UsesSequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one
“I saw this firsthand when I was at Airbnb, where our experimentation platform was critical for analyzing what worked”
← All resourcessoftware
Eppo
By Eppo
28 recommend/use · 59 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“Data Dog, now home to EPO, the leading experimentation and feature flagging platform.”
“now home to EPO, the leading experimentation and feature flagging platform.”
▶ Watch at ~57:00approx.
“now home to EPO, the leading experimentation and feature flagging platform.”
“now home to EPO, the leading experimentation and feature flagging platform.”
“EPO is a next generation AB testing and feature management platform”
“EPO is a next generation AB testing and feature management platform”
“Check out EPO at get epo.com/lenny and 10x your experiment velocity.”
“Check out EPO at geto.com/lenny and 10x your experiment velocity. That's get epo.com/lenny.”
“EPO is a next generation AB testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams.”
“EPO is a next generation AB testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams.”
“EPO is a Next Generation AB testing and feature management platform”
“companies like twitch Muro clickup and DraftKings rely on EPO to power their experiments”
RecommendsHow to find work you love
“check out EPO at get ./ Lenny and 10x your experiment velocity”
“EPO is a Next Generation AB testing and feature management platform”
“check out EPO at Geto com/ Lenny and 10x your experiment velocity”
“this episode is brought to you by EPO EPO is a generation AB testing and feature management platform”
“this episode is brought to you by EPO EPO is a Next Generation AB testing and feature management platform”
“EPO is a Next Generation AB testing and feature management platform”
RecommendsWhy most public speaking advice is wrong—and how to finally overcome your speaking anxiety
“EPO is a Next Generation AB testing and feature management platform built by alums of Airbnb and snowflake”
“EPO is a Next Generation AB testing and feature management platform”
“Eppo is a next-generation A/B testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams.”
“EPO is a Next Generation AB testing and feature management platform”
“this episode is brought to you by EPO EPO is a Next Generation AB testing and feature manag M platform”
“EPO is a Next Generation AB testing and feature management platform”
“check out EPO at geo.com Lenny and 10x your experiment velocity”
“EPO is a Next Generation AB testing and featured management platform”
MentionsThe ultimate guide to PR
“EPO is a Next Generation AB testing and feature management platform”
RecommendsFailure
“check out EPO at geo.com Lenny and 10x your experiment velocity”
“EPO is a Next Generation AB testing and feature management platform”
RecommendsBrian Chesky’s new playbook
“Check out Eppo at geteppo.com/lenny and 10x your experiment velocity.”
“EPO is a Next Generation AB testing and feature management platform built by alums of airbeam be and snowflake”
“check out EPO at geo.com Lenny and 10x your experiment velocity”
“EPO is a Next Generation AB testing and feature management platform”
“This episode is brought to you by Eppo. Eppo is a next-generation AB testing platform built by Airbnb alums”
“EPO is a Next Generation AB testing platform built by airb alums”
MentionsWhat sets great teams apart
“this episode is brought to you by EPO EPO is a Next Generation AB testing plat platform”
“Check out Eppo at geteppo.com. That's geteppo.com and 10x your experiment velocity.”
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
“Check out Eppo at geteppo.com. That's geteppo.com and 10x your experiment velocity.”
MentionsLessons from scaling Ramp
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
RecommendsLessons from scaling Ramp
“check out eppo.com that's getepo.com and 10x your experiment velocity”
“check out Apple at get epppo.com that's getepo.com and 10x your experiment velocity”
“this episode is brought to you by EPO EPO is a Next Generation a b testing platform built by Airbnb alums”
“check out eppo.com”
MentionsStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
RecommendsStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“check out people at get eppo.com”
“Check out Eppo at geteppo.com.”
“This episode is brought to you by Eppo. Eppo is a next-generation AB testing platform built by Airbnb alums”
MentionsThinking beyond frameworks
“EPO is a Next Generation a b testing platform built by Airbnb alums”
RecommendsThinking beyond frameworks
“check out EPO at getepo.com”
MentionsCareer frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
MentionsCareer frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers
“check out EPO at getepo.com”
“check out eppo at getepo.com get eppo.com and 10x your experiment velocity”
▶ Watch at ~4:00approx.
MentionsMastering onboarding
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
MentionsAI and product management
“EPO is a Next Generation AB testing platform”
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
MentionsHow to price your product
“some of the modern tools here like EPO which offers experimentation for the modern data stack”
“This episode is brought to you by Eppo. Eppo is a next-generation A/B testing platform built by Airbnb alums”
“check out EPO at getepo.com get eppo.com and 10x your experiment velocity”
RecommendsHumanizing product development
“check out EPO at getfo.com get eppo.com and 10x your experiment velocity”
“check out eppo at getepo.com get eppo.com and 10x your experiment velocity”
“EPO is a Next Generation a b testing platform built by Airbnb alums for modern growth teams”
“this episode is brought to you by epo epo is a next generation a b testing platform built by airbnb alums”
“check out epo at getepo.com”
“i usually look at something like epo to just automate the decision-making flow”
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Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
Read →
Innovation3 steps
Maximize the Treatment Effect to Fail Conclusively
In low-sample B2B tests, throw every tactic at a hypothesis at once so a failure kills the idea for good instead of resurfacing for years.
