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By Okta

0 recommend/use · 6 sourced episodes

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Leadership4 steps

Autonomy as Selfish Leadership

Let people bring themselves to the work; you trade a little visibility for higher velocity, morale, and results.

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Leadership5 steps

Avoidance Reversal

Whatever emotion you avoid, you invite — in exactly the way you avoid it. Backward-engineer any problem.

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Sales5 steps

Compelling Reason to Buy (Not to Sell)

In the bowling alley it is never about you — close the laptop and collect problem domain knowledge.

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Self-Mastery5 steps

Conjecture-Driven Learning (Collecting and Connecting Dots)

Don't consume content — generate a conjecture, then hunt across every field for proof of it.

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Self-Mastery5 steps

Daily Experiments With the Inner Critic

Stop fighting the critical voice in your head. Run a new response experiment on it every day.

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Productivity5 steps

Design Your Day (Calendar as Canvas + Groundhog Day Iteration)

Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat

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Entrepreneurship3 steps

Do It End-to-End Before You Hire For It

If the core team can't crack a function once, a new hire won't rescue it.

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Mindset3 steps

Embrace the Imposter: Act Despite Expecting to Fail

Stop trying to feel confident; give yourself permission to fail and take the shot anyway.

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Self-Mastery5 steps

Emotional Fluidity (Emotional Inquiry)

Unkink the hose: welcome, feel and physically express emotions instead of managing them.

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Strategy5 steps

Five Principles to Live By

Build, test and refine five simple principles — then decisions get made automatically.

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Leadership5 steps

Five-Star Meetings

Make every meeting one people love leaving. The ones that stay bad are a map of your company's real problems.

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Leadership3 steps

Follow the Heat

The company's pressure point moves stage by stage; staff it as it moves.

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Self-Mastery6 steps

Laser Mode: Engineering Speed Bumps Against Distraction

Willpower never wins. Move the candy further away than the sandwich.

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Productivity5 steps

Make Time: Highlight, Laser, Energize, Reflect

A daily four-step loop that changes your defaults instead of making you faster at the wrong things

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Marketing3 steps

Marketing's Reversibility Advantage: Try Everything, Make Noise

Product changes are near-permanent; marketing changes cost nothing, so experiment relentlessly.

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Sales4 steps

Pull, Not Praise: Reading Real Product-Market Fit Signals

Judge customer calls by the questions they ask, not the compliments they give.

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Mindset5 steps

Question the Assumption

Every problem rests on hidden assumptions. Surface them and the problem often dissolves.

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Strategy5 steps

Reading a Market Through ARPU and Profit Pools

ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.

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Mindset4 steps

Reflect: The Daily Experiment Loop

Treat each day as an experiment you ran, not a gravestone of success or failure

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Communication5 steps

Reset Expectations + Slow Your Inbox

Announce a slower response cadence with a 'because', then actually slow the hamster wheel

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Marketing4 steps

Small-Pond ICP Narrowing

Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.

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Peak Performance5 steps

The 10% More Enjoyment Test

Enjoyment is a measure of efficiency. Enjoy the work 10% more and you are 10% more efficient.

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Strategy3 steps

The 51-49 Decision Rule

When options are near-even, just pick one fast — more data won't meaningfully improve a close call.

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Mindset5 steps

The 7-Minute Felt Gratitude Practice

Seven minutes of felt (not listed) gratitude with another person daily — then aim it at where you feel lack.

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Leadership4 steps

The Absurd-Scenario Interview (Screening for Second-Order Thinking)

Pose an impossible hypothetical and grade the chain of consequences, not the answer.

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Innovation4 steps

The AI Expertise Layer

Don't outsource all AI to foundation models — keep expertise and measurement to break the quality glass ceiling.

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Peak Performance5 steps

The Apex Survivor Model (Metabolism, Conversion, Adaptation)

Species that lasted 100M years share three traits — run your company on the same three.

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Strategy5 steps

The Beachhead Segment Formula

Pick a first market that is big enough to matter, small enough to lead, and fits your crown jewels.

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Strategy4 steps

The Bowling Alley Adjacency Expansion

Grow segment by segment along adjacencies — same customer new use case, or same use case new customer.

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Marketing3 steps

The Chasm Positioning Formula

Technology leaders who have specialised and committed to THIS problem — respect the incumbent, outclass the peers.

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Productivity5 steps

The Daily Highlight

Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down

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Innovation5 steps

The Delta 4 Framework

Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.

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Innovation4 steps

The Design-Partner Pod Model

Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.

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Marketing3 steps

The Dummy Explanation (Escape Your Bubble)

Write every message as if the reader knows nothing about you, your product, or your market.

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Innovation5 steps

The Five-Day Design Sprint

Go from zero to a tested prototype in five days — decide with customer reactions, not hunches

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Marketing5 steps

The Four Go-To-Market Playbooks

Early Market, Bowling Alley, Tornado, Main Street — each has its own playbook, and mixing them backfires.

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Sales3 steps

The Friction Commitment Test

Deliberately make the next step hard to filter for buyers who truly want it.

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Strategy4 steps

The Low-Trust Market Playbook

In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.

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Sales4 steps

The Marquee Customer and the 10th Executive Sponsor

Before you cross the chasm, win one famous logo — by finding the one exec in ten who wants to leapfrog.

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Productivity3 steps

The Research Coordinator Role

Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.

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Self-Mastery3 steps

The Spiral Method for Learning Fast

Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.

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Leadership5 steps

The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)

Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.

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Finance4 steps

The Value-State Test for Crossing the Chasm

VC money buys a change in your company's value state — you have crossed when you no longer need the next round.

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Mindset5 steps

The Why School (Training Second-Order Thinking)

One 'why' question per meal, answered the next day — how second-order thinking gets built.

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Innovation3 steps

Trapped Value and the 10% Capture Rule

Find the pool of value your technology unlocks — you keep roughly 10% of what you release.

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Mindset5 steps

Want Over Should (Self-Discovery, Not Self-Improvement)

Replace shoulds with wants and experiments — self-improvement encodes 'I'm broken' and slows evolution.

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