“today my guest is Barbara Gago Barbara was Chief marketing officer and Global head of marketing at Miro”
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Barbra Gago
Barbara was Chief marketing officer and Global head of marketing at Miro where she helped build their Global brand
1 episode · 2 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“most recently I was the CMO at Miro where I also left the Rebrand and kind of introduced that product to the world”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Leadership5 steps
Brain-Dump, Group, Vote, Single-Author (Company Values Workshop)
Crowdsource the raw material for values, but never write the definitions by committee
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Marketing5 steps
Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)
Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one
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Marketing6 steps
Rebrand as a Product Development Process
Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal
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Marketing5 steps
The Category Creation Go/No-Go Test
Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one
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Marketing4 steps
The Four-Channel Category Rollout
Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real
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Innovation5 steps
The Two Paths to Opinionated Software
Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product
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Marketing5 steps
The Values-Encoded Brand System
Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training
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Resources in their episodes
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