Miro

Add a Zero (10x First-Principles Reframing)

Force a 10x version of the goal so the team must rethink the problem from first principles, not optimize the current process.

Aha Moment Discovery via Correlation-Then-Experiment

Brainstorm high-value actions, correlate them with conversion and retention, then experiment to prove causation

Anger as a Secondary Emotion

Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one

APE Body Scan

Check Awareness, Posture, and Emotion to catch anxiety before it escalates

April Dunford's Five-Step Positioning Framework

Position a product by starting from what you must beat, not from a market category.

Assessing Whether SEO Is Right for Your Product

Judge SEO fit by two signals — a large addressable market and existing domain authority.

Back-Channel Reference Digging

Trust peer back-channels over provided references, and probe harder than feels comfortable.

Become a Value-Added Advisor with Cross-Section Data

Turn the industry data only you can see into exclusive insight that keeps customers from churning.

Behavioral Pricing: Compromise, Decoy and Framing

Raise revenue 30%+ by reframing tiers and framing prices — without touching the product.

Be Known For Something

Pick one thing to be excellent at, get a reputation for it, and let responsibility flow to you

Best-for-the-Role, Not Best-in-Market

Hire for the specific mandate at this specific stage, not the most impressive resume available.

Peak Performance4 steps

Binary Quality Calibration

Instead of documenting what 'quality' means, classify shipped work as high-quality or not — and let examples teach the bar.

Brain-Dump, Group, Vote, Single-Author (Company Values Workshop)

Crowdsource the raw material for values, but never write the definitions by committee

Mindset3 steps

Break the Chain of Bad Decisions

Disasters are chains of small bad decisions; eat the sunk cost to break the chain and start a chain of good ones

Build for Your Best User, Not Your Worst

In early product development, design for the user who gets it instantly, not the edge-case abuser

Building the PLG Team and Org

Start with a growth PM and an analyst, then formalize into a cross-functional PLG org with three growth heads

Bundling Strategy by Growth Motion

When to bundle products and when a single-product land wins

Care Deeply, Challenge Directly — The Feedback Script

Three moves that let hard feedback land as care instead of criticism

Change the Rules of the Game

When the game is rigged against you, don't optimize — invent a new model.

Charter, Goals, Roadmap: The Three Documents

Every level of the org needs three docs — mission/strategy, goals, roadmap — written top-down

Commit-and-Celebrate Weekly Cadence

Bookend every week with Monday commitments and Friday celebrations, tracked by a short weekly status.

Commit Only to Dates Within Your Control

Roadmap the phase, not the feature: Discovery, then Solutioning, then Build, then a ship date.

Competitive Wargaming

Assign each squad one competitor for a quarter, then pool the intel on a presentation day.

Mindset5 steps

Conditioned Response Interception

Spot the reflex, intercept it, choose differently: a 30-year narrative, rewritten daily

Conservative Plan with Milestone Unlocks

Plan for the downside, then let pre-agreed milestones unlock the budget to accelerate.

Cross-Functional Voice-of-Customer Synthesis

Put sales, success and TAMs in one room, synthesise the signal, then have research validate or dispute it.

Day One vs Day 100 Feature Packaging

Free the features that create the aha moment; monetize the features whose value only emerges at scale.

Deal Speed and Default Optimism

Codify the values you already have, not the ones you wish you had.

Define the Mandate Before You Search

Get granular on the outcome, spike, and 90-day plan before opening a product-leader search.

Entrepreneurship3 steps

Deliberate Team Scaling

Build the senior team paced to your ability to integrate and manage them, avoiding both fast-scaling and never-hiring-experience

Deliver Customer Value Faster with High Quality

One sentence, three measurable attributes — the motto that drives Miro's entire product reward and measurement system.

Innovation7 steps

Design for the Most Complex Use Case First

Architect for the hardest customer you'll ever have, then choose what to ship first.

