Deep Work

Adjacent User Theory

Find growth by understanding and dogfooding the product as the next user just outside your current base.

Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

Self-Mastery3 steps

A Stable of Mentors

Keep three or four mentors on a rotating monthly schedule so you always have someone to talk to.

Leadership3 steps

Bloom's Taxonomy as a Coaching Diagnostic

Pinpoint where a struggling PM or manager breaks down along the ladder of critical thinking, then fill that gap.

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

Impact = Environment × Skills

Audit your career by scoring the environment variables and skill variables that gate your impact.

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

Managing Complex Change

Diagnose why a team is stuck by finding which of five change ingredients is missing.

Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

Marketing3 steps

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

Skill Stack-Rank Interview

Have senior candidates rank themselves against the exact skills the role needs to reveal fit and self-awareness.

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

Marketing3 steps

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident

Productivity4 steps

Understand Work (Understand → Identify → Execute)

Budget intentional time to understand a problem first, so your team ships fewer things with a far higher win rate.