“kind of we saw with like you know Figma and Origami and all of these tools”
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Figma
By Figma
43 recommend/use · 80 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“we were designing the chat interfaces in Figma”
“she was a like a director at Figma.”
“You can also connect like your Figma MCP if you if you have your slide format um saved there”
“we use Figma a ton, we use Slack a ton, we use Workday”
“Have them in an appendix, have them in a draft Figma file, whatever it is.”
“I am still using Figma. Yes. Yes.”
“So, I went into Figma and I was like, "Let me just take this background like and just put it in there."”
“Andrew Hogan, who's uh like does insights at Figma”
“we've kind of experimented with Figma and Subframe and Magic Patterns and so on”
“Enterprises like Atlassian, Figma, and Urban Outfitters use Stripe”
“When I was a PM at Airbnb, I still remember when Figma came out and how much it improved how we operated”
“folks like Dylan or Melanie Figma Canva you know Ivan at notion they've been doing this for over a decade now”
“Yeah, Figma. Figma is a great example of that. Slack”
“There's always this like Figma and Adobe and then there's Canva”
“You can even test your Figma prototypes directly inside the platform.”
“Dylan is the CEO and co-founder of Figma”
“We started in August 2012, so we just said 13.”
“You can even test your Figma prototypes directly inside the platform.”
“I think the same is true for Figma which um you know actually like had a very parallel timeline to us”
“Like I love being in Figma.”
“you know engineers sending Kate like here's the Figma file like can you go and like do copy edits”
“which parts of this can just be a static Figma mockup.”
“You can even test your Figma prototypes directly inside the platform.”
“once you go into Figma, you've you've made a decision about the thing you're going to produce.”
“You don't even ship designs in a Figma.”
“Sometimes it means looking at a Figma file for a landing page that's going out the next day”
“You can kind of gesture at it with Figma and you can gesture at it with writing down notes.”
“One of the things that I love about Figma is Figma files that I can go and grab a starting point”
“instead of showing stuff in like Figma, we should be showing prototypes that people are vibe coding”
“it wasn't making a beautiful figma file to represent a concept that could maybe be a feature”
“Figma, notion, Loom, these are all multiplayer or collaborative by default.”
“the very first figma mockup I made depicting this thing was called Community notes”
“think AI co-pilots like notion multiplayer like figma comments and notifications like linear”
“you can go to Slack, you can go to Figma, you can go to Miro, you can go to Notion”
MentionsInside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more
“I think figma calls their AI feature like first draft”
“you go all the way down to like the air tables and the figmas which long time to get to product Market fet”
MentionsBecoming an AI PM
“that partly has been why she was has been so successful at figma and influencing leadership to build these products”
“it may now be easier to use an llm and figma to build 10 prototypes”
“students would say well can you teach me how to use figma”
“I was interviewing Dylan field at figma config”
“join product teams at figma and at notion”
“I go into Figma and we do a live session together and kind of clean things up”
“the Canva conversation the Figma conversation both come to mind”
“they have a a stronghold in design tooling and there's this adjacent market for product teams broadly to be using figma more”
“with figma CEO and co-founder Dylan field”
“we can make it more powerful but to do that in a way that's not making it more complex”
“product teams at high-growth companies like Pinterest, Figma, and Qualtrics run on Coda”
“whether it's Airbnb slack figma or strip”
“we often make our decks in Figma”
“Jack literally showed them figma mockups like there was no product”
“NextGen product teams like figma and notion rely on Sprig to build products that people love”
“NextGen product teams like figma and notion rely on Sprig”
“they started using figma and then on the drive home they called and like it doesn't work anymore”
“next gen product teams like figma and notion rely on Sprig”
“Luis barel who leads research at figma”
“build like a massively scaled everyone's using kind of product like figma”
“Yuki Yamashita Chief product officer at figma”
“there was a newsletter article about figma and they they had some templates”
“I was using figma for a long time”
“Cornerstone Loom walkthroughs of figma prototypes”
UsesThe 10 traits of great PMs, how AI will impact your product, and Slack’s product development process
“if you work on figma or you work on slack you also live in the slack and you live in figma all day”
“I'm actually doing a post right now on Snowflake and on figma”
MentionsBuilding high-performing teams
“And I think also about Miro or Figma, those also are a very viral products.”
“I get some sketch files maybe PDFs pre-figma”
“companies like Figma and Slack who were already using Stripe for payments”
“let's give another example of figma in figma I come in as a designer”
“with figma I think it's number of revisions that you have on any given design”
“I remember when figma launched fig Jam”
“Think about Airtable and and like it's collab Figma, right?”
“why do you think figma is in the web browser why do you think figma's blog post was meet us in the web browser”
RecommendsUnderstanding the role of product ops
“figma's really great at that for a design team and and the rest of product”
“stigma Mira Slack Gmail”
RecommendsAI and product management
“fake it create a little figma product type and just show it some users”
“I really like using figma it's nice when designers let me play with things”
“this is also coincided around the time we adopted figma”
“well how does figma work”
MentionsHow to price your product
“like design and figma you know roadmap planning and ticketing in Nigeria are linear it just becomes the default platform”
“I happen to be working on a project that experimentally brought figma into the company”
“I use it probably every day for my newsletter for illustrations and Banners and all the stuff”
“we can build those decks in figma”
MentionsFounder-led sales
“Kyle Parrish was the head of sales at Figma.”
“they did an amazing job, I think, in a similar vein to Notion”
“I love Figma. I actually use it in my day-to-day life”
“Probably pretty classic. We use G Suite, Slack, Figma, Mode, GitHub.”
“how do you teach how to use figma and things like that”
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Greedy-but-Smart Compute Allocation
Throw hundreds of dollars of inference at high-value problems — the value-to-cost ratio is absurd in your favor.
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Leadership6 steps
Group UX Review and Walking the Store
Taste the soup together — experience the product as a group, log issues live, then debate each one.
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Leadership4 steps
Growth-as-Cleanup-Crew Team Design
Point your first growth hire at known gaps, don't ask them to discover strategy from scratch.
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Strategy3 steps
Growth Can't Reverse a Decline
A growth team can't fix a slowing business; stop the decline first, then add growth to amplify.
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Marketing5 steps
Guided Onboarding Wizard
Replace tooltips with an immersive wizard that builds the user's first workflow with them
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Strategy4 steps
Gut-Over-Data Bets (When the Numbers Say No)
Make bets the data argues against when you intrinsically understand a real, unsolved end-user problem.
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Influence4 steps
Hacking Hype (Internal and External)
Manufacture momentum by forcing visibility moments and tying launches to emotion.
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Strategy5 steps
Hard-Bar Activation Metric Selection
Pick the activation metric only 5-15% of users hit, then decompose it into levers
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Communication7 steps
Hard Feedback, Both Directions
Receive: feel it, don't react, come back curious. Give: state the care out loud, then be direct about perception.
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Self-Mastery4 steps
Head-Heart-Hands Micro-Experiments
Change yourself by running the tiniest possible experiment and reading the result through head, heart, and body.
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Strategy4 steps
High-Ceiling Market Test
Attack markets with a high ceiling and easy switching; incumbents win only where there's little left to build.
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Leadership4 steps
Hire a Founder-Cosplayer, Not a Salesperson
For the first enterprise rep, hire someone who can cosplay the founder — vision, not scripts.
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Leadership4 steps
Hire an AI Operations Lead
Give one person the dedicated job of automating everyone else's repetitive work with AI
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Leadership6 steps
Hire for Autonomy: References, Real Work, and Default Trust
You'll be in none of the decisions that matter — so hire people you can hand autonomy to, and verify via references.
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Leadership3 steps
Hire Founders (Eyes Open to the Costs)
Recruit ex-founders for outsized output and truth-telling, budgeting for high attrition
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Leadership5 steps
Hire the Deputy, Not the VP
Hire two gritty early-stage sellers from an analogous company, not a professionally rich VP.
