Rahul Vohra (CEO)23 March 2025

Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed

8Frameworks

14Insights

Episode overview

Superhuman founder and CEO Rahul Vohra explains how the company found product-market fit by listening intensely while deliberately disregarding feedback from users outside its core segment. He describes manual concierge onboarding, a positioning-led focus on speed, game-design principles, premium pricing, and the organizational redesign that restored product velocity. The conversation also examines Superhuman's AI features, enterprise expansion, the switch-log time-tracking method, and the single decisive reason framework for decisions.

Key ideas

Measure product-market fit by asking how disappointed users would be if they could no longer use the product, with 40% “very disappointed” as the key benchmark.
Improve product-market fit by doubling down on what committed users love while resolving objections from somewhat disappointed users for whom the core benefit resonates.
Manual one-to-one onboarding can improve activation, retention, advocacy, and learning while letting engineers focus on the core product, but it should yield to self-service as the market broadens.
Separate solution deepening from market widening: platform and enterprise expansion may reduce visible feature velocity even when strategically necessary work is progressing.
A CEO can redesign the role around their zone of genius; hiring a president moved Vohra from roughly 6–7% to 60–70% of his time on product, design, technology, and marketing.
Positioning should precede pricing: Superhuman chose speed as a distinctive position and used the Van Westendorp price-sensitivity questions to establish its premium price.
Game design differs from gamification: intrinsically enjoyable toys, playful exploration, strong controls, emotions, goals, and flow can make business software remarkable.
For important decisions, identify a single decisive reason that independently justifies the choice instead of relying on a collection of weak arguments.

Transcript available · source text is retained privately and is not published

Frameworks in this episode

Entrepreneurship4 steps

Concierge Manual Onboarding

Hand-onboard every early user one-to-one to manufacture superfans and dodge premature self-service engineering

Read →

Innovation5 steps

Game Design, Not Gamification (Build Toys, Then Games)

Make software fun by designing real toys that reward playful exploration — not by bolting on points and badges

Read →

Marketing4 steps

Positioning Before Pricing (The Single-Attribute Position)

Own one clear position that is unique, available, and reinforces your product strategy — then let it dictate price

Read →

Leadership4 steps

Single Decisive Reason (SDR)

For any important decision, isolate the one reason that alone justifies it — a pile of weak reasons is a red flag

Read →

Strategy4 steps

Solution Deepening vs. Market Widening

Classify every build as deepening the product for current users or widening it to new ones — to diagnose 'why we feel slow'

Read →

Strategy4 steps

The Product/Market Fit Engine

Turn PMF into a number you can raise: focus only on the 'somewhat disappointed' users whose reason for loving you matches the mass market's

Read →

Productivity4 steps

The Switch Log

Log every task-switch in real time so your actual work trail — not your calendar — reveals where your time really goes

Read →

Sales4 steps

Van Westendorp Premium Pricing (Price at the Third Question)

For a best-in-class position, price at the 'starting to feel expensive' point, not the 'bargain' point

Read →

People & resources mentioned

Attributed to the moment in the episode. Timestamps are approximate.

