LLenny's Podcast
← All resources
company

Graphite

0 recommend/use · 4 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Marketing5 steps

April Dunford's Five-Step Positioning Framework

Position a product by starting from what you must beat, not from a market category.

Read →
Marketing4 steps

Assessing Whether SEO Is Right for Your Product

Judge SEO fit by two signals — a large addressable market and existing domain authority.

Read →
Marketing4 steps

Editorial SEO Operating Model

Split the work: SEO manager picks topics and outlines, a domain-expert writer writes, then analyze.

Read →
Strategy3 steps

Eigenquestions (Finding the Question That Drives the Answer)

Find the one or two questions whose answers collapse a complex decision into clear quadrants.

Read →
Strategy4 steps

Expected-Conversions Prioritization

Rank topics by search volume x topical authority x conversion intent, not by volume alone.

Read →
Strategy3 steps

Focus With Guardrails

Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on

Read →
Marketing5 steps

Freemium Decision Framework (What to Make Free)

Make a feature free if it drives your growth model; gate it if it creates friction for growth.

Read →
Marketing3 steps

Head vs Tail in Answer Engines

Why AEO rewards citation frequency and hyper-specific long-tail questions

Read →
Marketing3 steps

Help Center Optimization for the Tail

Turn your support docs into the citation source for obscure use-case questions

Read →
Marketing4 steps

Hypothesis-Driven SEO

Generate hypotheses by analyzing sites (and asking their SEO managers), then test to validate.

Read →
Marketing4 steps

Internal Link Spread Optimization

Most sites starve their own pages of internal links; fixing spread is SEO's biggest quick win.

Read →
Productivity5 steps

LNO Framework

Match your effort to each task's leverage, neutrality, or overhead

Read →
Strategy4 steps

Measurements Are Not Insights (Instrumentation for Analytics)

Turn raw metrics into segmented, causal insights you actually act on.

Read →
Communication4 steps

Mochary's Script for Difficult Conversations

Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.

Read →
Marketing4 steps

Onboarding Leverage For Robust Products

Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation

Read →
Marketing3 steps

Paid Readiness Diagnostic

Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool

Read →
Leadership4 steps

PSHE Career Growth Framework

Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.

Read →
Strategy4 steps

SEO Readiness Assessment

Two questions decide if SEO is worth investing in: is the market big, and do you have authority?

Read →
Marketing3 steps

SERP Reverse-Engineering

To learn what page to build, read what Google already ranks for your target keywords.

Read →
Finance3 steps

Subscription Funnel Benchmarks

Category-dependent conversion thresholds for judging whether a subscription funnel is healthy

Read →
Marketing4 steps

The 2-of-3 SEO Opportunity Audit

Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months

Read →
Marketing7 steps

The 7-Step AEO Execution Plan

A repeatable pipeline to make your product show up in LLM answers

Read →
Marketing3 steps

The Authentic Reddit Citation Strategy

Win Reddit citations by being a real, disclosed user — not a spam farm

Read →
Strategy3 steps

The Diversification Timing Test

Know whether it's too early to diversify growth channels or dangerously overdue

Read →
Leadership4 steps

The Four Things a Product Manager Brings to the Team

Prepare to contribute by mastering users, data, the business, and the competitive landscape.

Read →
Communication3 steps

The Information-Gain Content Heuristic

Judge content by what new it adds, not how typical it is

Read →
Innovation3 steps

The Three B's of Behavior Change

Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.

Read →
Marketing3 steps

The Three Growth Engines Selection

Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any

Read →
Marketing3 steps

The Three Types of SEO

Programmatic, editorial and technical SEO are different games; pick the one your queries reward.

Read →
Marketing3 steps

Topical Authority Adjacency

Rank by starting where you're already known, then expand into semantically adjacent topics.

Read →
Marketing3 steps

Topics Over Keywords

Modern Google ranks one page for a cluster of 200-2,000 keywords; target the topic, not the keyword.

Read →

People in these episodes

Related resources

Spot an error or want this page removed? Request a correction or removal.