Design the Job to Fit the Person

Stop hunting unicorns against made-up job descriptions; reshape roles around the good people you find

Design Your Day (Calendar as Canvas + Groundhog Day Iteration)

Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat

Disagree With the Founder Via the Spirit

Never say no to the idea — say yes to the spirit and come back with a better path

Double Down on Why People Love You

Name the core reason users love you, keep investing in it, and build every new product off it

Driving AI Adoption Through Hard Constraints

AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.

Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)

Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one

Dynamic North Star Metrics

Hold a North Star for at least six months, then be willing to abandon it

Eigenquestions (Finding the Question That Drives the Answer)

Find the one or two questions whose answers collapse a complex decision into clear quadrants.

Energy Drivers and Energy Drains Audit

Mine your past for moments that energized or drained you, then turn them into job design requirements

Sales3 steps

Enterprise Price-Ceiling Discovery

Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.

Escaping the Low-Impact PM Death Spiral

Low-impact work begets low-impact work until layoffs — break the cycle by proactively claiming high-impact work.

Experiment Only When You Need To

Treat A/B tests as risk mitigation, not as the default proof of impact

Exponential Feedback via the Competency Lens

Give feedback on root-cause behaviors, not surface symptoms, so it compounds — use a competency rubric as the diagnostic lens.

Feather-Brick-Dump Truck

Act on the faint early signals of burnout instead of waiting for the catastrophe

Mindset4 steps

First-Principles Thinking as a Hiring Filter

Build your own framework from context instead of importing one — and hire for it deliberately

First to Hit the Brick Wall

In innovation, speed is the biggest determinant of success because you learn what doesn't work before anyone else.

Mindset5 steps

Float Down River (Surrender Over Summit)

Stop climbing mountains that only reveal more mountains: go mummy mode and follow the current

Flying Formation

Define cross-team roles (DACI) plus operating rhythms before growth ships anything

Focusing Power on an Addressable Target

Strategy works only when you concentrate a genuine source of power on a target that can actually be moved.

Founder-in-the-Details Operating Model

Rebuild a company like a startup: functional teams, one road map, one shared consciousness, CEO in the work.

Four Criteria for Choosing a Distribution Platform (Enter and Exit)

Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.

Four Leverage Buckets: Where to Start Your PLG Motion

Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage

Four Paths Into Product Management

Two formal and two informal routes into PM — the informal ones convert most often.

Freemium Decision Framework (What to Make Free)

Make a feature free if it drives your growth model; gate it if it creates friction for growth.

Frontier of Understanding (Goal by Risk Type)

Before committing to an outcome goal, set the goal at the true edge of what your team knows — understanding, dependency, execution, or strategic risk.

Functions and Missions: The Two-Axis Org

Craft and careers live in functions; delivery lives in cross-functional missions with three flavours

Go and See: Walking All the Way to Ground

Product leaders become the world's foremost expert in their domain by going to the source themselves.

Grade for Learning, Not Precision

Hand-wave the OKR score; spend your energy on the retrospective 'why' behind it.

Growth Can't Reverse a Decline

A growth team can't fix a slowing business; stop the decline first, then add growth to amplify.

Guided Onboarding Wizard

Replace tooltips with an immersive wizard that builds the user's first workflow with them

Hard-Bar Activation Metric Selection

Pick the activation metric only 5-15% of users hit, then decompose it into levers

Hook-Middle-End Story Structure

Package your message as a story with a hook, a middle that hides the message, and a celebratory end — then ask how to make it better.

How You Charge Beats How Much: Pricing-Model Design

Pick the monetization model, then the price metric, then the structure — the number comes last.

Peak Performance3 steps

If This, Then Breathe

A personal recipe book matching specific breathing techniques to specific triggers

Impact Estimation in the Unit of Your Goal

Prioritize by estimating each option's impact in the exact same unit as your team goal, not an abstract score.

Imperatives: The Cross-Team Must-Do List

A short force-ranked list every team must absorb — defined by what it excludes.

Inquiry Before Advice (Be a Thought Partner)

Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer

Inspiration, Not Imitation

Use competitor teardowns as an input to ideation, never as the finished destination.

Strategy7 steps

International Market Entry Stack Rank

Assume you'll need everywhere, order by demand, then re-rank by build cost, strategic value, and long poles.

