the automatable task IS the job or just one piece of it
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Self-Mastery3 steps
Taste as a Trainable Model
Taste is a virtual machine in your head that predicts whether your in-group will like an idea — built by reps with feedback.
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Leadership5 steps
Taste, Humility, Hutzpah: The Designer Hiring Lens
Hire for judgment, humility, and the courage to say 'not good enough' — tools and process you can teach.
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Influence4 steps
Teach, Don't Pitch: The Buyer-Research Cold Open
Do research so good the buyer can't ignore it — give insight, not a sales pitch.
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Strategy4 steps
Tell Me What It Takes to Win, Then Tell Me the Costs
Ask for the un-watered-down plan to win first; negotiate the costs down second.
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Leadership4 steps
The 1,000-Experiments 'What Would Need To Be True' Goal
Set an audacious experiment-volume goal — not to hit it, but to force the conversations that unlock a whole experimentation culture.
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Leadership3 steps
The 10-Minute PM Test for GTM-Product Partnership
Hire salespeople with enough product depth that engineers can't tell they aren't a PM
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Productivity3 steps
The 10% Planning Rule
Never spend more than 10% of an execution period planning it.
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Leadership6 steps
The 10 Traits of Great Product Managers
A definition of what the PM job actually is — facilitation, execution, and impact — not a career ladder.
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Productivity4 steps
The 10% Working-Version Rule
Have a testable working version by the time 10% of your time budget elapses, not at the halfway point
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Productivity4 steps
The 10x Leverage Desk
Spend your finite time only on problems with 10x positive or negative impact — and physically move yourself into the details until they're solved.
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Communication4 steps
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
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Leadership3 steps
The 2004 Red Sox Team-Composition Model
Build your leadership bench mostly from homegrown talent, seasoned with a few marquee outside hires
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Strategy4 steps
The 200K-User Experimentation Readiness Rule
Below ~200K users detect only big effects; use the wait to build platform and culture
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Communication3 steps
The 20/80 Marketing Review Checkpoints
Two aligned checkpoints — strategy at 20%, execution at 80% — so process speeds you up instead of slowing you down
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Productivity3 steps
The 20-Minute Focus Ignition
Beat the hardest part of deep work — starting — by force-blocking distractions for 20 minutes
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Marketing4 steps
The 2-of-3 SEO Opportunity Audit
Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months
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Leadership6 steps
The 30-60-90 Day Landing Plan
Listen for 30, align for 30, execute for 30 — and negotiate the listening time with your manager up front.
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Sales4 steps
The 30-Day Agent Training Loop
Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.
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Mindset4 steps
The 3-of-500 Months Sabbatical
Frame a sabbatical as 3 months out of a ~500-month working life, and budget 6-8 weeks just to unwind.
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Communication4 steps
The 60-Second Meeting Reset
Buy a context-starved exec 30 seconds of orientation before you pitch.
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Leadership5 steps
The 70% Decision, Reward the Learning
Commit at 70% confidence with an explicit hypothesis, then iterate — and reward learning, not outcomes.
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Strategy3 steps
The AI Deployment Risk Triage
Classify any AI deployment into one of three risk tiers before spending a dollar on defense
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Strategy5 steps
The AI Security Vendor Due-Diligence Test
Five questions that expose whether an AI guardrail vendor is selling real protection or theater
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Leadership5 steps
The Ambiguity Navigation Rubric
Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?
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Mindset4 steps
The A-Minus Idea: Conviction as a Catalyst
Put out an opinionated idea to react to — people respond to an idea far more than to nothing.
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Mindset3 steps
The Angry-God Containment Lens
Assume the AI is a malicious agent trying to hurt you, then engineer so it structurally can't
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Leadership5 steps
The Anti-Sell Coach Decision Framework
Most people don't need a coach — test the goal against cheaper alternatives, then select for vibe over credentials.
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Leadership5 steps
The Anti-Sell: Hiring by Describing the Worst Day
Tell candidates the worst day at your company in full detail — then ask if they still want to join
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Self-Mastery5 steps
The Anxiety Balance Sheet
Convert free-floating anxiety into a four-column ledger of known/unknown and controllable/uncontrollable.
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Communication3 steps
The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
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Mindset5 steps
The A-Side / B-Side Career Ledger
Track the B-side of your career so a bad season doesn't read as a verdict on your life.
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Strategy5 steps
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
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Leadership5 steps
The Bar Raiser Hiring Process
Put a trained, independent standard-keeper with veto power on every interview loop — and let them run the debrief.
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Strategy5 steps
The BD-Product Operating Contract
Test deals with hacky ops before code, build platforms not bespoke, time product's entry.
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Marketing5 steps
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
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Mindset4 steps
The Best-Teams Adoption Heuristic
Adopt a practice only if several of the best teams already use it — then strip the culture from the technique
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Entrepreneurship3 steps
The Billion-Dollar Bootstrapping Heuristic
Match funding to goal: bootstrap cash-flow businesses, fund only clear paths to $1B revenue
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Self-Mastery7 steps
The Bootloader: Structured Morning Self-Reflection
Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life
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Entrepreneurship6 steps
The Bootstrapper's Constraint Discipline
Costs are the only thing you control — so stay small, do it yourself, and practice making money
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Strategy5 steps
The Boring Engineering Strategy
Write the strategy down, get the diagnosis honest, then constrain options so energy goes to what matters.
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Strategy5 steps
The Bottom-Up Fit Checklist
Four market conditions plus one leadership condition that decide whether an IC-led motion will work.
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Strategy5 steps
The Broken Equation Test
No amount of product craft can fix a company whose underlying math doesn't close.
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Influence4 steps
The Business-Fluency Scalpel for Researchers
Learn the company's financial language so your insights land in the funnel, not in a deck.
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Influence3 steps
The Business-Meal Deference Protocol
Order middle-to-last, never the priciest dish, always offer to pay, and keep your tip invisible.
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Strategy5 steps
The Buyer Set of a Dozen
Run a real sale process: build a 12-name list, disqualify against the sit-out criteria, then call it
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Sales3 steps
The Calendar Customer-Contact Audit
20-30% of your calendar should say 'customer meeting' — in person, not behind a keyboard
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Leadership3 steps
The Calibration Test for Recruiters
Vet a recruiter by testing whether they can play back your brief and name candidates on the spot.
