“I love cautionary tales I don't know if you know this one but it's a great podcast”
Cautionary Tales
By Tim Harford
1 recommend/use · 1 sourced episode
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Related frameworks
Brain-Dump, Group, Vote, Single-Author (Company Values Workshop)
Crowdsource the raw material for values, but never write the definitions by committee
Dual-Track Category Building (Sell Into Today's Budget, Build Tomorrow's Category)
Rank in the funded category you already fit while running a long-tail campaign to shift the market to your new one
Rebrand as a Product Development Process
Run a rebrand with sprint teams, owners, and transparency — not as a marketing reveal
The Category Creation Go/No-Go Test
Four checks — budget, buyer language, competition, and vision scope — decide whether to invent a category or win an existing one
The Four-Channel Category Rollout
Customer language, PR testing, analyst/directory validation, and content — the mechanics of making a category real
The Two Paths to Opinionated Software
Either encode a best practice that already exists without technology, or teach a better way and enforce it in the product
The Values-Encoded Brand System
Build the brand as a system whose elements each encode a company value, so every touchpoint stays on-brand without training
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