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software

Excel

By Microsoft

3 recommend/use · 5 sourced episodes

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Adjacency-and-Network Expansion Test

Prioritize marketplace expansion by adjacency and network reinforcement, not by the size of the adjacent TAM

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Peak Performance3 steps

Beating Pre-Talk Nerves

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Bold-Move Leap (Not Moving Is the Risk)

When you need a step-change, make the committing bold move all at once — because playing safe is itself the risk

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Central Org, Embedded Pods

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Champions at Scale: Manual-to-Machine Word-of-Mouth Engine

Over-invest by hand in early product champions, learn their patterns, then productize those patterns into scalable content.

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Competitor-as-Gift Ambition Reset

Turn a competitor's leap into permission to set a goal so ambitious your old way of working can't reach it

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Finance3 steps

Dual-Sided ROI Equation

Price each acquisition to include the cost of acquiring the other side it needs, then push to your payback threshold

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Elevate a Profession, Not a Category

Instead of creating a software category, make a job into a meaningful identity people will fight for.

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Fail-State Goaling

Name your worst-case experiences, set a team's goal on eradicating them, and hunt for the data you don't have

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Self-Mastery4 steps

Homework for Life

Capture one story-worthy moment every day to build an endless bank of stories and slow down time.

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Productivity3 steps

Homogenize the Early Experience for Retention

Move retention by fixing unlucky bad first experiences, not by nudging people about to churn

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Impact-Over-Output Operating Model

Measure teams by validated impact on customers, not by features shipped — and prove the needle moved

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Entrepreneurship3 steps

Laughably Small MVP Under High Stakes

Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.

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Communication3 steps

Location and Action Openers

Start every story with where you are and what's happening — it activates imagination and silences the room.

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Leadership5 steps

Outcome Ownership Over Role Boundaries

Goal people on the outcome, not the job description, and let them cross any function to reach it

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PR and Launch Strategy: Credibility Over Leads

Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.

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Innovation5 steps

Protected Deep-Dive Time

Goal the team on self-directed insight and use hackathons to stop exploratory work being eaten by inbound asks

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Strategy5 steps

Proxy Metric Selection

Goal on simple short-term inputs you can prove drive the long-term output you actually want

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Marketing4 steps

Punch Above Your Weight: Trust Signaling for Small Startups

Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.

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Leadership4 steps

Radical Transparency Operating System

Share every metric with every employee to put everyone's brains on the challenge, not just their hands

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Productivity4 steps

Scope-by-Time Traps

Box work by a fixed deadline, cut scope to fit, and ship early enough that the feedback is 'this is premature'

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Self-Mastery4 steps

Shed Your Superpowers at Each Scale

The strengths that got you here can become damage at the next phase — constantly re-evaluate what your role actually needs

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Communication4 steps

Speaking with Adjacency

To explain something dull, tell a story about something else, then snap it into place.

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Marketing3 steps

Systematic Customer Conversations

Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.

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Strategy5 steps

The Common Currency Model

Convert every lever in the business into one shared unit so cross-team tradeoffs become arithmetic

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Leadership5 steps

The Curiosity Case Interview

Use a real historical company problem as the case, then test soft skills the candidate doesn't know you're testing

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Communication3 steps

The Five-Second Moment

Build every story around one instant of transformation or realization, and start at the end.

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Communication5 steps

The Five Stakes Tools

Five devices — elephant, backpack, breadcrumb, hourglass, crystal ball — that make an audience wonder what happens next.

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Communication4 steps

The Four Engines of Attention

Stakes, surprise, suspense, and humor are the only four things keeping a business audience listening.

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Strategy4 steps

The Four Marketplace Health Metrics

Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy

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Mindset3 steps

The Gardener Mindset for Marketplaces

Run a marketplace like a gardener with a light touch, not a construction worker building linear features

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The Growth Model Building Blocks

Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers

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Strategy3 steps

The Marketplace Fragmentation Test

A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle

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Influence4 steps

The Personal Interest Inventory

Catalog the facts about yourself by reach and intensity, then weave them strategically into how you speak.

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Mindset3 steps

The Power of Yes

Say yes to what scares you — a yes can always become a no, but a no forecloses the door forever.

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Communication3 steps

The Three-Point Story Test

A real story must contain change, pass the dinner test, and be about you.

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Communication5 steps

Tradeoff-Transparent Pushback

Never say no to a request — show the three things it displaces and let the asker decide

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Innovation4 steps

Turn the Recurring Break into a Strategic Moat

When the same problem breaks a third time, stop patching — pull your best people off features and solve it for 100x as a competitive edge

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Strategy3 steps

Vertical Unbundling Criteria

Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network

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