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Productivity4 steps
Measurements vs. Insights Instrumentation
A measurement is an observed fact; an insight answers 'why' and changes what you do — instrument for the latter.
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Strategy3 steps
MECE Problem Decomposition
Break any problem into buckets that are mutually exclusive and collectively exhaustive so you never miss a possible cause or solution.
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Leadership3 steps
Merchandise Progress Through the Messy Middle
Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.
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Innovation3 steps
Micro and Macro Barrier Removal
Grow by systematically removing both structural (macro) and friction (micro) barriers.
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Strategy3 steps
Model Maximalism
Build at the edge of what models can barely do — the next model will make it sing.
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Strategy4 steps
Multi-Axis Revenue Segmentation
Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone
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Innovation3 steps
Multi-Prototype Comparison Testing
Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment
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Innovation4 steps
New-Idea Validation Bar
Prove real demand with 'duct tape', then prioritize ideas by pain-point sharpness and reach
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Communication3 steps
Newspaper Headline Winning Aspiration
Have the team write the future headline about your product, then blend the headlines into one aspiration.
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Innovation4 steps
NLX: Designing the Natural-Language Interface
Conversation is an interface with real constructs — design it, don't just let the model lead
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Strategy5 steps
North Star Translation Layer
Give every team a metric they can directly move, then convert each into a single company North Star using a shared translation factor.
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Self-Mastery3 steps
Oh-Sht Moments Career Calibration
Measure growth by counting the moments you felt underqualified and stretched.
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Strategy4 steps
Onboarding as a Retention Lever
Treat onboarding as a habit-and-retention engine, not a conversion funnel — and accept lower conversion to weed out the wrong users.
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Marketing4 steps
Onboarding Leverage For Robust Products
Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation
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Innovation3 steps
Opinionated Defaults for Onboarding
Encode what you've learned works into product defaults — make the right choice easy and the wrong choice hard, without removing choice.
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Strategy3 steps
Optimize for the Problems You Want to Have
Only build features that stop people from reaching the point where they'd ask you for more.
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Productivity3 steps
Orange and Red Priorities Planning
Leaders name the non-negotiable 'big rocks' up front, then teams plan around them
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Leadership5 steps
Organizational Kayfabe
Diagnose the shared fiction everyone knows is false — then route around it without detonating it.
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Marketing5 steps
Paid Channel Sequencing Ladder
The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last
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Marketing3 steps
Paid Readiness Diagnostic
Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool
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Leadership2 steps
Painter, Architect, Surgeon Hiring Archetypes
Match your growth hire to your stage — a versatile painter, a structural architect, or a precision surgeon.
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Leadership4 steps
Patience vs Process Diagnostic
When something's stalling, know whether it needs more patience or a process intervention
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Leadership4 steps
Perfect Execution Before Judging Strategy
Diagnose people/process first, and only re-evaluate strategy once execution is perfect.
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Strategy4 steps
Physics-Then-Loops Growth Modeling
Map the fixed physics of your business first, then find the one underused lever inside them to change.
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Strategy5 steps
Pick a Lane and Write the Story
Master one of the five product ambiguities early, then write the paragraph your next employer needs to hear.
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Communication3 steps
Pinch Before Crunch
Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch
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Marketing3 steps
Pitch the Freelancer, Not the Editor
The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.
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Self-Mastery5 steps
Play Yourself Like a Fiddle (Activation Energy + Always-Rules)
Beat activation energy with tight time boxes and an escalating task ladder; hold habits with always-rules.
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Strategy4 steps
PMF for Candidates (People, Mission, Financials)
Evaluate a company you might join like an investor evaluates a deal — across People, Mission, and Financials.
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Influence5 steps
Poke the Bear
Never self-censor — but poke only after the homework, and only with data
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Productivity2 steps
Poor Man's Fine-Tuning (Few-Shot + Role Priming)
Steer a model with in-prompt examples and a role identity instead of a full fine-tune.
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Marketing4 steps
Positioning Before Pricing (The Single-Attribute Position)
Own one clear position that is unique, available, and reinforces your product strategy — then let it dictate price
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Strategy4 steps
Predict vs. Decide: Think in Differentials
Prediction finds correlations; decisions need causal differences. Optimize the lift, not the level.
