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DORA

By Nicole Forsgren and collaborators

1 recommend/use · 6 sourced episodes

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Short attributed excerpts only. Timestamps are approximate.

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Beautifully Simple Pricing

In your early days, price so a customer can repeat it back and it tells a value story.

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Choose Your Abstraction Layer Deliberately

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Energy-Aligned Writing

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Focused Hours Over Long Hours

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Friction Smells: Signs Your Team Can Move Faster

The tell-tale signals that friction, not capability, is capping your team's speed

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Imperfect Metrics as Education

Report an imperfect engineering metric on purpose, then use every question about it to educate upward.

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Mastering B2B Negotiations Through Value

Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.

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Mastery Before Management

Get technical skill into your bones before you leave IC — then stay technical by listening, not coding

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Platforms Are Products

When to start a platform team, who staffs it, and the impact metrics that keep it honest

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Productivity3 steps

Prescriptive vs. Framework Metrics

Know whether your metric is a recipe or a lens — and never misuse a recipe

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Prime-Then-Parallelize AI Coding Workflow

Front-load the architecture, fan out to agents, then step back and evaluate

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Innovation4 steps

Problem-First AI Adoption

Start from the customer problem and ask where AI helps — never from 'what do we do with AI?'

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Product-Manage the Platform Team From the Side

Frustrated by a slow internal platform team? Supply the product management they don't have

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Communication5 steps

Reframe Metrics to Leadership's Language

Pick two or three metrics that speak the exact word your leaders keep repeating

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Strategy5 steps

Stocks-and-Flows Pipeline Diagnosis

Model any org process as stocks and flows, then find where reality disagrees with the model.

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Stop Churn Before It Happens

To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.

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Leadership5 steps

Take People With You Before You Fix Anything

A new leader's toolbox is worthless until the team agrees a problem exists — build the why first.

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Innovation3 steps

The 20/80 Willingness-to-Pay Axiom

20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.

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Finance4 steps

The Attribution-Autonomy Pricing Matrix

Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.

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Strategy5 steps

The Boring Engineering Strategy

Write the strategy down, get the diagnosis honest, then constrain options so energy goes to what matters.

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Leadership4 steps

The DevX Listening Tour

Before you build a tool, walk developers through their yesterday

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Productivity4 steps

The DORA Four Keys

Measure software delivery with two speed and two stability metrics that move in tandem.

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Strategy5 steps

The Four-Box Framework

Write your hypothesis in words before you touch data, so you can debug the idea and the measurement separately.

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Communication4 steps

The Four PM Annoyances

The four PM behaviours that quietly destroy engineering trust — and the fix for each

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Leadership7 steps

The Frictionless Seven-Step DevX Program

A start-anywhere playbook to stand up a developer-experience initiative

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Leadership4 steps

The Honest-Applicable-Reversible Values Test

Three tests that separate values which drive decisions from values that just describe your self-image.

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Innovation6 steps

The Horizon-3 Research Team That Ships

Fund a 3-5 year research team, then bolt it to product so ideas actually reach production.

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Leadership5 steps

The Input-Metrics Stack for Developer Productivity

No single metric rules them all — combine per-component input metrics that ladder up to time-to-value.

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Strategy4 steps

The Measurement Journey

Start measuring from words and people, then scale into system data — don't wait for perfect.

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Productivity4 steps

The One-on-One Diet

Hold direct-report 1:1s sacred; cut nearly all the rest — relationship-by-1:1 doesn't scale

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Sales3 steps

The POC as Business Case

Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.

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Strategy5 steps

The Rewrite Trap and the Staged Evolution Plan

Never go away for a year to rebuild — uplift well-contained pieces of the system instead

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Leadership5 steps

The Shared-Fate EM/PM Pair

Give the eng manager and PM the same performance rating, and make them understand before they argue.

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Productivity4 steps

The SPACE Framework

Pick balanced developer productivity metrics across five dimensions — never rely on one.

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Productivity5 steps

The Top-Three Weighted DevX Survey

Force a top-three, weight by frequency, and never ask four questions at once

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Strategy4 steps

The Two-Engine Profitable Growth Architect

Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.

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Self-Mastery5 steps

The Weighted Decision Spreadsheet

List your options, weight your criteria to 100%, score and multiply — then let the reaction tell you the answer.

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Innovation5 steps

The Zero-Ask Assistant (Copilot Design Philosophy)

If the user has to ask for it or wait for it, they won't adopt it — build assistance that infers.

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