“I started being really active on Twitter specifically because that's where journalists really lived at the time.”
← All resourceswebsiteTwitter
By Twitter
48 recommend/use · 86 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“what you're seeing with Grock tied to Twitter is pretty amazing.”
MentionsThe high-growth handbook: Molly Graham’s frameworks for leading through chaos, change, and scale
“Sort of the difference between a Twitter or MySpace and a Facebook.”
“they put together this chatbot to respond to people on Twitter”
“And then I became a researcher at Google and Facebook and Twitter.”
“I worked at Twitter and I always like oh my god like how many mistakes do we make?”
“I once had a Twitter poll or a survey on my newsletter”
“the Twitter tox transition that happened, right? Like Tik Tok's almost always been like that.”
“Liz Fair and I actually had a really nice little Twitter back and forth.”
“Chat GPT is now driving more traffic to my newsletter than Twitter.”
“At one point, he was chairman of the board at Twitter.”
“from gong recordings to Zenesk tickets to Twitter threads”
“Thank you to everyone on LinkedIn and Twitter and my newsletter community for suggesting great questions”
“He was previously head of product at Instagram and Twitter.”
“from gong calls to zenes tickets to Twitter threads to App Store reviews”
“probably find out me on Twitter Ivan hzo”
“why I joined you was then Twitter um in 2016”
RecommendsThe ultimate guide to founder-led sales
“maybe You' sent them a Twitter DM you know pulled out all the stops”
“I kept repeating that Mantra until I got to Twitter”
“I haven't logged into Twitter I haven't posted anything in Twitter for a while”
“most of my traffic to my newsletter comes from LinkedIn not Twitter”
“I never got into Twitter I just couldn't figure it out”
“I've been following on Twitter for a long time”
“they can find me online on Twitter or LinkedIn”
“transformative companies like Twitter Lyft twitch OCTA rappy and applied intuition”
“everyone on Twitter was always loving them”
“you worked with a ton of amazing startups as an adviser including Twitter”
“Kavon was the Beloved and longest tenured head of product at Twitter”
“when I shared on Twitter that you were coming on the podcast”
“I asked on Twitter, "Who's the best product manager you've worked with?"”
“we ended up selling cover to Twitter in 2014”
“And then also Twitter before Elon took over Twitter.”
“Donna has worked with leaders at companies like Google Disney Twitter Microsoft and Adobe”
“I am on Twitter and Linkedin but I don't have either of those apps installed on my phone”
“I love Twitter I'm on there all the time I feel like it's never been better”
MentionsThe engineering mindset
“dig did that before Facebook or Twitter really innovated kind of the ad format”
“every time I have my to-do list work on next week's post and then I'm like oh let me just go check Twitter”
MentionsThe hierarchy of engagement
“with pseudo anonymity we have it on Twitter you have it on Reddit”
UsesFailure
“or just let me know on Twitter”
“Kim was a COO coach at Dropbox qual Trix Twitter and many other tech companies”
“or even on Twitter let me know what you think”
“people can just bother you on Twitter and ask Maggie where's that template”
“I'm on Twitter which is not called X course uh a lot”
“on on a Twitter we did the same thing like all of us Founders we wrote our own reasons why we're doing this”
“I'm on Twitter my my name Ki snn”
MentionsHow to become a category pirate
“New York Times, never mind TechCrunch, you know, all these places, Twitter killer, Twitter killer, Twitter killer, Twitter killer”
“Twitter where he was head of product for creation and conversation”
“we really went all in on Twitter that really became a key like our channel that we focused on”
“Twitter is a great place people ask questions oftentimes to their communities”
“we hooked into the Tweeter fire hose feed and we hooked it to Facebook”
“On Twitter an account called The Curious PM tagged me with a request”
“you can find me on Twitter Jore shottenstein”
“on Twitter at page now”
“I have a public Twitter account uh that you know you can DMV my DMs are open”
MentionsBuilding high-performing teams
“Folks can find me on LinkedIn, also on Twitter MelissaMTan.”
“a growth advisor to companies like Twitter Pinterest patreon Thumbtack and canva”
“between Twitter and Linkedin my presence is relatively easy to find”
UsesStorytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
“I'm on Twitter at Nancy Duarte”
“There there was a lot of of negative feedback on Twitter on on some of that.”
“you can import reports straight from Google Analytics, Facebook Ads, or Twitter.”
MentionsTaxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup
“Elon Twitter's talking about turning Twitter into a super Outlook payments on communication messaging all these things”
“so you've definitely done this on Twitter”
“that's actually why I started spending time on Twitter”
MentionsLessons from scaling Stripe
“I asked on Twitter preparing for this chat”
“I tweet sometimes on twitter.com Gustav”
“one of my fellow board members was you know doing news at Twitter”
“I'm trying to be more on Twitter I went through lulls and now I'm like trying to be consistent”
“Twitter same and I've got my own site to theproductheart.com”
“you all can find me on Twitter I'm at Lauren isford”
“our first product is anti-harassment and anti-spam tools for Twitter”
“we take things that are posted on Twitter and and NPS survey feedback”
MentionsHow to price your product
“you can find more about me and the firm at menlovc.com or else on LinkedIn or Twitter”
“the figma team is very good at Twitter and you know staying on top of the sentiments”
“using Twitter for quote unquote news when in reality they're actually using Twitter for entertainment”
“We're suddenly seeing all of these people on Twitter pop up”
“I use Twitter for a lot of research”
“You can find me on Twitter, LinkedIn, all the usual channels.”
“that's when they start going onto Twitter and going to newspapers”
“I'm a bit of a twit when it comes to Twitter”
“was doing a lot of work with Twitter and Reddit and taskrabbit next door Postmates”
“there's a idea that Naval ravacon talked about on Twitter and then blog posts a long time ago”
“or Facebook or something like that Twitter and then we would pull in the data into our back end”
“Facebook and Twitter are also using to slow people down”
“I joined Twitter in late 2008 and I discovered the like Tech scene and startups”
“I am Ryan J Salva everywhere. Twitter, GitHub, any you know, pick your pick your choice.”
“it was called cover they were acquired by twitter”
“i just put it on twitter and you know it's been fun”
“i am on twitter all the time at lizzie jean”
Related frameworks
Innovation4 steps
Absorb the Pirates
When a fraudulent clone steals your users, ship its best features instead of fighting its code
Read →
Leadership3 steps
Accountable Equals Decider
Whoever owns the result owns the decision — everything else is a communal slowdown
Read →
Innovation3 steps
Adaptive Evaluation Over Static Benchmarks
Measure AI robustness with attackers that learn, not with a frozen dataset of yesterday's attacks
Read →
Marketing4 steps
Adjacent User Theory
Find growth by understanding and dogfooding the product as the next user just outside your current base.
Read →
Strategy5 steps
Advise Like an Investor: The Company Selection Filter
Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo
Read →
Mindset4 steps
Agency Over Title: The Force-Multiplier Mindset
Ignore role boundaries — use AI tools to execute your own ideas end to end
Read →
Strategy5 steps
AI Answer Box Keyword Triage
Segment your keywords by intent, quarantine the informational ones, and start teaching the AI
Read →
Innovation4 steps
AI at the Core vs AI at the Edge
Decide whether to sprinkle AI onto existing code or rebuild the workflow with the LLM as the core
Read →
Innovation7 steps
AI-First Product Leadership: Hold the Paddles
If AI steers your product, the product leader must own the objective, features, data and infra.
Read →
Self-Mastery3 steps
Anger as a Secondary Emotion
Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one
Read →
Productivity5 steps
Appetite Bracketing
Set a time budget, then ask what you'd do with more and less — the bracket reveals the efficient frontier.
Read →
Marketing5 steps
April Dunford's Five-Step Positioning Framework
Position a product by starting from what you must beat, not from a market category.
Read →
Marketing4 steps
Assessing Whether SEO Is Right for Your Product
Judge SEO fit by two signals — a large addressable market and existing domain authority.
Read →
Self-Mastery3 steps
A Stable of Mentors
Keep three or four mentors on a rotating monthly schedule so you always have someone to talk to.
Read →
Productivity4 steps
Async Priority Codes for Small Teams
Tag every Slack message with a response-window code so nobody has to monitor the channel.
Read →
Communication4 steps
Audience Is the Hero, Presenter Is the Mentor
You are not the hero of your presentation — the audience is; your job is to be Obi-Wan, not Luke.
Read →
Innovation6 steps
Automated User Research Pipeline
Wire sales-call keywords to Slack to email to your calendar so customer interviews book themselves.
Read →
Leadership4 steps
Autonomy at the VP Level
Place decision autonomy at the VP layer — not the leaves, not the top — to maximize thinking without producing chaos.
Read →
Marketing4 steps
B2B Channel Sequencing Ladder
Turn on growth channels in a fixed order, cheapest-and-least-scalable first, because each later channel needs the customer knowledge the earlier ones produce.
Read →
Marketing4 steps
B2C2B: Horizontal Wedge to Enterprise
Win a billion-user consumer use case first, then let personal users carry the product into their workplace.
Read →
Innovation3 steps
Backcasting & Reject the Premise
Stand in the future you designed and look back — don't forecast forward from today's constraints.
Read →
Leadership4 steps
Back-Channel Reference Digging
Trust peer back-channels over provided references, and probe harder than feels comfortable.
Read →
Strategy5 steps
Backwards From the Peak: Ambition Set by Potential, Not by Numbers
Derive goals from what the thing could be, then work backwards; today's numbers are not the anchor.
Read →
Leadership4 steps
Barrels-and-Ammunition Team Design
Staff each team from the gap, not from a fixed PM/EM/designer template
Read →
Marketing2 steps
Beautifully Simple Pricing
In your early days, price so a customer can repeat it back and it tells a value story.
Read →
Finance3 steps
Belsky's Founder Bet Checklist
Back mission-driven, pragmatically pessimistic founders building products with a clear object model.
