“As managing partner at Simon Kutcher, he's worked with over 250 companies including 30 unicorns”
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Simon-Kucher
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MentionsHow to price your product
“my buddy monavon from Simon Kutcher's wrote a book called monetizing Innovation”
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Marketing2 steps
Beautifully Simple Pricing
In your early days, price so a customer can repeat it back and it tells a value story.
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Finance3 steps
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
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Sales3 steps
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
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Sales6 steps
Mastering B2B Negotiations Through Value
Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.
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Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
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Strategy2 steps
Stop Churn Before It Happens
To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.
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Innovation3 steps
The 20/80 Willingness-to-Pay Axiom
20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.
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Finance4 steps
The Attribution-Autonomy Pricing Matrix
Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Sales3 steps
The POC as Business Case
Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.
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Strategy4 steps
The Two-Engine Profitable Growth Architect
Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.
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