Intuition-to-Automation Buildout for PLS

Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.

Influence3 steps

Invest in Strength, Not Lack of Weakness

Judge people by what they do best, not their worst mistake; back the world-class strength and manage around the flaws

Job Prototyping via Informational Interviews

Treat yourself as a product: prototype many roles wide, interview people who hold them, then narrow

Job Seeker Signal Playbook

Win a recruiter's search by broadcasting two signals: proven skills and clear intent

Self-Mastery6 steps

Laser Mode: Engineering Speed Bumps Against Distraction

Willpower never wins. Move the candy further away than the sandwich.

Entrepreneurship4 steps

Latency Over Velocity: Conviction-Based Startup Decisions

A startup's edge isn't speed — it's a tight turning radius; swap experiment-driven decisions for informed conviction.

Leaders, Fillers and Killers

Sort every feature into leader, filler or killer to configure packages that unlock segments.

Leave It Better Than You Found It

Build career capital by making visible, others-verifiable impact — not by collecting logos.

Little Hands Growth Hiring

Hire on the KPI they'll commit to and their willingness to do the tiniest job.

LNO Framework

Match your effort to each task's leverage, neutrality, or overhead

Long-Tail Paid Diversification

After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.

Magic Lenses

Evaluate competing implementation paths by plotting each through the eyes of the advisers you wish you had

Make Time: Highlight, Laser, Energize, Reflect

A daily four-step loop that changes your defaults instead of making you faster at the wrong things

Managerial Leverage Test

You don't make reports great; you hire people who make you great, and you replace those you have to push

Market Map, Then Go a Layer Deeper

Start from the best companies for a skill, but never assume a great logo means a great individual.

Match Price to Value with a Value Metric

Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.

Match the Sales Hire to the Motion and the Buyer (PLG to SLG)

Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.

Measurements Are Not Insights (Instrumentation for Analytics)

Turn raw metrics into segmented, causal insights you actually act on.

Minimum Viable Process (MVP)

Introduce the least process that reduces variance, and give your best people escape hatches

Mochary's Script for Difficult Conversations

Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.

Move Your Best Closers to Customer Success

In a downturn, patch the leaky bucket — put your top reps on keeping the customers you already have.

New-Idea Validation Bar

Prove real demand with 'duct tape', then prioritize ideas by pain-point sharpness and reach

New Products as Internal Startups

Incubate new products like funded startups: tiny teams, prove ROI before funding, keep them separate

Peak Performance3 steps

NSDR Recovery Protocol

A daily guided body scan that trains downshifting and delivers a two-hour-nap reset

One-Step-Away Team Goals

Set your team's goal exactly one why-statement or one math operator away from a company goal.

Options-With-A-Recommendation Pushback

Never say yes or no to stakeholders — present options, trade-offs, and one clear recommendation.

Orange and Red Priorities Planning

Leaders name the non-negotiable 'big rocks' up front, then teams plan around them

Organic Mentorship Sourcing

Never ask 'will you be my mentor' — pick managers whose success depends on yours, then bring real problems

Payback-First Channel Measurement

Judge channels on closed-won revenue one year out, never on lead volume.

Paying Off Emotional Debt

Complete stored stress cycles through the body so allostatic load doesn't compound into crisis

Phase-Bounded Big Bets

Dream big, but chunk the bet into named learning phases with quarterly go/no-go gates

Pilot-With-Your-Best-Team Rollout

Don't roll OKRs out company-wide; hand the book to your strongest team, let them adapt it, then spread by twos.

Pinch Before Crunch

Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch

Platform Betting Strategy by Company Stage

Late-stage companies spread chips across platforms; startups make one focused bet and go all in.

PLG Is Fundamentally DLG (Data-Led Growth)

Giving away a free product only pays off if you capture and analyze its usage data

PQA Signal Detection

Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.

Innovation2 steps

Press-Release-First Product Ideation

Write the launch press release before you build to keep products marketable

Strategy6 steps

Price Before Product: The Willingness-to-Pay Conversation

Have the pricing conversation months before launch and use it to prioritize what you build.