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Leadership5 steps
The Career-Stage PM Skill Stack
Master three skills as a junior PM, three different ones as a senior — not all twelve at once
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Strategy7 steps
The Carve-Out Cohort Turnaround
To fix a load-bearing product, secede from the metrics system with a small randomized cohort.
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Leadership5 steps
The Cascading Metrics Review
One hour a week of public metric probing that forces every leader to actually know their business
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Marketing5 steps
The Category Creation Go/No-Go Test
Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one
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Influence4 steps
The Champion Amplification Flywheel
Grow your internal champions' careers, and their credibility becomes your credibility.
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Entrepreneurship4 steps
The Chief Agentic GTM Officer Play
Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.
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Innovation3 steps
The Cold-Pattern Positivity Flip
Find the moments where users feel bad, and flip the product to reinforce progress instead of failure.
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Sales3 steps
The Collison Install (Last-Mile Close)
A 'yes' isn't a sale — hand-hold implementation until the customer is fully live
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Leadership3 steps
The Comb-Shaped (Chameleon) Marketer
Move from T-shaped to comb-shaped — multiple deep skills you deploy on-demand via diagnosis
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Strategy6 steps
The Commodity Generic Play (ONCE)
Find commodity software still charging luxury subscription prices, then sell a beautiful generic once
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Strategy5 steps
The Common Currency Model
Convert every lever in the business into one shared unit so cross-team tradeoffs become arithmetic
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Marketing4 steps
The Community Node-Graph Channel Strategy
Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.
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Strategy4 steps
The Company Operating System (House Metaphor)
Build a company like a house: founding documents, operating system, and operating cadence
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Communication5 steps
The Compelled Test (Storytelling as Product Signal)
After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?
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Leadership4 steps
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
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Self-Mastery4 steps
The Complicity Question
Ask how you helped create the conditions you claim you don't want, to reclaim your agency
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Mindset3 steps
The Confidence-Competency Curve
Founders fail by losing confidence after costly mistakes; normalize D-minuses and just never take the F
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Innovation3 steps
The Confidence Meter
Score how much evidence actually backs an idea, from a shiny pitch deck (0.1) to a live A/B test (10)
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Self-Mastery6 steps
The Constrained Self-Awareness Probe
Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.
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Communication6 steps
The Constructive Feedback Script
Deliver hard feedback with observable facts, shared-knowledge framing, and one clear leave-with action
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Marketing4 steps
The Creator Growth Triad
Consistency, collaboration, and curator association — the three levers that have made creators since 2010.
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Leadership5 steps
The Curiosity Case Interview
Use a real historical company problem as the case, then test soft skills the candidate doesn't know you're testing
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Marketing5 steps
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
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Strategy5 steps
The D5/D7 Ungameable North Star
One metric that fuses retention, engagement and growth — tracked as growth rate and cohort slope, never absolutes.
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Mindset3 steps
The Data-Driven Red Flag
When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.
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Innovation7 steps
The Data-Informed Product Loop
Strategy to models to measurement to bets to impact to learning — find the broken link.
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Marketing4 steps
The DATE Framework for Marketing Strategy
Diagnose, Analyze, Take a different path, Experiment — an engineer's anti-playbook for marketing
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Communication3 steps
The De-Buzzword Test
Ask people to explain their idea without using the buzzword — if they can't, they haven't thought it through.
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Entrepreneurship3 steps
The Decade Litmus Test
Before starting a company, ask if you can see yourself working on it for a decade — and start it as an experiment
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Self-Mastery5 steps
The Decision Log
Build product sense by logging decisions you'd make, the reasoning, and later the actual outcome.
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Leadership4 steps
The Dehydrated Company Hiring Model
Only hire when a function is underwater, so headcount forces ruthless prioritization
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Strategy4 steps
The Diseases of a Devolving Product Company
Four diagnosable diseases that turn a great product company into a feature factory
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Strategy3 steps
The Diversification Timing Test
Know whether it's too early to diversify growth channels or dangerously overdue
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Strategy4 steps
The Diversified Roadmap Portfolio
Treat a product roadmap like an investment portfolio, balanced across three axes of risk and intent.
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Strategy3 steps
The Dogfooding Boundary Rule
Use your own product walkthrough to generate the issue list — never to prioritize it.
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Entrepreneurship3 steps
The Don't-Die Keep-Going / Give-Up Decision
Deciding whether to persist or shut down by testing love, energy, and remaining moves
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Innovation4 steps
The Double Diamond Product Process
Alternate broad exploration and narrow selection across customer, problem, and solution
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Marketing3 steps
The Double Triangle: PM as Go-To-Market Discipline
Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language
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Leadership5 steps
The Embedded Insights Partner Model
Success metric: they won't have the meeting without you.
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Leadership6 steps
The Empathy Steel-Man Decision Framework
Make each side argue the other's case, then name the tiebreaker and the deadline before debating.
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Strategy4 steps
The End-User Feedback Spectrum
Deliberately gather user feedback across the full quantitative-to-qualitative range, not just the end you're comfortable with.
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Peak Performance4 steps
The Energy Audit
After every activity, log energised or drained — then do more of one and less of the other.
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Peak Performance5 steps
The Energy Audit (Zone of Genius)
Color every hour of two weeks green or red, then eliminate the reds until your calendar is 80% green
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Strategy5 steps
The Ex-Growth Company Test
Two questions that tell you whether your well-funded employer is quietly a dead-equity trap.
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Communication3 steps
The Expectations-Reality Delta
Unhappiness is the gap between expectation and reality — and expectations are far easier to change
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Innovation4 steps
The Extreme Dog-Fooding Loop
Use your own product at scale, document every flaw with screenshots, then personally drive the fixes to closure.
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Leadership5 steps
The Eye of Sauron: Calibrating Leader Depth
Go pixel-deep only on what hinges success — and tell people exactly where their space begins.
