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Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

Productivity6 steps

Appetite-Driven Product Cycles (Shape Up)

Fix the time budget, not the scope: six-week appetites, two-person teams, and work that dies on time

Strategy4 steps

Bold-Move Leap (Not Moving Is the Risk)

When you need a step-change, make the committing bold move all at once — because playing safe is itself the risk

Leadership4 steps

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

Strategy5 steps

Competitor-as-Gift Ambition Reset

Turn a competitor's leap into permission to set a goal so ambitious your old way of working can't reach it

Peak Performance4 steps

Desensitization for Performance Fear

Neutralize public-speaking (or any) fear by exposing yourself in tiny, low-stakes, escalating doses

Driving AI Adoption Through Hard Constraints

AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.

Marketing5 steps

Four Criteria for Choosing a Distribution Platform (Enter and Exit)

Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.

Mindset6 steps

Give Your Gut Credit: Judgment-First Decision Making

Every decision a human makes is a judgment call — so ask 'what do you think?' not 'what do you know?'

Productivity5 steps

Impact-Over-Output Operating Model

Measure teams by validated impact on customers, not by features shipped — and prove the needle moved

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

Leadership4 steps

Introvert-Inclusive Meeting Design

Four manager tactics to surface the best ideas from quiet people, not just the loudest three

Low-Criticality Pilot for Changing How You Work

Never test a new way of working on something that matters — you get one shot at first impressions

Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

Strategy4 steps

Platform Betting Strategy by Company Stage

Late-stage companies spread chips across platforms; startups make one focused bet and go all in.

Leadership4 steps

Radical Transparency Operating System

Share every metric with every employee to put everyone's brains on the challenge, not just their hands

Mindset4 steps

Raising the Longer-Runway Child

Four principles for parenting introverted or shy kids without shaming their temperament

Productivity4 steps

Scope-by-Time Traps

Box work by a fixed deadline, cut scope to fit, and ship early enough that the feedback is 'this is premature'

Self-Mastery4 steps

Shed Your Superpowers at Each Scale

The strengths that got you here can become damage at the next phase — constantly re-evaluate what your role actually needs

Marketing3 steps

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

Communication3 steps

Speak Early, Speak From Conviction

Two tactics to get an introvert's ideas heard and acted on in loud meetings

Entrepreneurship6 steps

The Bootstrapper's Constraint Discipline

Costs are the only thing you control — so stay small, do it yourself, and practice making money

Strategy6 steps

The Commodity Generic Play (ONCE)

Find commodity software still charging luxury subscription prices, then sell a beautiful generic once

Strategy4 steps

The Four-Step Distribution Platform Cycle

Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.

The Introvert's Career Visibility Playbook

Five moves to get your value seen and your ambition known without becoming someone you're not

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

The Riff Test: Hiring for Gut Instinct

Pay finalists to build something, then critique it and ask what they'd do with two more days

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

Entrepreneurship6 steps

The Stay-Up Scorecard

One number (profit) and one question (would I do it again) instead of OKRs, KPIs and a five-year plan

Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

Productivity3 steps

The Tomorrow Test for Saying No

Decide whether to accept a distant commitment by imagining you had to do it tomorrow

Marketing3 steps

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident

Self-Mastery3 steps

The Two-Question Introvert Diagnostic

Two thought experiments that reveal your true temperament preference, cutting through learned behavior

Innovation4 steps

Turn the Recurring Break into a Strategic Moat

When the same problem breaks a third time, stop patching — pull your best people off features and solve it for 100x as a competitive edge