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Braintrust

By Braintrust

2 recommend/use · 5 sourced episodes

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Short attributed excerpts only. Timestamps are approximate.

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Finance3 steps

Belsky's Founder Bet Checklist

Back mission-driven, pragmatically pessimistic founders building products with a clear object model.

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Peak Performance4 steps

Binary Quality Calibration

Instead of documenting what 'quality' means, classify shipped work as high-quality or not — and let examples teach the bar.

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Strategy4 steps

Bundling Strategy by Growth Motion

When to bundle products and when a single-product land wins

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Leadership4 steps

Deliver Customer Value Faster with High Quality

One sentence, three measurable attributes — the motto that drives Miro's entire product reward and measurement system.

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Productivity3 steps

Do Half, Then Go on a Killing Spree

Build half the features, then remove things until the one core action runs at 10x velocity.

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Innovation6 steps

Error Analysis: Open Coding to Axial Coding to Count

Turn messy LLM logs into a prioritized list of failures before you write a single test.

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Strategy3 steps

Eval Triage: Decide What Actually Deserves an Eval

After counting failures, route each one to a prompt fix, a code check, or an LLM judge — not all three.

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Innovation4 steps

First to Hit the Brick Wall

In innovation, speed is the biggest determinant of success because you learn what doesn't work before anyone else.

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Strategy4 steps

Intuition-to-Automation Buildout for PLS

Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.

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Leadership3 steps

Merchandise Progress Through the Messy Middle

Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.

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Strategy3 steps

Optimize for the Problems You Want to Have

Only build features that stop people from reaching the point where they'd ask you for more.

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Marketing4 steps

PQA Signal Detection

Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.

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Innovation2 steps

Press-Release-First Product Ideation

Write the launch press release before you build to keep products marketable

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Leadership4 steps

Product Accountability for Pipeline

Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.

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Productivity4 steps

P-Stage Cycle-Time Benchmarking

Stage-gate every initiative (PStrat→P0→P1→P2), size it S/M/L, and benchmark cycle time against yourself like golf.

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Sales4 steps

Reading the Signals for Product-Led vs Sales-Led Growth

A decision tree for whether and when to hire your first salespeople

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Strategy4 steps

Rolling Roadmap with Precision Tiers

A six-month roadmap refreshed quarterly, with 80% commitment in months 1-3 and 50% in months 4-6.

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Strategy7 steps

The 10-Point Company Quality Checklist

Ten hard metrics to judge whether a company is worth betting your career on

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Innovation4 steps

The Aligned Binary LLM-as-Judge

Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.

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Leadership4 steps

The AMPED Cross-Functional Product Org

Redefine 'product org' as Analytics, Marketing, Product, Engineering, Design — all embedded in every stream.

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Leadership3 steps

The Benevolent Dictator Labeling Model

Appoint one trusted domain expert to own eval judgments instead of running it by committee.

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Strategy4 steps

The Chess-Points Competitive Lens

Every release is a move against your competitor in the customer's mind — positive or negative, never neutral.

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Entrepreneurship3 steps

The Conviction Test for Whether to Quit

Compare your conviction now versus at the start to decide whether to persevere or pivot.

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Innovation3 steps

The First Mile: Lazy, Vain, and Selfish

Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.

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Innovation3 steps

The Object Model: Three Questions Every Screen Must Answer

On every screen, a user should know how they got here, what to do now, and what to do next.

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Leadership5 steps

The Path to the C-Suite

Five career levers plus a work ethic that compound you into an executive

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Sales3 steps

The Product-Led Sales Escalator

Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.

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Marketing3 steps

The Three Cs of Accelerating Word-of-Mouth

Right people, right content, right communities to amplify organic growth

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Strategy3 steps

The Three Ingredients of Hypergrowth

Beloved product, viral word-of-mouth, and the ability to ride the lightning

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Sales3 steps

The Three Lead-Attribution Channels (PQA / PQL / MQL)

Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.

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Marketing3 steps

The Three Pillars of Self-Serve Monetization

Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.

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Leadership4 steps

The Two-Persona Product Leader

Every product leader wears two hats: as a leadership-team member drive accountability; as a stream leader drive improvement.

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Leadership4 steps

The Unblock Virtuous Cycle

Teams don't want to move slow — they hit roadblocks; make leadership's job to clear them and speed compounds.

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