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Leadership5 steps
The Feature Team vs Empowered Product Team Diagnostic
Diagnose whether your team ships output or owns outcomes — and what that means for the PM role.
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Leadership4 steps
The First Performance Review Reference Call
Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.
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Finance5 steps
The Five Doors Into Investing
Angel, scout, SPV, fund, or fantasy portfolio — pick your entry into investing by autonomy vs. effort tradeoff
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Leadership5 steps
The Five-Legged Stool
Product, eng, design, insights, and marketing as one leadership team — with the PM accountable, not king.
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Leadership5 steps
The Five Markers of High-Performing Product Teams
Coherence, stubborn beliefs, faith in product, matching words to actions, contextual skills.
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Leadership6 steps
The Five Patterns of Dynamic Reteaming
Every team change is one of five patterns — name it, then manage it deliberately.
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Strategy5 steps
The Five PLG Readiness Components
The five things a product must have before a product-led motion can work
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Leadership4 steps
The Five Tools Researcher
A modern researcher carries five methods, not one — and you hire for the Swiss army knife.
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Leadership4 steps
The Fixit OKR
Put a hard number on fixing known-broken issues and fund it alongside growth, so quality work never gets zero resources.
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Strategy5 steps
The Forge and the Dam
Two career positions compound: the company's hottest fire, or the critical thing nobody watches.
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Communication3 steps
The Forgotten-Name Recovery Playbook
Tactical moves to survive not remembering names or whether you've met someone before.
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Leadership4 steps
The Fork-in-the-Road Reset
After a shock, offer a graceful, reversible exit to re-establish who is truly bought in.
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Entrepreneurship4 steps
The Forward Deployed Engineer Loop
Embed a real engineer inside the customer's building and run a build-show-iterate cycle every single day
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Sales4 steps
The Forward-Deployed Engineer Vendor Column
Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.
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Strategy4 steps
The Foundational Three Entry Path
Don't start in PM. Start as the person you'd be taking PM responsibilities from — engineer, designer, or seller.
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Entrepreneurship5 steps
The Founder Prenup
Talk through values, vision, conflict, decisions, and culture before you co-found
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Entrepreneurship4 steps
The Founder's First-PM Timing Rule
The founder IS the product manager until scale forces the handoff — around 20 to 25 engineers.
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Self-Mastery5 steps
The Four Career Quests
Diagnose which of four job-change 'quests' you're on so you optimize the move correctly
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Marketing4 steps
The Four-Channel Category Rollout
Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real
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Leadership5 steps
The Four Conditions for Operationalizing Quality
Group effort, vision + alignment, an editor, and the courage to say 'almost, but no'.
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Self-Mastery4 steps
The Four Filters for Career Acceleration
Growth rate, strength-fit, deferred comp, and the C-suite question — pick jobs on these, not on salary.
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Marketing4 steps
The Four Keys to IC Love
Credibility, build-with-users, go where they already are, and radical transparency.
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Strategy4 steps
The Four Marketplace Health Metrics
Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy
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Innovation4 steps
The Four Product Risks and Their Owners
Valuable, usable, feasible, viable — any one fails and the product fails
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Entrepreneurship5 steps
The Four P's: Potential, Probability, Passion, Prowess
Score any idea on four factors — and always compute potential before probability.
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Leadership4 steps
The Four Reasons You're Not Getting Promoted
A diagnostic that separates 'the system can't promote you' from 'you're not ready' — because the fix differs.
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Innovation4 steps
The Four Springs of Startup Ideas
Generate startup ideas from a problem journal, niche communities, behavior shifts, and tech shifts — then justify why now
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Strategy4 steps
The Four Types of Product Work
Feature, growth, PMF-expansion, and scaling work — the portfolio a product leader must learn to balance.
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Finance5 steps
The Front-Loaded Advisor Equity Structure
Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in
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Strategy3 steps
The Full PLG Funnel Audit
Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix
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Leadership4 steps
The Full-Stack Role Collapse
In the AI era every role needs a minimum baseline in the adjacent two — deep in one, dangerous in the rest.
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Mindset3 steps
The Gardener Mindset for Marketplaces
Run a marketplace like a gardener with a light touch, not a construction worker building linear features
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Leadership5 steps
The Generalist Placement Play
Put a non-expert in charge to unlock 10x thinking, then hire the expert and get out of the way.
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Self-Mastery3 steps
The Genie Framework
Assume success is guaranteed, then work backward to find what you'd actually pursue.
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Leadership4 steps
The GIST Board and Outcome Roadmaps
Replace release roadmaps with a living board of goals, ideas, and validation steps that the whole team owns
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Innovation4 steps
The GIST Model
Split product work into Goals, Ideas, Steps, and Tasks so evidence — not opinion — drives what gets built
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Communication6 steps
The Gnarly-Problem Offsite
Remote by default, but collapse a stalled hard decision into a tightly-agenda'd 48-hour in-person burst.
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Strategy3 steps
The 'Going Home' Pivot
A good pivot moves warmer — toward your existing expertise and what your last idea taught you
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Innovation4 steps
The Gravity Model for Zero-to-One Products
Ship new products with tiny shielded teams, then let traction—not headcount—pull in resources.
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Communication5 steps
The Ground-Truth Feedback Loop
Formal feedback is noise. Pull the real signal, prove you heard it, and publicly reward whoever gave it.
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Entrepreneurship5 steps
The Growth Advisor Sourcing and Vetting Gauntlet
Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet
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Marketing4 steps
The Growth CMO Operating Model
Run marketing like agile product development — data-driven, iterative, and married to product.
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Leadership4 steps
The Growth Competency Model
Four competency buckets for hiring, evaluating, and balancing a growth team without chasing a unicorn.
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Strategy6 steps
The Growth Model Building Blocks
Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers
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Sales4 steps
The GTM Agent Deployment Sequence
Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.
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Sales5 steps
The GTM Engineer Agent-Deployment Loop
Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market
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Self-Mastery4 steps
The Gut-Check Protocol
Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.
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Leadership6 steps
The Hardest Thing Test (Calibrating Difficulty and Agency)
Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.
