book

Business Model Generation

By Alexander Osterwalder and Yves Pigneur

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“Business Model Canvas by Alex Ostraaler is a classic and one of my favorite books I recommend a lot of people to read”

Speaker: Madhavan Ramanujam▶ Watch at ~1:01:30approx.

In your early days, price so a customer can repeat it back and it tells a value story.

Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.

To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.

20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.

Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.

Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.

Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.

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