People · 12

Rahul VohraMentionsRahul from superhuman is kind of well known for his approach to finding product Market fit
“Today my guest is Rahul Vora. Rahul is the founder and CEO of Superhum”
▶ Watch at ~1:00approx.
Conrad IrwinMentionsthe two people I co-founded the company with, Comrade and VC
“A huge thank you to Ed Sims, Conrad Irwin, Bel Trenchard, and Garavora for suggesting questions and topics for this conversation.”
▶ Watch at ~2:00approx.
Lenny RachitskyMentionstoday we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter
“Hello. Hello. And thank you for having me, Lenny.”
▶ Watch at ~5:00approx.
Elliot SchmuklerMentionsI reported to LinkedIn's head of growth, Elliot Schmukler
“I reported to LinkedIn's head of growth, Elliot Schmukler, and he was responsible for scaling LinkedIn from 25 million members”
▶ Watch at ~6:30approx.
Rahul VohraCoinedRahul from superhuman is kind of well known for his approach to finding product Market fit
“So, this is a technique that I call the switch log.”
▶ Watch at ~20:30approx.
Laurent ValosekRecommendsthey run an institution called the Peak Leadership Institute
“Uh if you're in the Bay Area, this person's name is Laurent Valisk and they run an institution called the Peak Leadership Institute.”
▶ Watch at ~27:00approx.
Eliot DurbinMentionsHe runs Bold Start Ventures alongside his partner Elliot Durban
“He runs Bold Start Ventures alongside his partner Elliot Durban”
▶ Watch at ~31:30approx.
Bill TrenchardMentionsBill Trencher from First Round Capital
“Bill Trencher from First Round Capital. He talked about how speed was the thing that you just dialed up”
▶ Watch at ~43:00approx.
Christina GilbertMentionsI'm excited to chat with Christina Gilbert, the founder of OneSchema
“I'm excited to chat with Christina Gilbert, the founder of One Schkeema, one of our longtime podcast sponsors.”
▶ Watch at ~46:00approx.
Sean EllisCoinedAssociated with the product-market-fit survey question about disappointment if a product disappeared.
“And what Sean Ellis found Sean Ellis if you don't know him is the guy who coined the term growth hacker”
▶ Watch at ~55:30approx.
Madhavan RamanujamCoinedmadhavan is the author of monetizing innovation the most widely read book on pricing strategy he's also senior partner at Simon Kutcher and partners
“And one of the best books on this is a book called monetizing innovation by Madavan Roman.”
▶ Watch at ~1:06:30approx.
Reid HoffmanCoinedSarah Tavel's former Greylock partner, credited with a maxim about strengths and weaknesses.
“SDR is a thinking tool that I picked up from Reed Hoffman during my time at LinkedIn.”
▶ Watch at ~1:19:00approx.

Resources · 34

SuperhumanCoinedsoftware · Superhuman
“Rahul is the founder and CEO of Superhum”
▶ Watch at ~1:00approx.
Lenny's NewsletterMentionsnewsletter · Lenny Rachitsky
“if you become a yearly subscriber of my newsletter, you get a year free of Superhum”
▶ Watch at ~2:00approx.
EppoMentionssoftware · Eppo
“EPO is a next generation AB testing and feature management platform built by alums of Airbnb and Snowflake for modern growth teams.”
▶ Watch at ~2:30approx.
Fundrise Flagship Real Estate FundMentionsproduct · Fundrise
“the Fundrise Flagship Real Estate Fund is a complete snoozefest.”
▶ Watch at ~4:30approx.
RapportiveCoinedsoftware · Rahul Vohra
“Reportive was my last company. It was the first Gmail extension to scale to millions of users.”
▶ Watch at ~5:30approx.
LinkedInMentionswebsite · LinkedIn
“I then ultimately ended up selling that to LinkedIn.”
▶ Watch at ~6:00approx.
NotionMentionssoftware · Notion Labs
“Figma, notion, Loom, these are all multiplayer or collaborative by default.”
▶ Watch at ~11:00approx.
LoomMentionssoftware · Loom
“Figma, notion, Loom, these are all multiplayer or collaborative by default.”
▶ Watch at ~11:00approx.