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Strategy5 steps
Present-Forward Product Strategy Playbook (Small-s)
A repeatable five-phase, 8–12 week process to turn scattered inputs into three focused strategic pillars.
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Marketing3 steps
Press as a Trophy, Not a Megaphone
The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.
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Finance3 steps
Price Like a Product (and Unbundle Deliberately)
Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
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Self-Mastery4 steps
Proactive Time Allocation (Kill Fake Work, Guard Relationships)
Stop letting your inbox set your agenda; allocate time from strategy and finite-life priorities instead of reacting.
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Innovation5 steps
Problem-First, Wheelhouse-Checked, Unit-Economics-Proven
Three gates a product idea must pass before you build the solution you already fell in love with.
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Communication3 steps
Problem-Solving Story Over Success Story
Editors reject polished wins — lead with the challenge you faced and how you got through it.
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Strategy5 steps
Problem-to-Pillar Down-Select
Cluster raw problems, flip them into opportunities, then rank on four criteria to pick exactly three pillars.
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Marketing4 steps
Product Marketing Fusion (Inbound + Outbound in One Function)
Merge product management with product marketing so the people who build the product also own how it's told and sold.
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Marketing3 steps
Product-Market-Story Fit
Great product in a great market still fails if the story is wrong or missing — add the third leg
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Strategy4 steps
Progress Cadence as the Success Signal
Judge a startup by whether each check-in has genuinely new progress, not by hype
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Productivity3 steps
Prompt Decomposition
Make the model list the sub-problems first, then solve each before the whole
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Strategy5 steps
Prompt Injection Defense Stack
Stop trying to fix injection with prompts and guardrails — mitigate at the model level
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Productivity4 steps
Prompt Sets Are the New PRD
Communicate product ideas by building the prototype, not writing the doc — demos before memos
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Marketing3 steps
Publication-to-Story Fit Map
Match each story type to the one publication most likely to cover it, before pitching anyone.
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Self-Mastery3 steps
Pushes and Pulls Compass
You only truly change jobs when a set of pushes builds enough energy and pulls point the direction
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Leadership3 steps
RAPID + Five-Day Escalation
Name one decision-maker and put a clock on every unresolved decision
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Innovation3 steps
Reason About It Like a Human
To design or debug AI behavior, ask what an equivalent human would do in the same situation.
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Marketing4 steps
Recall vs. Discovery Interface Split
Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.
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Communication4 steps
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
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Innovation4 steps
Reset Through Better Abstractions
Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.
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Strategy4 steps
Retention Benchmark Ladder
Concrete week-one cohort retention floors: ~80% friends/family, 60% free at scale, 20-30% paid.
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Marketing3 steps
Reverse-Engineer the Publication's Mission
Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.
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Peak Performance3 steps
Rewiring Stage Fright (The Pre-Talk Ritual)
Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.
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Innovation6 steps
Right Model for the Right Use Case
Route each AI feature to a model chosen for that job, not one popular LLM stretched over everything
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Communication5 steps
Ruthless Simplification for PM Writing
A set of concrete tools to strip PM documents down to only what's necessary.
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Entrepreneurship4 steps
SaaS-Marketplace Transition Test
A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers
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Strategy4 steps
Sample Ratio Mismatch (SRM) Validity Check
Verify your traffic split matches its design before trusting any experiment result
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Leadership4 steps
Scenario-Based PM Interviewing
Interview PMs by making them do the real job under real constraints, not recite prepared stories
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Innovation3 steps
Second- and Third-Order Effect Mapping
In connected systems, trace a change's ripple effects before you ship it
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Marketing5 steps
Segment by Learning and Building Style
Personalize onboarding by how someone builds and learns, not by their job title
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Productivity3 steps
Self-Criticism Loop
Get the model to critique its own answer, then implement its own critique
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Sales4 steps
Selling to Developers via Self-Serve Proof
Developers must prove products themselves, so invest in self-serve — sales can't convert them at the build stage
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Sales3 steps
Sell to Reduce Risk, Not Increase Upside
Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible
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Innovation4 steps
Separating Change-Aversion from Real Problems in a Redesign
After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.
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Productivity3 steps
Set the Pace Through Decisiveness (Bias for Action)
A company's speed is governed by how fast it decides, not how hard it works — so refuse to 'circle back.'
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Self-Mastery5 steps
Shadows of Superpowers
Your plateau is almost always the shadow cast by the exact strength that got you here.
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Leadership5 steps
Ship-Fast Operating Model
Lightweight bottoms-up planning, PM-light teams, and iterative deployment in a fast-moving domain.
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Productivity3 steps
Ship-to-Learn Research Allocation
Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else
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Communication5 steps
Short Toes
Engineer feedback so it lands on the work, never the person — the async collaboration protocol
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Marketing4 steps
Signals and Nudges for Choice Under Abundance
When every result is plausible, confidence beats relevance — surface glanceable signals, not more inventory.
