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Artificial Density Testing

Manually cram enough users into one cluster to get a clean yes/no on a social product

Autonomy as Selfish Leadership

Let people bring themselves to the work; you trade a little visibility for higher velocity, morale, and results.

Brand Personality via Five Dimensions

Spike in two of five personality dimensions, then write five 'we are X but not Y' attributes with built-in tension

Conditional-Layer Validation

Reduce a consumer product to ~4 things that must be true and validate them one at a time

Communication5 steps

Cross-Subgraph Resonance Testing (Metaphor Forging)

Test framings live across unconnected audiences; the ones that land in distant subgraphs will travel.

Communication4 steps

Emotional Journey Design for Content

Content is predicting reader reactions: hook them, pace the emotion, make people likable.

Peak Performance4 steps

Engineering the Creative Peak

Single-shot coffee, a two-hour deadline, and a good night's sleep — dial in the state, not just the effort.

First-Principles Re-Derivation (Rerun the Decision Tree)

Rebuild any product decision from today's building blocks instead of copying path-dependent solutions.

Entrepreneurship3 steps

Follow the Pull

Bet your career on the thing you enjoy, are good at, and others value — even if it's not the plan.

Strategy5 steps

Format Malleability: Any Input, Any Output

Stop shipping content in one format — give people the power to remix knowledge into the medium they're in the mood for

Frustration-Log Micro-Tool Ideation

Beat the idea crisis: log a week of frustrations, then build tiny AI tools to kill them.

Strategy5 steps

Gardening Over Building (Farming for Miracles)

Plant many cheap compounding seeds instead of manufacturing outcomes with brute effort.

Inverted Time-to-Value

Engineer the aha moment into the first 3 seconds using non-obvious platform mechanics

Kill NPS, Ask CSAT

NPS is the marketing industry marketing itself — a satisfaction question has better data properties.

Latent Demand Detection

Find product ideas where people already fight through a distorted process to get a value

Lower the Courage Required

The scarcest resource is courage, not genius — so design products and decisions to need less of it.

Macro / Middle-Range / Micro Research Portfolio

Sort every research question into three altitudes and starve the middle one that eats your team's time.

Leadership5 steps

Organizational Kayfabe

Diagnose the shared fiction everyone knows is false — then route around it without detonating it.

Self-Mastery5 steps

Play Yourself Like a Fiddle (Activation Energy + Always-Rules)

Beat activation energy with tight time boxes and an escalating task ladder; hold habits with always-rules.

Positional vs. Tactical Game

Don't die, then pour your energy into board position — tactics are the drawdown of value you've already earned.

Positive-Sum Dials (Levers You Don't Pull)

Build every monetization lever you can, then refuse to pull them — coordinate on the iterated game instead of defecting for short-term profit.

Practitioner-Sourced Wisdom

The best advice comes from people on the ground doing the thing — not from pontificators.

Product Positioning with the Bar Test

Define audience via concentric circles, distill into the classic four-part statement, then validate it out loud at a bar

RAG Data Preparation Over Database Tuning

The biggest RAG quality wins come from preparing data for retrieval, not picking a database.

Self-Mastery3 steps

Raise Your Happiness Baseline

Big events only move you temporarily — the real lever is lifting the baseline you always return to.

Leadership3 steps

Randomized Tiered Trial for AI Productivity

Measure whether AI tools help by running a randomized trial split across performance tiers.

Communication5 steps

Read Before You Retract: AI Incident Triage

When your AI product goes viral for something alarming, diagnose the audience's reaction before you touch the product

Simple, Novel, Emotional: The Shareability Formula

Make it simple, make it show something new, make it feel something — then cut the cleverness.

Slime Mold Org Design (Sports Car vs Big Rig)

Coordination cost grows with the square of headcount — drive the vehicle you actually have.

Small-Pond ICP Narrowing

Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.

Startup Launch PR Playbook

Fix your story, set realistic exclusive expectations, hang news on a bigger hook, and mine local press

Innovation3 steps

Step-Wise Eval Design for Multi-Step AI Apps

Don't evaluate agents end-to-end; put an eval on every step until you hit coverage.

