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Casey Accidental
By Casey Winters
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Related frameworks
Assume the Disruptor Is Right
During an existential threat, assume the disruptor is playing an optimal game and respond with overreaction
Consumer Subscription Viability Test
Freemium-plus-paid-acquisition consumer subscriptions fail without ~60-70%+ retention or a network effect
De-Risking the High-Stakes Meeting
Turn important meetings from big-reveal gambles into pre-worked, question-proof conversations.
Founder Intuition vs Team Expertise Handoff
Delegate to hires only once they consistently make better calls than you would — and signal in both directions
Justifying Non-Sexy Product Investments
Fund performance, UX and velocity work by making the invisible measurable and the downside of neglect concrete.
Kindle and Fire Growth Strategies
Non-scalable kindle hacks exist only to unlock the scalable fire strategy worth hiring for.
Perceived Simplicity
Keep advanced power in the product but discoverable only to those who go looking — invisible to everyone else.
SaaS-Marketplace Transition Test
A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers
Scenario-Based PM Interviewing
Interview PMs by making them do the real job under real constraints, not recite prepared stories
Ship-to-Learn Research Allocation
Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else
The Product People Spectrum: Innovators to Executors
Great product careers get filtered at strategy — deliberately move executors toward the strategic middle.
The Story Chapters Framework for Executive Communication
Find the last obvious point for your audience, then build from there — skip neither the setup nor the basics.
The Three Network Effects (and Why Social Products Must Evolve)
Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two
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