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Marketing3 steps
Signal vs Noise Metric Selection
Let the campaign's single goal decide which metric is signal — everything else is noise
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Leadership4 steps
Single Decisive Reason (SDR)
For any important decision, isolate the one reason that alone justifies it — a pile of weak reasons is a red flag
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Strategy3 steps
Skills-First Hiring
Rebalance a stuck labor market by matching people on transferable skills, not job titles
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Leadership4 steps
Slime Mold Org Design (Sports Car vs Big Rig)
Coordination cost grows with the square of headcount — drive the vehicle you actually have.
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Strategy4 steps
Solution Deepening vs. Market Widening
Classify every build as deepening the product for current users or widening it to new ones — to diagnose 'why we feel slow'
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Strategy4 steps
Solve Before Scale
Run in a distinct 'solve' mode before you ever switch to 'scale' mode
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Entrepreneurship4 steps
Start Bespoke, Become a Marketplace Later
A marketplace never starts as a marketplace; win with a pre-liquidity value prop first.
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Communication3 steps
Start-With-Why One-Pager
The PM's core artifact: define the thing by nailing the problem and why-now before anything else.
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Communication4 steps
Stay in Character (Don't Leak)
Never broadcast your internal insecurities — the audience can't see what you feel, so don't show them
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Innovation6 steps
Strategy Salons (Nerd Clubs)
Seed a small, opt-in, yes-and idea group that spins off strategy insights as a side effect.
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Finance3 steps
Subscription Funnel Benchmarks
Category-dependent conversion thresholds for judging whether a subscription funnel is healthy
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Communication5 steps
Summarize, Checkpoint, One Click Better
Manufacture strategic thinking in real time by synthesizing the room, then improving the idea one click.
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Leadership4 steps
Superpower Naming (Be More, Not Different)
Name someone's superpower early, then frame every nudge as 'be more' rather than 'be different'.
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Leadership3 steps
Swinging the Pendulum
Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle
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Productivity3 steps
Systems Not Goals
Build a default-on repeatable system instead of chasing a one-off target.
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Leadership4 steps
Systems Over Headcount (The Small Bus)
Solve with better systems and talent density instead of adding people; a smaller bus turns faster.
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Influence5 steps
Take Your Own Shoes Off
Empathy fails at the removal step, not the entry step — drop your agenda before entering theirs.
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Sales4 steps
Teaching the Customer How to Buy
Beat indecision by de-risking the buyer's decision, not by piling on FOMO
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Leadership3 steps
The 10-Minute PM Test for GTM-Product Partnership
Hire salespeople with enough product depth that engineers can't tell they aren't a PM
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Productivity3 steps
The 10% Planning Rule
Never spend more than 10% of an execution period planning it.
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Communication4 steps
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
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Leadership3 steps
The 2004 Red Sox Team-Composition Model
Build your leadership bench mostly from homegrown talent, seasoned with a few marquee outside hires
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Strategy4 steps
The 200K-User Experimentation Readiness Rule
Below ~200K users detect only big effects; use the wait to build platform and culture
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Productivity3 steps
The 20-Minute Focus Ignition
Beat the hardest part of deep work — starting — by force-blocking distractions for 20 minutes
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Marketing4 steps
The 2-of-3 SEO Opportunity Audit
Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months
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Sales4 steps
The 30-Day Agent Training Loop
Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.
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Leadership4 steps
The 70/30 Cover Fire Allocation
Spend 70% earning the right to exist so the other 30% can plant seeds nobody will kill.
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Leadership5 steps
The 70% Decision, Reward the Learning
Commit at 70% confidence with an explicit hypothesis, then iterate — and reward learning, not outcomes.
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Communication4 steps
The Accordion Method
Prepare a talk by speaking it down to its essence and back out, so it's internalized not memorized
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Strategy5 steps
The Adjacent Possible + Low-Resolution North Star
Take only safe next steps — but always the one with the steepest gradient toward a 3-5 year North Star.
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Influence4 steps
The Adjacent-Precedent De-Risk Pitch
Win leadership buy-in for a big AI bet by anchoring it to a past bet that already worked.
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Leadership4 steps
The Agreeable/Giver Hiring Matrix
Prize the disagreeable giver; beware the agreeable taker on your team.
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Strategy3 steps
The AI Deployment Risk Triage
Classify any AI deployment into one of three risk tiers before spending a dollar on defense
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Self-Mastery5 steps
The AI PM Upskilling Path
Learn the fundamentals, shadow a research scientist an hour a week, and build one model end to end.
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Strategy5 steps
The AI Security Vendor Due-Diligence Test
Five questions that expose whether an AI guardrail vendor is selling real protection or theater
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Marketing6 steps
The Ambassador Program Blueprint
Recruit the already-vocal, pay them in access not cash, and grow the cohort deliberately slowly
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Leadership5 steps
The Ambiguity Navigation Rubric
Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?
