“Grammarly is an AI powered writing assistant.”
Grammarly
By Grammarly
4 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“grammarly helps me to be a better writer”
“another one that it's not necessarily recent but I absolutely love which is grammarly”
“I I'm an active Grammarly user.”
“having been fortunate enough to work with great companies like Canva, Grammarly, Miro, et cetera.”
“you were head of growth at grammarly you spent nine years there”
Related frameworks
Advocate Yourself Out of a Job
Argue for the company-optimal allocation of your team even when it defunds you — and read the response.
Care Deeply, Challenge Directly — The Feedback Script
Three moves that let hard feedback land as care instead of criticism
Channel Diversification Before the Drought
A one-channel growth company is always a no-no — turn on the second channel while the first still works.
Connect-Users-to-Value Journey Staffing
Growth's job is to connect users to your product's value — so staff teams around each stage of the user journey.
Designing a Zero-to-One Incubator Inside a Giant
Fix the incentive system and the time horizon first — everything else about internal incubation follows.
Existing-User Retention & Resurrection Priority
As a consumer subscription matures, the biggest lever isn't new users — it's current-user retention and resurrecting the dormant.
Explore & Exploit at the Insight Level
Oscillate between finding the right mountain and climbing it — but do it insight by insight, not just at strategy level.
First-Principles Thinking as a Hiring Filter
Build your own framework from context instead of importing one — and hire for it deliberately
Flying Formation
Define cross-team roles (DACI) plus operating rhythms before growth ships anything
Focus With Guardrails
Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on
Full-Value Free Sampling (Reverse Free Trial)
Make your free product a live, rationed taste of everything paid can do — not a walled-off basic tier.
Gamification's Three Pillars: Core Loop, Metagame, Profile
Durable habit-forming products stand on three legs: a tight core loop, a long-horizon metagame, and an accumulating profile.
Lean-Into-Organic-Sharing Virality
Don't manufacture virality — instrument where users already share, then make those exact moments 5-10x more delightful.
No Bystanders on Product Strategy
Get the CFO, the head of people and sales fingerprinted on product strategy before growth goes negative.
Onboarding Leverage For Robust Products
Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation
Organic Mentorship Sourcing
Never ask 'will you be my mentor' — pick managers whose success depends on yours, then bring real problems
Paid Readiness Diagnostic
Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool
Product-Led SEO
Treat SEO as a product you build for the search user, not content you optimize for a keyword.
Programmatic vs Editorial Decision Rule
Go programmatic only where scale meets a real use case — otherwise you scale nothing.
SEO Conversion-Metric Rigor
Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.
Stamina as the Kill Signal
Projects die of exhausted stamina long before they die of exhausted money — so watch the team, not the runway.
Stretch With an Anchor
Take the role that will hurt you into growth — but only if one or two things in it are already in your wheelhouse.
Subscription Funnel Benchmarks
Category-dependent conversion thresholds for judging whether a subscription funnel is healthy
The 1,000-Experiments 'What Would Need To Be True' Goal
Set an audacious experiment-volume goal — not to hit it, but to force the conversations that unlock a whole experimentation culture.
The 2-of-3 SEO Opportunity Audit
Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months
The Cold-Pattern Positivity Flip
Find the moments where users feel bad, and flip the product to reinforce progress instead of failure.
The Diversification Timing Test
Know whether it's too early to diversify growth channels or dangerously overdue
The First Growth Hire as Portfolio Manager
Hire acquisition first, and hire for attributes over channel expertise — expertise causes false precision
The Five Ingredients of a High-Performing Team
Clear goals + a why, results culture, team-first, ownership, and fun — in that order
The Funnel-Position Defense Against AI Overviews
AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.
The Marketplace Priority Stack
Pre-commit an explicit ranking of who you serve first, so thorny trade-offs resolve themselves.
The Negative-Growth Rehearsal
Growth masks all problems — so ask what you'd do if growth went negative, before it does.
The Ownership Engine
Ownership is manufactured by scope design first, culture second, and leader accountability third
The Prep-Call PM Interview Loop
Coach the candidate before their final presentation — how they use your feedback is the real signal
The SEO Go/No-Go Investment Test
SEO is not free. Price it fully, then compare it against every other growth channel.
The Talent Development Lifecycle
Develop people across five stages: fit, ramp, early wins, visibility, lifelong relationship
The Three Growth Engines Selection
Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any
Top-Down TAM SEO Forecast
Forecast SEO from market size down, not from keyword-tool volumes up.
People in these episodes
Related resources
- AI Overviews
- Air
- Airbnb
- All-In Podcast
- AlphaGo
- Apple Podcasts
- Apple TV+
- Arc
- Atlassian
- Barcelona
- Bard
- BlackBerry
- Box
- Brave Search
- Breville Barista Express
- Build
- Burning Man
- Canva
- Capterra
- ChatGPT
- Claude
- Claude Code
- Credit Karma
- Cursor
- DACI
- Descript
- Dropbox
- Duolingo
- Eppo
- Essentialism
- Faire
- Fargo
- Figma
- Figma Make
- Figma to Webflow plugin
- For All Mankind
- G2
- GitHub Copilot
- Google Cloud
- Google Docs
- Google Maps
- Google Search
- Google Search Console
- Graphite
- HBO
- How to Stop Caring What Others Think: For Real
- Hustle
- INCRMNTAL
- Intercom Fin
- Jasper
- Jira
- Leaders Eat Last
- Lean In
- Lenny's Newsletter
- Lenny's Podcast
- lennyspodcast.com
- Let My People Go Surfing
- Loom
- Lovable
- Man's Search for Meaning
- Measured
- Microsoft Copilot
- Microsoft Word
- Million Dollar Consulting
- Miro
- Mixpanel
- Nike
- Noahpinion
- Ogilvy on Advertising
- OneSchema
- OneSchema File Feeds
- OpenAI
- Pendo
- Perplexity
- Product-Led SEO
- Quora
- Radical Candor
- Recast
- Reforge
- Sequoia Capital
- Similarweb
- Slack
- Small Data
- Spotify
- Start with Why
- Statsig
- Substack
- SurveyMonkey
- The Four Agreements
- The Splendid and the Vile
- The Untethered Soul
- Threads
- Thumbtack
- TikTok
- Tinder
- Twitch
- Typeform
- Ukraine
- v0
- Vanta
- Webflow
- Webflow University
- Whimsical
- Winning Time
- WordPress
- Writer
- YC Blog
- YouTube
- Zapier
- Zillow
Spot an error or want this page removed? Request a correction or removal.