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Entrepreneurship3 steps
The Hated-Incumbent Idea Prompt
Find a big incumbent customers hate with terrible software, then build the replacement
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Strategy5 steps
The Hierarchy of Engagement
Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures
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Entrepreneurship5 steps
The Hierarchy of Marketplaces
Focus, tip, dominate — the only sequence that produces a marketplace worth owning
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Leadership8 steps
The Hiring Signal Stack Rank
Reference check beats work sample beats interview — and run the reference check first.
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Leadership4 steps
The Hogwash Question (Breaking the Interview Mindset)
Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.
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Leadership4 steps
The Honest-Applicable-Reversible Values Test
Three tests that separate values which drive decisions from values that just describe your self-image.
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Leadership5 steps
The 'How to Work With Me' Document
Scale culture through one written doc: expectations, your real flaws, your commitments.
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Communication3 steps
The Human Customized Pitch Email
A short, human, story-first email that proves it was written for this one person — not a mass blast.
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Leadership4 steps
The Humane Firing Process
Warn, deliver, let them release emotions, then become their active agent to their next job
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Leadership5 steps
The Humane Mass Layoff Playbook
Cut deep once, in dollars not headcount, delivered 1:1 — then heal the stay-team by making them feel heard
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Strategy2 steps
The Ideas-Left Pivot Timing Test
Pivot when you're out of credible growth ideas, not just because growth is slow
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Marketing4 steps
The 'If I Could Have Written It' Content Bar
A one-question filter for whether technical content will earn credibility or be ignored.
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Leadership4 steps
The Impossible Shared Case Study
Give every candidate the same unsolvable problem and grade how far they drill and how they react.
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Strategy4 steps
The Incognito Cry Test
Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.
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Innovation4 steps
The Inflection Stress Test
Four questions that separate a real inflection from a vague 'why now'
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Marketing5 steps
The Influence-Graph Fanboy Loop
Run PageRank on your community's network, then approach the central nodes for feedback — not distribution
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Communication3 steps
The Internal-Signal Quality Bar
It's done when it makes YOU laugh or tear up — not when someone else approves it.
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Mindset4 steps
The Introspection Probe (Decoupling Decisions from Outcomes)
Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.
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Communication3 steps
The 'I Perceive You To Be In Anger' Feedback Formula
Interrupt someone's anger without triggering more of it by using a judgment-free I-statement
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Marketing5 steps
The 'Is The Search Over?' Content Standard
Judge every article by one question: after reading it, does the reader go back to Google?
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Strategy5 steps
The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)
Four stages that map the PLG customer lifecycle and, loosely, your growth org
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Strategy8 steps
The Landscape-First Product Strategy Doc
A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.
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Marketing3 steps
The Launch-Goal Audit
Decide why you're launching before you launch — the goal dictates whether a launch is even worth it
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Sales4 steps
The Lead-Rich Audit
You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.
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Self-Mastery4 steps
The Learning-Impact Ladder
Alternate between roles where you have mastery and roles where you're the newbie — zigzag, don't climb.
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Innovation5 steps
The Levels of Quality Ladder
Rate every feature 1-5: works → error-free → usable → desirable → surprisingly great.
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Finance5 steps
The Life MBA Reframe
Set a runway budget, name it an investment in yourself, and give people a socially legible story for it.
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Mindset3 steps
The Lindy Commitment Test
However long you've sustained something is roughly how much longer you can trust it to last.
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Leadership5 steps
The Local CEO Operating Model
Give each product owner a lean cross-functional team and end-to-end ownership, backed by a dual line/functional matrix
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Leadership5 steps
The LOCKS Algorithm for Evaluating Founder-CEOs
Five traits that predict whether a founder can actually scale a company: Lovable, Obsessed, Chip, Knowledgeable, Student
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Influence3 steps
The Low-Heart-Rate Abundance Posture
Enter high-stakes rooms calm by treating every meeting as one of many, not your one shot.
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Communication5 steps
The Low-Maintenance Work-in-Progress Deck
One shared slide deck of screenshots, updated monthly, that kills redundant work and spreads patterns.
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Communication7 steps
The LPM Method: Engineering a High-Stakes Keynote
Decompose public speaking into subskills, then optimise humour with a measured laughs-per-minute score.
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Innovation4 steps
The Made-Up Name Reset
Give a team or feature a name nobody recognizes, so nobody can skip the argument about what it should be.
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Strategy5 steps
The Market Health Metric
Find the leading proxy that predicts liquidity, then find the threshold where it plateaus.
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Strategy3 steps
The Marketplace Fragmentation Test
A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle
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Strategy4 steps
The Marketplace Priority Stack
Pre-commit an explicit ranking of who you serve first, so thorny trade-offs resolve themselves.
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Productivity5 steps
The Meeting Operating System
Version your team's meetings like a product — ship a new rev every 90 days.
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Communication3 steps
Themes for Discussion at the Top of the Doc
Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.
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Marketing5 steps
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
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Strategy3 steps
The Middle-Manager Reporting Veto
Automatically say no to customization features that ease manager reporting at the cost of IC workflow
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Innovation5 steps
The Minimum Lovable Product (MLP)
Ship five things people love, not fifteen things that merely work
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Innovation5 steps
The Minimum Viable Experiment Trap
A lean test that strips out the mechanism doesn't test the idea — it buries it.
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Leadership5 steps
The Modern Elder Playbook (Thriving in Tech as You Age)
Pair a mentor's wisdom with an intern's curiosity, lead with energy, and trade wisdom for tech in mutual mentorships.
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Leadership4 steps
The Most Charitable Interpretation
Hire for and enforce a norm of assuming good intent, and let the misfits leave
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Strategy4 steps
The Murder Board
Before starting a project, invite smart outsiders whose only job is to tear your two-page plan apart
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Strategy5 steps
The N+1 Rule: Simplest Thing Until It Breaks
Start with the simplest possible policy, then prove by induction it still works at the next headcount.
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Strategy4 steps
The Negative-Growth Rehearsal
Growth masks all problems — so ask what you'd do if growth went negative, before it does.
