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The 7 Habits of Highly Effective People

By Stephen R. Covey

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Strategy3 steps

Differentiation vs Table Stakes

Balance the roadmap between what attracts new customers and what they require to switch at all

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Marketing4 steps

Kill NPS, Ask CSAT

NPS is the marketing industry marketing itself — a satisfaction question has better data properties.

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Macro / Middle-Range / Micro Research Portfolio

Sort every research question into three altitudes and starve the middle one that eats your team's time.

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Strategy4 steps

Map Your Product Against What AI Can Do

Start from your product's core job, then classify each part as AI-replace, augment, partial, or not-yet

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Product-Market-Story Fit

Great product in a great market still fails if the story is wrong or missing — add the third leg

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Leadership3 steps

Swinging the Pendulum

Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle

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Influence4 steps

The Business-Fluency Scalpel for Researchers

Learn the company's financial language so your insights land in the funnel, not in a deck.

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Strategy3 steps

The Dogfooding Boundary Rule

Use your own product walkthrough to generate the issue list — never to prioritize it.

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The Embedded Insights Partner Model

Success metric: they won't have the meeting without you.

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Leadership4 steps

The Five Tools Researcher

A modern researcher carries five methods, not one — and you hire for the Swiss army knife.

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Sales4 steps

The Four Forces of Switching

Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia

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Self-Mastery4 steps

The Gut-Check Protocol

Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.

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Mindset4 steps

User-Centered Performance Detector

Spot the rituals where a team signals customer obsession without any intent to change the decision.

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