FigmaMentionssoftware · Figma
“Figma, notion, Loom, these are all multiplayer or collaborative by default.”
▶ Watch at ~11:00approx.
Product HuntMentionswebsite · Ryan Hoover
“So, the CEO of Product Hunt, Rajie, tweeted months ago.”
▶ Watch at ~13:30approx.
GmailUsessoftware · Google
“We only supported Gmail. We were only on the web.”
▶ Watch at ~16:00approx.
Office 365Usessoftware · Microsoft
“then you'll soon want to support Office 365.”
▶ Watch at ~16:30approx.
OutlookUsessoftware · Microsoft
“superhuman now works wherever you do on every combination of Gmail, Outlook, Mac, Windows web, iOS, Android.”
▶ Watch at ~17:00approx.
SlackUsessoftware · Slack Technologies
“What if every single time I changed task, I just Slack DM'd my EA?”
▶ Watch at ~21:00approx.
Peak Leadership InstituteRecommendscompany · Laurent Valosek
“they run an institution called the Peak Leadership Institute.”
▶ Watch at ~27:00approx.
Boldstart VenturesMentionscompany
“He runs Bold Start Ventures alongside his partner Elliot Durban”
▶ Watch at ~31:30approx.
Adelle SansUsesproduct · TypeTogether
“The font that we use today is a modified version of Adele Sands.”
▶ Watch at ~33:30approx.
TypeTogetherCoinedcompany
“Adele Sands, which is designed by a foundry called type together.”
▶ Watch at ~35:00approx.
DropboxMentionscompany · Drew Houston and Arash Ferdowsi
“Dropbox famously acquired them for about $und00 million”
▶ Watch at ~40:00approx.
Y CombinatorMentionscompany · Paul Graham and co-founders
“I'm reminded of a story of a founder that was in Y Combinator told me about their demo day experience”
▶ Watch at ~40:00approx.
MailboxMentionssoftware · Orchestra
“they used mailbox which some folks may remember was also a startup and Dropbox famously acquired them”
▶ Watch at ~40:00approx.
First Round CapitalMentionscompany
“Bill Trencher from First Round Capital.”
▶ Watch at ~43:00approx.
Positioning: The Battle for Your MindUsesbook · Al Ries and Jack Trout
“I read a book on positioning that really influenced my thinking. And it is, I believe, called positioning the battle for your mind.”
▶ Watch at ~43:30approx.
ChromeMentionssoftware · Google
“The last time I could remember anyone trying to do this was when Google launched Chrome”
▶ Watch at ~44:30approx.
OneSchemaCoinedsoftware · Christina Gilbert
“Christina Gilbert, the founder of One Schkeema”
▶ Watch at ~46:00approx.
First Round ReviewMentionswebsite · First Round Capital
“I think it is still the most widely shared post on first round review.”
▶ Watch at ~53:30approx.
How Superhuman Built an Engine to Find Product/Market FitRecommendswebsite · Rahul Vohra
“It's called I think how superhuman built an engine to find products market fit.”
▶ Watch at ~53:30approx.
Monetizing InnovationRecommendsbook · Madhavan Ramanujam and Georg Tacke
“And one of the best books on this is a book called monetizing innovation by Madavan Roman.”
▶ Watch at ~1:06:30approx.
SuperhumanUsessoftware · Superhuman
“On average today, users are using it 37 times per week.”
▶ Watch at ~1:10:00approx.
CopilotMentionssoftware · Microsoft
“So unlike Copilot, unlike Gemini, unlike basically every other email app, the email sounds like you.”
▶ Watch at ~1:10:00approx.
GeminiMentionssoftware · Google
“Again, unlike Copilot and Gemini, it's preomputed.”
▶ Watch at ~1:10:30approx.
Microsoft IntuneUsessoftware · Microsoft
“we've built support for enterprise mobile management by implementing Microsoft Intune.”
▶ Watch at ~1:17:00approx.
ChatGPTMentionssoftware · OpenAI
“there's only one other tool that we've bought that does that, which is chat GPT.”
▶ Watch at ~1:24:00approx.
Lenny's PodcastMentionspodcast · Lenny Rachitsky
“You can find all past episodes or learn more about the show at lennispodcast.com.”
▶ Watch at ~1:25:00approx.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster07:00