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Mindset3 steps
The Angry-God Containment Lens
Assume the AI is a malicious agent trying to hurt you, then engineer so it structurally can't
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Leadership5 steps
The Anti-Sell: Hiring by Describing the Worst Day
Tell candidates the worst day at your company in full detail — then ask if they still want to join
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Communication3 steps
The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
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Mindset5 steps
The A-Side / B-Side Career Ledger
Track the B-side of your career so a bad season doesn't read as a verdict on your life.
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Marketing4 steps
The Atomic Unit of Sharing Test
Decide whether community-led growth will work for you before spending a dollar on it
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Sales5 steps
The Best-Rep Pitch Pilot
Roll out a new sales pitch by piloting it with your best rep, then let sales sell sales
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Productivity5 steps
The Bits and Bobs Idea Distillation Loop
Capture everything, filter weekly by resonance, distil, publish — a compounding personal insight engine.
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Self-Mastery7 steps
The Bootloader: Structured Morning Self-Reflection
Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life
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Communication4 steps
The Bow and Arrow
Build a talk around the one thing you want remembered, then add weight so it lands
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Strategy4 steps
The Broccoli-Inside-Sugar Product Strategy
Hide your ambitious vision inside a form factor people already want and use daily.
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Strategy5 steps
The Broken Equation Test
No amount of product craft can fix a company whose underlying math doesn't close.
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Innovation6 steps
The Bullseye Customer Sprint (5 + 3 in 1)
Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for
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Strategy5 steps
The Cannonball / Lead Bullet Portfolio
Allocate growth energy between a few fundamental rebuilds and many small experiments — by product stage.
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Entrepreneurship4 steps
The Chief Agentic GTM Officer Play
Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.
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Strategy4 steps
The Community Form-Factor Matrix
A two-by-two that tells you which kind of community to build given your PMF and buyer
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Communication5 steps
The Compelled Test (Storytelling as Product Signal)
After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?
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Self-Mastery4 steps
The Complicity Question
Ask how you helped create the conditions you claim you don't want, to reclaim your agency
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Self-Mastery6 steps
The Constrained Self-Awareness Probe
Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.
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Communication6 steps
The Constructive Feedback Script
Deliver hard feedback with observable facts, shared-knowledge framing, and one clear leave-with action
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Communication3 steps
The Contrarian Coverage-Gap Angle
Give reporters the bold opposing view on a trending topic they're already covering positively.
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Entrepreneurship3 steps
The Conviction Test for Whether to Quit
Compare your conviction now versus at the start to decide whether to persevere or pivot.
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Mindset3 steps
The Data-Driven Red Flag
When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.
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Innovation7 steps
The Data-Informed Product Loop
Strategy to models to measurement to bets to impact to learning — find the broken link.
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Self-Mastery5 steps
The Decision Log
Build product sense by logging decisions you'd make, the reasoning, and later the actual outcome.
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Productivity5 steps
The Decision Meeting Operating System
Pre-read 24h before, three options plus a recommendation, a traffic-light table, notes 24h after.
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Leadership5 steps
The Deep Dive PM Interview
Make candidates write real async requirements and defend them — a two-way test for remote PM fit
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Communication3 steps
The Direct Funding Pitch
Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.
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Strategy3 steps
The Diversification Timing Test
Know whether it's too early to diversify growth channels or dangerously overdue
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Sales4 steps
The Early-Adopter Rejection Math
Reframe customer outreach: reach 10 to find 1, and indifference isn't rejection
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Strategy5 steps
The Ex-Growth Company Test
Two questions that tell you whether your well-funded employer is quietly a dead-equity trap.
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Innovation3 steps
The First Mile: Lazy, Vain, and Selfish
Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.
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Leadership4 steps
The First Performance Review Reference Call
Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.
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Leadership5 steps
The Five-Legged Stool
Product, eng, design, insights, and marketing as one leadership team — with the PM accountable, not king.
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Leadership5 steps
The Five Markers of High-Performing Product Teams
Coherence, stubborn beliefs, faith in product, matching words to actions, contextual skills.
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Sales4 steps
The Forward-Deployed Engineer Vendor Column
Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.
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Strategy4 steps
The Foundational Three Entry Path
Don't start in PM. Start as the person you'd be taking PM responsibilities from — engineer, designer, or seller.
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Entrepreneurship5 steps
The Founder Prenup
Talk through values, vision, conflict, decisions, and culture before you co-found
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Self-Mastery5 steps
The Four Career Quests
Diagnose which of four job-change 'quests' you're on so you optimize the move correctly
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Leadership4 steps
The Four Challenges of AI Product Management
Uncertainty, pivots, data scarcity and a broken promo path — the four taxes of the AI PM role.