Read →
Influence4 steps
Benefit-Priming Questions (Good Friction)
Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.
Read →
Leadership3 steps
Best-for-the-Role, Not Best-in-Market
Hire for the specific mandate at this specific stage, not the most impressive resume available.
Read →
Leadership4 steps
Bias Interrupters for Introvert-Safe Decisions
Design meetings so the loudest 20% can't take 80% of the air — vote offline, then go round the circle.
Read →
Leadership3 steps
Bloom's Taxonomy as a Coaching Diagnostic
Pinpoint where a struggling PM or manager breaks down along the ladder of critical thinking, then fill that gap.
Read →
Mindset3 steps
Bob the Monster and the Two-Week Rule
Externalize the emotions of change into a monster, let it rage, and only act on what survives two weeks.
Read →
Marketing5 steps
Brand as Physical Proof of Service
The best brand assets don't just show your logo — they demonstrate your value prop while people watch
Read →
Marketing4 steps
Brand Personality via Five Dimensions
Spike in two of five personality dimensions, then write five 'we are X but not Y' attributes with built-in tension
Read →
Innovation4 steps
Bridging-Based Agreement
Surface content only when people who normally disagree agree — that's the signal of truth.
Read →
Influence3 steps
Bring the Insight to Win Over Skeptics
Earn trust from more-experienced people by owning customer insight, not by faking expertise
Read →
Entrepreneurship4 steps
Building Toward a Portfolio Career
Engineer a narrow-but-deep expertise plus branded credibility so you can advise many companies, not one.
Read →
Strategy4 steps
Build Only Where You Can Be Best (Model Sourcing)
Build in-house only where your unique data or position lets you beat the frontier; otherwise buy
Read →
Entrepreneurship4 steps
Build the Company Only You Could Build
Reject the pivot-and-blitzscale playbook; commit to the one idea that dies without you.
Read →
Self-Mastery4 steps
Build Your Own PM Toolbox (Learning Without Burnout)
Learn from execution, self-retrospect, deep-dive one skill gap at a time, and keep only what works for you.
Read →
Innovation6 steps
Build Zero-to-One in the Dark
Inside a big company, new products die of attention. Ask for less scrutiny, fewer resources, and room to fail.
Read →
Strategy4 steps
Bundling vs Unbundling Wave-Reading
Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.
Read →
Innovation3 steps
CaMeL Permission Pre-Restriction
Grant an agent only the permissions its stated task needs, decided before it runs
Read →
Innovation4 steps
Cannibalize Your Own Product Every 6-12 Months
Make your current product look silly on a fixed cadence instead of only shipping what users ask for
Read →
Communication4 steps
Can They See What I'm Saying? (The Star Moment)
Make ideas visible — through a diagram, a drawn napkin, or one unforgettable star moment — so the whole room aligns on the same picture.
Read →
Entrepreneurship3 steps
Cap Table as a Growth Strategy
Recruit influential founders and operators onto your cap table so they become your earliest, most credible customers and evangelists.
Read →
Communication4 steps
Care Deeply, Challenge Directly — The Feedback Script
Three moves that let hard feedback land as care instead of criticism
Read →
Strategy4 steps
Category Design: Create Demand vs. Capture Demand
Design your own market category instead of competing for a slice of someone else's.
Read →
Leadership3 steps
Cater to the Individual, Not the Average
Ask each teammate how involved they want to be, then run decisions to fit their motivation.
Read →
Strategy4 steps
Centralized vs. Decentralized Org Choice
Pick your org model from your product strategy: speed (Amazon) or unified experience (Apple), and accept its cost.
Read →
Marketing5 steps
Champions at Scale: Manual-to-Machine Word-of-Mouth Engine
Over-invest by hand in early product champions, learn their patterns, then productize those patterns into scalable content.
Read →
Productivity4 steps
Chaos Buffers: Planning Around Users Who Don't Owe You Time
Every plan carries a backup and a scope-sized buffer, because your users' real job always wins
Read →
Strategy6 steps
Churn-Ranked Refocus Roadmap
When you're bleeding to competitors, throw out the plan and build the churn list, sorted by ARR.
Read →
Entrepreneurship3 steps
Cohort-Gated Private Beta
Onboard early users in small waves so each cohort surfaces new bugs instead of duplicating the last cohort's feedback.
Read →
Leadership5 steps
Come In Listening, Not Swinging
Earn trust before you inflict change: the first 90 days of a leader inheriting a team.
Read →
Entrepreneurship5 steps
Community as an Economy
Help your fans make a living from your product and their income becomes your distribution
Read →
Marketing6 steps
Community-Led Growth: Equip the Champion
The salesperson is the designer inside the company — your job is to make them a superhero.
Read →
Marketing6 steps
Company-Generated, Company-Distributed Content Loops
Build loops where your product creates branded content and distributes it into other people's workflows.
Read →
Strategy3 steps
Competition-Aware, Not Competition-Focused
Stay aware of rivals but anchor on the customer job, because the real competitor is the default old way
Read →
Communication5 steps
Concentric Circles Message Propagation
Spread any message outward from your own desk, one audience ring at a time — never skip a circle.
Read →
Leadership4 steps
Confidence-Calibrated Directness
State how strongly you hold each opinion so strong views don't silence the room.
Read →
Self-Mastery5 steps
Conjecture-Driven Learning (Collecting and Connecting Dots)
Don't consume content — generate a conjecture, then hunt across every field for proof of it.
Read →
Marketing5 steps
Content Market Fit
Treat content like a product: pick an audience, find their pain, and ship a painkiller
Read →
Finance3 steps
Contribution-Margin Payback Period over CAC
Judge acquisition ROI by how many months of contribution-margin profit it takes to repay CAC, not by CAC or LTV:CAC.
Read →
Self-Mastery3 steps
Controllable Goals
Set goals inside your control (inputs), not outcomes you can't guarantee
Read →
Innovation4 steps
Conviction-Building for Low-Volume Experiments
When you can't run a clean A/B test, stack alternative signals to raise conviction instead of faking precision
Read →
Mindset6 steps
Conviction-Over-Demand Career Navigation
Stop chasing the most in-demand role; chase the conviction where you can make a dent and learn.
Read →
Leadership4 steps
Conviction Staffing
Staff speculative projects with people obsessed with the idea, not with whoever happens to be free.
Read →
Communication4 steps
CORE Feedback Structure
Context, Observation, Result, Next Step — feedback about behavior, never personality
Read →
Leadership4 steps
Critique in Public, Build Trust in Private
Invert the management-book rule: debate directly in public, lavish reassurance in private.
Read →
Strategy5 steps
Cross-Functional Voice-of-Customer Synthesis
Put sales, success and TAMs in one room, synthesise the signal, then have research validate or dispute it.
Read →
Leadership3 steps
Crossing the Product Leader Canyon
Escape the manager death spiral by shifting from doer to editor and owning outcomes over output.
Read →
Communication5 steps
Cultural Erogenous Zones
Stop trying to change what people care about; bridge from what they already care about to you.
Read →
Strategy6 steps
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
Read →
Strategy3 steps
Damming the Demand
Compete category-to-category against the status quo, never product-to-product against a rival.
Read →
Leadership4 steps
Data-Driven Self-Story Rewriting
Debunk or validate the limiting stories you tell yourself by researching how people actually experience you.
Read →
Finance3 steps
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
Read →
Leadership5 steps
Deal Speed and Default Optimism
Codify the values you already have, not the ones you wish you had.
Read →
Innovation4 steps
Decompose-and-Ensemble
Break a broad problem into specific tasks, then solve each with a specialized model in an ensemble.
Read →
Strategy4 steps
Deep Human Evaluation Over Leaderboards
Measure real progress with experts who work through the answer, not crowds who vibe for two seconds.
Read →
Productivity4 steps
Deep Work vs. Ping-Pong Day Design
Split every day into deep work and reactive time, and refuse to open Slack before noon.
Read →
Leadership4 steps
Define the Mandate Before You Search
Get granular on the outcome, spike, and 90-day plan before opening a product-leader search.
Read →
Productivity3 steps
Delete-First Lean Engineering
On a small team, deleting code beats writing it — audit for features whose maintenance cost exceeds their gain.
Read →
Leadership5 steps
Depth-Meets-Breadth Product Review
Run reviews to make the product better, not to interrogate — you bring breadth, the team brings depth
Read →
Peak Performance4 steps
Desensitization for Performance Fear
Neutralize public-speaking (or any) fear by exposing yourself in tiny, low-stakes, escalating doses
Read →
Marketing3 steps
Design as Category-Crowding Leverage
The more crowded and mature a category, the more design and brand become the deciding differentiator.
Read →
Strategy4 steps
Design the Dream Objective Function
You become what you measure — so measure the rich thing you actually want, not the easy proxy.
Read →
Productivity5 steps
Design Your Day (Calendar as Canvas + Groundhog Day Iteration)
Draw the day you want on the calendar, run it, see what actually happened, adjust, repeat
Read →
Productivity4 steps
Dictate-and-Template AI Story Scaling
Prime ChatGPT with your team's exact template, then dictate context naturally to generate an org's worth of specs.
Read →
Strategy3 steps
Differentiation vs Table Stakes
Balance the roadmap between what attracts new customers and what they require to switch at all
Read →
Innovation4 steps
Disassemble the Lego Set
Don't digitize the old thing — reassemble the pieces into an experience native to the new platform.
Read →
Innovation3 steps
Discover Pain by Watching, Not Asking
Find the real intensity of a problem by watching people work, because they can't self-report it
Read →
Innovation6 steps
Diverge-Then-Converge Roadmap Reset
On a platform shift: drop the roadmap, keep the objective, let teams go crazy, then pick 4-5 bets.
Read →
Productivity3 steps
Do Half, Then Go on a Killing Spree
Build half the features, then remove things until the one core action runs at 10x velocity.