Price Your Product Like Your Roadmap

Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.

Proactive Time Allocation (Kill Fake Work, Guard Relationships)

Stop letting your inbox set your agenda; allocate time from strategy and finite-life priorities instead of reacting.

Product Accountability for Pipeline

Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.

Productize to Segments (the 'You Can Act Differently' Test)

Segments are defined by needs and willingness to pay — and only count if you can act differently on them.

Product Manager as Leader Without Authority

The PM job isn't specs or interviews; it's leading via influence so the product wins in the market

Product Marketing Fusion (Inbound + Outbound in One Function)

Merge product management with product marketing so the people who build the product also own how it's told and sold.

Entrepreneurship6 steps

Protect the Core Magic: Acquisition Integration

Freeze the loop users love, rebuild everything behind it, and narrate the seams honestly

PSHE Career Growth Framework

Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.

P-Stage Cycle-Time Benchmarking

Stage-gate every initiative (PStrat→P0→P1→P2), size it S/M/L, and benchmark cycle time against yourself like golf.

Pushes and Pulls Compass

You only truly change jobs when a set of pushes builds enough energy and pulls point the direction

Question-First Cheap Channel Playbook

Find where your buyers ask their questions, answer them honestly, and let the answer sell.

RAPID + Five-Day Escalation

Name one decision-maker and put a clock on every unresolved decision

Reading the Signals for Product-Led vs Sales-Led Growth

A decision tree for whether and when to hire your first salespeople

Marketing6 steps

Rebrand as a Product Development Process

Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal

Rebrand Eyes-Wide-Open

A homepage redesign or rebrand won't drive growth; budget 3-6 months to claw performance back after launch.

Mindset4 steps

Reflect: The Daily Experiment Loop

Treat each day as an experiment you ran, not a gravestone of success or failure

Reflex Archaeology (Pen-and-Paper Truth Seeking)

List your most reactive moments, then ask why until it hurts or lands: every reflex has a root

Repair: What Did You Hear Me Say?

When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard

Communication5 steps

Reset Expectations + Slow Your Inbox

Announce a slower response cadence with a 'because', then actually slow the hamster wheel

Respect the Hustle: Goal-Based Product Ops Allocation

Allocate ops support to goals, not headcount ratios — and deliberately under-process the teams still finding their way.

Retention-Aligned Sales Compensation

Pay reps for customers who stay, renew, and expand — not just for the logo they closed.

Retention as Habit-Building Plus Expansion

Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue

Rolling Roadmap with Precision Tiers

A six-month roadmap refreshed quarterly, with 80% commitment in months 1-3 and 50% in months 4-6.

Run Toward Fear

When both choices are horrible, decide fast toward the slightly-better one instead of avoiding the decision

Communication5 steps

Ruthless Simplification for PM Writing

A set of concrete tools to strip PM documents down to only what's necessary.

Scalable Leadership vs. Selective Micromanagement

When you lack confidence in your team's direction, don't go hands-off — micromanage tactically and temporarily to get them back on track.

Scaling Expert Judgment Through Algorithms

Structure your experts' judgment into a signal, train on that — not only on engagement

Second- and Third-Order Effect Mapping

In connected systems, trace a change's ripple effects before you ship it

Segment by Learning and Building Style

Personalize onboarding by how someone builds and learns, not by their job title

Set the Pace Through Decisiveness (Bias for Action)

A company's speed is governed by how fast it decides, not how hard it works — so refuse to 'circle back.'

Skeleton Before the Makeup

Sequence early growth investment from site fundamentals up to awareness — never the reverse.

Skills-First Hiring

Rebalance a stuck labor market by matching people on transferable skills, not job titles

Specific-Behavior Feedback

Never label the person; name the specific behavior, the role gap it creates, and offer to help fix it

Spirit-First OKRs

Write down qualitatively what crushing it looks like before you pick any number

Spotting Bad Strategy

Four tells that a 'strategy' is actually empty: no diagnosis, goals-as-strategy, fluff, and incoherent actions.

Start-With-Why One-Pager

The PM's core artifact: define the thing by nailing the problem and why-now before anything else.