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Leadership3 steps
Hire the People That People Pick
Win great hires over months by adding value first, long before there's a role
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Entrepreneurship4 steps
Hire Yourself First (Build in Public)
Do the job professionally in public before anyone hires you — then the hire is just changing the vehicle.
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Communication4 steps
I Believe You + I Believe In You
For anyone struggling, pair 'I believe you' (one foot in the hole) with 'I believe in you' (one foot out) — doing both at once is magic
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Strategy6 steps
Inflict Pain, With a Smile
Get acquired by becoming the competitor your buyer cannot ignore — while staying their friendliest partner
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Leadership4 steps
Inquiry Before Advice (Be a Thought Partner)
Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer
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Leadership4 steps
Inside-Out Leadership Circles
Lead from the center out — self first, then one-on-ones, teams, and the business — because external fuel cracks.
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Strategy4 steps
Inspiration, Not Imitation
Use competitor teardowns as an input to ideation, never as the finished destination.
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Productivity6 steps
Internal Tools as a Product (The Crying Octopus)
Run your dev-productivity team like a product team: monthly surveys, hard metrics, and one-click paper cuts.
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Strategy4 steps
Interview for Design in the DNA
Before joining, verify the founders valued your function from the very beginning; it can't be grafted on later.
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Innovation5 steps
Intuition as Hypothesis Generator
Treat product taste as a hypothesis machine, not an oracle — then debate it down to a working hypothesis
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Strategy4 steps
Intuition-to-Automation Buildout for PLS
Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.
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Marketing4 steps
Inverted Time-to-Value
Engineer the aha moment into the first 3 seconds using non-obvious platform mechanics
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Strategy5 steps
Invest Profits, Not People: The Core Expansion Test
Fund new bets from the core's profits — never by moving engineers off the core.
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Innovation5 steps
Irreducible Complexity — The Simplicity Audit
1 + 1 = 1.5, not 3 — every addition subtracts, so audit the system, not the local decisions
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Innovation4 steps
Jobs-to-Be-Done Agent Mapping
Bring order to AI chaos by listing every stakeholder's jobs-to-be-done, then mapping agents onto them.
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Entrepreneurship3 steps
Keeper of the Flame: The Zero-to-One Trio
Three moves to carry a new idea from spark to company-wide launch: right idea, buy-in, spread.
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Marketing4 steps
Kill NPS, Ask CSAT
NPS is the marketing industry marketing itself — a satisfaction question has better data properties.
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Strategy4 steps
Knowledge-Work End-State Idea Generation
Pick an area of knowledge work and reason forward to its end state as AI matures — then build for that.
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Productivity3 steps
Label the Process Stage, Not the Polish
A production-looking prototype no longer means it's production-ready — say the stage out loud
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Innovation4 steps
Latent Demand Detection
Find product ideas where people already fight through a distorted process to get a value
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Entrepreneurship3 steps
Laughably Small MVP Under High Stakes
Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.
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Self-Mastery5 steps
Lean Into Your Spike
In the AI era, double down on your unfair advantage and stack disciplines to become a unicorn
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Leadership5 steps
Lean Team by Design: Slow Hiring, Player-Coaches, Generalists
Hire painfully slowly, replicate your first-10 DNA, and bet big on the exceptional
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Self-Mastery3 steps
Learn the Tokens, Not the Depth
In the AI era, master the symbolic vocabulary of a domain rather than its exhaustive depth
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Leadership5 steps
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
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Innovation3 steps
Legibility Framework for Spotting Frontier Ideas
Hunt for illegible ideas — the ones with real energy that nobody can quite articulate yet — and translate them.
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Innovation5 steps
Live Shaping Session
Put product, a senior engineer, and a designer in a room to sketch and break ideas until one is clearly buildable in the appetite.
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Innovation4 steps
LLM-Optimized Codebase Architecture
Structure your repo so the AI writes the least code possible — infrastructure absorbs the complexity.
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Leadership5 steps
Low-Criticality Pilot for Changing How You Work
Never test a new way of working on something that matters — you get one shot at first impressions
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Innovation4 steps
Lower the Courage Required
The scarcest resource is courage, not genius — so design products and decisions to need less of it.
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Strategy4 steps
Macro / Middle-Range / Micro Research Portfolio
Sort every research question into three altitudes and starve the middle one that eats your team's time.
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Strategy4 steps
Magic Lenses
Evaluate competing implementation paths by plotting each through the eyes of the advisers you wish you had
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Innovation5 steps
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
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Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
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Productivity3 steps
Match the Medium to the Point
When implementation is cheap, the skill is choosing document vs prototype for the point you're making
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Productivity4 steps
Measurements vs. Insights Instrumentation
A measurement is an observed fact; an insight answers 'why' and changes what you do — instrument for the latter.
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Productivity3 steps
Meeting Priming Before Decision-Making
Every meeting has a priming phase and a decision phase; skipping or reversing them guarantees dysfunction
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Marketing4 steps
Milestone-Gated Launch Sequence
Don't spend a dollar on marketing until users start sharing your product unprompted.
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Strategy3 steps
Minimum Awesome Product
Ship fast, but not naked: an MVP needs one awesome thing and a visible vision, not just adequacy.
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Leadership3 steps
Mission-Above-Product Prioritization
Route every cross-org tradeoff through a single shared mission so decisions are fast and everyone stands behind them
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Mindset4 steps
Mission-Over-Minutiae Opportunity Choice
Choose your next big move by passion, mission, and team — not by optimizing every minor variable.
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Innovation4 steps
Model Introspection Harness Repair
When an AI agent misbehaves, ask it why — its explanation reveals the harness gap to fix
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Strategy3 steps
Model Maximalism
Build at the edge of what models can barely do — the next model will make it sing.
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Strategy4 steps
Multi-Axis Revenue Segmentation
Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone
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Strategy4 steps
Negotiate From Genuine Indifference
The best position to sell your company is being genuinely fine not selling it.
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Strategy3 steps
Nine Nos For Every Yes
Guard product quality with creative restraint — every feature you say yes to is a puppy you must care for forever
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Strategy4 steps
Northstar Problem Commitment
Pick one foundational building-block problem and commit years to it, not a scatter of trendy ones.
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Innovation4 steps
Objective-Data Alignment Test
Before betting on an AI capability, check that your training data is the same shape as your desired output.
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Strategy3 steps
Obviously Good, Then Incremental Correctness
Only make obviously good stuff, ship it in iterations, then reconcile the sprawl back to a naked robotic core.
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Innovation4 steps
Optimizing for Feelings
Name the emotion the product must evoke, build to that, and use metrics only as an honesty check.
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Influence5 steps
Organic Mentorship Sourcing
Never ask 'will you be my mentor' — pick managers whose success depends on yours, then bring real problems
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Leadership5 steps
Organizational Kayfabe
Diagnose the shared fiction everyone knows is false — then route around it without detonating it.
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Innovation4 steps
Own-the-Framing Design Partnerships
Design partners guide the build — set the pricing frame up front and filter feedback 80/20.
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Strategy4 steps
Packaging for Spread, Not for Revenue
Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.
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Communication4 steps
Pain-Solution-Proof-Point Vision Pitch
Sell a vision by looping pain, solution, and a real user proof point instead of describing it in words.
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Innovation5 steps
Parallel Draft Divergence
Start one idea 4-5 times in parallel, each with more precision, then pick the obvious winner.
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Entrepreneurship5 steps
People, Market, Product, Distribution
The four-lens screen for investing in — or joining — an early-stage company, with distribution weighted highest
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Innovation4 steps
Physical-System Reality Check
For anything embodied, budget for three things — a brain, a body, and real application scenarios.
