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Variety

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Related frameworks

Marketing3 steps

Manufacture the Story You Belong In

When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.

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Marketing3 steps

Pitch the Freelancer, Not the Editor

The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.

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Marketing3 steps

Press as a Trophy, Not a Megaphone

The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.

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Communication3 steps

Problem-Solving Story Over Success Story

Editors reject polished wins — lead with the challenge you faced and how you got through it.

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Marketing3 steps

Reverse-Engineer the Publication's Mission

Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.

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Communication3 steps

The Human Customized Pitch Email

A short, human, story-first email that proves it was written for this one person — not a mass blast.

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Strategy3 steps

The Press-as-Fundraising Filter

Only pursue press when you can name a specific business job it will do — same discipline as raising money.

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