State Over Story

Regulate your body first and let calm thoughts follow, instead of arguing yourself calm

System-First Product Ops (Build It, Then Get Out of the Way)

Product ops is first a system you build, only second a team you hire — and the system should outlive the role.

Influence4 steps

Teach, Don't Pitch: The Buyer-Research Cold Open

Do research so good the buyer can't ignore it — give insight, not a sales pitch.

Strategy7 steps

The 10-Point Company Quality Checklist

Ten hard metrics to judge whether a company is worth betting your career on

The 12 Product Management Competencies

Map every PM skill into four areas — execution, customer insight, product strategy, influence — and 12 competencies that hold from APM to CPO.

The 15% Rule

Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone

The 18-Month Growth Model Overlay

Spend ~20-25% of growth time annually seeding new loops so your S-curve never flattens with no successor.

The 70/20/10 Investment Split

Allocate product building time 70% core, 20% strategic, 10% bets to balance stability and innovation

The Acceptable / Expensive / Prohibitively Expensive Price Ladder

Three questions that reveal both a price range and the psychological cliffs you must hide behind.

The Accountability Question (Selling Product Ops Internally)

Don't argue scope with defensive PMs — ask leaders what they hold PMs accountable to, then show what's crowding it out.

The Action Agenda (Ambition-Filter Method)

Stop writing a 'strategy.' Filter your ambitions down to one important, addressable challenge and act.

Mindset5 steps

The Adaptation That Overshoots

The strategy that saved you as a child is the one wrecking your life as an adult

The Ambiguity Navigation Rubric

Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?

The AMPED Cross-Functional Product Org

Redefine 'product org' as Analytics, Marketing, Product, Engineering, Design — all embedded in every stream.

The Art of Inquiry

Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis

The Assumption-Break PM Interview

Give a case study too big to solve, break one assumption, and watch whether they rattle off the implications.

The Break-Even Indifference Test

Offer economically identical pricing models and see which one people irrationally prefer.

The Calibration Test for Recruiters

Vet a recruiter by testing whether they can play back your brief and name candidates on the spot.

The Category Creation Go/No-Go Test

Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one

The CEO Funding Test

Ask 'if I were CEO, would I fully fund my own team?' to expose whether your work is survivable.

The Chess-Points Competitive Lens

Every release is a move against your competitor in the customer's mind — positive or negative, never neutral.

Communication5 steps

The Compelled Test (Storytelling as Product Signal)

After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?

Mindset3 steps

The Confidence-Competency Curve

Founders fail by losing confidence after costly mistakes; normalize D-minuses and just never take the F

Self-Mastery6 steps

The Constrained Self-Awareness Probe

Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.

Peak Performance4 steps

The Core-Functions Red Alarm (Burnout Triage)

Sleep, diet, exercise, play, socialisation: when the fundamentals break, your body is the scoreboard

The Cross-Functional Pricing Process

Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.

The Crux: Insight Through Immersion

Find the single hardest solvable part of the problem, immerse in it, and let insight emerge.

The Daily Highlight

Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down

Mindset3 steps

The Data-Driven Red Flag

When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.

Leadership7 steps

The Decision Tempo System

Never leave a decision in the room: decide now, pull in whoever is missing, and let deadlines actually bite.

The Design Sprint Scorecard

Break your founding hypothesis into rows and grade each one red/yellow/green after head-to-head customer tests

The Differentiation 2x2 (Escape Loserville)

Plot two customer-facing differentiators you can prove and own the top-right; the other three quadrants are Loserville

The Downturn Pricing Playbook (Never Drop the Price)

Three moves that protect price integrity in a recession: de-feature, non-pricing actions, change the model.

The Earned Channel Priority

Make building an owned/earned acquisition channel your growth team's number one priority over rented ones.

The First Growth Hire as Portfolio Manager

Hire acquisition first, and hire for attributes over channel expertise — expertise causes false precision

The First Performance Review Reference Call

Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.