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Strategy4 steps
Physics-Then-Loops Growth Modeling
Map the fixed physics of your business first, then find the one underused lever inside them to change.
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Communication3 steps
Pinch Before Crunch
Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch
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Innovation4 steps
Play-First AI Fluency
Build real AI intuition by playing — invent fun side projects, use everything, and share the artifact not the doc.
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Self-Mastery5 steps
Play Yourself Like a Fiddle (Activation Energy + Always-Rules)
Beat activation energy with tight time boxes and an escalating task ladder; hold habits with always-rules.
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Strategy3 steps
PLG Is Fundamentally DLG (Data-Led Growth)
Giving away a free product only pays off if you capture and analyze its usage data
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Productivity2 steps
Poor Man's Fine-Tuning (Few-Shot + Role Priming)
Steer a model with in-prompt examples and a role identity instead of a full fine-tune.
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Leadership3 steps
Portfolio Hiring: Range Over Style
Hire designers on portfolio alone; wide range proves a designer, a signature style reveals an artist.
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Strategy4 steps
Positional vs. Tactical Game
Don't die, then pour your energy into board position — tactics are the drawdown of value you've already earned.
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Marketing4 steps
Positioning Before Pricing (The Single-Attribute Position)
Own one clear position that is unique, available, and reinforces your product strategy — then let it dictate price
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Mindset4 steps
Positive Delusion, Bounded by Learning
Assume everything is possible until proven wrong — but keep learning what's actually possible.
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Strategy4 steps
Positive-Sum Dials (Levers You Don't Pull)
Build every monetization lever you can, then refuse to pull them — coordinate on the iterated game instead of defecting for short-term profit.
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Marketing4 steps
PQA Signal Detection
Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.
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Marketing3 steps
PR and Launch Strategy: Credibility Over Leads
Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.
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Finance3 steps
Price Like a Product (and Unbundle Deliberately)
Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
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Strategy4 steps
Principles-First Product Design
Set non-negotiable principles up front — voice of the people, no override button, full transparency — and never bend them.
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Innovation3 steps
Principles for Building Trustworthy AI Products
Match UI confidence to data quality, be transparent about sources, and design virtuous data cycles.
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Strategy4 steps
Problem-Centered Wedge
Ignore competitors; find an unsolved painpoint people will pay to fix, then expand.
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Productivity4 steps
Processing Over Memory: A Task System for the Overwhelmed Manager
Write everything down at the moment it's owed, groom into logical chunks, and free your head for thinking not remembering.
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Leadership4 steps
Product Accountability for Pipeline
Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.
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Productivity4 steps
Product-First AI Prompting
Steer AI builders by describing the end-user experience ambitiously, then iterate like you're coaching a collaborator
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Leadership4 steps
Project-Chosen Leads and the Mutt Hire
PM is a role on a project, not a department — and you staff it with multi-disciplinary makers, not title-holders.
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Entrepreneurship6 steps
Protect the Core Magic: Acquisition Integration
Freeze the loop users love, rebuild everything behind it, and narrate the seams honestly
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Strategy4 steps
Prove-It-At-Every-Step Rollout
Never take the next expansion step until the data from the last one has already convinced you.
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Influence3 steps
Pseudonymity for Honest Contribution
Let contributors stay anonymous — people cross partisan lines far more readily when their name isn't attached.
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Productivity4 steps
P-Stage Cycle-Time Benchmarking
Stage-gate every initiative (PStrat→P0→P1→P2), size it S/M/L, and benchmark cycle time against yourself like golf.
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Marketing4 steps
Punch Above Your Weight: Trust Signaling for Small Startups
Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.
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Sales3 steps
Qualification-First Diagnosis
There is no bottom-of-funnel problem — slow deals trace back to qualifying the wrong people, message, or problem
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Strategy5 steps
Quality, Features, Deadline — Choose Two
Every launch drops one of three; software lets you drop quality only if you plan to earn it back
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Communication4 steps
Radical Trust Building
Not radical transparency — let people know you as humans, so the permission dialog gets the benefit of the doubt.
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Innovation5 steps
RAG Data Preparation Over Database Tuning
The biggest RAG quality wins come from preparing data for retrieval, not picking a database.
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Leadership3 steps
Randomized Tiered Trial for AI Productivity
Measure whether AI tools help by running a randomized trial split across performance tiers.
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Finance5 steps
Reactive Pricing After Demand Signal
Let users pull pricing out of you, then validate willingness-to-pay and margins
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Innovation3 steps
Reason About It Like a Human
To design or debug AI behavior, ask what an equivalent human would do in the same situation.
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Marketing3 steps
Rebrand Eyes-Wide-Open
A homepage redesign or rebrand won't drive growth; budget 3-6 months to claw performance back after launch.
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Strategy5 steps
Re-establishing Product-Market Fit (Stacking S-Curves)
When growth plateaus, throw away the roadmap, sacrifice impact for learning, and rebuild PMF for the next audience.
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Mindset3 steps
Reframe Anxiety as Excitement
Relabel the identical arousal response from nervous to excited to calm yourself and speak better
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Communication4 steps
Rejection-as-Refinement Pitching
Treat every investor 'no' as free feedback and pre-answer it in your next deck.
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Communication4 steps
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
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Self-Mastery4 steps
Reps-to-Judgment (Building Product Sense)
Product sense isn't taught — it's earned through thousands of shipped micro-decisions with the shortest possible cycle time.
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Leadership5 steps
Respect the Hustle: Goal-Based Product Ops Allocation
Allocate ops support to goals, not headcount ratios — and deliberately under-process the teams still finding their way.
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Strategy3 steps
Retention as Habit-Building Plus Expansion
Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue
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Strategy4 steps
Retention Benchmark Ladder
Concrete week-one cohort retention floors: ~80% friends/family, 60% free at scale, 20-30% paid.
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Innovation3 steps
Reverse Engineering to Build Openness
Two reverse-engineering habits that let a conscientious brain manufacture the openness it lacks
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Productivity4 steps
RICE with Deferred Confidence and Effort
Score reach and impact first; sit with the innovative bets before letting C and E kill them.
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Leadership3 steps
Roasting Plus High Standards
Let the team feel safe enough to roast you, then apply high standards without fear — safety makes rigor easier.
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Leadership3 steps
Role-Based Culture by Logical Deduction
Replace performative Mission-Vision-Values with a deduced 'role you play' that logically derives your standards
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Strategy4 steps
Rolling Roadmap with Precision Tiers
A six-month roadmap refreshed quarterly, with 80% commitment in months 1-3 and 50% in months 4-6.
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Strategy5 steps
Run Toward the Hard Use Cases
Don't disable high-stakes uses to avoid downside — engineer them to be great
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Communication5 steps
Ruthless Simplification for PM Writing
A set of concrete tools to strip PM documents down to only what's necessary.
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Innovation5 steps
Scaling Expert Judgment Through Algorithms
Structure your experts' judgment into a signal, train on that — not only on engagement
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Marketing5 steps
Segment by Learning and Building Style
Personalize onboarding by how someone builds and learns, not by their job title
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Sales4 steps
Sell the Alpha (Gap Selling vs Problem Selling)
Sell leaders the opportunity to become a superhero, not a fix for a narrow problem.
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Sales3 steps
Sell to Reduce Risk, Not Increase Upside
Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible
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Leadership4 steps
Separate Behavior From Identity (Good Inside)
Say 'this is a good person who is late' — split who someone is from what they did, so the conversation can actually be about the behavior
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Innovation5 steps
Server-Side Events as the Default
Track events from your servers, not your clients — logs with a user ID are already events.
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Sales3 steps
Services-First Foot-in-the-Door
Sell enterprises a service they already know how to buy, then migrate them to the product.
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Leadership5 steps
Ship-Fast Operating Model
Lightweight bottoms-up planning, PM-light teams, and iterative deployment in a fast-moving domain.