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Leadership5 steps
The Non-Fatal Override
If it isn't fatal, let them run it — but log your skepticism first so the outcome teaches both of you
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Marketing4 steps
The NPS Doubling Curve for Viral Growth
Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell
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Leadership5 steps
The One-Quarter Empowered Team Experiment
Convert a single feature team into an empowered product team in one low-risk quarter
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Innovation4 steps
The Open Core Line: State and Collaboration
Open-source the standard where logic is written; charge for stateful and cross-team work
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Communication6 steps
The Operator's Manual (Answer First)
Answer the question, then explain — or shut up. The tactical checklist for PM communication
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Leadership4 steps
The OPPA — Leaderless Peer Review of Problems and Opportunities
A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.
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Marketing4 steps
The Ops Cadence Spreadsheet
A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm
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Strategy4 steps
The Overall Evaluation Criterion (OEC)
Define one success metric with countervailing guardrails that predicts long-term lifetime value
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Innovation4 steps
The Pantry Test
If the idea starts with the ingredients you already have, you are not working backwards
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Influence5 steps
The Path Expert Conversation
Find someone a few years ahead on the path you're curious about, and offer them written questions.
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Leadership5 steps
The Peak Hierarchy of Needs (Three Pyramids)
Apply Maslow to employees, customers, and investors to find the differentiating layer above the transactional base.
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Marketing6 steps
The Peer Supply Engine
Pay your best suppliers to onboard and recruit the next ones, at a tenth of the cost.
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Communication5 steps
The Personal Operating Manual
A working-style 'read me' so teammates know how to work with you before friction starts
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Innovation4 steps
The Pickle: Iterated Product Quality List
A lightweight, memorably-named ship checklist you grow one line at a time from every miss.
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Marketing5 steps
The Pill-in-the-Hot-Dog Onboarding
Bury the intimidating-but-necessary onboarding step inside familiar, exciting content instead of leading with it
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Innovation4 steps
The Pilot Program for De-Risking Launches
Build a diverse champion network of real customers to test new features in the wild before you ever launch.
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Communication3 steps
The Pixar Career Story Template
Distill your career into a seven-line Pixar-style story that intrigues interviewers and clarifies your direction
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Productivity4 steps
The PLG Data & Infrastructure Stack
The three infrastructure layers plus per-funnel-stage tools every PLG motion needs
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Leadership6 steps
The PM-Engineering Alignment Operating System
Run product and engineering as one leadership unit with clear ownership and async, iterated reviews.
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Leadership6 steps
The PM Framework Wrapper
A PM's real output is a framework that wraps strategy plus a point of view — and gets everyone to the same destination
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Leadership5 steps
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
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Leadership3 steps
The PM Skills Triangle
Great PMs live on the edges of the creator / data-science / GM triangle, not the center
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Strategy3 steps
The Portfolio Growth Model: Optimize for Churn
Lower the barrier to entry and accept high churn; a few power-law winners make the whole cohort pay off.
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Leadership6 steps
The Post-Interview Culture Probe
Give a strong-but-culturally-questionable candidate blunt feedback and hire on how they react.
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Sales5 steps
The Practitioner Advocate Role (The Tom Factor)
Hire a passionate user from your community into marketing and sales — no quota, no CRM.
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Leadership5 steps
The Pre-Firing 'Crystal Clear' Conversation
Before you fire anyone, have the deal-breaker conversation that makes firing never a surprise
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Leadership4 steps
The Pre-Need Talent Pipeline
Build relationships with great people long before you have a role open, with no agenda.
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Strategy3 steps
The Press-as-Fundraising Filter
Only pursue press when you can name a specific business job it will do — same discipline as raising money.
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Innovation8 steps
The PRFAQ Working Backwards Document
Write the launch press release before you build, so every word forces a real decision
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Strategy5 steps
The Product-Adjacent Inroad
Break into PM by moving internally from a product-adjacent function, trading domain knowledge for the role.
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Leadership4 steps
The Product Career Learning Loop
A four-stage loop — execute, generalize, communicate, scale — that compounds a PM's ability over a career.
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Self-Mastery4 steps
The Product Manager's Four Areas of Homework
The four knowledge domains a PM must own because nobody else on the team can bring them
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Strategy5 steps
The Product Operating Model
Three dimensions and four competencies that separate companies that consistently innovate from the rest.
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Leadership4 steps
The Product People Spectrum: Innovators to Executors
Great product careers get filtered at strategy — deliberately move executors toward the strategic middle.
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Leadership5 steps
The Promotion-Denial Conversation
Deliver the no upfront, give the reasons, then paint hope for the future
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Leadership5 steps
The Proudest Work Question (Taste Triangulation)
Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.
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Strategy5 steps
The Provenance Gate: Scaling Supply Without Diluting the Brand
Let sellers scale by outsourcing production — but only to a partner whose process they actually know.
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Strategy4 steps
The Public and Secret Roadmap
Split your roadmap into what users ask for and what only you can see — the wins come from the second
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Self-Mastery5 steps
The Pyramid of Leadership Self-Awareness
Four levels from knowing nothing about yourself to treating diverse worldviews as an asset.
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Finance4 steps
The Quarterly Pricing Cadence
Stand up a pricing committee and do one small monetization thing every quarter, forever
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Leadership4 steps
The Reboot Leadership Equation
Practical skills + radical self-inquiry + shared experiences = better leadership and resilience
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Strategy4 steps
The Refounding Test
Ask how you'd rebuild AI-native from scratch — then decide whether your legacy asset helps or you should sell.
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Communication4 steps
The Relentless Iteration Loop
Read-through, add, repeat 50-100 times, set aside, return — then hand to editors. That's the secret.
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Leadership4 steps
The Reteaming Anti-Patterns
The three ways leaders reliably wreck a reorg: percentages, poof, and spreading stars.
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Strategy4 steps
The Reverse Anna Karenina Principle
Dysfunctional companies all fail the same way; high performers succeed in wildly different ways.
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Entrepreneurship5 steps
The Reverse Trial
Run a premium trial on top of freemium: showcase everything, then fall back to free forever
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Leadership5 steps
The Riff Test: Hiring for Gut Instinct
Pay finalists to build something, then critique it and ask what they'd do with two more days
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Strategy5 steps
The Roadmap Is a Story, Not a Spreadsheet
Lead with themes and a narrative; link out to the systems for the granular how
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Leadership5 steps
The Roles and Responsibilities Contract
Each function writes what it expects of the others, then the group negotiates one shared contract.