The Five-Day Design Sprint

Go from zero to a tested prototype in five days — decide with customer reactions, not hunches

The Five Ingredients of a High-Performing Team

Clear goals + a why, results culture, team-first, ownership, and fun — in that order

The Five PLG Readiness Components

The five things a product must have before a product-led motion can work

The Foundation Sprint

A 10-hour, 3-phase team sprint that turns a vague startup idea into one testable founding hypothesis

Entrepreneurship4 steps

The Founder-Led Growth Prerequisite

Don't hire a growth team until you have proven PMF and enough data to run experiments.

Entrepreneurship3 steps

The Founding Hypothesis (Mad Libs Strategy Sentence)

Compress your entire startup strategy into one testable fill-in-the-blank sentence — then go prove it

The Foundry: Facilitating a Group to One Action Agenda

Put the leader plus 7-8 people in a room, surface 25 problems, then focus on the one or two addressable ones.

The Four Career Quests

Diagnose which of four job-change 'quests' you're on so you optimize the move correctly

The Four-Channel Category Rollout

Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real

The Four Levers of Velocity at Scale

Small missions, a real platform, leaders in the trenches, and a team you keep recalibrating.

The Four-Step Distribution Platform Cycle

Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.

The Four Steps of Deep Personal Transformation

Suffer, seek truth, self-compassion, compassion for others: the order real change follows

The Four Things a Product Manager Brings to the Team

Prepare to contribute by mastering users, data, the business, and the competitive landscape.

The Full PLG Funnel Audit

Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix

The Hardest Thing Test (Calibrating Difficulty and Agency)

Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.

The Hogwash Question (Breaking the Interview Mindset)

Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.

The Inertia of Society (Why Transformation Stalls)

You traded individuality for acceptance before you could speak; reclaiming it is the fear

Entrepreneurship8 steps

The Internal Founder Pod

One entrepreneurial engineer, one designer, a platform apprenticeship, and a new product line in 6-9 months.

Mindset4 steps

The Introspection Probe (Decoupling Decisions from Outcomes)

Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.

The 'Is The Search Over?' Content Standard

Judge every article by one question: after reading it, does the reader go back to Google?

The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)

Four stages that map the PLG customer lifecycle and, loosely, your growth org

The Kernel of Good Strategy

Every real strategy has three parts: a diagnosis, a guiding policy, and coherent action.

Strategy8 steps

The Landscape-First Product Strategy Doc

A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.

The Minimum Lovable Product (MLP)

Ship five things people love, not fifteen things that merely work

The Mission-to-Monday Cascade

Translate a 5-year mission down through strategy and quarterly OKRs into what you actually do this week.

The One-Month Experimentation Rule

If you can't collect the sample size in a month, don't A/B test it; ship it and measure pre vs. post.

The OPPA — Leaderless Peer Review of Problems and Opportunities

A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.

The Ownership Engine

Ownership is manufactured by scope design first, culture second, and leader accountability third

Influence3 steps

The Panini Effect

Show your product line as an unfinished puzzle and attach rates jump from 20% to 40-50%.

The Path to the C-Suite

Five career levers plus a work ethic that compound you into an executive

The Pixar Career Story Template

Distill your career into a seven-line Pixar-style story that intrigues interviewers and clarifies your direction

The PLG Data & Infrastructure Stack

The three infrastructure layers plus per-funnel-stage tools every PLG motion needs

The PM Skills Triangle

Great PMs live on the edges of the creator / data-science / GM triangle, not the center

The Pre-Need Talent Pipeline

Build relationships with great people long before you have a role open, with no agenda.

The Prep-Call PM Interview Loop

Coach the candidate before their final presentation — how they use your feedback is the real signal

Sales3 steps

The Product-Led Sales Escalator

Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.

The Product Ops Fit Test (and Job-Description Red Flag)

Three questions to know if product ops is your lane — and one line whose absence kills any product ops JD.

The Product Strategy Stack

Separate mission, strategy, product strategy, roadmap, and goals into five layers you can define top-down and debug bottom-up.

The Product Talent Portfolio

Build a team of complementary spikes instead of clones of yourself, and hire specifically for your gaps

The Proudest Work Question (Taste Triangulation)

Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.

