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Leadership5 steps

Advocate Yourself Out of a Job

Argue for the company-optimal allocation of your team even when it defunds you — and read the response.

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Marketing4 steps

Channel Diversification Before the Drought

A one-channel growth company is always a no-no — turn on the second channel while the first still works.

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Productivity4 steps

Commit Only to Dates Within Your Control

Roadmap the phase, not the feature: Discovery, then Solutioning, then Build, then a ship date.

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Strategy4 steps

Competitive Wargaming

Assign each squad one competitor for a quarter, then pool the intel on a presentation day.

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Productivity4 steps

Deep Work vs. Ping-Pong Day Design

Split every day into deep work and reactive time, and refuse to open Slack before noon.

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Innovation5 steps

Designing a Zero-to-One Incubator Inside a Giant

Fix the incentive system and the time horizon first — everything else about internal incubation follows.

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Productivity4 steps

Dictate-and-Template AI Story Scaling

Prime ChatGPT with your team's exact template, then dictate context naturally to generate an org's worth of specs.

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Strategy3 steps

Focus With Guardrails

Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on

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Entrepreneurship5 steps

Four Paths Into Product Management

Two formal and two informal routes into PM — the informal ones convert most often.

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Sales4 steps

Match the Sales Hire to the Motion and the Buyer (PLG to SLG)

Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.

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Leadership4 steps

No Bystanders on Product Strategy

Get the CFO, the head of people and sales fingerprinted on product strategy before growth goes negative.

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Marketing4 steps

Onboarding Leverage For Robust Products

Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation

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Marketing3 steps

Paid Readiness Diagnostic

Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool

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Productivity4 steps

Product Scrapbooking

Continuously file every real-world clue about every opportunity so it's ready when the roadmap arrives.

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Leadership4 steps

Seek To Not Be Needed, But Be Valuable

Build a self-reliant team that's resilient to chaos by systematically removing yourself as a dependency.

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Strategy4 steps

Stamina as the Kill Signal

Projects die of exhausted stamina long before they die of exhausted money — so watch the team, not the runway.

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Communication4 steps

Street-Smart Decision-Making

Give the customer's perception as much weight as your logic — model the narrative, not just the numbers.

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Self-Mastery5 steps

Stretch With an Anchor

Take the role that will hurt you into growth — but only if one or two things in it are already in your wheelhouse.

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Finance3 steps

Subscription Funnel Benchmarks

Category-dependent conversion thresholds for judging whether a subscription funnel is healthy

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Marketing4 steps

The 2-of-3 SEO Opportunity Audit

Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months

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Strategy3 steps

The Diversification Timing Test

Know whether it's too early to diversify growth channels or dangerously overdue

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Influence3 steps

The IC Compensation Anchor

Believe your IC worth, then neutralize the 'grow into management' pay dodge by naming your non-management intent up front.

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Strategy4 steps

The Marketplace Priority Stack

Pre-commit an explicit ranking of who you serve first, so thorny trade-offs resolve themselves.

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Strategy4 steps

The Negative-Growth Rehearsal

Growth masks all problems — so ask what you'd do if growth went negative, before it does.

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Leadership4 steps

The OPPA — Leaderless Peer Review of Problems and Opportunities

A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.

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Marketing3 steps

The Three Growth Engines Selection

Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any

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Leadership5 steps

The Three-Phase OKR Maturity Ladder

No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.

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Strategy4 steps

The Two Departments That Matter Test

Find the 1-2 departments whose 10x effort produces a 10x company outcome, then work there.

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Strategy4 steps

Three-Horizon Resource Allocation Shift

Express multi-year strategy as a yearly percentage split of resources across three horizons.

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Strategy5 steps

Where-to-Play Product Strategy as the Prioritization Engine

Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.

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