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Sales4 steps
The Four Forces of Switching
Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia
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Entrepreneurship4 steps
The Four Levels of Product-Market Fit
Sequence PMF as four levels, optimizing satisfaction, then demand, then efficiency in turn
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Strategy4 steps
The Four Marketplace Health Metrics
Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy
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Strategy3 steps
The Four Ps of Pivoting
Persona, Problem, Promise, Product — the four levers to change when you're stuck
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Leadership4 steps
The Four Reasons You're Not Getting Promoted
A diagnostic that separates 'the system can't promote you' from 'you're not ready' — because the fix differs.
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Sales3 steps
The Friend-Zone Test
Sit customers down and force the truth: do you need me, or do you just like me?
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Finance5 steps
The Front-Loaded Advisor Equity Structure
Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in
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Leadership3 steps
The Fruit Story: Leadership Pre-Alignment Interviews
Interview your leaders and surface their pet ideas before building strategy, so reviews don't become fruit rejection.
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Leadership4 steps
The Galvanizing Activation Metric
The activation number's job is organizational momentum, not statistical precision.
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Mindset3 steps
The Gardener Mindset for Marketplaces
Run a marketplace like a gardener with a light touch, not a construction worker building linear features
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Communication5 steps
The Ground-Truth Feedback Loop
Formal feedback is noise. Pull the real signal, prove you heard it, and publicly reward whoever gave it.
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Entrepreneurship5 steps
The Growth Advisor Sourcing and Vetting Gauntlet
Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet
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Leadership4 steps
The Growth Competency Model
Four competency buckets for hiring, evaluating, and balancing a growth team without chasing a unicorn.
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Strategy6 steps
The Growth Model Building Blocks
Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers
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Sales4 steps
The GTM Agent Deployment Sequence
Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.
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Sales5 steps
The GTM Engineer Agent-Deployment Loop
Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market
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Leadership6 steps
The Hardest Thing Test (Calibrating Difficulty and Agency)
Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.
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Leadership4 steps
The Hogwash Question (Breaking the Interview Mindset)
Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.
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Communication3 steps
The Human Customized Pitch Email
A short, human, story-first email that proves it was written for this one person — not a mass blast.
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Strategy4 steps
The Incognito Cry Test
Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.
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Mindset4 steps
The Introspection Probe (Decoupling Decisions from Outcomes)
Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.
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Communication3 steps
The Jargon-Strip Clarity Test
Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.
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Strategy5 steps
The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)
Four stages that map the PLG customer lifecycle and, loosely, your growth org
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Strategy8 steps
The Landscape-First Product Strategy Doc
A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.
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Sales4 steps
The Lead-Rich Audit
You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.
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Communication3 steps
The Lightweight-First Outreach Opener
Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.
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Leadership5 steps
The LOCKS Algorithm for Evaluating Founder-CEOs
Five traits that predict whether a founder can actually scale a company: Lovable, Obsessed, Chip, Knowledgeable, Student
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Strategy5 steps
The Marginal User Method
Find the user on the cusp of converting, then go watch the worst-case version of them.
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Strategy3 steps
The Marketplace Fragmentation Test
A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle
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Productivity5 steps
The Meeting Operating System
Version your team's meetings like a product — ship a new rev every 90 days.
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Innovation5 steps
The Minimum Viable Experiment Trap
A lean test that strips out the mechanism doesn't test the idea — it buries it.
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Strategy4 steps
The Model Launch Bar
With probabilistic products, the PM — not the scientist — decides what accuracy is good enough to ship.
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Innovation3 steps
The Object Model: Three Questions Every Screen Must Answer
On every screen, a user should know how they got here, what to do now, and what to do next.
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Marketing4 steps
The Ops Cadence Spreadsheet
A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm
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Leadership4 steps
The Organ-Rejection Test for Innovation Teams
Three conditions that stop the core org from rejecting your new-bets team like a foreign body.
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Strategy4 steps
The Overall Evaluation Criterion (OEC)
Define one success metric with countervailing guardrails that predicts long-term lifetime value
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Communication5 steps
The Personal Operating Manual
A working-style 'read me' so teammates know how to work with you before friction starts
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Marketing5 steps
The Pill-in-the-Hot-Dog Onboarding
Bury the intimidating-but-necessary onboarding step inside familiar, exciting content instead of leading with it
Read →
Communication3 steps
The Pixar Career Story Template
Distill your career into a seven-line Pixar-style story that intrigues interviewers and clarifies your direction
Read →
Leadership3 steps
The PM Skills Triangle
Great PMs live on the edges of the creator / data-science / GM triangle, not the center
Read →
Leadership5 steps
The Pre-Firing 'Crystal Clear' Conversation
Before you fire anyone, have the deal-breaker conversation that makes firing never a surprise
Read →
Strategy3 steps
The Press-as-Fundraising Filter
Only pursue press when you can name a specific business job it will do — same discipline as raising money.