Read →
Sales3 steps
Dollar-Driven Discovery
Test the dollar potential of a hypothesis, not just whether customers 'like' the idea
Read →
Influence3 steps
Don't Be Stingy With Words
People can't read your mind — make appreciation explicit, and never fake it.
Read →
Strategy5 steps
Don't Compete With What You Bought
The classic acquisition killer: building a rival in-house version of the thing you just acquired.
Read →
Leadership4 steps
Do the Job Badly to Learn What Excellence Looks Like
Founders in talent-poor markets should personally hold each role until they can recognise someone better
Read →
Entrepreneurship3 steps
Double Down on the Pull
When something you made gets unexpected traction, drop the plan and lean all-in
Read →
Leadership5 steps
Drawing the Perimeter
The PM's job is to add constraints, not solutions — draw the box, then let engineers and designers fill it.
Read →
Leadership5 steps
Driving AI Adoption Through Hard Constraints
AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.
Read →
Leadership5 steps
Dynamic North Star Metrics
Hold a North Star for at least six months, then be willing to abandon it
Read →
Leadership4 steps
Earn the No: Try to Make Yes Work First
Before rejecting an idea, sincerely attempt to make it work — then say no with receipts.
Read →
Influence3 steps
Earn the Right to Teach
Build real depth and pedigree first — then your writing has something worth reading
Read →
Innovation4 steps
Earn the Secret by Savoring Surprises
There's no recipe for a breakthrough — hunt surprises at the edge instead of validation
Read →
Strategy3 steps
Eigenquestions (Finding the Question That Drives the Answer)
Find the one or two questions whose answers collapse a complex decision into clear quadrants.
Read →
Marketing3 steps
Elevate a Profession, Not a Category
Instead of creating a software category, make a job into a meaningful identity people will fight for.
Read →
Leadership4 steps
Embodied Algorithm Offsite
Make the team physically become the system so nobody can leave without understanding it
Read →
Communication6 steps
Energy-Aligned Writing
Write only what energises you, only what overlaps your job, and publish nearly all of it.
Read →
Leadership4 steps
Engineers as Discovery Partners, Not Resources
Embed the tech lead in discovery so engineers own the why, not just the what
Read →
Sales3 steps
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
Read →
Sales5 steps
Enterprise Procurement Navigation
Do procurement's work for them, define exactly what you do, and split contracts so deals don't die on the vine
Read →
Mindset4 steps
Envision-the-Ending Goal Discovery
Surface hidden goals by vividly imagining the finished future first, then reverse-engineering the journey to it.
Read →
Self-Mastery4 steps
Equanimity as a Product Skill
Pause before reacting: manage your own reactions instead of trying to control the chaos
Read →
Productivity3 steps
Escape-Velocity Activation Metric
Identify the specific actions a user must take in their first window to become durably active, then make one team obsess over driving them.
Read →
Strategy3 steps
Escaping the Low-Impact PM Death Spiral
Low-impact work begets low-impact work until layoffs — break the cycle by proactively claiming high-impact work.
Read →
Strategy3 steps
Ethnographic Insight Over Stated Preference
Observe what customers do, not what they say — AI transcript-reading is not true customer insight
Read →
Innovation4 steps
Eval-Driven Product Development
Design the test for your AI product alongside the product, then hill-climb the model against it.
Read →
Communication4 steps
Evals as Articulating Success
An eval is just a clear spec of ideal behavior — the shared language of AI product work
Read →
Peak Performance4 steps
Even-Keel Under Pressure
Don't reflect stress onto your team — mantras plus lived exposure keep your head clear when everything's on fire
Read →
Strategy5 steps
Evidence-First Intervention Design
Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.
Read →
Strategy5 steps
Experiment Only When You Need To
Treat A/B tests as risk mitigation, not as the default proof of impact
Read →
Communication4 steps
Explain-It-to-Prove-You-Understand-It
Force yourself and others to explain decisions; if you can't articulate it, you probably don't understand it.
Read →
Strategy5 steps
Fail Conclusively (Maximize the Treatment Effect)
Design experiments that kill an idea for good, so no future exec can resurrect it.
Read →
Leadership3 steps
Failure-as-Default Framing to Create Startup Scarcity
Openly declaring a new bet will most likely fail buys the autonomy and speed a big company otherwise smothers
Read →
Mindset4 steps
False Positive Risk and the Replication Protocol
A p<0.05 win can be 26% likely false when idea success rates are low — replicate borderline results
Read →
Innovation4 steps
Fault-Tolerant User Interfaces
Design your UI to match the real hit-rate of your machine learning, not a fantasy of 100% accuracy.
Read →
Mindset4 steps
Fear Gives Bad Advice (The Prediction Bet)
When gripped by fear, do the opposite of your gut — and use a bet to prove it to yourself
Read →
Innovation5 steps
Fear-Origin Audit for Product Bets
Products built from competitive fear fail; audit the motivation before you audit the roadmap.
Read →
Strategy4 steps
First-Principles Framework Method
Decompose every initiative into goal, mechanism, and value questions to build joined-up strategy — and mini-CEO operators.
Read →
Mindset4 steps
First-Principles Thinking as a Hiring Filter
Build your own framework from context instead of importing one — and hire for it deliberately
Read →
Productivity5 steps
Flow-Preserving AI Assistance Design
Design AI suggestions around the user's flow state: no panel switches, no waiting, ephemeral by default
Read →
Leadership4 steps
Flying Formation
Define cross-team roles (DACI) plus operating rhythms before growth ships anything
Read →
Strategy3 steps
Focusing Power on an Addressable Target
Strategy works only when you concentrate a genuine source of power on a target that can actually be moved.
Read →
Strategy4 steps
Force a Choice, Not a Comparison
Be the world's first banana, not a 10x better apple
Read →
Self-Mastery4 steps
Forest Time
Schedule intentional monthly time to leave the trees and survey the forest — because good aim precedes huge investment.
Read →
Marketing5 steps
Four Criteria for Choosing a Distribution Platform (Enter and Exit)
Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.
Read →
Marketing4 steps
Frame, Name, Claim the Problem (Languaging & Point of View)
Use new language to reframe a problem so people see it differently and want a new solution.
Read →
Marketing5 steps
Freemium Decision Framework (What to Make Free)
Make a feature free if it drives your growth model; gate it if it creates friction for growth.
Read →
Sales6 steps
Freemium Plan Design by Motivations for Motion
Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.
Read →
Influence4 steps
Friction Injection for Behavior Suppression
To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.
Read →
Leadership4 steps
Functions and Missions: The Two-Axis Org
Craft and careers live in functions; delivery lives in cross-functional missions with three flavours
Read →
Communication4 steps
Gauge How It Lands
Read the reaction in real time and adjust which axis you move on — sad/mad means move up on care
Read →
Leadership3 steps
Give Away Your Legos
In a scaling company, repeatedly hand off what you're good at to keep climbing the growing pile.
Read →
Innovation4 steps
Go All-In When the Experiment Works
Big companies experiment plenty — they fail by hedging instead of doubling down on what works.
Read →
Strategy3 steps
Go Narrow to Grow Wide
Serve one narrow audience exceptionally well first; expansion opportunities reveal themselves later
Read →
Leadership4 steps
Group Office Hours Accountability Loop
Peer accountability plus a two-week goal cadence that makes lonely founders execute
Read →
Strategy5 steps
Growth Is a Game of Inches
Don't chase the step function. Ship 20 bets at 20% instead of 4 perfect ones — then raise the hit rate.
Read →
Marketing5 steps
Guided Onboarding Wizard
Replace tooltips with an immersive wizard that builds the user's first workflow with them
Read →
Influence4 steps
Guild Nights
Six interesting people, one topic, at your house, catered — the highest-ROI network you can build
Read →
Influence4 steps
Hacking Hype (Internal and External)
Manufacture momentum by forcing visibility moments and tying launches to emotion.
Read →
Strategy4 steps
Happy GMV and Minimum Viable Happiness
Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar
Read →
Strategy5 steps
Hard-Bar Activation Metric Selection
Pick the activation metric only 5-15% of users hit, then decompose it into levers
Read →
Strategy4 steps
Hard Things Are the Only Moat
Every moat gets crossed eventually — the one that lasts is a willingness to do what rivals won't
Read →
Self-Mastery4 steps
Head-Heart-Hands Micro-Experiments
Change yourself by running the tiniest possible experiment and reading the result through head, heart, and body.
Read →
Productivity4 steps
Hills-and-Valleys: Getting Value From Probabilistic AI Tools
Be patient and explicit, start small, and learn where the model is strong vs weak
Read →
Leadership4 steps
Hire People Bigger Than Their Title
Build a small team of high-caliber people who each own more scope than their role, and screen for it with a paid work trial.
Read →
Leadership4 steps
Hiring on Skills, Attributes, and Values
Evaluate people in three dimensions — skills, attributes, and values — not skills alone, which is only ~50% predictive.
Read →
Mindset3 steps
How Might the Opposite Be True
Break a scarcity or false-tradeoff frame by forcing yourself to argue the reverse
Read →
Marketing3 steps
Human-Voice Launch Copy
Write your tagline and launch page the way you'd describe the product to a friend, not like a PR person
Read →
Leadership4 steps
Hypothesis-Based Coaching (Explorer, Not Lecturer)
Coach by exploring a well-informed hunch with someone, not lecturing them from data
Read →
Mindset5 steps
Identity Separation After a Layoff
Sort what happened into 'not needed', 'wrong environment', and 'in my control' — only one of them is about you.
Read →
Leadership4 steps
Impact = Environment × Skills
Audit your career by scoring the environment variables and skill variables that gate your impact.
Read →
Productivity3 steps
Impact Estimation in the Unit of Your Goal
Prioritize by estimating each option's impact in the exact same unit as your team goal, not an abstract score.
Read →
Productivity5 steps
Imperfect Metrics as Education
Report an imperfect engineering metric on purpose, then use every question about it to educate upward.
