“another uh Nex.js user as an example which is fortune.com.”
Fortune
By Fortune Media
1 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“entrepreneur Forbes Fortune Inc Fast Company whatever whatever these are these are reaching millions of people”
Related frameworks
Exposure Hours
Build taste as a trainable skill by quantifying time spent watching real people use products
Learn the Tokens, Not the Depth
In the AI era, master the symbolic vocabulary of a domain rather than its exhaustive depth
Manufacture the Story You Belong In
When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.
Nine Nos For Every Yes
Guard product quality with creative restraint — every feature you say yes to is a puppy you must care for forever
Pitch the Freelancer, Not the Editor
The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.
Press as a Trophy, Not a Megaphone
The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.
Problem-Solving Story Over Success Story
Editors reject polished wins — lead with the challenge you faced and how you got through it.
Product-First AI Prompting
Steer AI builders by describing the end-user experience ambitiously, then iterate like you're coaching a collaborator
Reverse-Engineer the Publication's Mission
Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.
The Escape Hatch Principle
Abstractions should let power users drop to raw control when the model doesn't fit their problem
The Human Customized Pitch Email
A short, human, story-first email that proves it was written for this one person — not a mass blast.
The In-Product Feedback Loop
Stream user reactions straight into your team's consciousness by building feedback into the product itself
The Press-as-Fundraising Filter
Only pursue press when you can name a specific business job it will do — same discipline as raising money.
People in these episodes
Related resources
- Airbnb
- Amazon
- Anthropic
- Apple Podcasts
- Aviation Edge
- AWS
- Better Call Saul
- BIGVU
- Build for Tomorrow
- Cameo
- ChatGPT
- ChatPRD
- Claude
- ClickUp
- Cosmopolitan.com
- Cursor
- DeepSeek
- DraftKings
- eBay
- Eppo
- Fast Company
- Figma
- FlightRadar
- Forbes
- G3 Media
- Gemini
- getGC.ai
- GitHub
- Granola
- Grok
- Hanna Lee Communications
- Harvey
- Jack Taylor PR
- JavaScript
- Leaflet
- Lenny's Newsletter
- Lenny's Podcast
- Linear
- LinkedIn Ads
- Luma AI
- Mapbox
- Maui Nui Venison
- Meta
- Midjourney
- Next.js
- Notion
- OpenAI
- Perplexity Pro
- Ramp
- Ratatouille
- React
- Salesforce
- San Francisco
- shadcn/ui
- Sidebar
- Slack
- Spotify
- Stripe
- Super Bowl
- Superhuman
- TechCrunch
- TechCrunch Disrupt
- Teenage Mutant Ninja Turtles: Mutant Mayhem
- The Cold Start Problem
- The New York Times
- The Perfectionist's Guide to Losing Control
- The Tim Ferriss Show
- The Wall Street Journal
- The Washington Post
- Twitch
- v0
- Vanta
- Variety
- Vercel
- Warrant
- WorkOS
- Zanzibar
- Zapier
Spot an error or want this page removed? Request a correction or removal.