Google Ads

Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

Innovation4 steps

Blow Their Socks Off: The 10x Word-of-Mouth Bar

To earn recommendation, give users an experience they didn't know was previously possible

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

Conviction-Led Product Management

You can't split-test your way to love — build conviction on what matters, then make one big change

Finance4 steps

Cost-Allocation Pricing to Fuel Word-of-Mouth

Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price

Leadership3 steps

Deadlines as P-Zero

Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it

Productivity5 steps

Design Your Day (Calendar as Canvas + Groundhog Day Iteration)

Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat

Entrepreneurship4 steps

Do the Unscalable to Get Customers to Lobby For You

Deliver a painful manual experience so good that customers complain to the regulator, not to you

Leadership5 steps

Driving AI Adoption Through Hard Constraints

AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.

Communication3 steps

Emotional Discovery: Feel Bad Like the Customer

On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it

Mindset3 steps

Extract the Chain-of-Thought, Not the Recommendation

Treat every advisor as an LLM: mine their reasoning, not their verdict, because their answer is trained on a different corpus.

Fast-Thinking / Slow-Thinking Org Split

Split product org into a weekly-shipping AI group and a deliberate-infrastructure group so both speeds coexist.

Marketing5 steps

Four Criteria for Choosing a Distribution Platform (Enter and Exit)

Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.

Productivity3 steps

Greedy-but-Smart Compute Allocation

Throw hundreds of dollars of inference at high-value problems — the value-to-cost ratio is absurd in your favor.

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

Influence4 steps

Interview as Discovery: Be the Solution to Their Burning Problem

Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution

Self-Mastery6 steps

Laser Mode: Engineering Speed Bumps Against Distraction

Willpower never wins. Move the candy further away than the sandwich.

Productivity5 steps

Make Time: Highlight, Laser, Energize, Reflect

A daily four-step loop that changes your defaults instead of making you faster at the wrong things

Mission Authenticity as an Emotional Referral Engine

An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy

Finance4 steps

Net Revenue Retention Above 100% (and Why NRR Lies)

Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.

Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

Platform Betting Strategy by Company Stage

Late-stage companies spread chips across platforms; startups make one focused bet and go all in.

Innovation4 steps

Play-First AI Fluency

Build real AI intuition by playing — invent fun side projects, use everything, and share the artifact not the doc.

Sales4 steps

Pricing Selects the Market (Sell Growth, Not Savings)

Price and positioning choose your market — reframe your product as growth to charge many times more.

Product Marketing: Closing the Perception Delta

Make users perceive the value you actually delivered — close the gap between done and perceived

Mindset4 steps

Reflect: The Daily Experiment Loop

Treat each day as an experiment you ran, not a gravestone of success or failure

Communication5 steps

Reset Expectations + Slow Your Inbox

Announce a slower response cadence with a 'because', then actually slow the hamster wheel

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

Innovation4 steps

Systematized Creativity by Extremes

Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet

Productivity4 steps

The 10% Working-Version Rule

Have a testable working version by the time 10% of your time budget elapses, not at the halfway point

Strategy5 steps

The 5-Question Stalled Growth Diagnostic

Diagnose why growth is slowing by asking five questions in strict priority order.

Finance3 steps

The Cancellation Ceiling (Maximum Customer Cap)

New customers divided by cancellation rate is the hard ceiling on how big you can ever get.

Productivity5 steps

The Daily Highlight

Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down

The Double Triangle: PM as Go-To-Market Discipline

Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language

The Elephant Curve (Channels Saturate and Sag)

Every acquisition channel starts as an S-curve then sags — assume your winners will decline.

Innovation5 steps

The Five-Day Design Sprint

Go from zero to a tested prototype in five days — decide with customer reactions, not hunches

The Four-Step Distribution Platform Cycle

Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.

The Full-Stack Role Collapse

In the AI era every role needs a minimum baseline in the adjacent two — deep in one, dangerous in the rest.

Strategy3 steps

The Middle-Manager Reporting Veto

Automatically say no to customization features that ease manager reporting at the cost of IC workflow

The NPS Doubling Curve for Viral Growth

Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

The Refounding Test

Ask how you'd rebuild AI-native from scratch — then decide whether your legacy asset helps or you should sell.

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident

Marketing5 steps

The 'What Made You Cancel?' Rooter-Cause Diagnosis

Ask what made them cancel (not why), then dig past the surface reason to the real causes.

Innovation3 steps

Vibes Before Evals

For a genuinely new AI feature, start with open-ended vibes testing; add evals only once the use-case cluster is clear.