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Marketing3 steps

Brand as a Promise

A brand isn't a logo — it's a promise you make and keep, worth paying extra for.

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Entrepreneurship3 steps

Building the Network Effect Into the Product

For SaaS, ask if the product works better when users tell others — if not, your marketing is doomed.

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Self-Mastery5 steps

Conjecture-Driven Learning (Collecting and Connecting Dots)

Don't consume content — generate a conjecture, then hunt across every field for proof of it.

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Peak Performance3 steps

Exposure Hours

Build taste as a trainable skill by quantifying time spent watching real people use products

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Productivity4 steps

Hoard What You Know How To Do

Keep a searchable backlog of verified, working experiments so agents can recombine them into new solutions.

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Self-Mastery3 steps

Learn the Tokens, Not the Depth

In the AI era, master the symbolic vocabulary of a domain rather than its exhaustive depth

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Strategy3 steps

Nine Nos For Every Yes

Guard product quality with creative restraint — every feature you say yes to is a puppy you must care for forever

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Productivity4 steps

Product-First AI Prompting

Steer AI builders by describing the end-user experience ambitiously, then iterate like you're coaching a collaborator

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Strategy5 steps

Reading a Market Through ARPU and Profit Pools

ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.

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Productivity4 steps

Red/Green TDD for Coding Agents

Force agents to write the test first, watch it fail, then pass — the compressed prompt is just 'red/green TDD'.

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Strategy3 steps

Seeing the System

Strategic thinking is naming the invisible systems and their self-protecting culture so you can change the rules.

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Self-Mastery3 steps

Taste and Standards as Meeting Spec

Good taste is knowing what people want just before they do; high standards means relentlessly improving the spec, not hiding behind perfectionism.

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Innovation3 steps

Tension at the Center of Strategy

Every great strategy creates 'it might not work' tension — the possibility a customer falls in love with.

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Leadership4 steps

The Absurd-Scenario Interview (Screening for Second-Order Thinking)

Pose an impossible hypothetical and grade the chain of consequences, not the answer.

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Peak Performance5 steps

The Apex Survivor Model (Metabolism, Conversion, Adaptation)

Species that lasted 100M years share three traits — run your company on the same three.

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Innovation4 steps

The Dark Factory Software Model

Ship production software no human writes or reads — replace review with simulated-user QA swarms.

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Innovation5 steps

The Delta 4 Framework

Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.

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Innovation3 steps

The Escape Hatch Principle

Abstractions should let power users drop to raw control when the model doesn't fit their problem

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Strategy4 steps

The Four Strategic Choices

Choose customers, competition, validation, and distribution deliberately — each choice determines your product and your future.

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Entrepreneurship3 steps

The In-Product Feedback Loop

Stream user reactions straight into your team's consciousness by building feedback into the product itself

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Strategy4 steps

The Lethal Trifecta

Any AI agent that combines three capabilities can be tricked into stealing your data — cut one leg.

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Strategy4 steps

The Low-Trust Market Playbook

In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.

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Marketing3 steps

The Purple Cow: Building Customer Traction

Make something worth remarking about, and engineer in advance what you want people to say.

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Productivity3 steps

The Thin Skeleton Template

Start every project from a minimal template — agents copy its style far better than they follow prose instructions.

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Leadership5 steps

The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)

Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.

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Mindset4 steps

The Vibe-Coding Blast-Radius Rule

Vibe-code freely when only you get hurt by bugs; stop and take responsibility the moment others could.

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Mindset5 steps

The Why School (Training Second-Order Thinking)

One 'why' question per meal, answered the next day — how second-order thinking gets built.

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Innovation3 steps

Three-Prototype Ideation

Since prototypes are now free, build a feature three ways and let real use pick the winner.

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