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Strategy6 steps
Ship Fast Without Breaking Money
Reject the reliability/velocity trade-off: automated gauntlet, ramped exposure, and remediations ahead of roadmap.
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Innovation4 steps
Ship-in-Research-Preview Speed Loop
Cut idea-to-user time from months to a week by branding launches as previews and pre-wiring the launch chain
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Innovation5 steps
Ship-to-Learn: The Emergent-Product Loop
When product properties are emergent, launching is how you discover them
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Influence3 steps
Shrink the Change to Build Trust
De-risk a scary idea into a two-week experiment with a fixed check-in date.
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Strategy5 steps
Signal Over Metrics (Pre-PMF Decision Rule)
You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.
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Marketing4 steps
Single-Channel Build-in-Public Bet
Find the one channel that resonates with your exact audience, then double and triple down.
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Leadership4 steps
Single Decisive Reason (SDR)
For any important decision, isolate the one reason that alone justifies it — a pile of weak reasons is a red flag
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Strategy6 steps
Six-Month Bets with a Collapsed W
Leaders ideate inside the teams' jam sessions instead of reviewing their output from outside.
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Leadership4 steps
Slime Mold Org Design (Sports Car vs Big Rig)
Coordination cost grows with the square of headcount — drive the vehicle you actually have.
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Marketing4 steps
Small-Pond ICP Narrowing
Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.
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Strategy3 steps
Software Is Not a Moat
Any feature you ship can be cloned; build ecosystems, platforms, and hardware that can't be copied.
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Strategy4 steps
Solution Deepening vs. Market Widening
Classify every build as deepening the product for current users or widening it to new ones — to diagnose 'why we feel slow'
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Peak Performance3 steps
Speaking Visualization Rehearsal
Mentally rehearse the whole speaking event in advance to desensitize yourself and gain a sense of agency
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Strategy4 steps
Speed-to-Aha Over Best Product
Sometimes the correct product decision hurts the aha moment — cut it and get users to magic faster.
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Leadership3 steps
Startup-Within-a-Company Team Design
Build new things inside big companies with small, senior, trusted teams and manufactured discipline
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Communication3 steps
Start-With-Why One-Pager
The PM's core artifact: define the thing by nailing the problem and why-now before anything else.
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Innovation3 steps
Step-Wise Eval Design for Multi-Step AI Apps
Don't evaluate agents end-to-end; put an eval on every step until you hit coverage.
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Communication3 steps
Stewart Plus Two More
Never bring one option; show a Goldilocks three and hold the rest in the appendix.
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Marketing4 steps
Strategic Friction
Add friction that helps a user understand why the product is for them; cut friction that doesn't
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Innovation6 steps
Strategy Salons (Nerd Clubs)
Seed a small, opt-in, yes-and idea group that spins off strategy insights as a side effect.
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Productivity3 steps
Stratified Design Work
Split your time between supporting engineers' execution and setting a 3-6 month vision, not polishing mocks.
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Productivity4 steps
Strike Down the Blockers (Time to Value)
Removing what stops adoption beats adding shiny features; hunt blockers and watch the retention graph move.
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Leadership4 steps
Sturdy Leadership (The Three Pilot Announcements)
Validate someone's experience as real without being overwhelmed by it — like a pilot who contains the cabin's fear and flies the plane
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Communication5 steps
Summarize, Checkpoint, One Click Better
Manufacture strategic thinking in real time by synthesizing the room, then improving the idea one click.
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Self-Mastery5 steps
Superpower Excavation from Peak Stories
Find your true strengths by overlaying three peak-experience stories and spotting the theme that recurs.
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Leadership4 steps
Superpower Naming (Be More, Not Different)
Name someone's superpower early, then frame every nudge as 'be more' rather than 'be different'.
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Marketing3 steps
Support-Rotation Content Backlog
Mine support tickets for recurring confusion, then rank-order self-serve landing pages that answer them
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Communication5 steps
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
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Marketing3 steps
Systematic Customer Conversations
Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.
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Innovation4 steps
Systematic Invention (Expertise + Scheduled Thinking + Recombination)
Be an expert, book two hours a month, and fuse two things that already exist.
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Strategy5 steps
System-First Product Ops (Build It, Then Get Out of the Way)
Product ops is first a system you build, only second a team you hire — and the system should outlive the role.
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Self-Mastery3 steps
Taste as a Trainable Model
Taste is a virtual machine in your head that predicts whether your in-group will like an idea — built by reps with feedback.
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Productivity4 steps
The 100%-or-Nothing Automation Rule
An automation that works 95% of the time isn't an automation — push it to 100% or don't rely on it
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Leadership3 steps
The 10-Minute PM Test for GTM-Product Partnership
Hire salespeople with enough product depth that engineers can't tell they aren't a PM
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Leadership6 steps
The 10 Traits of Great Product Managers
A definition of what the PM job actually is — facilitation, execution, and impact — not a career ladder.
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Marketing11 steps
The 11 Zero-Day Marketing Exploits
Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.
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Communication4 steps
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
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Strategy4 steps
The 18-Month Growth Model Overlay
Spend ~20-25% of growth time annually seeding new loops so your S-curve never flattens with no successor.
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Communication3 steps
The 20/80 Marketing Review Checkpoints
Two aligned checkpoints — strategy at 20%, execution at 80% — so process speeds you up instead of slowing you down
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Sales5 steps
The 30-Prospect Manual Discovery Experiment
Before buying any sales tool, hand-pick 30 prospects, write each a real note, and let the response rate reveal your ICP parameters
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Productivity5 steps
The 4x4 Debugging Framework
Four escalating ways to unstick a broken build, each tried exactly once, ending by teaching the agent.
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Strategy3 steps
The 51-49 Decision Rule
When options are near-even, just pick one fast — more data won't meaningfully improve a close call.
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Communication4 steps
The 60-Second Meeting Reset
Buy a context-starved exec 30 seconds of orientation before you pitch.
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Leadership4 steps
The 70/30 Cover Fire Allocation
Spend 70% earning the right to exist so the other 30% can plant seeds nobody will kill.
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Leadership5 steps
The 70% Decision, Reward the Learning
Commit at 70% confidence with an explicit hypothesis, then iterate — and reward learning, not outcomes.
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Communication3 steps
The Ability-Trust-Appeal Relationship Model
Every professional relationship rests on ability, trust, and appeal; the experience you are matters most
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Influence5 steps
The Accountability Question (Selling Product Ops Internally)
Don't argue scope with defensive PMs — ask leaders what they hold PMs accountable to, then show what's crowding it out.
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Communication3 steps
The ADD Answer Structure
Answer, Detailed example, Describe relevance: give complete, value-adding responses in Q&A
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Strategy5 steps
The Adjacent Possible + Low-Resolution North Star
Take only safe next steps — but always the one with the steepest gradient toward a 3-5 year North Star.
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Influence4 steps
The Adjacent-Precedent De-Risk Pitch
Win leadership buy-in for a big AI bet by anchoring it to a past bet that already worked.
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Marketing3 steps
The Age-Invitation Curve
Target the age band still adding social connections, or plan to buy every user with ads
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Innovation4 steps
The AI Expertise Layer
Don't outsource all AI to foundation models — keep expertise and measurement to break the quality glass ceiling.
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Self-Mastery5 steps
The AI PM Upskilling Path
Learn the fundamentals, shadow a research scientist an hour a week, and build one model end to end.
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Innovation4 steps
The Aligned Binary LLM-as-Judge
Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.