There Is No Such Thing As A Truly Viral Product

LinkedIn's head of growth Elliot Schmukler taught Rahul that no app has ever sustained a viral factor above one — even Facebook peaked around 0.7. All viral mechanics inevitably peter out. The real driver of growth is unmeasurable word of mouth: one user spontaneously telling another about the product.

No app has sustained a viral factor greater than one for any real period
Facebook in its heyday had a viral factor of about 0.7, for perhaps a year
LinkedIn's address book import had a lifetime viral factor of about 0.4
The true secret to growth is word of mouth, not viral mechanics

“no app has sustained a viral factor of greater than one for any real period of time. Even Facebook in its heyday had a viral…”
Rahul Vohra · 07:30

“It is when one user spontaneously tells another user about your product.”
Rahul Vohra · 09:00

#growth#virality#word-of-mouth

Myth Buster1:00:30

Why Gamification Doesn't Work (But Game Design Does)

Rahul argues that adding points, levels and badges — gamification — actually backfires. A 1970s Stanford study found children who expected a reward for drawing later drew half as much as those who didn't, because extrinsic rewards undermine intrinsic motivation. Gamification only 'works' when the underlying experience was already designed like a game.

Gamification (points, levels, trophies, badges) does not work
Stanford study: unrewarded kids drew 17% of the time, rewarded kids only 8%
Extrinsic rewards undermine intrinsic motivation
Gamification only works when the core experience was already game-like

“But the children who expected a reward, sadly, they only spent 8% of their time drawing.”
Rahul Vohra · 1:01:30

“And that's why gamification doesn't work. And when gamification does work, it's because the underlying experience was already designed like a game.”
Rahul Vohra · 1:02:00

#game-design#psychology#motivation#product

Hot Take· 1

Hot Take1:14:00

Building On AI: User Love Is Wildly Unpredictable

Rahul's biggest surprise building deeply on AI models is how unpredictable user love is. Write with AI seemed like a commodity feature yet gets used 37 times per user per week, which still stuns him. Meanwhile features he was sure would be hits underperformed — leading to his half-joking idea of building an 'anti-me' to do AI roadmapping.

The hardest thing to predict is what users will and won't love
'Commodity' Write with AI became a runaway hit at 37 uses/user/week
Features he expected to win often got less usage than hoped
Jokes he should build an 'anti-me' that does the opposite for roadmapping

“37 times per user per week is still mind-blowing to me. I had not expected that.”
Rahul Vohra · 1:14:30

“basically everything I thought would work out well, people use it less than I thought they did.”
Rahul Vohra · 1:15:00

#ai#product#roadmap#surprise

Explainer· 5

Explainer15:00

Why Product Velocity Feels Slower: Solution Deepening vs Market Widening

Rahul explains that everything a company builds is either solution deepening (making the product better for existing users) or market widening (making it available to more users). Email is a market where widening is brutally slow — building for Outlook, Windows, Android and Office 365 across platforms. During those phases perceived velocity drops even though the work is essential.

Solution deepening = better product for existing users, no new users
Market widening = more users reachable, product not made better
Email is a space where market widening is exceptionally hard and slow
Cross-platform coverage (Gmail/Outlook, Mac/Windows/iOS/Android) became a technology moat and the key to selling enterprise
Perceived product velocity decreases during market-widening phases

“Whereas market widening means making your product available to more users but not making the product itself any better.”
Rahul Vohra · 15:30

“When you're when you're doing that market widening, you're not solution deepening. And so your perceived product velocity may decrease.”
Rahul Vohra · 17:30

#product#strategy#velocity#platforms

Explainer43:30

Why Superhuman Positioned Around Speed

Influenced by the book Positioning, Rahul wanted Superhuman to own one clear, unique, available position that reinforced its strategy. Customer interviews revealed people found Gmail and Outlook too slow, and almost no software had ever been sold on speed. Speed also exploited incumbents' weakness (entrenched architecture) and passed the 'cocktail party test' — people pitched it simply as 'it's really fast.'

Great brands stand for one clear position that's unique and available
Interviews of hundreds of users surfaced that email felt too slow
Almost no software had ever been sold on the value proposition of speed
Incumbents struggle with speed due to scale and entrenched architecture
The cocktail-party pitch was simply 'you have to use it, it's really fast'

“almost no software was being sold or has ever been sold on the value proposition of speed.”
Rahul Vohra · 44:30

“People would say dude you have to use it. It's really fast. And that's it. That was the pitch”
Rahul Vohra · 45:30

#positioning#marketing#speed#branding

Explainer47:30

Manually Onboarding Every User — Why And When To Stop

Superhuman insisted on one-to-one concierge onboarding — you literally couldn't use the product without it — peaking at about 20 people doing manual onboarding. It produced excellent engagement, retention and PMF metrics, seeded a base of superfans for word of mouth, and let engineers focus on PMF instead of a self-service flow. You stop when certain personality types won't do it and top-of-funnel gets too wide.

Early on you couldn't use Superhuman without one-to-one onboarding
At peak, about 20 people did manual onboarding
Metrics (engagement, retention, PMF score, NPS, virality) beat benchmarks
Cheap capital lets you buy activation with humans instead of building self-service
Stop when personality types resist it and the top-of-funnel becomes too wide

“You couldn't use superhuman unless you went through the onboarding experience.”
Rahul Vohra · 48:00

“To answer your question at peak we had about 20 people doing manual onboarding.”
Rahul Vohra · 48:00

#onboarding#product-market-fit#growth#brand

Explainer1:05:30

Pricing Follows Positioning: How Superhuman Landed On $30

Rahul's rule is that you must figure out positioning before pricing. Because Superhuman is positioned as the best email tool for high performers, they used the Van Westendorp price sensitivity meter on ~100 early users — and deliberately anchored on the 'starting to get expensive' price point rather than the 'bargain' one. The median answer was $30/month, which they sanity-checked against a path to a billion-dollar valuation.