Read →
Strategy5 steps
The Product-Adjacent Inroad
Break into PM by moving internally from a product-adjacent function, trading domain knowledge for the role.
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Strategy4 steps
The Product/Market Fit Engine
Turn PMF into a number you can raise: focus only on the 'somewhat disappointed' users whose reason for loving you matches the mass market's
Read →
Leadership5 steps
The Promotion-Denial Conversation
Deliver the no upfront, give the reasons, then paint hope for the future
Read →
Leadership5 steps
The Proudest Work Question (Taste Triangulation)
Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.
Read →
Strategy5 steps
The Provenance Gate: Scaling Supply Without Diluting the Brand
Let sellers scale by outsourcing production — but only to a partner whose process they actually know.
Read →
Self-Mastery5 steps
The Pyramid of Leadership Self-Awareness
Four levels from knowing nothing about yourself to treating diverse worldviews as an asset.
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Strategy3 steps
The Rallying Activation Metric
The value of an activation metric is shared clarity, not statistical precision.
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Leadership4 steps
The Reboot Leadership Equation
Practical skills + radical self-inquiry + shared experiences = better leadership and resilience
Read →
Leadership5 steps
The Remote-First Operating Stack
Five mechanisms that make an all-remote company across 60+ countries actually work
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Strategy4 steps
The Reverse Anna Karenina Principle
Dysfunctional companies all fail the same way; high performers succeed in wildly different ways.
Read →
Entrepreneurship5 steps
The Reverse Trial
Run a premium trial on top of freemium: showcase everything, then fall back to free forever
Read →
Entrepreneurship4 steps
The Scaled-Liquidity Smell Test
Before calling yourself a marketplace, prove you have scaled liquidity on both sides.
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Communication4 steps
The School Pyramid Simplification Method
Build a curriculum from kindergarten to PhD to make a gnarly project comprehensible.
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Marketing4 steps
The SEO Staffing Stack Rank and Impact Clock
Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it
Read →
Self-Mastery6 steps
The Serenity Prayer and the Discard Bucket
Two rituals for perfectionists: the Serenity Prayer, and a bucket you cannot un-bin
Read →
Sales5 steps
The Setup-and-Follow-Through Sales Pitch
Structure a sales pitch as market setup then differentiated value, not a feature walk-through
Read →
Strategy4 steps
The Shiny Object Trap (Problem-First AI)
A regular PM ships the right product; an AI PM solves the right problem.
Read →
Leadership5 steps
The Sidecar Model of Management
You don't take the wheel or hand it over — you ride attached, and you have to be invited in first.
Read →
Marketing4 steps
The Signs of Life Test
Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign
Read →
Communication6 steps
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
Read →
Strategy5 steps
The Skip: Career as a Product
Plan for the job after next, not the next job — and treat promotion as a means, not the goal.
Read →
Communication4 steps
The Slide Doc Spectrum (One Point, One Big Idea)
Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.
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Marketing4 steps
The 'So What?' Ladder to Differentiated Value
Ladder a differentiated feature up through repeated 'so what?' until you reach value rivals can't match
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Strategy5 steps
The Strategic Formula: Simple Why x Change Agent
Being seen as strategic = articulating a compelling, simple why AND championing big, hard ideas.
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Leadership4 steps
The Surgeon Management Model
Spend over half your time making your top 10% feel like a supported surgeon who can't be blocked.
Read →
Productivity4 steps
The Switch Log
Log every task-switch in real time so your actual work trail — not your calendar — reveals where your time really goes
Read →
Leadership5 steps
The Team Watch Party
Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment
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Leadership6 steps
The Teleportation Device Test (Finding the Important Question)
Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.
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Mindset5 steps
The Three Acts and the Next North Star
The greyhound that catches the rabbit never runs again — pick your second North Star before you catch the first.
Read →
Leadership7 steps
The Three-Chapter Hiring Playbook: Find, Assess, Close
Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family
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The Three Dimensions of an Agent
Score any 'agent' on autonomy, complexity, and natural interaction — each a spectrum
Read →
Marketing3 steps
The Three Growth Engines Selection
Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any
Read →
Leadership3 steps
The Three-Hire Performance Team Sequence
Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist
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The Three Network Effects (and Why Social Products Must Evolve)
Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two
Read →
Productivity4 steps
The Three Questions to End Every Meeting
Close every meeting with: what did we decide, who does what by when, and who else needs to know
Read →
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The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
Read →
Leadership3 steps
The Three Threads of Great PMs
The three durable behaviors that separate great product managers from good ones, in any company type.