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Mindset4 steps
The Allocation Economy: Manage Models Like a First-Time Manager
AI turns everyone into a manager — the valuable skills become the ones first-time managers must learn
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Peak Performance3 steps
The Alpha-Beta-Gamma Focus Grid
Map brain-wave states against motivation systems and deliberately spend ~25% of your year outside busy beta
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Marketing6 steps
The Ambassador Program Blueprint
Recruit the already-vocal, pay them in access not cash, and grow the cohort deliberately slowly
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Leadership5 steps
The Ambiguity Navigation Rubric
Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?
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Mindset4 steps
The A-Minus Idea: Conviction as a Catalyst
Put out an opinionated idea to react to — people respond to an idea far more than to nothing.
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Leadership4 steps
The AMPED Cross-Functional Product Org
Redefine 'product org' as Analytics, Marketing, Product, Engineering, Design — all embedded in every stream.
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Communication3 steps
The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
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Marketing4 steps
The Atomic Unit of Sharing Test
Decide whether community-led growth will work for you before spending a dollar on it
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Marketing5 steps
The Attributed Influencer Launch Sequence
Stagger tracked influencer shares over days, then weaponize the leaderboard.
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Innovation5 steps
The Automatable Growth Loop (CACHE)
Break growth experimentation into four evaluable stages an AI can hill-climb, keeping humans on alignment
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Strategy5 steps
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
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Strategy5 steps
The Beachhead Segment Formula
Pick a first market that is big enough to matter, small enough to lead, and fits your crown jewels.
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Strategy3 steps
The Believability Spectrum for Vision & Strategy
Every idea lands as believed, believable, conceivable, or inconceivable; your openness sets where the lines fall
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Leadership3 steps
The Benevolent Dictator Labeling Model
Appoint one trusted domain expert to own eval judgments instead of running it by committee.
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Productivity5 steps
The Bits and Bobs Idea Distillation Loop
Capture everything, filter weekly by resonance, distil, publish — a compounding personal insight engine.
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Entrepreneurship6 steps
The Bootstrapper's Constraint Discipline
Costs are the only thing you control — so stay small, do it yourself, and practice making money
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Strategy5 steps
The Bottom-Up Fit Checklist
Four market conditions plus one leadership condition that decide whether an IC-led motion will work.
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Strategy4 steps
The Bowling Alley Adjacency Expansion
Grow segment by segment along adjacencies — same customer new use case, or same use case new customer.
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Self-Mastery3 steps
The Brain's Three Systems (Safety, Reward, Purpose)
Diagnose which of three motivational systems is driving someone's behavior before you try to change it
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Influence4 steps
The Business-Fluency Scalpel for Researchers
Learn the company's financial language so your insights land in the funnel, not in a deck.
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Strategy5 steps
The Buyer Set of a Dozen
Run a real sale process: build a 12-name list, disqualify against the sit-out criteria, then call it
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Influence4 steps
The Champion Amplification Flywheel
Grow your internal champions' careers, and their credibility becomes your credibility.
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Marketing3 steps
The Chasm Positioning Formula
Technology leaders who have specialised and committed to THIS problem — respect the incumbent, outclass the peers.
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Strategy4 steps
The Chess-Points Competitive Lens
Every release is a move against your competitor in the customer's mind — positive or negative, never neutral.
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Productivity3 steps
The Circuit Breaker (Back to Shaping)
When a project overruns its appetite, don't extend it or gut the agreed value — pull it back into shaping mode.
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Leadership3 steps
The Comb-Shaped (Chameleon) Marketer
Move from T-shaped to comb-shaped — multiple deep skills you deploy on-demand via diagnosis
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Strategy6 steps
The Commodity Generic Play (ONCE)
Find commodity software still charging luxury subscription prices, then sell a beautiful generic once
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Strategy4 steps
The Community Form-Factor Matrix
A two-by-two that tells you which kind of community to build given your PMF and buyer
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Marketing4 steps
The Community Node-Graph Channel Strategy
Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.
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Communication5 steps
The Compelled Test (Storytelling as Product Signal)
After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?
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Leadership4 steps
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
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Self-Mastery3 steps
The Complementary-Axis PM Skill Development Framework
Level up (or transition into) PM by picking the skill axis opposite your background, then strategy
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Self-Mastery6 steps
The Constrained Self-Awareness Probe
Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.
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Sales5 steps
The Consultant With a Predilection
Be a consultant who favours one solution: yours. Disqualify hard, let discovery persuade.
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Sales4 steps
The Conversion-Funnel Cold Email
Treat a cold email like a growth funnel: open, then read, then reply — optimize each stage separately
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Strategy5 steps
The D5/D7 Ungameable North Star
One metric that fuses retention, engagement and growth — tracked as growth rate and cohort slope, never absolutes.
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Mindset3 steps
The Data-Driven Red Flag
When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.
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Innovation7 steps
The Data-Informed Product Loop
Strategy to models to measurement to bets to impact to learning — find the broken link.
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Marketing4 steps
The DATE Framework for Marketing Strategy
Diagnose, Analyze, Take a different path, Experiment — an engineer's anti-playbook for marketing
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Innovation5 steps
The Design-Led Architecture Stream
Give design a protected block to define the product's building blocks — or it will smuggle scope in at the end.
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Innovation4 steps
The Design-Partner Pod Model
Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.
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Innovation4 steps
The Design Sprint Scorecard
Break your founding hypothesis into rows and grade each one red/yellow/green after head-to-head customer tests
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Leadership4 steps
The Detail Dial
Calibrate how prescriptive a shaped plan is to the builder's seniority — more detail lifts juniors, less frees seniors.
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Strategy4 steps
The Differentiation 2x2 (Escape Loserville)
Plot two customer-facing differentiators you can prove and own the top-right; the other three quadrants are Loserville
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Strategy4 steps
The Differentiation Stack
Four ordered tests a product must pass to matter, not just exist
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Strategy4 steps
The Diversified Roadmap Portfolio
Treat a product roadmap like an investment portfolio, balanced across three axes of risk and intent.
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Strategy3 steps
The Dogfooding Boundary Rule
Use your own product walkthrough to generate the issue list — never to prioritize it.
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Entrepreneurship4 steps
The Durable Wrapper Test
Own a workflow you care about for a decade, then orchestrate 20 models beneath it
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Marketing4 steps
The Earned Channel Priority
Make building an owned/earned acquisition channel your growth team's number one priority over rented ones.
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Leadership5 steps
The Embedded Insights Partner Model
Success metric: they won't have the meeting without you.
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Strategy4 steps
The End-User Feedback Spectrum
Deliberately gather user feedback across the full quantitative-to-qualitative range, not just the end you're comfortable with.
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Leadership6 steps
The Engineer-cation
Leaders clear 3-4 days, join a team as an IC, ship one small feature to production, and log the friction.
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Innovation3 steps
The Escape Hatch Principle
Abstractions should let power users drop to raw control when the model doesn't fit their problem
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Strategy3 steps
The Eval ROI Decision
Build evals where failure is catastrophic or you must win; vibe-check the rest.
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Communication3 steps
The Expectations-Reality Delta
Unhappiness is the gap between expectation and reality — and expectations are far easier to change
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Innovation4 steps
The Extreme Dog-Fooding Loop
Use your own product at scale, document every flaw with screenshots, then personally drive the fixes to closure.
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Marketing4 steps
The First 30 Seconds Onboarding Bet
Earn the next 30 seconds by making one thing feel magical fast
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Entrepreneurship5 steps
The First Growth Hire as Portfolio Manager
Hire acquisition first, and hire for attributes over channel expertise — expertise causes false precision
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Leadership4 steps
The First Performance Review Reference Call
Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.
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Leadership5 steps
The Five Ingredients of a High-Performing Team
Clear goals + a why, results culture, team-first, ownership, and fun — in that order
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Leadership5 steps
The Five Markers of High-Performing Product Teams
Coherence, stubborn beliefs, faith in product, matching words to actions, contextual skills.