Read →
Leadership4 steps
Incentive Alignment Against the Dark Side
We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.
Read →
Innovation4 steps
Incremental OFAT Over Big-Bang Redesign
Decompose big redesigns into one-factor-at-a-time tested steps because ~80% of ideas fail
Read →
Innovation3 steps
Incubate-Iterate-Integrate for Innovating Inside a Mature Product
Build the new experience beside your core product, perfect it, then fold it back in — so you don't break existing customers
Read →
Strategy6 steps
Inflict Pain, With a Smile
Get acquired by becoming the competitor your buyer cannot ignore — while staying their friendliest partner
Read →
Innovation5 steps
Innovate Inside a Big Company as a Separate C-Corp
Spin new products into their own C-Corp with a founder-type lead reporting to the CEO, bypassing core-code review
Read →
Leadership4 steps
Inquiry Before Advice (Be a Thought Partner)
Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer
Read →
Leadership4 steps
Inside-Out Leadership Circles
Lead from the center out — self first, then one-on-ones, teams, and the business — because external fuel cracks.
Read →
Leadership4 steps
Institutional Memory of Experiments
Capture wins, losses, and surprises so the org keeps learning instead of relaunching old ideas
Read →
Leadership4 steps
Introvert-Inclusive Meeting Design
Four manager tactics to surface the best ideas from quiet people, not just the loudest three
Read →
Leadership3 steps
Invest in High Performers by Running Experiments
Stop babysitting low performers; grow your best people by testing theories about their potential.
Read →
Strategy5 steps
Invest Profits, Not People: The Core Expansion Test
Fund new bets from the core's profits — never by moving engineers off the core.
Read →
Entrepreneurship4 steps
Irrationally Optimistic, Uncompromisingly Realistic
Push hard toward a future you believe in while killing your own hypotheses as data arrives
Read →
Strategy5 steps
Iterate-Then-Automate Scaling Ladder
Let ops manually iterate a process until it breaks at scale, then hand exactly that broken step to technology
Read →
Self-Mastery4 steps
J-Curve vs. Stairs Career Growth
Jump off career cliffs into jobs you're unqualified for; fall for 6-9 months, then climb far beyond the stairs.
Read →
Communication4 steps
Job Seeker Signal Playbook
Win a recruiter's search by broadcasting two signals: proven skills and clear intent
Read →
Entrepreneurship3 steps
Keeper of the Flame: The Zero-to-One Trio
Three moves to carry a new idea from spark to company-wide launch: right idea, buy-in, spread.
Read →
Communication3 steps
Keep the Flame Alive: The High-Speed-Train Comms Cadence
Weekly bite-sized, honest updates and 3-minute customer snippets build momentum no one wants to step in front of
Read →
Productivity4 steps
Kernel-of-Truth Signal Triage
Product is finding the one thing that really matters in a sea of inputs — capture everything, then ruthlessly filter
Read →
Self-Mastery6 steps
Laser Mode: Engineering Speed Bumps Against Distraction
Willpower never wins. Move the candy further away than the sandwich.
Read →
Entrepreneurship3 steps
Laughably Small MVP Under High Stakes
Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.
Read →
Self-Mastery3 steps
Learning Curve, Environment, Problem
Evaluate whether to stay in or leave a role using three questions, not job titles
Read →
Self-Mastery4 steps
Leave It Better Than You Found It
Build career capital by making visible, others-verifiable impact — not by collecting logos.
Read →
Leadership5 steps
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
Read →
Marketing4 steps
Lego Brick vs Lego Box (Selling Solutions Up-Market)
Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.
Read →
Marketing5 steps
Lightning Strike Go-to-Market (Supers, POV & Word of Mouth)
Concentrate firepower on super consumers with a reframing POV to ignite word of mouth.
Read →
Leadership6 steps
Little Hands Growth Hiring
Hire on the KPI they'll commit to and their willingness to do the tiniest job.
Read →
Entrepreneurship4 steps
Live in the Future and Notice What's Missing
Don't try to think of a startup idea — get out of the present so ideas find you
Read →
Productivity5 steps
LNO Framework
Match your effort to each task's leverage, neutrality, or overhead
Read →
Marketing5 steps
Long-Tail Paid Diversification
After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.
Read →
Strategy3 steps
Magic and Science Decision-Making
Replace A/B tests and metric goals with deep shared customer understanding, then decide by informed intuition.
Read →
Productivity3 steps
Main Quest vs Side Quest Focus Filter
Filter every opportunity by 'does this advance the main quest, and is it important now or later?'
Read →
Communication4 steps
Make the Implicit Explicit (Meetings and Decisions)
Force every meeting and decision to declare its purpose, owner, and method out loud
Read →
Productivity5 steps
Make Time: Highlight, Laser, Energize, Reflect
A daily four-step loop that changes your defaults instead of making you faster at the wrong things
Read →
Leadership4 steps
Managing Complex Change
Diagnose why a team is stuck by finding which of five change ingredients is missing.
Read →
Productivity5 steps
Mandatory vs. Optional Onboarding Split
Split onboarding into a spare mandatory setup and a random-access optional layer — model the buyer's mind, not your features.
Read →
Productivity3 steps
Manufactured Deadlines
Impose external constraints so solo creative work actually ships
Read →
Innovation5 steps
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
Read →
Strategy4 steps
Map Your Product Against What AI Can Do
Start from your product's core job, then classify each part as AI-replace, augment, partial, or not-yet
Read →
Strategy3 steps
Market Map, Then Go a Layer Deeper
Start from the best companies for a skill, but never assume a great logo means a great individual.
Read →
Innovation4 steps
Markets as Currents, Not Bodies of Water
Chase the change dynamic pulling the market, not the size of the market
Read →
Sales6 steps
Mastering B2B Negotiations Through Value
Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.
Read →
Sales4 steps
Match Go-To-Market to Buyer-User Alignment
Pick developer-led, PLG, or direct sales by asking one thing: are the buyer and the user the same person?
Read →
Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
Read →
Innovation3 steps
Maximize the Treatment Effect to Fail Conclusively
In low-sample B2B tests, throw every tactic at a hypothesis at once so a failure kills the idea for good instead of resurfacing for years.
Read →
Strategy4 steps
Measurements Are Not Insights (Instrumentation for Analytics)
Turn raw metrics into segmented, causal insights you actually act on.
Read →
Strategy3 steps
MECE Problem Decomposition
Break any problem into buckets that are mutually exclusive and collectively exhaustive so you never miss a possible cause or solution.
Read →
Strategy3 steps
Mega Trend vs Hype Cycle — The PhD Test
If you need a PhD to understand it, it's not a mega trend. Don't fight mega trends.
Read →
Leadership3 steps
Merchandise Progress Through the Messy Middle
Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.
Read →
Marketing3 steps
Middle-of-Funnel Lead Pooling
Build a growing pool of aware, engaged leads — via freemium — and let them convert on their timing
Read →
Communication6 steps
Mindful Communication: Converse in the Language of the Listener
Listening, not articulacy, is the core PM communication skill — and it has a method
Read →
Strategy4 steps
Mistakes of Commission Over Omission
Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.
Read →
Communication4 steps
Mochary's Script for Difficult Conversations
Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.
Read →
Strategy3 steps
Model Maximalism
Build at the edge of what models can barely do — the next model will make it sing.
Read →
Innovation4 steps
New-Idea Validation Bar
Prove real demand with 'duct tape', then prioritize ideas by pain-point sharpness and reach
Read →
Strategy5 steps
North Star Translation Layer
Give every team a metric they can directly move, then convert each into a single company North Star using a shared translation factor.
Read →
Strategy4 steps
Onboarding as a Retention Lever
Treat onboarding as a habit-and-retention engine, not a conversion funnel — and accept lower conversion to weed out the wrong users.
Read →
Strategy3 steps
One-Step-Away Team Goals
Set your team's goal exactly one why-statement or one math operator away from a company goal.
Read →
Innovation3 steps
Opinionated Defaults for Onboarding
Encode what you've learned works into product defaults — make the right choice easy and the wrong choice hard, without removing choice.
Read →
Communication3 steps
Opinionated Simplicity
Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral
Read →
Innovation3 steps
Opinionated Software: Good Defaults Over Flexibility
Ship the one best workflow as a strong default so users spend time on their work, not on configuring your tool.
Read →
Strategy3 steps
Optimize for the Problems You Want to Have
Only build features that stop people from reaching the point where they'd ask you for more.
Read →
Communication3 steps
Options-With-A-Recommendation Pushback
Never say yes or no to stakeholders — present options, trade-offs, and one clear recommendation.
Read →
Productivity3 steps
Orange and Red Priorities Planning
Leaders name the non-negotiable 'big rocks' up front, then teams plan around them
Read →
Influence5 steps
Organic Mentorship Sourcing
Never ask 'will you be my mentor' — pick managers whose success depends on yours, then bring real problems
Read →
Sales4 steps
Outcome-Based Pricing Qualifier
If the work is autonomous and the result is measurable, price the outcome — not the tokens.
Read →
Communication4 steps
Own the Story — No Packet Loss
The leader is the custodian of the message — deliver it to the front line yourself, never via cascade.
Read →
Strategy4 steps
Packaging for Spread, Not for Revenue
Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.
Read →
Communication4 steps
Pain-Solution-Proof-Point Vision Pitch
Sell a vision by looping pain, solution, and a real user proof point instead of describing it in words.
Read →
Leadership2 steps
Painter, Architect, Surgeon Hiring Archetypes
Match your growth hire to your stage — a versatile painter, a structural architect, or a precision surgeon.
Read →
Self-Mastery3 steps
Passion-Project Learning (An Eval for Your Life)
Learn new tech by picking one passion project that forces you to touch everything you need to learn
Read →
Innovation4 steps
Pattern-Breaking Inside a Big Company
Make small bets that can fail a lot — and hide them from the mother ship
Read →
Marketing5 steps
Payback-First Channel Measurement
Judge channels on closed-won revenue one year out, never on lead volume.