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Entrepreneurship4 steps
The Scaled-Liquidity Smell Test
Before calling yourself a marketplace, prove you have scaled liquidity on both sides.
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Marketing4 steps
The Sean Ellis Test
A one-question survey that reveals product-market fit before your retention data can
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Marketing4 steps
The SEO Staffing Stack Rank and Impact Clock
Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it
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Self-Mastery6 steps
The Serenity Prayer and the Discard Bucket
Two rituals for perfectionists: the Serenity Prayer, and a bucket you cannot un-bin
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Leadership5 steps
The Shared-Fate EM/PM Pair
Give the eng manager and PM the same performance rating, and make them understand before they argue.
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Entrepreneurship3 steps
The Sharp Problem
Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable
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Leadership3 steps
The Shipyard Team
Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers
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Leadership5 steps
The Sidecar Model of Management
You don't take the wheel or hand it over — you ride attached, and you have to be invited in first.
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Marketing4 steps
The Signs of Life Test
Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign
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Communication6 steps
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
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Marketing6 steps
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
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Peak Performance5 steps
The Six-Month Passion Test
Don't trust your identity about what you'll love — give the unfamiliar job six months, then judge.
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Strategy5 steps
The Skip: Career as a Product
Plan for the job after next, not the next job — and treat promotion as a means, not the goal.
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Communication4 steps
The Slide Doc Spectrum (One Point, One Big Idea)
Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.
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Entrepreneurship6 steps
The Social Radar Founder-Read
Read the human signals in a founder interview to catch red flags the idea-focused people miss.
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Entrepreneurship6 steps
The Stay-Up Scorecard
One number (profit) and one question (would I do it again) instead of OKRs, KPIs and a five-year plan
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Communication4 steps
The Story Chapters Framework for Executive Communication
Find the last obvious point for your audience, then build from there — skip neither the setup nor the basics.
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Strategy5 steps
The Strategic Formula: Simple Why x Change Agent
Being seen as strategic = articulating a compelling, simple why AND championing big, hard ideas.
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Strategy5 steps
The Strategy Contract
A one-page doc sitting between vision and roadmap that every pod writes for itself.
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Self-Mastery3 steps
The Superpower Overlap Test
Find your true strengths via a two-layer self-plus-peer assessment, then only take roles where your superpower meets the company's.
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Leadership4 steps
The Surgeon Management Model
Spend over half your time making your top 10% feel like a supported surgeon who can't be blocked.
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Self-Mastery5 steps
The Taste-Development Loop
Taste isn't innate; it's a repeatable loop of reacting, interrogating, and building a point of view.
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Leadership5 steps
The Team Is the Product
Choose the company you want to build first, pick a problem worthy of it, then treat every hire as a product launch.
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Leadership6 steps
The Teleportation Device Test (Finding the Important Question)
Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.
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Leadership3 steps
The Tempo Framework
Align every team on what shipping cadence 'good' looks like, then close the gap
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Mindset5 steps
The Three Acts and the Next North Star
The greyhound that catches the rabbit never runs again — pick your second North Star before you catch the first.
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Leadership7 steps
The Three-Chapter Hiring Playbook: Find, Assess, Close
Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family
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Entrepreneurship4 steps
The Three Elements of a Breakthrough Idea
Grade any startup idea on inflections, insight, and founder-future fit — not the implementation
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Self-Mastery3 steps
The Three E's of Career Growth
Grow faster by deliberately balancing experience, exposure, and education
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Marketing3 steps
The Three Growth Engines Selection
Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any
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Leadership3 steps
The Three-Hire Performance Team Sequence
Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist
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Self-Mastery4 steps
The Three-Hour Work Mindfulness Experiment
Steal three hours from a workday, do something purposeless, and study the guilt that shows up.
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Communication4 steps
The Three Levels of Listening
Internal, focused, global — know which level you're on and deliberately move up.
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Communication4 steps
The Three Levels of Making Someone Feel Heard
Escalate from acknowledging, to reflecting words, to voicing the unspoken thoughts behind them
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Leadership3 steps
The Three Pattern-Breaking Actions
Movements, storytelling, and disagreeableness — how you get people to move to your future
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Leadership5 steps
The Three-Phase OKR Maturity Ladder
No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.
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Strategy4 steps
The Three-Pillar Competition Philosophy
Hold true to your vision, grow the pie, lean into strengths — and name the two things you defend
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Productivity4 steps
The Three Questions to End Every Meeting
Close every meeting with: what did we decide, who does what by when, and who else needs to know
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Communication4 steps
The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
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Leadership5 steps
The Three Sacred Accesses
Delegate anything off the PM's plate except direct access to customers, engineers, and stakeholders
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Entrepreneurship4 steps
The Three-Signal Marketplace Screen
Fragmentation, uniform needs, high matchmaking barrier — no marketplace works without all three.
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Communication3 steps
The Three-Slide Believer Pitch
What you do, your non-obvious insight, then proof — built for believers, not objectors
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Leadership3 steps
The Three Threads of Great PMs
The three durable behaviors that separate great product managers from good ones, in any company type.
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Leadership6 steps
The Time-Boxed First 90 Days
Build context 5x faster, leave a plan behind, and don't spend trust you haven't banked
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Strategy4 steps
The Time-Boxed Leap Bet
De-risk a scary career leap by treating it as a fixed-length experiment with a fallback
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Innovation3 steps
The Tiny Core Principle
Every enduring product has one tiny thing that is a superpower — find it, protect it, and stop bolting on features.
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Strategy5 steps
The Tippability Test
Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace
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Leadership5 steps
The Torchbearer Five-Act Movement Structure
Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.
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Communication4 steps
The Trade-Off Menu: Turn a Velocity Demand Into Leverage
When leadership wants everything faster, hand them a menu of what you'll do and what you won't—and make them choose.
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Marketing5 steps
The Traffic Light Keyword System
Rank every keyword by buying intent, not volume — then work greens down before touching yellows.
