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Verified guest

John Zeratsky

Author of Sprint and Make Time; formerly a leader on Google Ads and YouTube; co-founder of Character.

2 episodes · 3 sourced appearances

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

Frameworks in these episodes

Episode-linked context, not an unsupported claim of authorship.

Productivity5 steps

Design Your Day (Calendar as Canvas + Groundhog Day Iteration)

Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat

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Self-Mastery6 steps

Laser Mode: Engineering Speed Bumps Against Distraction

Willpower never wins. Move the candy further away than the sandwich.

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Strategy4 steps

Magic Lenses

Evaluate competing implementation paths by plotting each through the eyes of the advisers you wish you had

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Productivity5 steps

Make Time: Highlight, Laser, Energize, Reflect

A daily four-step loop that changes your defaults instead of making you faster at the wrong things

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Mindset4 steps

Reflect: The Daily Experiment Loop

Treat each day as an experiment you ran, not a gravestone of success or failure

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Communication5 steps

Reset Expectations + Slow Your Inbox

Announce a slower response cadence with a 'because', then actually slow the hamster wheel

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Productivity5 steps

The Daily Highlight

Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down

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Innovation4 steps

The Design Sprint Scorecard

Break your founding hypothesis into rows and grade each one red/yellow/green after head-to-head customer tests

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Strategy4 steps

The Differentiation 2x2 (Escape Loserville)

Plot two customer-facing differentiators you can prove and own the top-right; the other three quadrants are Loserville

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Innovation5 steps

The Five-Day Design Sprint

Go from zero to a tested prototype in five days — decide with customer reactions, not hunches

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Entrepreneurship5 steps

The Foundation Sprint

A 10-hour, 3-phase team sprint that turns a vague startup idea into one testable founding hypothesis

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Entrepreneurship3 steps

The Founding Hypothesis (Mad Libs Strategy Sentence)

Compress your entire startup strategy into one testable fill-in-the-blank sentence — then go prove it

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Communication4 steps

Work Alone Together (Note-and-Vote)

Replace group brainstorms with silent individual idea generation, a quiet vote, and one designated decider

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