Read →
Entrepreneurship5 steps
People, Market, Product, Distribution
The four-lens screen for investing in — or joining — an early-stage company, with distribution weighted highest
Read →
Innovation5 steps
Persona-Framing for AI Product Behavior
Pick a human metaphor for your AI, then derive its behavioral guardrails from that role
Read →
Self-Mastery4 steps
Personal Operating Principles Discovery
Derive how you lead by forcing your values down to three, then plotting your work style
Read →
Strategy5 steps
Pick a Lane and Write the Story
Master one of the five product ambiguities early, then write the paragraph your next employer needs to hear.
Read →
Entrepreneurship4 steps
Pick Hard Problems to Attract the Best Team
Hard, important problems attract the best people — and business is a team sport.
Read →
Entrepreneurship5 steps
Picking a Sharp Problem
Build on a problem so acute customers spontaneously ask to pay — it becomes a tailwind that carries your mistakes.
Read →
Communication3 steps
Pinch Before Crunch
Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch
Read →
Strategy4 steps
Platform Betting Strategy by Company Stage
Late-stage companies spread chips across platforms; startups make one focused bet and go all in.
Read →
Strategy4 steps
PMF for Candidates (People, Mission, Financials)
Evaluate a company you might join like an investor evaluates a deal — across People, Mission, and Financials.
Read →
Strategy5 steps
PM Your Career Like You PM Your Product
Write a spec for your career: destination, metrics, milestones, and a measuring stick for every offer.
Read →
Productivity2 steps
Poor Man's Fine-Tuning (Few-Shot + Role Priming)
Steer a model with in-prompt examples and a role identity instead of a full fine-tune.
Read →
Marketing3 steps
PR and Launch Strategy: Credibility Over Leads
Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.
Read →
Marketing6 steps
Pressure = Force ÷ Surface Area
Same effort, narrower target, more impact — shrink your surface area to raise message pressure.
Read →
Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
Read →
Strategy4 steps
Principles-First Product Design
Set non-negotiable principles up front — voice of the people, no override button, full transparency — and never bend them.
Read →
Strategy4 steps
Problem-Cause-Solution First-Principles Framework
You can't solve a problem directly — break it into ranked causes, then solve the biggest
Read →
Innovation5 steps
Problem-First, Wheelhouse-Checked, Unit-Economics-Proven
Three gates a product idea must pass before you build the solution you already fell in love with.
Read →
Entrepreneurship4 steps
Product-Market Fit as Segment Territory
Treat PMF not as a binary but as territory won segment by segment, and double down hard on whatever segment is pulling.
Read →
Marketing3 steps
Product-Market-Story Fit
Great product in a great market still fails if the story is wrong or missing — add the third leg
Read →
Leadership3 steps
Product Operations Feedback Loop
A function that reports to Ops but sits with Product to close the two-way gap between HQ builders and field teams
Read →
Marketing4 steps
Product Positioning with the Bar Test
Define audience via concentric circles, distill into the classic four-part statement, then validate it out loud at a bar
Read →
Productivity4 steps
Product Scrapbooking
Continuously file every real-world clue about every opportunity so it's ready when the roadmap arrives.
Read →
Strategy4 steps
Progress Cadence as the Success Signal
Judge a startup by whether each check-in has genuinely new progress, not by hype
Read →
Entrepreneurship6 steps
Protect the Core Magic: Acquisition Integration
Freeze the loop users love, rebuild everything behind it, and narrate the seams honestly
Read →
Strategy4 steps
Prove-It-At-Every-Step Rollout
Never take the next expansion step until the data from the last one has already convinced you.
Read →
Influence3 steps
Pseudonymity for Honest Contribution
Let contributors stay anonymous — people cross partisan lines far more readily when their name isn't attached.
Read →
Leadership4 steps
PSHE Career Growth Framework
Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.
Read →
Marketing4 steps
Punch Above Your Weight: Trust Signaling for Small Startups
Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.
Read →
Sales3 steps
Qualification-First Diagnosis
There is no bottom-of-funnel problem — slow deals trace back to qualifying the wrong people, message, or problem
Read →
Marketing5 steps
Question-First Cheap Channel Playbook
Find where your buyers ask their questions, answer them honestly, and let the answer sell.
Read →
Mindset4 steps
Raising the Longer-Runway Child
Four principles for parenting introverted or shy kids without shaming their temperament
Read →
Leadership3 steps
RAPID + Five-Day Escalation
Name one decision-maker and put a clock on every unresolved decision
Read →
Strategy5 steps
Reading a Market Through ARPU and Profit Pools
ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.
Read →
Innovation3 steps
Reason About It Like a Human
To design or debug AI behavior, ask what an equivalent human would do in the same situation.
Read →
Marketing4 steps
Recall vs. Discovery Interface Split
Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.
Read →
Mindset4 steps
Reflect: The Daily Experiment Loop
Treat each day as an experiment you ran, not a gravestone of success or failure
Read →
Communication5 steps
Reframe Self-Promotion as Education
You make the light bulb but you sell light. Rename the act and the resistance disappears.
Read →
Innovation4 steps
Reinforcement Learning Environment Design
Build a fully-fleshed simulated world, inject real chaos, and reward the trajectory, not just the answer.
Read →
Communication4 steps
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
Read →
Innovation7 steps
Research-to-Product Graduation
Move an incubated moonshot from the research lab to a product team without killing it or trapping the researchers
Read →
Communication5 steps
Reset Expectations + Slow Your Inbox
Announce a slower response cadence with a 'because', then actually slow the hamster wheel
Read →
Innovation4 steps
Reset Through Better Abstractions
Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.
Read →
Leadership5 steps
Respect the Hustle: Goal-Based Product Ops Allocation
Allocate ops support to goals, not headcount ratios — and deliberately under-process the teams still finding their way.
Read →
Peak Performance3 steps
Rewiring Stage Fright (The Pre-Talk Ritual)
Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.
Read →
Strategy3 steps
Rewrite vs. Restart: The Plane Decision
Never rewrite a live product with a big customer base; do shut down a small-traction acquisition and rebuild it
Read →
Productivity4 steps
RICE with Deferred Confidence and Effort
Score reach and impact first; sit with the innovative bets before letting C and E kill them.
Read →
Influence4 steps
Right for Wrong
Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.
Read →
Strategy3 steps
Right to Win via Permission to Play
Before building, ask if it's logical that YOU built it — and whether you have a route to market.
Read →
Productivity4 steps
Root-Cause Context Engineering for AI Coding
Don't just fix the AI's bad code — root-cause the missing context so it's right next time.
Read →
Strategy5 steps
Run Toward the Hard Use Cases
Don't disable high-stakes uses to avoid downside — engineer them to be great
Read →
Communication5 steps
Ruthless Simplification for PM Writing
A set of concrete tools to strip PM documents down to only what's necessary.
Read →
Leadership6 steps
Sacred Cows as Your Roadmap
In a calcified org, the list of things nobody is allowed to touch IS the product roadmap.
Read →
Strategy4 steps
Sample Ratio Mismatch (SRM) Validity Check
Verify your traffic split matches its design before trusting any experiment result
Read →
Communication4 steps
Say the Thing You Think You Cannot Say
Voice the hard observation by detoxifying it into a question you own
Read →
Innovation5 steps
Scaling Expert Judgment Through Algorithms
Structure your experts' judgment into a signal, train on that — not only on engagement
Read →
Communication3 steps
Schedule Syncing (Managing Your Manager)
Never say no to your boss — show your timeboxed calendar and ask them to help you prioritize.
Read →
Innovation3 steps
Second- and Third-Order Effect Mapping
In connected systems, trace a change's ripple effects before you ship it
Read →
Leadership4 steps
Seek To Not Be Needed, But Be Valuable
Build a self-reliant team that's resilient to chaos by systematically removing yourself as a dependency.
Read →
Marketing5 steps
Segment by Learning and Building Style
Personalize onboarding by how someone builds and learns, not by their job title
Read →
Leadership3 steps
Separate the Decision from the Implementation
Decide for the stakeholder as if there were no feelings, then solve each hurt in implementation
Read →
Innovation4 steps
Separating Change-Aversion from Real Problems in a Redesign
After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.
Read →
Innovation5 steps
Server-Side Events as the Default
Track events from your servers, not your clients — logs with a user ID are already events.
Read →
Leadership3 steps
Serve the Business, Not the People
Strip emotion out of hard calls by asking what you'd do if the person had no negative reaction.
Read →
Strategy4 steps
Setting Strategy From Data, Then Committing to a Choice
Gather internal data, customer research and company goals, make the best informed bet, then reevaluate and pivot.
Read →
Self-Mastery5 steps
Shadows of Superpowers
Your plateau is almost always the shadow cast by the exact strength that got you here.
Read →
Leadership5 steps
Ship-Fast Operating Model
Lightweight bottoms-up planning, PM-light teams, and iterative deployment in a fast-moving domain.
Read →
Innovation5 steps
Ship-to-Learn: The Emergent-Product Loop
When product properties are emergent, launching is how you discover them
Read →
Innovation3 steps
Ship-Ugly-Then-Polish Craft Loop
Combine shipping fast with fixing fast: get rough builds in front of real users, reserve polish for general release.
Read →
Strategy5 steps
Signal Over Metrics (Pre-PMF Decision Rule)
You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.
Read →
Sales4 steps
Simpler-Fairer Pricing Reset
Deliberately give away revenue to simplify pricing — it lifts retention and restores a customer-obsessed culture.
Read →
Productivity3 steps
Single-Owner Review Limits
Cap reviews, approvals, and meeting size so one accountable owner drives the pace
Read →
Leadership3 steps
Situation-Behavior-Impact Feedback
Deliver hard feedback as an undeniable subjective observation, not a verdict
Read →
Strategy6 steps
Six-Month Bets with a Collapsed W
Leaders ideate inside the teams' jam sessions instead of reviewing their output from outside.