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Strategy5 steps
The Transaction Tiebreaker for Marketplace Prioritization
Stop arguing supply vs demand — make the transaction itself the thing every team is accountable to.
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Marketing3 steps
The True Competition Metric
Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident
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Strategy4 steps
The Trusted-Advisor Partner Test
Shared audience is not enough — partner only where your buyer already goes for this specific advice.
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Influence4 steps
The Trust Equation
Trust = (credibility + reliability + authenticity) / perception of self-interest
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Communication4 steps
The Trust-First Interview Method
Talk less, promise review before publishing, and follow the tangents — so guests open up and the conversation goes somewhere real.
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Communication5 steps
The Tuning Fork Silent Read
Don't ask what people think — put something concrete in front of them and force a live, in-room read.
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Marketing5 steps
The Two-Bucket SEO Fit Test
Does your product mint pages by itself? The answer decides your entire SEO strategy
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Marketing5 steps
The Two Onboarding Traps
Stop naming features and stop mapping onboarding to your pricing tiers
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Innovation5 steps
The Two Paths to Opinionated Software
Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product
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Marketing5 steps
The Two-Step Bottom-Up GTM Motion
Make individual contributors love you, then arm them to spread you inside their company.
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Marketing3 steps
The Two-Year Publishing Cadence
Write a post several times a week for two years and an audience will find you
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Leadership3 steps
The U-Curve of Founder Involvement
Involve a product-minded founder heavily at the start and end of a project, but give the team space to run in the middle.
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Innovation4 steps
The Ugly Baby Test
Seek ideas that make smart peers laugh — real alpha lives in the ugly babies everyone dismisses.
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Finance3 steps
The Unit-Economics Bubble Test
A real bubble is when the businesses don't work, not when prices are high; and if everyone calls it a bubble, it isn't one
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Leadership5 steps
The Unsell Email
At offer stage, email the candidate the eight worst truths about the job — then see if they still say yes.
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Strategy5 steps
The Use Case Map (Use Cases, Not Personas)
Define what to build and how to grow from the use case, not the persona.
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Innovation4 steps
The Validation Gamut (Assessment, Data, Tests, Experiments, Release)
Validate an idea's assumptions cheaply first — assessment and data before you ever build, fakes before you build for real
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Self-Mastery5 steps
The Value and Viability Skill Ladder
Climb from backlog administrator to real product manager by owning the two risks nobody else can.
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Finance3 steps
The Value Metric Pricing Model
Charge on a metric that scales with value so acquisition, retention, and expansion self-correct
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Marketing5 steps
The Values-Encoded Brand System
Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training
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Productivity4 steps
The Weekly Focus Ritual
Post what you're focused on this week, and whether last week's focus actually landed.
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Innovation5 steps
The Weekly Marketable Feature
Every engineer ships one feature per week that a user would pay or show up just for
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Self-Mastery3 steps
The Whole-Body Yes: Decoding Emotions as Signals
Read fear, sadness, anger, joy, and creative energy as actionable workplace data
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Innovation5 steps
The Working Backwards PR/FAQ Process
Start every new product from the customer's problem, written as a press release, before any constraint enters the room.
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Leadership5 steps
The Worst Product You Ever Shipped
One interview question that separates PMs with real reps from PMs with a clean résumé.
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Strategy3 steps
The Year Is Made in the First Six Months
Because buying cycles lag, your annual number is set by what you ship in H1, not H2.
Read →
Productivity4 steps
The YOLO Rule: When Not to Run an Experiment
Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly
Read →
Mindset4 steps
Think First, Then Challenge with AI
Reverse the default AI workflow: form your own answer, then use the model to attack it.
Read →
Self-Mastery4 steps
Think From First Principles by Writing
Close the laptop, write the question at the top of a blank page, and answer it before Googling anything.
Read →
Mindset3 steps
Thinking Gray
Defer black-or-white judgments about decisions and people until the last responsible moment.
Read →
Productivity4 steps
Think It, Build It, Ship It, Tweak It
Four product phases where spend rises stage by stage — so you must retire risk before the money starts.
Read →
Strategy4 steps
Three-Horizon Resource Allocation Shift
Express multi-year strategy as a yearly percentage split of resources across three horizons.
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Marketing3 steps
Three-Ingredient Emerging Channel Evaluation Framework
Decide whether a hot new acquisition channel is worth your time using three lenses before you invest.
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Mindset3 steps
Three-Model Triangulation
Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.
Read →
Innovation4 steps
Three Ways to Find Marketplace Whitespace
Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply
Read →
Innovation4 steps
Throwaway Prototyping To Discover The Product
Build disposable prototypes on real data to feel what works before writing any production code.
Read →
Leadership5 steps
Timeline Padding Audit
Keep startup pace by curiously separating real constraints from padding, and killing projects that won't converge.
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Marketing5 steps
Tipping Loops: Growth Loops and Happiness Loops
Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows
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Leadership4 steps
Tool-Agnostic Hiring Test
Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.
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Productivity4 steps
Top-Down / Bottoms-Up Core Action Analysis
Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising
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Productivity3 steps
Top Goal with an Accountability Partner
Protect a daily block for your own priority and have a human physically present to force you to do it
Read →
Communication5 steps
Tradeoff-Transparent Pushback
Never say no to a request — show the three things it displaces and let the asker decide
Read →
Influence4 steps
Treat the Executive as Your Key User
Run stakeholder conversations as discovery interviews, not approval requests.
Read →
Influence5 steps
Trust as Currency
Trust is built by repeatedly setting and meeting expectations — and it buys you resources
Read →
Productivity4 steps
Tuning Your Operating Cadence
Set review rhythm by two signals: too fast if no progress, too slow if content is stale
Read →
Innovation4 steps
Turn the Recurring Break into a Strategic Moat
When the same problem breaks a third time, stop patching — pull your best people off features and solve it for 100x as a competitive edge
Read →
Strategy4 steps
Turn Your Biggest Blocker Into Your Upgrade Wedge
Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.
Read →
Leadership4 steps
Two-Day Work-Test Hire
Bring finalists on-site for two days to do a real end-to-end project — it screens skill and fit at once.
