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G2

By G2

3 recommend/use · 5 sourced episodes

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Related frameworks

Sales3 steps

Arming the Champion

Win the champion first, then pre-load them to defeat every other stakeholder's objection

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Strategy4 steps

Bowling Pin Market Entry

Dominate one underserved niche, then knock over adjacent segments until you can challenge the leader

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Leadership5 steps

Brain-Dump, Group, Vote, Single-Author (Company Values Workshop)

Crowdsource the raw material for values, but never write the definitions by committee

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Marketing5 steps

Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)

Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one

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Strategy4 steps

First-Principles Framework Method

Decompose every initiative into goal, mechanism, and value questions to build joined-up strategy — and mini-CEO operators.

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Self-Mastery4 steps

Forest Time

Schedule intentional monthly time to leave the trees and survey the forest — because good aim precedes huge investment.

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Leadership4 steps

Hiring on Skills, Attributes, and Values

Evaluate people in three dimensions — skills, attributes, and values — not skills alone, which is only ~50% predictive.

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Productivity5 steps

Mandatory vs. Optional Onboarding Split

Split onboarding into a spare mandatory setup and a random-access optional layer — model the buyer's mind, not your features.

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Entrepreneurship5 steps

Picking a Sharp Problem

Build on a problem so acute customers spontaneously ask to pay — it becomes a tailwind that carries your mistakes.

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Marketing3 steps

Product-Led SEO

Treat SEO as a product you build for the search user, not content you optimize for a keyword.

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Marketing4 steps

Programmatic vs Editorial Decision Rule

Go programmatic only where scale meets a real use case — otherwise you scale nothing.

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Marketing6 steps

Rebrand as a Product Development Process

Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal

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Marketing4 steps

SEO Conversion-Metric Rigor

Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.

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Sales4 steps

Simpler-Fairer Pricing Reset

Deliberately give away revenue to simplify pricing — it lifts retention and restores a customer-obsessed culture.

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Sales4 steps

Teaching the Customer How to Buy

Beat indecision by de-risking the buyer's decision, not by piling on FOMO

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Sales5 steps

The Best-Rep Pitch Pilot

Roll out a new sales pitch by piloting it with your best rep, then let sales sell sales

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Marketing5 steps

The Category Creation Go/No-Go Test

Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one

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Marketing4 steps

The Four-Channel Category Rollout

Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real

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Marketing3 steps

The Funnel-Position Defense Against AI Overviews

AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.

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Strategy3 steps

The SEO Go/No-Go Investment Test

SEO is not free. Price it fully, then compare it against every other growth channel.

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Sales5 steps

The Setup-and-Follow-Through Sales Pitch

Structure a sales pitch as market setup then differentiated value, not a feature walk-through

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Marketing4 steps

The 'So What?' Ladder to Differentiated Value

Ladder a differentiated feature up through repeated 'so what?' until you reach value rivals can't match

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Strategy5 steps

The Three Modes of Customer Understanding

Separate targeted Discovery, always-on Continuous Conversations, and passive Customer Listening — each needs its own machinery.

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Innovation5 steps

The Two Paths to Opinionated Software

Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product

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Marketing5 steps

The Values-Encoded Brand System

Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training

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Innovation4 steps

The Zone of Benefit (3x Rule)

A product must make the customer at least 3x better before they notice enough to switch and pay.

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Marketing4 steps

Top-Down TAM SEO Forecast

Forecast SEO from market size down, not from keyword-tool volumes up.

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Finance4 steps

Value-Anchored Outcome Pricing

Price the outcome, not the seat; set the number from customer value and let cost be your problem.

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Leadership4 steps

Values as a Sharp Knife

Rewrite company values as deliberate filters, then hardcode a scoring formula that removes people who don't fit.

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Marketing5 steps

Virality as Customer-Augmented Marketing

Real virality is high-quality word of mouth from a great product — not synthetic referral traps bolted on top.

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Leadership4 steps

Wartime Company Reset

When a platform shift threatens your core business, declare wartime and go all-in rather than hedge.

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Strategy5 steps

Where to Fish for a Unicorn: The Workflow Quadrant

Score a B2B SaaS idea on two axes — workflow breadth and frequency — to predict billion-dollar potential.

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