Innovation6 steps

Strategy Salons (Nerd Clubs)

Seed a small, opt-in, yes-and idea group that spins off strategy insights as a side effect.

Superpower Naming (Be More, Not Different)

Name someone's superpower early, then frame every nudge as 'be more' rather than 'be different'.

Technology-First Discovery with a Shape Hypothesis

When you start from a capability instead of a problem, form a hypothesis about its shape before you ship it

The 51-49 Decision Rule

When options are near-even, just pick one fast — more data won't meaningfully improve a close call.

The 70/30 Cover Fire Allocation

Spend 70% earning the right to exist so the other 30% can plant seeds nobody will kill.

Strategy5 steps

The Adjacent Possible + Low-Resolution North Star

Take only safe next steps — but always the one with the steepest gradient toward a 3-5 year North Star.

Marketing3 steps

The Age-Invitation Curve

Target the age band still adding social connections, or plan to buy every user with ads

The AI Expertise Layer

Don't outsource all AI to foundation models — keep expertise and measurement to break the quality glass ceiling.

Productivity5 steps

The Bits and Bobs Idea Distillation Loop

Capture everything, filter weekly by resonance, distil, publish — a compounding personal insight engine.

Influence4 steps

The Business-Fluency Scalpel for Researchers

Learn the company's financial language so your insights land in the funnel, not in a deck.

The Design-Partner Pod Model

Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.

The Dogfooding Boundary Rule

Use your own product walkthrough to generate the issue list — never to prioritize it.

Leadership5 steps

The Embedded Insights Partner Model

Success metric: they won't have the meeting without you.

The Eval ROI Decision

Build evals where failure is catastrophic or you must win; vibe-check the rest.

The Five Tools Researcher

A modern researcher carries five methods, not one — and you hire for the Swiss army knife.

Self-Mastery4 steps

The Gut-Check Protocol

Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.

Communication3 steps

The Internal-Signal Quality Bar

It's done when it makes YOU laugh or tear up — not when someone else approves it.

Mindset3 steps

The Lindy Commitment Test

However long you've sustained something is roughly how much longer you can trust it to last.

The Magic Test for Control Surfaces

Users ask for knobs and sliders; shipping them literally is how a magical product becomes an ordinary one

The Person Is the Product

Find one person with an extraordinary workflow, shadow them, then compress their expertise into software

The Purpose Statement (We Exist To)

Distill why you exist into one 10-year 'we exist to' sentence that makes people root for you

Communication4 steps

The Relentless Iteration Loop

Read-through, add, repeat 50-100 times, set aside, return — then hand to editors. That's the secret.

Productivity3 steps

The Research Coordinator Role

Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.

Self-Mastery3 steps

The Spiral Method for Learning Fast

Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.

Marketing5 steps

The Startup Naming Process

Position first, brief the intent, brainstorm hundreds of bad names, then score survivors against seven criteria

Self-Mastery4 steps

The Talent Stack (Intersection of Uniqueness)

Stack three-to-five things you're uniquely good at and curious about so you know more than everyone else in that tiny space.

The Toby Tornado (Compressed Change Management)

When you sense a project is wrong, compress the conflict into a short window, kill it, and reconstitute the team as founders of the next version.

Leadership6 steps

The Zero-to-One Enclave

Conditions that let a startup-shaped team actually ship inside a big company

Two-Question New Technology Adoption Test

Before adopting any new AI tool, ask: how big is the gain, and how painful is the exit?

Unquantifiable-First Decision-Making

Demote metrics to a support function and let taste, fun, and delight drive — because Goodhart's law means any metric-as-goal degrades.

Mindset4 steps

User-Centered Performance Detector

Spot the rituals where a team signals customer obsession without any intent to change the decision.

Communication5 steps

Viral Hoax Counter-Attack

When a hoax threatens your app, treat it as a growth problem and out-viral it on every vector

What Actually Improves AI Apps

Stop chasing AI news and vector DBs; the real levers are users, data, and prompts.