Coca-Cola

Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

Self-Mastery3 steps

Burnout vs Depression Self-Diagnosis

Tell exhaustion apart from depression by checking whether the flatness spreads beyond work.

Leadership4 steps

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

Sizing and Time-Boxing a Channel Experiment

How much team and time to commit to a new channel, and what signal to look for before killing it.

The Growth CMO Operating Model

Run marketing like agile product development — data-driven, iterative, and married to product.

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident

Three-Ingredient Emerging Channel Evaluation Framework

Decide whether a hot new acquisition channel is worth your time using three lenses before you invest.