“we've since rolled that out with several other partners Mercury Carta others”
Carta
3 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“companies like Carta and vouch Insurance use Anvil”
“product 4 teams such as atlassian Carta and rol use arcade to tell better stories”
“will is currently CTO at Carta”
“eventually went to carta which was about 300 people when i joined”
Related frameworks
Areas of Responsibility (AORs) for Cross-Functional Ownership
Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.
Breaking Through the Senior-Manager Choke Point
Two gates block senior promotion: can you do the job, and does the job exist.
Buying Life One Hour at a Time (Public Failure Recovery)
Own the failure, buy trust back one hour at a time, then get face-to-face.
Discovery by Silence
Stop pitching, ask an open question about their whole life, then say nothing until the roadmap falls out
Energy-Aligned Writing
Write only what energises you, only what overlaps your job, and publish nearly all of it.
Execution Beats Strategy
Perfect strategy with poor execution teaches you nothing. Good-enough strategy with perfect execution compounds.
Expand, Don't Shrink
Insert a step between receiving feedback and acting on it — then answer it by adding tools, never by getting smaller.
Feeling-First Product Metaphor
Pick the feeling, name where you last felt it, and let the metaphor make a thousand small decisions for you.
Fuel and Engine Model of Marketing
Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?
Go-Go-Go Plus Long-Term Compounding
Sprint to a proof of existence today; slow down to build the thing you will never regret owning
Impact Goals Over Activity Goals
Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.
Imperfect Metrics as Education
Report an imperfect engineering metric on purpose, then use every question about it to educate upward.
Leader Emulators
Build runnable models of the sharpest people you've worked with, then boot the right one when you're stuck.
Paying Is the Only Signal
Discount friends' feedback to zero, and convert 'willing to pay' into money actually moving — refundable
Pi-Shaped Marketer Hiring
Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.
Problems One and Two
Stop reporting your productivity on problems 3-100; get stuck on the two hardest ones
Product-Market Yourself as a Functional Angel Investor
Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.
Putting On the Coat of the Job
Run the spreadsheet, then tear it up — and simulate a Tuesday in the job instead.
Shipping 0-to-1 Inside a Big Company
Make it the customer's idea, storyboard it in Sharpie, prove it once, and show the economics
Stocks-and-Flows Pipeline Diagnosis
Model any org process as stocks and flows, then find where reality disagrees with the model.
Study Group
A one-hour role-play where employees forget they work at your company and try to use your product
Systematic Invention (Expertise + Scheduled Thinking + Recombination)
Be an expert, book two hours a month, and fuse two things that already exist.
The Boring Engineering Strategy
Write the strategy down, get the diagnosis honest, then constrain options so energy goes to what matters.
The Dinosaur Brain Product Review
Executives hold three facts. Bring a recommendation, not a catalogue — and leave with principles, not answers.
The Fascinating Reframe
Convert the visceral urge to be right into a question that harvests the information you're missing.
The GACCS Marketing Brief
A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.
The Hill Climb
Name whether you're optimising a local hill or crossing the valley to a bigger mountain — then price the valley.
The Honest-Applicable-Reversible Values Test
Three tests that separate values which drive decisions from values that just describe your self-image.
The Impact-Not-Activity Interview
Win interviews on presence and enthusiasm first, then on impact — never on how hard you worked.
The Leakable Metric
Pick the one metric your customer would be delighted to discover you'd been measuring all along
The Magic Loop
A five-step, repeatable loop that converts helping your manager into leverage for your own goals.
The Shared-Fate EM/PM Pair
Give the eng manager and PM the same performance rating, and make them understand before they argue.
The Users Having a Bad Day Chart
Emit a log line every time a user hits pain, stack them in a bar chart, and burn the bars down
Toddler Soccer Goal Detangling
Goal every team on the same output metric and they swarm the ball. Detangle the customer journey into lanes.
People in these episodes
Related resources
- 1923
- 30 Rock
- Accelerate
- AG1
- Airbnb
- All the Light We Cannot See
- Amazon
- Amazon Prime
- Amazon Web Services
- Amplitude
- An Elegant Puzzle
- AngelList
- Anvil
- Apple
- Apple Podcasts
- Arcade
- Asana
- Atlassian
- Box
- Calm
- ChatGPT
- Chuckit!
- CleanShot
- Coda
- Crossing the Chasm
- Cycle
- Decisive
- DocuSign
- Dolores Park
- Don't Think of an Elephant!
- DORA
- DX
- Faire
- FedEx
- Fellow electric kettle
- Figma
- Fire Phone
- First Round Angel Track
- First Round Capital
- GitHub
- Good Strategy/Bad Strategy
- Google Cloud
- Google Docs
- Google Reader
- Google Search
- Greenhouse
- Harvard Business Review
- High Output Management
- How Big Things Get Done
- How I Built This
- How To with John Wilson
- HubSpot
- IBM
- Instacart
- Java
- Kindle
- Leadership and Self-Deception
- lenniespodcast.com
- Lenny's Jobs Talent Collective
- Lenny's Podcast
- Lost
- Maven
- Medium
- Mercury
- Meta
- Microsoft
- Microsoft Azure
- MKT1
- MKT1 Newsletter
- Netflix
- Notion
- Obviously Awesome
- OneSchema
- Oracle Database
- Oyster
- PayPal
- Pendo
- Prime Video
- Purple Cow
- Python
- Quantum Metric
- Ruby
- Salesforce
- Sidebar
- Silicon Valley
- Slack
- SPACE
- Spotify
- Sprig
- Starbucks
- Stripe
- Stripe Atlas
- Substack
- Technology Strategy Patterns
- Tesla
- The Almanack of Naval Ravikant
- The Crux
- The Daily
- The New York Times
- The Office
- The Phoenix Project
- The Quiet Girl
- The Tipping Point
- The Value Flywheel Effect
- Ticketfly
- Top Chef
- Uber
- Vouch Insurance
- Webflow
- What Got You Here Won't Get You There
- Whimsical
- Working Backwards
- Y Combinator
- Year of Yes
- Yellowjackets
- Yellowstone
Spot an error or want this page removed? Request a correction or removal.