Read →
Leadership3 steps
Two-Path Talent Sourcing (Network + Data)
Find the companies best at the skill you're hiring for, then find the best person there - via referral chains or via public performance data.
Read →
Strategy3 steps
Two Product-Market Fits
A marketplace must pass the disappointment test independently on each side.
Read →
Leadership4 steps
Two-Sided AI Adoption
Pair top-down executive buy-in with a bottom-up tiger team of excited power users.
Read →
Communication3 steps
Two-Way Write-Ups
Make written docs conversational with done-reading, Dory questions, and a sentiment table.
Read →
Mindset4 steps
Twyman's Law: Investigate the Too-Good-to-Be-True Result
Any surprising or extreme experiment result is probably wrong until you've hunted for the flaw
Read →
Productivity4 steps
Understand Work (Understand → Identify → Execute)
Budget intentional time to understand a problem first, so your team ships fewer things with a far higher win rate.
Read →
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Unpack the Mindset Into Teachable Skills
Replace 'product sense' and 'high agency' with the specific competencies underneath them.
Read →
Productivity4 steps
Use AI As Leverage On Your PM Time
Assign the model a role, feed it more context than you could read, and iterate the prompt until it works.
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Mindset4 steps
User-Centered Performance Detector
Spot the rituals where a team signals customer obsession without any intent to change the decision.
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Strategy4 steps
User Immersion to Roadmap Loop
Turn constant user and non-user conversations into a prioritized roadmap and sales evangelism.
Read →
Marketing5 steps
Value Delivery Engine: Activation-First Growth Sequence
Fix conversion, engagement, referral and revenue before you obsess over acquisition
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Marketing6 steps
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
Read →
Leadership5 steps
Values as a Mirror
Don't author values. Interview the whole team, harvest their exact words, and write them back as a story.
Read →
Leadership4 steps
Values, Not Behaviors: The Culture Car Wash
When you change companies, keep the values that got you hired but recalibrate the behaviors to the new culture.
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Strategy5 steps
Value-Up-The-Stack Test
To find where the money accrues in a platform shift, test the infrastructure layer for network effects, differentiation, and pricing power
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Productivity4 steps
Velocity Guardrails: Ship Freely Until the Metrics Go Red
Standardize a few quality metrics per team; below the line they ship anything, above it they fix before they ship.
Read →
Strategy3 steps
Vertical Unbundling Criteria
Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network
Read →
Innovation3 steps
Vibes Before Evals
For a genuinely new AI feature, start with open-ended vibes testing; add evals only once the use-case cluster is clear.
Read →
Strategy3 steps
Vision-Execution Polarity Balance
Diagnose whether you're over-theorizing or over-running-walls, and dynamically retune
Read →
Leadership7 steps
Walk the Store: The Essential Journeys Quality Program
Name your 15 critical user journeys, give each a cross-functional owner, and score them on a fixed cadence.
Read →
Sales4 steps
Warm-Intro-via-Text Closing Play
Host a customers-only event, harvest referrals, and convert them over text — not email.
Read →
Leadership5 steps
WeDash: Mandatory Dogfooding as a Culture Governor
Make every employee do frontline work, then advertise it in interviews to self-select hires.
Read →
Leadership6 steps
We Might Be Wrong, But We Are Not Confused
Make being wrong cheap and being confused unacceptable, in both thought and execution.
Read →
Self-Mastery5 steps
What Are You Optimizing For?
Replace 'balance' with 'optimization' — name the one thing this horizon is for, then let the trade-offs follow.
Read →
Communication4 steps
What Is / What Could Be (The Presentation Sparkline)
Alternate between current reality and a better future to create longing that moves an audience to act.
Read →
Leadership4 steps
When to Centralize a Martech Function
Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.
Read →
Leadership4 steps
When You Eat a Sandwich, Don't Nibble
Deliver hard news and hard change in one decisive move, then deliberately over-correct
Read →
Strategy5 steps
Where-to-Play Product Strategy as the Prioritization Engine
Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.
Read →
Leadership5 steps
Whiteboard Reteaming
Roll the draft org chart out in public and let the people in it fix it.
Read →
Finance6 steps
Willingness-to-Pay Before You Build
You don't choose whether to have the pricing conversation — only when. Have it before you ship.
Read →
Innovation5 steps
Working Backwards (Problem-First Product Development)
Start from the customer problem, not the ingredients you happen to have in the pantry
Read →
Mindset3 steps
Worse-First / Five-Year-Self Decision Test
Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.
Read →
Productivity4 steps
Worse Is Better, Tech Debt Is a Champagne Problem
Ship the embarrassing version — you only earn tech debt if people actually use the thing
Read →
Innovation5 steps
Wow-First MVP
Cut scope to the critical few features, but never compromise quality — so a flop can only mean the idea was wrong
Read →
Influence5 steps
Write What You Repeat
If you say it more than once, write it down — then get an accountability partner to enforce a monthly cadence.
Read →
Strategy4 steps
Year-Horizon Growth Portfolio
Protect growth teams from weekly-win pressure by committing to low/medium/high bets over a year-long horizon
Read →
Mindset4 steps
You Are Not the Protagonist (Operationalize, Don't Impose)
Your job isn't to convince everyone of your vision — it's to understand the leader's vision and find the spiky places you can shape it.
Read →
Self-Mastery3 steps
Your Life's Objective Function
Make your implicit life values explicit and test daily choices against future-you
Read →
Strategy5 steps
Zig While Others Zag: High-Conviction, Low-Consensus Bets
Pick a small number of contrarian bets, hold them for years, and build a heuristic that tells you when you have drifted.
Read →
People in these episodes
- Ada Chen Rekhi
- Adam Fishman
- Adam Grenier
- Albert Cheng
- Alisa Cohn
- Andrew Bosworth
- Anneka Gupta
- Annie Pearl
- Anton Osika
- Archie Abrams
- Austin Hay
- Bangaly Kaba
- Barbra Gago
- Ben Horowitz
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- Benjamin Lauzier
- Bill Carr
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- Jeanne DeWitt Grosser
- Jeff Charles
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