Figure out positioning before you figure out pricing
Used the Van Westendorp price sensitivity meter on ~100 early users
Best-in-class positioning maps to the 'starting to get expensive' price point, not 'a bargain'
Median answer was $30/month — how they set the price
Sanity-checked: 300,000 subscribers at $30/mo = $100M ARR toward a $1B valuation

“before you figure out pricing, you must first figure out positioning.”
Rahul Vohra · 1:06:00

“And it turns out that the median answer for the third question was $30 per month. And that's how we picked our price.”
Rahul Vohra · 1:08:00

#pricing#positioning#monetization#strategy

Explainer1:10:00

Superhuman's AI Features That Sound Like You

Rahul walks through Superhuman's AI stack: Write with AI (which matches your voice and tone, unlike Copilot or Gemini), auto-summarize, instant reply, Ask AI for querying your inbox, plus auto-labels, auto-reminders, auto-drafts and workflows. Write with AI is used 37 times per user per week, and the share of AI-written-and-sent emails grew 4x over 2024.

Write with AI matches the voice and tone of emails you've already sent
Auto-summarize precomputes a one-line summary above every conversation
Ask AI turns 20-30 minute inbox research into under 5 seconds
Auto-reminders, auto-drafts and workflows automate follow-ups end to end
Write with AI is used 37 times per user per week; AI-sent share grew 4x in 2024

“unlike Copilot, unlike Gemini, unlike basically every other email app, the email sounds like you.”
Rahul Vohra · 1:10:00

“the percentage of emails that are AI written and sent with superhuman has grown four times just in one year.”
Rahul Vohra · 1:11:00

#ai#product#email#features

Story· 4

Story05:30

Selling Reportive to LinkedIn — The Pivotal Career Moment

Rahul recounts how his first company, Reportive, the first Gmail extension to scale to millions, quietly amassed most of LinkedIn's daily active users before he sold it to LinkedIn. He says the real value wasn't the sale price but reporting to LinkedIn's head of growth, plus the time and resources to swing big on his next venture.

Reportive was the first Gmail extension to scale to millions of users
It attracted most of LinkedIn's daily active users onto one free app
In hindsight he'd have sold it for far more had he known its true scale
The acquisition gave him time and resources to start Superhuman

“It turns out we somehow attracted most of LinkedIn's daily active users onto this one free app, and I then ultimately ended up selling that…”
Rahul Vohra · 05:30

“Now, had I known that we'd amassed most of LinkedIn's active users onto one app, I would have sold it for far more.”
Rahul Vohra · 06:00

#startups#acquisition#career#linkedin

Story17:30

Hiring A President: Solving Slowdown With Org Design

Rahul followed conventional wisdom into eight or nine direct reports and found himself spending only 6-7% of his week on product, design, technology and marketing — the areas where he could be world-class. He hired a president, cut to two direct reports, and reclaimed his time. The lesson: at scale you can define what the CEO role should be, and org design can be the fix for a slowdown.

Eight direct reports meant endless hiring, goal-setting, OKRs and firing
Time on his highest-leverage work had collapsed to 6-7% of his week
Hiring a president dropped him to two direct reports
His time on product/design/tech/marketing rose to about 60-70%
The president is like a 'grown-up co-founder' providing co-founding energy 10 years in

“So what I did is I hired a really great president. I went from eight direct reports to two. And the amount of time that…”
Rahul Vohra · 19:30

#leadership#org-design#delegation#ceo

Story33:30

Obsessing Over Typography Before Launch

With only 10-15 users, Rahul printed Superhuman's UI in 15 font families, left them to marinate on a desk, and rejected all of them. He settled on a modified Adelle Sans because it's beautiful, upbeat yet serious, unusually narrow (aiding reading speed), and renders the '@' in email addresses on the same baseline. It's a case study in extreme attention to detail before product-market fit was even proven.

