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Clubhouse

By Alpha Exploration Co.

1 recommend/use · 6 sourced episodes

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Communication4 steps

Adrenaline-Reframe Public Speaking Prep

Decide not to hate speaking, ride the adrenaline instead of fighting it, then rehearse to ad-lib readiness

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Finance3 steps

Belsky's Founder Bet Checklist

Back mission-driven, pragmatically pessimistic founders building products with a clear object model.

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Influence4 steps

Benefit-Priming Questions (Good Friction)

Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.

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Strategy3 steps

Build for the 80, Kill Your Darlings

When a product is loved but too small for the mission, serve the silent 80% and abandon what the vocal 20% cling to

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Self-Mastery3 steps

Burnout vs Depression Self-Diagnosis

Tell exhaustion apart from depression by checking whether the flatness spreads beyond work.

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Innovation3 steps

Dogfooding to Build for Creators

Become a real user of your own product so you feel the problems instead of just reading feature requests

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Productivity3 steps

Do Half, Then Go on a Killing Spree

Build half the features, then remove things until the one core action runs at 10x velocity.

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Marketing3 steps

Do Things That Don't Scale to Feel Magical

Manually deliver a magical outcome behind a one-button experience to win a commoditized market before automating

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Strategy5 steps

Evidence-First Intervention Design

Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.

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Strategy3 steps

Experiment at 30: Trend Over Precision

You can run meaningful experiments with as few as 30 users — more data buys precision, not different trends.

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Marketing4 steps

Familiarity-Anchor Copy for New Concepts

When users land but don't act, the product isn't wrong — anchor unfamiliar concepts to something they already know.

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Influence4 steps

Friction Injection for Behavior Suppression

To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.

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Leadership4 steps

Growth-as-Cleanup-Crew Team Design

Point your first growth hire at known gaps, don't ask them to discover strategy from scratch.

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Leadership3 steps

Gut as a Type of Data

Treat intuition as a legitimate data point you must articulate objectively, not a mandate you impose

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Strategy4 steps

Happy GMV and Minimum Viable Happiness

Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar

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Leadership4 steps

Incentive Alignment Against the Dark Side

We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.

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Innovation4 steps

Markets as Currents, Not Bodies of Water

Chase the change dynamic pulling the market, not the size of the market

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Productivity4 steps

Measurements vs. Insights Instrumentation

A measurement is an observed fact; an insight answers 'why' and changes what you do — instrument for the latter.

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Leadership3 steps

Merchandise Progress Through the Messy Middle

Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.

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Strategy3 steps

Optimize for the Problems You Want to Have

Only build features that stop people from reaching the point where they'd ask you for more.

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Strategy4 steps

Physics-Then-Loops Growth Modeling

Map the fixed physics of your business first, then find the one underused lever inside them to change.

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Leadership3 steps

Radical Candor Feedback and Role-Fit Reframe

Care personally and challenge directly, and treat underperformance as wrong-role, not a bad person

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Strategy4 steps

Retention Benchmark Ladder

Concrete week-one cohort retention floors: ~80% friends/family, 60% free at scale, 20-30% paid.

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Influence4 steps

Right for Wrong

Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.

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Marketing3 steps

Sizing and Time-Boxing a Channel Experiment

How much team and time to commit to a new channel, and what signal to look for before killing it.

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Entrepreneurship4 steps

Stay Valuable After Acquisition

Anchor to the shared mission, market yourself internally, and flex with every strategy shift to survive an acquisition

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Innovation5 steps

The Behavioral Diagnosis

A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.

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Entrepreneurship3 steps

The Conviction Test for Whether to Quit

Compare your conviction now versus at the start to decide whether to persevere or pivot.

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Innovation4 steps

The Easiness Ladder: Default, Then Rule of Thumb, Then Decision

First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.

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Innovation3 steps

The First Mile: Lazy, Vain, and Selfish

Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.

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Marketing4 steps

The Growth CMO Operating Model

Run marketing like agile product development — data-driven, iterative, and married to product.

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Strategy5 steps

The Hierarchy of Engagement

Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures

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Entrepreneurship5 steps

The Hierarchy of Marketplaces

Focus, tip, dominate — the only sequence that produces a marketplace worth owning

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Innovation3 steps

The Object Model: Three Questions Every Screen Must Answer

On every screen, a user should know how they got here, what to do now, and what to do next.

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Innovation4 steps

The Three B's (Behavior, Barriers, Benefits)

Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.

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Strategy5 steps

The Tippability Test

Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace

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Innovation4 steps

The Wizard of Oz Validation Method

Validate a feature's value and conversion rate before building anything by faking the backend manually.

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Marketing3 steps

Three-Ingredient Emerging Channel Evaluation Framework

Decide whether a hot new acquisition channel is worth your time using three lenses before you invest.

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Innovation4 steps

Three Ways to Find Marketplace Whitespace

Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply

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Marketing5 steps

Tipping Loops: Growth Loops and Happiness Loops

Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows

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Productivity4 steps

Top-Down / Bottoms-Up Core Action Analysis

Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising

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