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Strategy5 steps
The Five PLG Readiness Components
The five things a product must have before a product-led motion can work
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Leadership4 steps
The Five Tools Researcher
A modern researcher carries five methods, not one — and you hire for the Swiss army knife.
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Leadership2 steps
The Five Traits to Keep, Automate the Rest
Protect where humans shine — vision, empathy, communication, creativity, judgment — and automate everything else
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Leadership4 steps
The Fixit OKR
Put a hard number on fixing known-broken issues and fund it alongside growth, so quality work never gets zero resources.
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Leadership4 steps
The Fork-in-the-Road Reset
After a shock, offer a graceful, reversible exit to re-establish who is truly bought in.
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Entrepreneurship5 steps
The Foundation Sprint
A 10-hour, 3-phase team sprint that turns a vague startup idea into one testable founding hypothesis
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Entrepreneurship4 steps
The Founder-Led Growth Prerequisite
Don't hire a growth team until you have proven PMF and enough data to run experiments.
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Entrepreneurship3 steps
The Founding Hypothesis (Mad Libs Strategy Sentence)
Compress your entire startup strategy into one testable fill-in-the-blank sentence — then go prove it
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Leadership4 steps
The Four Challenges of AI Product Management
Uncertainty, pivots, data scarcity and a broken promo path — the four taxes of the AI PM role.
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Sales4 steps
The Four-Component Cold Outreach Message
Open cold with relevancy + a counterintuitive hook + a problem (never the solution), kept short enough not to scroll
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Marketing5 steps
The Four Go-To-Market Playbooks
Early Market, Bowling Alley, Tornado, Main Street — each has its own playbook, and mixing them backfires.
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Leadership4 steps
The Four I's Feedback Structure
Information, Impact, Invitation, Implications: package feedback so it lands as collaborative problem-solving
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Marketing4 steps
The Four Keys to IC Love
Credibility, build-with-users, go where they already are, and radical transparency.
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Entrepreneurship4 steps
The Four Levels of Product-Market Fit
Sequence PMF as four levels, optimizing satisfaction, then demand, then efficiency in turn
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Strategy3 steps
The Four Ps of Pivoting
Persona, Problem, Promise, Product — the four levers to change when you're stuck
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Sales3 steps
The Friend-Zone Test
Sit customers down and force the truth: do you need me, or do you just like me?
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Strategy3 steps
The Full PLG Funnel Audit
Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix
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Innovation4 steps
The Full-Stack Builder Model
Empower one builder to take an idea to market end-to-end, regardless of role or team
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Leadership4 steps
The Full-Stack Role Collapse
In the AI era every role needs a minimum baseline in the adjacent two — deep in one, dangerous in the rest.
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Strategy4 steps
The Golden Recipe of Modern AI
Every AI breakthrough sits on three legs: big data, the right neural architecture, and enough compute.
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Innovation4 steps
The Gravity Model for Zero-to-One Products
Ship new products with tiny shielded teams, then let traction—not headcount—pull in resources.
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Sales5 steps
The GTM Engineer Agent-Deployment Loop
Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market
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Self-Mastery4 steps
The Gut-Check Protocol
Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.
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Leadership6 steps
The Hardest Thing Test (Calibrating Difficulty and Agency)
Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.
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Leadership4 steps
The Hogwash Question (Breaking the Interview Mindset)
Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.
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Marketing4 steps
The 'If I Could Have Written It' Content Bar
A one-question filter for whether technical content will earn credibility or be ignored.
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Innovation3 steps
The IKEA Effect for AI Products: Leave Knobs and Levers
Don't automate everything away — give users enough control to feel ownership.
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Communication3 steps
The Impact-Not-Activity Interview
Win interviews on presence and enthusiasm first, then on impact — never on how hard you worked.
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Marketing5 steps
The Influence-Graph Fanboy Loop
Run PageRank on your community's network, then approach the central nodes for feedback — not distribution
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Entrepreneurship3 steps
The In-Product Feedback Loop
Stream user reactions straight into your team's consciousness by building feedback into the product itself
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Mindset4 steps
The Introspection Probe (Decoupling Decisions from Outcomes)
Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.
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Strategy6 steps
The Inverted W Planning Process
Teams propose, leaders synthesise, teams adjust, leaders resynthesise, orgs distribute with context.
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Strategy5 steps
The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)
Four stages that map the PLG customer lifecycle and, loosely, your growth org
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Mindset5 steps
The 'Just Evil Enough' Ethics Test
An Occam's-razor line between subversive-and-clever and actually evil.
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Self-Mastery4 steps
The Kryptonite Reframe
Ask 'how does this serve me?' to convert a perceived weakness into a functional advantage — or decide to route around it.
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Strategy8 steps
The Landscape-First Product Strategy Doc
A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.
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Leadership5 steps
The Leading-Indicator Ramp Scorecard
Judge a new seller each month on the indicator due that month, not on bookings.
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Leadership3 steps
The Loonshots Two-Structure Organization
Run a big rigorous org and a tiny flat innovation team side by side; the leader's job is the bridge.
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Innovation4 steps
The Made-Up Name Reset
Give a team or feature a name nobody recognizes, so nobody can skip the argument about what it should be.
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Leadership5 steps
The Magic Loop
A five-step, repeatable loop that converts helping your manager into leverage for your own goals.
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Sales4 steps
The Marquee Customer and the 10th Executive Sponsor
Before you cross the chasm, win one famous logo — by finding the one exec in ten who wants to leapfrog.
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Leadership4 steps
The Maximally Accelerated Question
A forcing question that separates critical path from what can wait
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Communication3 steps
Themes for Discussion at the Top of the Doc
Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.
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Marketing5 steps
The Micro-Influencer Wide-Net Playbook
Skip the big creators; onboard thousands of trusted micro-influencers like teammates
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Strategy4 steps
The Model Launch Bar
With probabilistic products, the PM — not the scientist — decides what accuracy is good enough to ship.
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Mindset3 steps
The Most Generous Interpretation (MGI)
Ask 'what's the most generous interpretation of why they did that?' to turn judgment into curiosity and unlock better interventions
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Productivity3 steps
The Nine-Scopes Kickoff
At kickoff, have the builders translate the shaped idea into nine-or-fewer implementation chunks to test scope and build clarity.
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Leadership5 steps
The Non-Fatal Override
If it isn't fatal, let them run it — but log your skepticism first so the outcome teaches both of you
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Productivity4 steps
The One-Month Experimentation Rule
If you can't collect the sample size in a month, don't A/B test it; ship it and measure pre vs. post.
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Innovation4 steps
The Open Core Line: State and Collaboration
Open-source the standard where logic is written; charge for stateful and cross-team work
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Leadership3 steps
The Ownership Engine
Ownership is manufactured by scope design first, culture second, and leader accountability third
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Innovation4 steps
The Pilot Program for De-Risking Launches
Build a diverse champion network of real customers to test new features in the wild before you ever launch.
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Productivity4 steps
The PLG Data & Infrastructure Stack
The three infrastructure layers plus per-funnel-stage tools every PLG motion needs
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Leadership6 steps
The PM-Engineering Alignment Operating System
Run product and engineering as one leadership unit with clear ownership and async, iterated reviews.
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Leadership6 steps
The PM Framework Wrapper
A PM's real output is a framework that wraps strategy plus a point of view — and gets everyone to the same destination
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Leadership5 steps
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
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Leadership4 steps
The Power of Repair
Rebuild trust after a bad moment by owning your part, naming the impact, and stating what you'll do differently
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Sales5 steps
The Practitioner Advocate Role (The Tom Factor)
Hire a passionate user from your community into marketing and sales — no quota, no CRM.
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Leadership4 steps
The Prep-Call PM Interview Loop
Coach the candidate before their final presentation — how they use your feedback is the real signal
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Strategy5 steps
The Product-Adjacent Inroad
Break into PM by moving internally from a product-adjacent function, trading domain knowledge for the role.
