“When you're ready to reach the right professionals, use LinkedIn ads.”
LinkedIn Ads
By LinkedIn
2 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“When you're ready to reach the right professionals, use LinkedIn ads.”
“make B2B marketing everything it can be and get $100 credit on your next campaign”
“LinkedIn ads allows you to build the right relationships Drive results and reach your customers in a respectful environment”
“LinkedIn ads allows you to build the right relationships Drive results and reach your customers in a respectful environment”
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Decide not to hate speaking, ride the adrenaline instead of fighting it, then rehearse to ad-lib readiness
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When a product is loved but too small for the mission, serve the silent 80% and abandon what the vocal 20% cling to
Discover–Discuss–Decide (Nominal Group Meeting Protocol)
Only discussion belongs in the meeting; discovery and decision happen independently and asynchronously
Dogfooding to Build for Creators
Become a real user of your own product so you feel the problems instead of just reading feature requests
Do Things That Don't Scale to Feel Magical
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Exposure Hours
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Gut as a Type of Data
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Guard product quality with creative restraint — every feature you say yes to is a puppy you must care for forever
Product-First AI Prompting
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Radical Candor Feedback and Role-Fit Reframe
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Stay Valuable After Acquisition
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Support-Rotation Content Backlog
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Pay 50/50, give away 100% of quarter-one bookings, then hold reps to closing 3-5x their take-home.
The Escape Hatch Principle
Abstractions should let power users drop to raw control when the model doesn't fit their problem
The Expectations-Reality Delta
Unhappiness is the gap between expectation and reality — and expectations are far easier to change
The Harder-to-Sell Heuristic
Only hire reps whose last product was harder to sell than yours — never easier.
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Stream user reactions straight into your team's consciousness by building feedback into the product itself
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Two-Reps-Then-VP (The 3-to-300 Rule)
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