Read →
Strategy6 steps
Six Rules for Goals and Alignment
Goals are a communication tool: three max, one that wins, intern-legible, painful, single-owned, and followed up.
Read →
Strategy5 steps
Skeleton Before the Makeup
Sequence early growth investment from site fundamentals up to awareness — never the reverse.
Read →
Strategy3 steps
Skills-First Hiring
Rebalance a stuck labor market by matching people on transferable skills, not job titles
Read →
Leadership4 steps
Skill Stack-Rank Interview
Have senior candidates rank themselves against the exact skills the role needs to reveal fit and self-awareness.
Read →
Leadership4 steps
Soliciting Feedback: The Order of Operations
Ask a go-to question, count to six, listen to understand, then reward the candor
Read →
Communication3 steps
Speak Early, Speak From Conviction
Two tactics to get an introvert's ideas heard and acted on in loud meetings
Read →
Influence3 steps
Spending Chips: Breaking Rules Without Breaking Trust
Treat accumulated social capital as chips you deliberately spend to break the specific rules that block a new bet
Read →
Influence4 steps
Sponsorship Over Mentorship
Career inflection comes not from a coach but from a sponsor who trusts you with a bigger problem.
Read →
Strategy4 steps
Spotting Bad Strategy
Four tells that a 'strategy' is actually empty: no diagnosis, goals-as-strategy, fluff, and incoherent actions.
Read →
Marketing4 steps
Startup Launch PR Playbook
Fix your story, set realistic exclusive expectations, hang news on a bigger hook, and mine local press
Read →
Communication3 steps
Start-With-Why One-Pager
The PM's core artifact: define the thing by nailing the problem and why-now before anything else.
Read →
Innovation3 steps
Steering AI to a Non-Obvious Strategy
AI gives predictable strategy when asked lazily — enumerate every input first, then make it argue back
Read →
Strategy5 steps
Stocks-and-Flows Pipeline Diagnosis
Model any org process as stocks and flows, then find where reality disagrees with the model.
Read →
Strategy2 steps
Stop Churn Before It Happens
To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.
Read →
Leadership3 steps
Strategy Activation via Crossing the Chasm
Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards
Read →
Strategy4 steps
Strategy-Led Planning
A real, pre-aligned product strategy collapses annual planning from six weeks to three days
Read →
Communication4 steps
Street-Smart Decision-Making
Give the customer's perception as much weight as your logic — model the narrative, not just the numbers.
Read →
Self-Mastery5 steps
Superpower Excavation from Peak Stories
Find your true strengths by overlaying three peak-experience stories and spotting the theme that recurs.
Read →
Leadership3 steps
Swinging the Pendulum
Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle
Read →
Communication5 steps
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
Read →
Marketing3 steps
Systematic Customer Conversations
Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.
Read →
Strategy5 steps
System-First Product Ops (Build It, Then Get Out of the Way)
Product ops is first a system you build, only second a team you hire — and the system should outlive the role.
Read →
Leadership4 steps
Systems Over Headcount (The Small Bus)
Solve with better systems and talent density instead of adding people; a smaller bus turns faster.
Read →
Strategy4 steps
Tactical Retention & The Cancellation Flow
Fix the 25-40% of churn product teams ignore — payment failures, off-boarding, cancel flows
Read →
Mindset3 steps
Taste as Shedding Social Proof
Real taste is recognizing what's great before results prove it — by evaluating ideas stripped of their social and authority proof
Read →
Self-Mastery3 steps
The 10-Minute Rule (Surfing the Urge)
Beat any urge to get distracted by waiting ten minutes and riding the emotion until it subsides.
Read →
Communication4 steps
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
Read →
Strategy4 steps
The 200K-User Experimentation Readiness Rule
Below ~200K users detect only big effects; use the wait to build platform and culture
Read →
Innovation3 steps
The 20/80 Willingness-to-Pay Axiom
20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.
Read →
Productivity3 steps
The 20-Minute Focus Ignition
Beat the hardest part of deep work — starting — by force-blocking distractions for 20 minutes
Read →
Leadership6 steps
The 30-60-90 Day Landing Plan
Listen for 30, align for 30, execute for 30 — and negotiate the listening time with your manager up front.
Read →
Sales5 steps
The 30-Prospect Manual Discovery Experiment
Before buying any sales tool, hand-pick 30 prospects, write each a real note, and let the response rate reveal your ICP parameters
Read →
Strategy5 steps
The 60/30/10 Portfolio Capacity Split
Allocate team capacity across incremental wins, operations, and audacious bets before priorities compete
Read →
Leadership4 steps
The Absurd-Scenario Interview (Screening for Second-Order Thinking)
Pose an impossible hypothetical and grade the chain of consequences, not the answer.
Read →
Influence5 steps
The Accountability Question (Selling Product Ops Internally)
Don't argue scope with defensive PMs — ask leaders what they hold PMs accountable to, then show what's crowding it out.
Read →
Innovation5 steps
The Acqui-Hire Silo
Buy a founder, hand them the riskiest bet, and spend your capital shielding them from the org.
Read →
Strategy4 steps
The Action Agenda (Ambition-Filter Method)
Stop writing a 'strategy.' Filter your ambitions down to one important, addressable challenge and act.
Read →
Strategy3 steps
The AI Deployment Risk Triage
Classify any AI deployment into one of three risk tiers before spending a dollar on defense
Read →
Strategy5 steps
The AI Security Vendor Due-Diligence Test
Five questions that expose whether an AI guardrail vendor is selling real protection or theater
Read →
Marketing6 steps
The Ambassador Program Blueprint
Recruit the already-vocal, pay them in access not cash, and grow the cohort deliberately slowly
Read →
Leadership5 steps
The Ambiguity Navigation Rubric
Score behavioural answers on three axes: did they impose structure, seek inputs, and define milestones?
Read →
Mindset4 steps
The A-Minus Idea: Conviction as a Catalyst
Put out an opinionated idea to react to — people respond to an idea far more than to nothing.
Read →
Mindset3 steps
The Angry-God Containment Lens
Assume the AI is a malicious agent trying to hurt you, then engineer so it structurally can't
Read →
Peak Performance5 steps
The Apex Survivor Model (Metabolism, Conversion, Adaptation)
Species that lasted 100M years share three traits — run your company on the same three.
Read →
Communication3 steps
The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
Read →
Mindset5 steps
The A-Side / B-Side Career Ledger
Track the B-side of your career so a bad season doesn't read as a verdict on your life.
Read →
Strategy4 steps
The Ask-Every-Team Test (Diagnosing a Missing Strategy)
Interview teams and leaders to reveal whether a real, aligned strategy exists — or just lives unspoken in people's heads.
Read →
Strategy5 steps
The Asynchronous Scaffolding Test
A synchronous-only consumer product can't retain. Surround it with async, or pick a vertical.
Read →
Marketing4 steps
The Atomic Unit of Sharing Test
Decide whether community-led growth will work for you before spending a dollar on it
Read →
Finance4 steps
The Attribution-Autonomy Pricing Matrix
Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.
Read →
Strategy5 steps
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
Read →
Innovation5 steps
The Behavioral Diagnosis
A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.
Read →
Marketing5 steps
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
Read →
Marketing3 steps
The Better Trap
A 'better' copy of an existing solution to a well-understood problem almost always fails.
Read →
Entrepreneurship3 steps
The Billion-Dollar Bootstrapping Heuristic
Match funding to goal: bootstrap cash-flow businesses, fund only clear paths to $1B revenue
Read →
Self-Mastery7 steps
The Bootloader: Structured Morning Self-Reflection
Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life
Read →
Strategy5 steps
The Boring Engineering Strategy
Write the strategy down, get the diagnosis honest, then constrain options so energy goes to what matters.
Read →
Strategy5 steps
The Bottom-Up Fit Checklist
Four market conditions plus one leadership condition that decide whether an IC-led motion will work.
Read →
Strategy5 steps
The Breaking News Dress Rehearsal
Script and run a fake crisis end-to-end to stress test your product and your people at once
Read →
Strategy4 steps
The Broccoli-Inside-Sugar Product Strategy
Hide your ambitious vision inside a form factor people already want and use daily.
Read →
Strategy5 steps
The Broken Equation Test
No amount of product craft can fix a company whose underlying math doesn't close.
Read →
Strategy5 steps
The Buyer Set of a Dozen
Run a real sale process: build a 12-name list, disqualify against the sit-out criteria, then call it
Read →
Leadership3 steps
The Calibration Test for Recruiters
Vet a recruiter by testing whether they can play back your brief and name candidates on the spot.
Read →
Strategy7 steps
The Carve-Out Cohort Turnaround
To fix a load-bearing product, secede from the metrics system with a small randomized cohort.
Read →
Leadership3 steps
The CEO Funding Test
Ask 'if I were CEO, would I fully fund my own team?' to expose whether your work is survivable.
Read →
Influence4 steps
The Champion Amplification Flywheel
Grow your internal champions' careers, and their credibility becomes your credibility.
Read →
Communication5 steps
The Comms Equation (Goal → People → Action → Belief → Medium)
Back-solve every comms plan from a business goal, never from an impressions target.
Read →
Strategy4 steps
The Community Form-Factor Matrix
A two-by-two that tells you which kind of community to build given your PMF and buyer
Read →
Marketing4 steps
The Community Node-Graph Channel Strategy
Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.
Read →
Strategy4 steps
The Company Operating System (House Metaphor)
Build a company like a house: founding documents, operating system, and operating cadence
Read →
Communication5 steps
The Compelled Test (Storytelling as Product Signal)
After they describe a big problem, measure your own reaction — do you feel compelled to go work on it?