Therapist Speed-Dating: Safety, Intellect, Router

Pick for felt safety first, intellect second; the rest is implementation detail

Communication6 steps

The Readiness Gap: Transparency Survey to Product Digest

Knowing something is coming isn't readiness. Survey the time drain, then ship a digest that says what to do with it.

The Reverse Trial

Run a premium trial on top of freemium: showcase everything, then fall back to free forever

The Roadmap Is a Story, Not a Spreadsheet

Lead with themes and a narrative; link out to the systems for the granular how

Communication6 steps

The Six Characteristics of Exceptional Relationships

A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum

The Solar System Bundle

Anchor a subscription on one sun product, then orbit satellites that share its DNA

The Strategy-Isn't-Done-Without-Wireframes Rule

Treat a strategy doc like a house blueprint: it isn't complete until wireframes show what the product looks like when the strategy is built.

The Subtractive Goal-Shrinking Exercise

Make a bloated set of goals smaller and more concise each round until one specific, urgent number survives.

The Talent Development Lifecycle

Develop people across five stages: fit, ramp, early wins, visibility, lifelong relationship

The Teleportation Device Test (Finding the Important Question)

Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.

The Three B's of Behavior Change

Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.

The Three Cs of Accelerating Word-of-Mouth

Right people, right content, right communities to amplify organic growth

The Three Ingredients of Hypergrowth

Beloved product, viral word-of-mouth, and the ability to ride the lightning

The Three Innovation Blockers

Diagnose why a team plays it safe by checking the three specific things that quietly kill big thinking

Sales3 steps

The Three Lead-Attribution Channels (PQA / PQL / MQL)

Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.

The Three-Peer 24-Hour Approval

Replace slow top-down OKR sign-off with three peers who sanity-check your goals in a 24-hour turnaround.

The Three-Phase OKR Maturity Ladder

No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.

The Three Pillars of Self-Serve Monetization

Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.

The Three Realities and the Net

Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives

The Three Threads of Great PMs

The three durable behaviors that separate great product managers from good ones, in any company type.

The Time-Boxed First 90 Days

Build context 5x faster, leave a plan behind, and don't spend trust you haven't banked

The Traffic Light Keyword System

Rank every keyword by buying intent, not volume — then work greens down before touching yellows.

The Trusted-Advisor Partner Test

Shared audience is not enough — partner only where your buyer already goes for this specific advice.

The Two Onboarding Traps

Stop naming features and stop mapping onboarding to your pricing tiers

The Two Paths to Opinionated Software

Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product

The Two-Persona Product Leader

Every product leader wears two hats: as a leadership-team member drive accountability; as a stream leader drive improvement.

The Unblock Virtuous Cycle

Teams don't want to move slow — they hit roadblocks; make leadership's job to clear them and speed compounds.

The Unit-Economics Bubble Test

A real bubble is when the businesses don't work, not when prices are high; and if everyone calls it a bubble, it isn't one

Entrepreneurship3 steps

The Value Deny: Finding Opportunity in What You Can't Buy

List what you should be able to buy but can't, or how a familiar product ought to work but doesn't.

The Values-Encoded Brand System

Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training

Three-Horizon Resource Allocation Shift

Express multi-year strategy as a yearly percentage split of resources across three horizons.

Triangulated Key Results

Measure one quarterly objective from three angles — a hard number, a squishy quality metric, and a dollar figure.

Two-Mode Product Teams

One team, two clocks: ship at the speed of the moment, and build the system between moments

Warm-Intro-via-Text Closing Play

Host a customers-only event, harvest referrals, and convert them over text — not email.

Wartime Product Management

In a crisis: blow up the roadmap, share context, restate the mandate from the mission

Where-to-Play Product Strategy as the Prioritization Engine

Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.

Work Alone Together (Note-and-Vote)

Replace group brainstorms with silent individual idea generation, a quiet vote, and one designated decider

Workshop-First Advisor Hiring

Vet an advisor with a paid working session on a real problem, then re-evaluate their value every month.

Your Problem Isn't Unique

Never start from scratch; find who already solved your problem and patternize the solution.