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Sales3 steps
The Product-Led Sales Escalator
Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.
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Strategy4 steps
The Product/Market Fit Engine
Turn PMF into a number you can raise: focus only on the 'somewhat disappointed' users whose reason for loving you matches the mass market's
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Self-Mastery5 steps
The Product Ops Fit Test (and Job-Description Red Flag)
Three questions to know if product ops is your lane — and one line whose absence kills any product ops JD.
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Leadership5 steps
The Proudest Work Question (Taste Triangulation)
Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.
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Self-Mastery5 steps
The Pyramid of Leadership Self-Awareness
Four levels from knowing nothing about yourself to treating diverse worldviews as an asset.
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Communication6 steps
The Readiness Gap: Transparency Survey to Product Digest
Knowing something is coming isn't readiness. Survey the time drain, then ship a digest that says what to do with it.
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Marketing3 steps
The Recon Canvas
An 18-square grid for scanning product, medium, and market for subversive openings.
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Strategy4 steps
The Refounding Test
Ask how you'd rebuild AI-native from scratch — then decide whether your legacy asset helps or you should sell.
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Productivity3 steps
The Research Coordinator Role
Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.
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Strategy4 steps
The Reverse Anna Karenina Principle
Dysfunctional companies all fail the same way; high performers succeed in wildly different ways.
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Entrepreneurship5 steps
The Reverse Trial
Run a premium trial on top of freemium: showcase everything, then fall back to free forever
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Leadership5 steps
The Riff Test: Hiring for Gut Instinct
Pay finalists to build something, then critique it and ask what they'd do with two more days
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Peak Performance3 steps
The Rule of Lung
Make your exhale twice as long as your inhale to trigger the relaxation response before speaking
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Sales5 steps
The Sales Motion as Source Code
Treat the pitch like a codebase: run cohorts of 10, patch the bug the prospect found, redeploy.
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Innovation4 steps
The Same-Day Prototype Validation Loop
Idea in the morning, real users testing by afternoon, decision by evening
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Productivity5 steps
The Scheduled AI Chief of Staff
Put proactive agents on a schedule to watch your metrics, surface misalignment, and coach you weekly
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Sales5 steps
The Second-Date Funnel
Win rate is a lagging indicator. Manage the meeting-to-meeting conversions like dates.
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Sales6 steps
The Selling While Loop
Sell it yourself until it reliably runs on your local, then package it and ship it to other brains.
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Sales4 steps
The Service-First Wedge
When the buyer has no process to buy your tech, sell a time-boxed service that gets you the logo, revenue, and the pen
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Strategy4 steps
The Shiny Object Trap (Problem-First AI)
A regular PM ships the right product; an AI PM solves the right problem.
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Finance4 steps
The Sip Seed Round
Get capital committed but pull it down only when needed, so you keep optionality and psychological freedom
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Communication6 steps
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
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Strategy3 steps
The SMB-or-Enterprise Binary (Mid-Market Doesn't Exist)
There is no mid-market — decide which of two distinct games you're playing and don't bleed them.
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Strategy5 steps
The Solar System Bundle
Anchor a subscription on one sun product, then orbit satellites that share its DNA
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Productivity6 steps
The Source-of-Truth PRD Cascade
Spend a day writing five layered docs so the agent, not you, carries the context on every build.
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Self-Mastery3 steps
The Spiral Method for Learning Fast
Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.
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Entrepreneurship6 steps
The Stay-Up Scorecard
One number (profit) and one question (would I do it again) instead of OKRs, KPIs and a five-year plan
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Strategy5 steps
The Strategic Formula: Simple Why x Change Agent
Being seen as strategic = articulating a compelling, simple why AND championing big, hard ideas.
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Strategy5 steps
The Strategy Choice Cascade
Five interlocking questions that force a strategy into an integrated, reinforcing whole.
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Strategy5 steps
The Strategy Contract
A one-page doc sitting between vision and roadmap that every pod writes for itself.
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Innovation3 steps
The Subversive Mindset (System Awareness → Novelty → Disagreeability)
Get a system to behave in a way its creators didn't intend, in three learnable steps.
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Productivity4 steps
The Switch Log
Log every task-switch in real time so your actual work trail — not your calendar — reveals where your time really goes
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Leadership5 steps
The Talent Development Lifecycle
Develop people across five stages: fit, ramp, early wins, visibility, lifelong relationship
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Self-Mastery4 steps
The Talent Stack (Intersection of Uniqueness)
Stack three-to-five things you're uniquely good at and curious about so you know more than everyone else in that tiny space.
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Self-Mastery5 steps
The Taste-Development Loop
Taste isn't innate; it's a repeatable loop of reacting, interrogating, and building a point of view.
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Leadership5 steps
The Team Is the Product
Choose the company you want to build first, pick a problem worthy of it, then treat every hire as a product launch.
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Leadership6 steps
The Teleportation Device Test (Finding the Important Question)
Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.
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Leadership5 steps
The Thermal Team
Run a startup inside the company: one owner, one senior sponsor, total focus, self-set pace.
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Strategy3 steps
The Three Flavors of AI Product Management
Map any AI PM role into one of three types to target the right skills and job.
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Sales3 steps
The Three Lead-Attribution Channels (PQA / PQL / MQL)
Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.
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Mindset3 steps
The Three Mindset Shifts That Stall or Restart PM Growth
Fix the three stories — control, change, and self-image — that quietly stall product careers
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Strategy4 steps
The Three-Pillar Competition Philosophy
Hold true to your vision, grow the pie, lean into strengths — and name the two things you defend
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Marketing3 steps
The Three Pillars of Self-Serve Monetization
Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.
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Communication4 steps
The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
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Communication3 steps
The Three Tenets of PM Stakeholder Collaboration
A mantra for working with stakeholders: surface issues, not yourself; drive decisions, don't hoard them
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Leadership3 steps
The Three Threads of Great PMs
The three durable behaviors that separate great product managers from good ones, in any company type.
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Leadership3 steps
The Three Ws of PM Career Growth
Rise faster by performing on all three axes: what you produce, what you bring, and how you operate
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Innovation3 steps
The Tiny Core Principle
Every enduring product has one tiny thing that is a superpower — find it, protect it, and stop bolting on features.
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Leadership4 steps
The Toby Tornado (Compressed Change Management)
When you sense a project is wrong, compress the conflict into a short window, kill it, and reconstitute the team as founders of the next version.
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Communication4 steps
The Trade-Off Menu: Turn a Velocity Demand Into Leverage
When leadership wants everything faster, hand them a menu of what you'll do and what you won't—and make them choose.
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Communication3 steps
The Triple-A Apology
Acknowledge, Appreciate, Amend: apologize for the transgression, not for how someone feels
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Strategy4 steps
The Two-Bucket Controversial-Test Triage
Sort every risky experiment into a red-line 'never run' bucket or a 'run it if the return justifies the cringe' bucket
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Marketing5 steps
The Two Onboarding Traps
Stop naming features and stop mapping onboarding to your pricing tiers
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Leadership4 steps
The Two-Persona Product Leader
Every product leader wears two hats: as a leadership-team member drive accountability; as a stream leader drive improvement.
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Marketing5 steps
The Two-Step Bottom-Up GTM Motion
Make individual contributors love you, then arm them to spread you inside their company.
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Leadership5 steps
The Two-Week Deputization Rule
Under two engineering weeks, the engineer is the PM; over two weeks, the PM owns it
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Leadership3 steps
The U-Curve of Founder Involvement
Involve a product-minded founder heavily at the start and end of a project, but give the team space to run in the middle.
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Leadership4 steps
The Unblock Virtuous Cycle
Teams don't want to move slow — they hit roadblocks; make leadership's job to clear them and speed compounds.
