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Jason Feifer

Jason is editorinchief at Entrepreneur magazine previously an editor at Fast Company and a number of other magazines

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

Frameworks in these episodes

Episode-linked context, not an unsupported claim of authorship.

Marketing3 steps

Manufacture the Story You Belong In

When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.

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Marketing3 steps

Pitch the Freelancer, Not the Editor

The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.

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Marketing3 steps

Press as a Trophy, Not a Megaphone

The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.

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Communication3 steps

Problem-Solving Story Over Success Story

Editors reject polished wins — lead with the challenge you faced and how you got through it.

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Marketing3 steps

Reverse-Engineer the Publication's Mission

Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.

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Communication3 steps

The Human Customized Pitch Email

A short, human, story-first email that proves it was written for this one person — not a mass blast.

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Strategy3 steps

The Press-as-Fundraising Filter

Only pursue press when you can name a specific business job it will do — same discipline as raising money.

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