Read →
Leadership4 steps
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
Read →
Peak Performance5 steps
The Complementary Learning Modes Ladder
Mastery needs many kinds of practice — imitate a master, get preference feedback, get graded, then live it.
Read →
Self-Mastery6 steps
The Constrained Self-Awareness Probe
Remove the humble answer, borrow someone else's eyes, or jump three years forward — self-awareness can't hide.
Read →
Entrepreneurship3 steps
The Conviction Test for Whether to Quit
Compare your conviction now versus at the start to decide whether to persevere or pivot.
Read →
Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
Read →
Innovation3 steps
The Crux: Insight Through Immersion
Find the single hardest solvable part of the problem, immerse in it, and let insight emerge.
Read →
Leadership3 steps
The Curator Leader (Not the Visionary)
The best product leaders don't own the ideas — they build environments where great ideas bubble up and get chosen
Read →
Marketing5 steps
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
Read →
Productivity5 steps
The Daily Highlight
Pick the one thing you want to name as today's highlight, size it to 60-90 minutes, write it down
Read →
Mindset3 steps
The Data-Driven Red Flag
When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.
Read →
Entrepreneurship3 steps
The Decade Litmus Test
Before starting a company, ask if you can see yourself working on it for a decade — and start it as an experiment
Read →
Self-Mastery5 steps
The Decision Log
Build product sense by logging decisions you'd make, the reasoning, and later the actual outcome.
Read →
Leadership4 steps
The Dehydrated Company Hiring Model
Only hire when a function is underwater, so headcount forces ruthless prioritization
Read →
Innovation5 steps
The Delta 4 Framework
Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.
Read →
Innovation5 steps
The Design-Led Architecture Stream
Give design a protected block to define the product's building blocks — or it will smuggle scope in at the end.
Read →
Innovation4 steps
The Double Diamond Product Process
Alternate broad exploration and narrow selection across customer, problem, and solution
Read →
Sales4 steps
The Early-Adopter Rejection Math
Reframe customer outreach: reach 10 to find 1, and indifference isn't rejection
Read →
Innovation4 steps
The Easiness Ladder: Default, Then Rule of Thumb, Then Decision
First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.
Read →
Productivity3 steps
The Effort Metric (Measure Attention, Not Completion)
Track 'did I do what I said for as long as I said without distraction' instead of whether you finished.
Read →
Peak Performance5 steps
The Energy Audit (Zone of Genius)
Color every hour of two weeks green or red, then eliminate the reds until your calendar is 80% green
Read →
Strategy5 steps
The Ex-Growth Company Test
Two questions that tell you whether your well-funded employer is quietly a dead-equity trap.
Read →
Entrepreneurship5 steps
The First Growth Hire as Portfolio Manager
Hire acquisition first, and hire for attributes over channel expertise — expertise causes false precision
Read →
Innovation3 steps
The First Mile: Lazy, Vain, and Selfish
Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.
Read →
Leadership4 steps
The First Performance Review Reference Call
Ask a cherry-picked referee what feedback you'll give the candidate at their first review — they can't dodge it.
Read →
Innovation5 steps
The Five-Day Design Sprint
Go from zero to a tested prototype in five days — decide with customer reactions, not hunches
Read →
Finance5 steps
The Five Doors Into Investing
Angel, scout, SPV, fund, or fantasy portfolio — pick your entry into investing by autonomy vs. effort tradeoff
Read →
Leadership5 steps
The Five Ingredients of a High-Performing Team
Clear goals + a why, results culture, team-first, ownership, and fun — in that order
Read →
Strategy4 steps
The Foundational Three Entry Path
Don't start in PM. Start as the person you'd be taking PM responsibilities from — engineer, designer, or seller.
Read →
Leadership4 steps
The Foundry: Facilitating a Group to One Action Agenda
Put the leader plus 7-8 people in a room, surface 25 problems, then focus on the one or two addressable ones.
Read →
Sales4 steps
The Four-Component Cold Outreach Message
Open cold with relevancy + a counterintuitive hook + a problem (never the solution), kept short enough not to scroll
Read →
Sales4 steps
The Four Forces of Switching
Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia
Read →
Marketing4 steps
The Four Keys to IC Love
Credibility, build-with-users, go where they already are, and radical transparency.
Read →
Entrepreneurship4 steps
The Four Levels of Product-Market Fit
Sequence PMF as four levels, optimizing satisfaction, then demand, then efficiency in turn
Read →
Strategy3 steps
The Four Ps of Pivoting
Persona, Problem, Promise, Product — the four levers to change when you're stuck
Read →
Self-Mastery4 steps
The Four Questions Career Self-Audit
Four honest questions that surface the root causes of a stalled, stressed, or frustrating product career
Read →
Leadership4 steps
The Four Reasons You're Not Getting Promoted
A diagnostic that separates 'the system can't promote you' from 'you're not ready' — because the fix differs.
Read →
Innovation4 steps
The Four Springs of Startup Ideas
Generate startup ideas from a problem journal, niche communities, behavior shifts, and tech shifts — then justify why now
Read →
Strategy4 steps
The Four-Step Distribution Platform Cycle
Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.
Read →
Leadership4 steps
The Four Things a Product Manager Brings to the Team
Prepare to contribute by mastering users, data, the business, and the competitive landscape.
Read →
Communication5 steps
The Four-Touchpoint Stakeholder Intake System
Four standing rituals that turn chaotic user requests into a governed product intake pipeline
Read →
Strategy4 steps
The Four Types of Product Work
Feature, growth, PMF-expansion, and scaling work — the portfolio a product leader must learn to balance.
Read →
Strategy5 steps
The Framework Limit Test
Two tripwires that tell you your product framework (JTBD, OKRs, DAU) has become the enemy.
Read →
Sales3 steps
The Friend-Zone Test
Sit customers down and force the truth: do you need me, or do you just like me?
Read →
Finance5 steps
The Front-Loaded Advisor Equity Structure
Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in
Read →
Communication5 steps
The Going Direct Playbook
Build one owned channel, voiced by a real human, primed before you ever need it.
Read →
Communication5 steps
The Ground-Truth Feedback Loop
Formal feedback is noise. Pull the real signal, prove you heard it, and publicly reward whoever gave it.
Read →
Entrepreneurship5 steps
The Growth Advisor Sourcing and Vetting Gauntlet
Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet
Read →
Leadership4 steps
The Growth Competency Model
Four competency buckets for hiring, evaluating, and balancing a growth team without chasing a unicorn.
Read →
Leadership7 steps
The Growth Org Triad: People & Process, Strategy, Data
A growth org only works when all three of people/process, strategy and data are healthy at once.
Read →
Mindset5 steps
The Habit-Anchored Micro-Meditation
Attach full presence to something you already do daily instead of adding a new ritual
Read →
Leadership6 steps
The Hardest Thing Test (Calibrating Difficulty and Agency)
Ask what's the hardest thing they've ever done, then extract their difficulty bar and how much agency they had.
Read →
Strategy5 steps
The Hierarchy of Engagement
Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures
Read →
Entrepreneurship5 steps
The Hierarchy of Marketplaces
Focus, tip, dominate — the only sequence that produces a marketplace worth owning
Read →
Leadership4 steps
The Hogwash Question (Breaking the Interview Mindset)
Ask what conventional wisdom is inaccurate — it's unanswerable without genuine opinion, so it exposes authenticity.
Read →
Leadership4 steps
The Honest-Applicable-Reversible Values Test
Three tests that separate values which drive decisions from values that just describe your self-image.
Read →
Leadership4 steps
The Humane Firing Process
Warn, deliver, let them release emotions, then become their active agent to their next job
Read →
Leadership5 steps
The Humane Mass Layoff Playbook
Cut deep once, in dollars not headcount, delivered 1:1 — then heal the stay-team by making them feel heard
Read →
Influence3 steps
The IC Compensation Anchor
Believe your IC worth, then neutralize the 'grow into management' pay dodge by naming your non-management intent up front.
Read →
Marketing4 steps
The 'If I Could Have Written It' Content Bar
A one-question filter for whether technical content will earn credibility or be ignored.
Read →
Communication5 steps
The Impacts & Learnings Review
The one meeting a growth team can't skip: discuss learnings and implications, never status.
Read →
Self-Mastery4 steps
The Indistractable Model
The four-step system for controlling your attention: master triggers, make time, hack back, and pre-commit.
Read →
Leadership3 steps
The Indistractable Workplace (Three Traits)
Distraction is a symptom of dysfunction — fix it with psychological safety, a forum, and leaders who model it.
Read →
Innovation4 steps
The Inflection Stress Test
Four questions that separate a real inflection from a vague 'why now'
Read →
Mindset4 steps
The Introspection Probe (Decoupling Decisions from Outcomes)
Ask for a win that worked for the wrong reason, or a good call that failed — outcome-blind introspection tests.
Read →
Leadership5 steps
The Introvert's Career Visibility Playbook
Five moves to get your value seen and your ambition known without becoming someone you're not
Read →
Communication3 steps
The 'I Perceive You To Be In Anger' Feedback Formula
Interrupt someone's anger without triggering more of it by using a judgment-free I-statement
Read →
Marketing5 steps
The 'Is The Search Over?' Content Standard
Judge every article by one question: after reading it, does the reader go back to Google?
Read →
Strategy5 steps
The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)
Four stages that map the PLG customer lifecycle and, loosely, your growth org
Read →
Strategy3 steps
The Kernel of Good Strategy
Every real strategy has three parts: a diagnosis, a guiding policy, and coherent action.
Read →
Self-Mastery4 steps
The Kryptonite Reframe
Ask 'how does this serve me?' to convert a perceived weakness into a functional advantage — or decide to route around it.
Read →
Strategy8 steps
The Landscape-First Product Strategy Doc
A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.
Read →
Marketing3 steps
The Launch-Goal Audit
Decide why you're launching before you launch — the goal dictates whether a launch is even worth it
Read →
Self-Mastery4 steps
The Learning-Impact Ladder
Alternate between roles where you have mastery and roles where you're the newbie — zigzag, don't climb.
