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Related frameworks

Strategy4 steps

Adjacency-and-Network Expansion Test

Prioritize marketplace expansion by adjacency and network reinforcement, not by the size of the adjacent TAM

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Strategy4 steps

Assume the Disruptor Is Right

During an existential threat, assume the disruptor is playing an optimal game and respond with overreaction

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Entrepreneurship4 steps

Consumer Subscription Viability Test

Freemium-plus-paid-acquisition consumer subscriptions fail without ~60-70%+ retention or a network effect

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Finance3 steps

Dual-Sided ROI Equation

Price each acquisition to include the cost of acquiring the other side it needs, then push to your payback threshold

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Leadership4 steps

Founder Intuition vs Team Expertise Handoff

Delegate to hires only once they consistently make better calls than you would — and signal in both directions

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Productivity3 steps

Homogenize the Early Experience for Retention

Move retention by fixing unlucky bad first experiences, not by nudging people about to churn

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Entrepreneurship4 steps

SaaS-Marketplace Transition Test

A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers

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Leadership4 steps

Scenario-Based PM Interviewing

Interview PMs by making them do the real job under real constraints, not recite prepared stories

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Productivity3 steps

Ship-to-Learn Research Allocation

Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else

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Strategy4 steps

The Four Marketplace Health Metrics

Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy

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Mindset3 steps

The Gardener Mindset for Marketplaces

Run a marketplace like a gardener with a light touch, not a construction worker building linear features

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Strategy6 steps

The Growth Model Building Blocks

Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers

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The Marketplace Fragmentation Test

A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle

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The Three Network Effects (and Why Social Products Must Evolve)

Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two

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Vertical Unbundling Criteria

Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network

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