book

Everything Is Obvious: Once You Know the Answer

By Duncan Watts

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“the title is everything is obvious if you already know the answer and it's about hindsight bias”

Speaker: Judd Antin▶ Watch at ~43:29approx.

NPS is the marketing industry marketing itself — a satisfaction question has better data properties.

Sort every research question into three altitudes and starve the middle one that eats your team's time.

Learn the company's financial language so your insights land in the funnel, not in a deck.

Use your own product walkthrough to generate the issue list — never to prioritize it.

Success metric: they won't have the meeting without you.

A modern researcher carries five methods, not one — and you hire for the Swiss army knife.

Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.

Spot the rituals where a team signals customer obsession without any intent to change the decision.

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