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Jobs to Be Done

By Bob Moesta and Clayton Christensen

3 recommend/use · 4 sourced episodes

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Mine your past for moments that energized or drained you, then turn them into job design requirements

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First-Principles Framework Method

Decompose every initiative into goal, mechanism, and value questions to build joined-up strategy — and mini-CEO operators.

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Job Prototyping via Informational Interviews

Treat yourself as a product: prototype many roles wide, interview people who hold them, then narrow

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Pushes and Pulls Compass

You only truly change jobs when a set of pushes builds enough energy and pulls point the direction

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The Best-Customer Research Survey

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The Four Career Quests

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The Six Phases of the Buying Timeline

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The Three Sources of Energy

Every purchase draws on functional, emotional, and social energy, not just utility.

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