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Strategy4 steps
The Time-Boxed Leap Bet
De-risk a scary career leap by treating it as a fixed-length experiment with a fallback
Read →
Leadership5 steps
The Torchbearer Five-Act Movement Structure
Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.
Read →
Strategy5 steps
The Transaction Tiebreaker for Marketplace Prioritization
Stop arguing supply vs demand — make the transaction itself the thing every team is accountable to.
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Leadership5 steps
The Transparency Ramp
Default everything to public except three named exceptions, then ramp until it feels uncomfortable
Read →
Marketing3 steps
The True Competition Metric
Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident
Read →
Communication5 steps
The Tuning Fork Silent Read
Don't ask what people think — put something concrete in front of them and force a live, in-room read.
Read →
Marketing5 steps
The Two-Bucket SEO Fit Test
Does your product mint pages by itself? The answer decides your entire SEO strategy
Read →
Innovation4 steps
The Two-of-Three Inflection Test
Only build a new zero-to-one product when at least two of three inflections line up
Read →
Marketing5 steps
The Two Onboarding Traps
Stop naming features and stop mapping onboarding to your pricing tiers
Read →
Marketing3 steps
The Two-Year Publishing Cadence
Write a post several times a week for two years and an audience will find you
Read →
Leadership5 steps
The Unsell Email
At offer stage, email the candidate the eight worst truths about the job — then see if they still say yes.
Read →
Productivity4 steps
The Weekly Focus Ritual
Post what you're focused on this week, and whether last week's focus actually landed.
Read →
Productivity3 steps
The "What's Holding You Back" Office Hour
Replace status updates with one question that surfaces the single true bottleneck
Read →
Innovation4 steps
The Wizard of Oz Validation Method
Validate a feature's value and conversion rate before building anything by faking the backend manually.
Read →
Leadership5 steps
The Worst Product You Ever Shipped
One interview question that separates PMs with real reps from PMs with a clean résumé.
Read →
Productivity4 steps
The YOLO Rule: When Not to Run an Experiment
Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly
Read →
Productivity4 steps
Think It, Build It, Ship It, Tweak It
Four product phases where spend rises stage by stage — so you must retire risk before the money starts.
Read →
Mindset3 steps
Three-Model Triangulation
Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.
Read →
Entrepreneurship6 steps
Treat Your Course Like a Product
Hypothesise the audience, interview them, iterate the ICP, and run three weeks — not one.
Read →
Peak Performance4 steps
Triple Step: The Tree in the Storm
Hold one clear direction while integrating distractions, so nothing can derail your speaking
Read →
Leadership4 steps
Two-Day Work-Test Hire
Bring finalists on-site for two days to do a real end-to-end project — it screens skill and fit at once.
Read →
Leadership3 steps
Two-Path Talent Sourcing (Network + Data)
Find the companies best at the skill you're hiring for, then find the best person there - via referral chains or via public performance data.
Read →
Leadership4 steps
Two-Sided AI Adoption
Pair top-down executive buy-in with a bottom-up tiger team of excited power users.
Read →
Communication3 steps
Two-Way Write-Ups
Make written docs conversational with done-reading, Dory questions, and a sentiment table.
Read →
Mindset4 steps
Twyman's Law: Investigate the Too-Good-to-Be-True Result
Any surprising or extreme experiment result is probably wrong until you've hunted for the flaw
Read →
Strategy3 steps
Understand, Identify, Execute
Instrument the data first, find the drop-offs, then build products to fix them.
Read →
Self-Mastery4 steps
Unpack the Mindset Into Teachable Skills
Replace 'product sense' and 'high agency' with the specific competencies underneath them.
Read →
Mindset4 steps
Update Your Priors: The AI Capability Arbitrage
Re-test what AI can do today and demand more of it — old scar tissue is leaving alpha on the table
Read →
Entrepreneurship3 steps
Value the Technical Co-Founder
Why engineering is the hard part, and how a non-technical founder should actually treat it
Read →
Sales4 steps
Van Westendorp Premium Pricing (Price at the Third Question)
For a best-in-class position, price at the 'starting to feel expensive' point, not the 'bargain' point
Read →
Entrepreneurship3 steps
Vertical AI Opportunity Finder
Build where the winning data is locked behind a company or industry's walls — foundation models won't go there.
Read →
Strategy3 steps
Vertical Unbundling Criteria
Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network
Read →
Communication4 steps
What Is / What Could Be (The Presentation Sparkline)
Alternate between current reality and a better future to create longing that moves an audience to act.
Read →
Leadership4 steps
When You Eat a Sandwich, Don't Nibble
Deliver hard news and hard change in one decisive move, then deliberately over-correct
Read →
Strategy4 steps
Year-Horizon Growth Portfolio
Protect growth teams from weekly-win pressure by committing to low/medium/high bets over a year-long horizon
Read →
People in these episodes
- Adam Fishman
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- Camille Hearst
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