Printed 15 font styles and let the design 'marinate' on a desk
Wanted a font that's gorgeous, tone-neutral, fast to read, and flatters email addresses
Chose a modified Adelle Sans from foundry Type Together
Its narrow characters let Superhuman keep the optimal reading measure (~90-120 chars)
Did all this with only about 10-15 users, pre-launch

“The font that we use today is a modified version of Adele Sands.”
Rahul Vohra · 33:30

“We'd probably had about 10 15 users at the time.”
Rahul Vohra · 37:30

#design#typography#attention-to-detail#craft

Story40:00

The Mailbox Demo Day Disaster: Why Email Must Just Work

Rahul tells the story of a founder who used Mailbox to send follow-ups after a great demo day, only to discover the emails silently never sent — then later fired off duplicates, so investors got pitched twice. The point: for a mission-critical product like email, where you interface with customers, candidates and investors, you can't launch half-baked. It has to just work.

A founder's Mailbox follow-ups silently failed after a strong demo day
Queued emails later sent as duplicates, pitching investors twice
For email, a broken product makes you lose face and look foolish
Mission-critical products can't be launched half-baked

“And some of the investors, unfortunately, most of the investors he actually pitched twice.”
Rahul Vohra · 41:30

“Email is mission critical. So it's not something where you can simply launch with a halfbaked product.”
Rahul Vohra · 43:00

#product#quality#email#launch

Tool· 1

Tool24:30

How Transcendental Meditation Unlocks Rahul's Focus

Rahul practices Transcendental Meditation twice a day — 20 minutes of meditation plus 10 minutes of rest, morning and around 3pm — and treats the block as non-negotiable on his calendar. Over four to five years it moved from making him happier to sharpening focus, creativity and expressiveness. His advice for starting: don't use apps or books, get one-on-one teaching from a coach.

20 min meditation + 10 min rest, twice daily (morning and ~3pm)
Nothing on the calendar can override the TM block
TM improved focus, creativity and expressiveness beyond other meditation forms
Best way to learn is one-on-one from a coach, not apps or books
Recommends Laurent Valosek / Peak Leadership Institute in the Bay Area

“They also know that nothing can override this TM block. Without it, I genuinely start to fall apart.”
Rahul Vohra · 25:00

#meditation#productivity#wellness#focus

Takeaway· 1

Takeaway1:19:00

Single Decisive Reason: A Decision Tool From Reid Hoffman

Rahul shares SDR — Single Decisive Reason — a thinking tool he picked up from Reid Hoffman at LinkedIn. For important decisions you should be able to name one reason that on its own justifies the choice, rather than leaning on a pile of weak reasons. When someone can't isolate the single decisive reason, it signals they haven't yet figured out why they really want the decision.

For important decisions, identify one reason that alone supports it
We too often justify decisions with a collection of weak reasons
Test each reason: if only this were true, would I still do it?
If someone can't name the SDR, they haven't figured out the real why
Multiple low-quality reasons rarely add up to a high-quality reason

“for important decisions, you should be able to identify one one reason that on its own supports the decision.”
Rahul Vohra · 1:19:00

“all too often we rely on a collection of weak reasons to justify decisions.”
Rahul Vohra · 1:19:30

#decision-making#mental-models#leadership

Key ideas

Frameworks in this episode

Concierge Manual Onboarding

Game Design, Not Gamification (Build Toys, Then Games)

Positioning Before Pricing (The Single-Attribute Position)

Single Decisive Reason (SDR)

Solution Deepening vs. Market Widening

The Product/Market Fit Engine

The Switch Log

Van Westendorp Premium Pricing (Price at the Third Question)

People & resources mentioned

People · 12

Resources · 34

Insights & moments

⚡Myth Buster· 2

There Is No Such Thing As A Truly Viral Product

Why Gamification Doesn't Work (But Game Design Does)

◆Hot Take· 1

Building On AI: User Love Is Wildly Unpredictable

✶Explainer· 5

Why Product Velocity Feels Slower: Solution Deepening vs Market Widening

Why Superhuman Positioned Around Speed

Manually Onboarding Every User — Why And When To Stop

Pricing Follows Positioning: How Superhuman Landed On $30

Superhuman's AI Features That Sound Like You

❝Story· 4

Selling Reportive to LinkedIn — The Pivotal Career Moment

Hiring A President: Solving Slowdown With Org Design

Obsessing Over Typography Before Launch

The Mailbox Demo Day Disaster: Why Email Must Just Work

✦Tool· 1

How Transcendental Meditation Unlocks Rahul's Focus

▲Takeaway· 1

Single Decisive Reason: A Decision Tool From Reid Hoffman

Myth Buster· 2

Hot Take· 1

Explainer· 5

Story· 4

Tool· 1

Takeaway· 1