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Communication5 steps
The Ungated Customer Feed
Pipe raw customer feedback into Slack with no gatekeeper — and let engineers email the customer directly.
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Finance4 steps
The Value-State Test for Crossing the Chasm
VC money buys a change in your company's value state — you have crossed when you no longer need the next round.
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Communication4 steps
The WHAT Toast Structure
Why we're here, How you're connected, Anecdote, Thank you: a GPS for any toast or tribute
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Innovation4 steps
The Wizard of Oz Validation Method
Validate a feature's value and conversion rate before building anything by faking the backend manually.
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Strategy4 steps
The Word-of-Mouth Machine PMF Test
Real product-market fit is organic pull, not award-winning launch spikes
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Leadership5 steps
The Written Screen Job Simulation
Send a shared doc of a dozen easy questions. Half the candidates disqualify themselves.
Read →
Self-Mastery4 steps
Think From First Principles by Writing
Close the laptop, write the question at the top of a blank page, and answer it before Googling anything.
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Leadership4 steps
Three Designer Hiring Archetypes
Hire for one of three profiles — block-shaped generalist, deep-T specialist, or the crack new grad.
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Productivity3 steps
Three-Legged Model Evaluation
Judge a model-harness combo with heavy usage, a trusted five-person taste panel, and ~10 sharp evals
Read →
Influence3 steps
Three Speeds of Influence + Choose Your Character
Pick an influence character that fits your personality, then choose slow, moderate, or fast based on the situation
Read →
Innovation4 steps
Throwaway Prototyping To Discover The Product
Build disposable prototypes on real data to feel what works before writing any production code.
Read →
Sales4 steps
Tier-One Logo First
Chase the Walmarts and Nvidias first — the market leaders are your real early adopters.
Read →
Leadership5 steps
Timeline Padding Audit
Keep startup pace by curiously separating real constraints from padding, and killing projects that won't converge.
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Innovation3 steps
Trapped Value and the 10% Capture Rule
Find the pool of value your technology unlocks — you keep roughly 10% of what you release.
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Influence4 steps
Treat the Executive as Your Key User
Run stakeholder conversations as discovery interviews, not approval requests.
Read →
Entrepreneurship6 steps
Treat Your Course Like a Product
Hypothesise the audience, interview them, iterate the ICP, and run three weeks — not one.
Read →
Communication5 steps
Turbo Rapport and Sales Scales
Sales is a set of drills, not a birthright — practise your scales on baristas and bartenders.
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Strategy4 steps
Turn Your Biggest Blocker Into Your Upgrade Wedge
Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.
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Leadership4 steps
Two-Day Work-Test Hire
Bring finalists on-site for two days to do a real end-to-end project — it screens skill and fit at once.
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Productivity5 steps
Two-Mode Prioritization for AI Products
Prioritize backward from model magic AND forward from customer needs
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Innovation5 steps
Two-Mode Product Teams
One team, two clocks: ship at the speed of the moment, and build the system between moments
Read →
Strategy3 steps
Two-Question New Technology Adoption Test
Before adopting any new AI tool, ask: how big is the gain, and how painful is the exit?
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Strategy4 steps
Two Routes to Win: Differentiation or Low Cost
You must be the differentiated choice or the lowest-cost provider — anything in between gets bullied.
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Innovation4 steps
Unbundle Expensive Services into AI Apps
Find a service only the rich could afford, do it with a general chatbot, then spin the working ones into apps
Read →
Self-Mastery4 steps
Unpack the Mindset Into Teachable Skills
Replace 'product sense' and 'high agency' with the specific competencies underneath them.
Read →
Leadership4 steps
Unquantifiable-First Decision-Making
Demote metrics to a support function and let taste, fun, and delight drive — because Goodhart's law means any metric-as-goal degrades.
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Productivity4 steps
Use AI As Leverage On Your PM Time
Assign the model a role, feed it more context than you could read, and iterate the prompt until it works.
Read →
Mindset4 steps
User-Centered Performance Detector
Spot the rituals where a team signals customer obsession without any intent to change the decision.
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Strategy4 steps
User Immersion to Roadmap Loop
Turn constant user and non-user conversations into a prioritized roadmap and sales evangelism.
Read →
Leadership5 steps
Values as a Mirror
Don't author values. Interview the whole team, harvest their exact words, and write them back as a story.
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Leadership4 steps
Values, Not Behaviors: The Culture Car Wash
When you change companies, keep the values that got you hired but recalibrate the behaviors to the new culture.
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Sales4 steps
Van Westendorp Premium Pricing (Price at the Third Question)
For a best-in-class position, price at the 'starting to feel expensive' point, not the 'bargain' point
Read →
Productivity4 steps
Velocity Guardrails: Ship Freely Until the Metrics Go Red
Standardize a few quality metrics per team; below the line they ship anything, above it they fix before they ship.
Read →
Entrepreneurship3 steps
Vertical AI Opportunity Finder
Build where the winning data is locked behind a company or industry's walls — foundation models won't go there.
Read →
Innovation3 steps
Vibes Before Evals
For a genuinely new AI feature, start with open-ended vibes testing; add evals only once the use-case cluster is clear.
Read →
Communication5 steps
Viral Hoax Counter-Attack
When a hoax threatens your app, treat it as a growth problem and out-viral it on every vector
Read →
Innovation5 steps
Volume-of-Ideas Design Velocity
Great ideas come from many ideas; build a high-velocity, no-gate, ego-free making-and-critique culture.
Read →
Sales5 steps
Vulnerability-Based Customer Discovery
Admit you're early and unfinished (even if you're not) to get raw feedback, then gate-check whether the problem is real
Read →
Self-Mastery3 steps
Waiting vs. Wandering: The IC PM Operating Model
Bring energy, wander into the unknown while others wait, and amplify signal with AI.
Read →
Leadership6 steps
Wartime Product Management
In a crisis: blow up the roadmap, share context, restate the mandate from the mission
Read →
Strategy3 steps
What Actually Improves AI Apps
Stop chasing AI news and vector DBs; the real levers are users, data, and prompts.
Read →
Communication3 steps
What / So What / Now What
A three-part structure that turns any on-the-spot update or answer into a memorable, digestible message
Read →
Finance6 steps
Willingness-to-Pay Before You Build
You don't choose whether to have the pricing conversation — only when. Have it before you ship.
Read →
Sales3 steps
Win-Rate-First Funnel Math
Stop obsessing over conversion rate — a high win rate means you need far less top-of-funnel throughput
Read →
Communication4 steps
Work Alone Together (Note-and-Vote)
Replace group brainstorms with silent individual idea generation, a quiet vote, and one designated decider
Read →
Leadership4 steps
Workshop-First Advisor Hiring
Vet an advisor with a paid working session on a real problem, then re-evaluate their value every month.
Read →
Productivity4 steps
Worse Is Better, Tech Debt Is a Champagne Problem
Ship the embarrassing version — you only earn tech debt if people actually use the thing
Read →
Productivity4 steps
Your Problem Isn't Unique
Never start from scratch; find who already solved your problem and patternize the solution.
Read →
Leadership3 steps
Zone Defense for Product Work
Spread taste-makers out to cover the whole field instead of clustering on the same problem
Read →
People in these episodes
- Alex Hardiman
- Alex Komoroske
- Alistair Croll
- Aman Khan
- Amol Avasare
- Andrew Ambrosino
- Anneka Gupta
- Ayo Omojola
- Ben Williams
- Bob Baxley
- Camille Hearst
- Camille Ricketts
- Carole Robin
- Cat Wu
- Chip Huyen
- Christine Itwaru
- Claire Butler
- Crystal Widjaja
- Dan Shipper
- David Singleton
- Donna Lichaw
- Dr. Becky Kennedy
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- Dylan Field
- Eilon Reshef
- Elena Verna
- Ethan Evans
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- Geoff Charles
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