Read →
Strategy3 steps
The Lighthouse Users Program (10 → 100 → 1,000)
Deliberately serve a tiny, named set of customers through defined stages instead of chasing MAU too early
Read →
Strategy6 steps
The Loop-Based Growth Strategy Model
Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.
Read →
Strategy4 steps
The Low-Trust Market Playbook
In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.
Read →
Leadership4 steps
The Maximally Accelerated Question
A forcing question that separates critical path from what can wait
Read →
Productivity5 steps
The Meeting Operating System
Version your team's meetings like a product — ship a new rev every 90 days.
Read →
Marketing5 steps
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
Read →
Innovation5 steps
The Minimum Viable Experiment Trap
A lean test that strips out the mechanism doesn't test the idea — it buries it.
Read →
Leadership4 steps
The Most Charitable Interpretation
Hire for and enforce a norm of assuming good intent, and let the misfits leave
Read →
Leadership3 steps
The Most Impactful Thing Today (with the Honesty Test)
Wake up asking what maximizes impact — then interrogate your answer for skill-set bias.
Read →
Strategy5 steps
The Narrow-and-Deep Community Wedge
Win one persona, one context, one use case in a community you can meaningfully influence — then widen.
Read →
Leadership5 steps
The Nirvana Vision / Relentless Mission Framework
Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.
Read →
Innovation3 steps
The Object Model: Three Questions Every Screen Must Answer
On every screen, a user should know how they got here, what to do now, and what to do next.
Read →
Innovation4 steps
The Open Core Line: State and Collaboration
Open-source the standard where logic is written; charge for stateful and cross-team work
Read →
Entrepreneurship4 steps
The Outside-Silicon-Valley Playbook
Compete with global giants from a talent-poor market: go ops-heavy, go remote early, and refuse to clone
Read →
Strategy4 steps
The Overall Evaluation Criterion (OEC)
Define one success metric with countervailing guardrails that predicts long-term lifetime value
Read →
Leadership3 steps
The Ownership Engine
Ownership is manufactured by scope design first, culture second, and leader accountability third
Read →
Leadership5 steps
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
Read →
Leadership3 steps
The PM Skills Triangle
Great PMs live on the edges of the creator / data-science / GM triangle, not the center
Read →
Sales3 steps
The POC as Business Case
Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.
Read →
Leadership3 steps
The Pod + Product Staff Team Model
Replace the 13-person specialist team with a 6-person generalist pod plus one summoned specialist
Read →
Sales5 steps
The Practitioner Advocate Role (The Tom Factor)
Hire a passionate user from your community into marketing and sales — no quota, no CRM.
Read →
Leadership4 steps
The Pre-Need Talent Pipeline
Build relationships with great people long before you have a role open, with no agenda.
Read →
Leadership4 steps
The Prep-Call PM Interview Loop
Coach the candidate before their final presentation — how they use your feedback is the real signal
Read →
Leadership4 steps
The Product Career Learning Loop
A four-stage loop — execute, generalize, communicate, scale — that compounds a PM's ability over a career.
Read →
Self-Mastery5 steps
The Product Ops Fit Test (and Job-Description Red Flag)
Three questions to know if product ops is your lane — and one line whose absence kills any product ops JD.
Read →
Leadership5 steps
The Proudest Work Question (Taste Triangulation)
Ask what work they're proudest of and why — it exposes taste, standards, motivation, and where their gravity pulls.
Read →
Strategy4 steps
The Purpose Statement (We Exist To)
Distill why you exist into one 10-year 'we exist to' sentence that makes people root for you
Read →
Finance4 steps
The Quarterly Pricing Cadence
Stand up a pricing committee and do one small monetization thing every quarter, forever
Read →
Leadership3 steps
The Radical Candor 2x2
Care personally AND challenge directly — the two axes that place every act of feedback
Read →
Communication6 steps
The Readiness Gap: Transparency Survey to Product Digest
Knowing something is coming isn't readiness. Survey the time drain, then ship a digest that says what to do with it.
Read →
Communication6 steps
The Repeatable Idea Test (Put the Pill in the Cheese)
Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.
Read →
Entrepreneurship5 steps
The Reverse Trial
Run a premium trial on top of freemium: showcase everything, then fall back to free forever
Read →
Marketing4 steps
The SEO Staffing Stack Rank and Impact Clock
Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it
Read →
Sales4 steps
The Service-First Wedge
When the buyer has no process to buy your tech, sell a time-boxed service that gets you the logo, revenue, and the pen
Read →
Leadership5 steps
The Shared-Fate EM/PM Pair
Give the eng manager and PM the same performance rating, and make them understand before they argue.
Read →
Entrepreneurship3 steps
The Sharp Problem
Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable
Read →
Leadership3 steps
The Shipyard Team
Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers
Read →
Leadership5 steps
The Sidecar Model of Management
You don't take the wheel or hand it over — you ride attached, and you have to be invited in first.
Read →
Communication6 steps
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
Read →
Strategy6 steps
The Six-Factor Company Stack Rank
Timing > market > team > product > brand > distribution — you need all six, ranked.
Read →
Marketing6 steps
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
Read →
Strategy5 steps
The Skip: Career as a Product
Plan for the job after next, not the next job — and treat promotion as a means, not the goal.
Read →
Communication4 steps
The Slide Doc Spectrum (One Point, One Big Idea)
Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.
Read →
Strategy5 steps
The Solar System Bundle
Anchor a subscription on one sun product, then orbit satellites that share its DNA
Read →
Marketing5 steps
The Startup Naming Process
Position first, brief the intent, brainstorm hundreds of bad names, then score survivors against seven criteria
Read →
Strategy4 steps
The Strategy Tree (Deploying Strategy Through the Missing Middle)
Connect team-level work to business outcomes through three linked layers so no one asks why they're building something.
Read →
Productivity3 steps
The Subtractive Goal-Shrinking Exercise
Make a bloated set of goals smaller and more concise each round until one specific, urgent number survives.
Read →
Leadership5 steps
The Talent Development Lifecycle
Develop people across five stages: fit, ramp, early wins, visibility, lifelong relationship
Read →
Communication5 steps
The Teach-Me-Something-In-One-Minute Interview
A 60-second timed teaching exercise scored on completeness, complexity, and clarity
Read →
Strategy6 steps
The Team-Based Activation Ladder (Setup → Aha → Habit)
Find the habit moment that predicts retention, then work backwards to the aha and setup moments.
Read →
Leadership6 steps
The Teleportation Device Test (Finding the Important Question)
Cap a candidate to two questions on a fictional problem to reveal whether they can find the decision-driving question.
Read →
Leadership3 steps
The Tempo Framework
Align every team on what shipping cadence 'good' looks like, then close the gap
Read →
Leadership5 steps
The Thermal Team
Run a startup inside the company: one owner, one senior sponsor, total focus, self-set pace.
Read →
Mindset5 steps
The Three Acts and the Next North Star
The greyhound that catches the rabbit never runs again — pick your second North Star before you catch the first.
Read →
Innovation4 steps
The Three B's (Behavior, Barriers, Benefits)
Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.
Read →
Innovation3 steps
The Three B's of Behavior Change
Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.
Read →
Leadership3 steps
The Three Career Conversations
Past, dreams, and action plan — three 45-minute conversations to show you care and grow people
Read →
Leadership7 steps
The Three-Chapter Hiring Playbook: Find, Assess, Close
Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family
Read →
Entrepreneurship4 steps
The Three Elements of a Breakthrough Idea
Grade any startup idea on inflections, insight, and founder-future fit — not the implementation
Read →
Self-Mastery3 steps
The Three E's of Career Growth
Grow faster by deliberately balancing experience, exposure, and education
Read →
Communication4 steps
The Three Levels of Making Someone Feel Heard
Escalate from acknowledging, to reflecting words, to voicing the unspoken thoughts behind them
Read →
Self-Mastery3 steps
The Three Levels of Product Work
Align your role with your default level — impact, execution, or optics — instead of climbing into frustration
Read →
Strategy5 steps
The Three Modes of Customer Understanding
Separate targeted Discovery, always-on Continuous Conversations, and passive Customer Listening — each needs its own machinery.
Read →
Self-Mastery3 steps
The Three Pacts (Pre-Commitment Firewall)
Lock in your intentions ahead of time with an effort pact, a price pact, or an identity pact.
Read →
Leadership3 steps
The Three Pattern-Breaking Actions
Movements, storytelling, and disagreeableness — how you get people to move to your future
Read →
Strategy4 steps
The Three-Pillar Competition Philosophy
Hold true to your vision, grow the pie, lean into strengths — and name the two things you defend
Read →
Productivity3 steps
The Three Pillars of Product Operations
Scale product management with internal data & insights, customer research at scale, and standardized strategy cadences.
Read →
Communication4 steps
The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
Read →
Strategy3 steps
The Three-Segment AI Market Map
Frontier models, tooling, or applied agents — pick the layer that fits your capital and your edge.
Read →
Communication3 steps
The Three-Slide Believer Pitch
What you do, your non-obvious insight, then proof — built for believers, not objectors
Read →
Leadership3 steps
The Three Threads of Great PMs
The three durable behaviors that separate great product managers from good ones, in any company type.
Read →
Leadership3 steps
The Three-Trait Hire Plus Two AI-Era Premiums
Grit, quick-learning, self-awareness get you hired anywhere — curiosity and putting yourself out there keep you relevant
Read →
Strategy4 steps
The Time-Boxed Leap Bet
De-risk a scary career leap by treating it as a fixed-length experiment with a fallback
Read →
Strategy5 steps
The Tippability Test
Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace
Read →
Productivity3 steps
The Tomorrow Test for Saying No
Decide whether to accept a distant commitment by imagining you had to do it tomorrow
Read →
Leadership5 steps
The Torchbearer Five-Act Movement Structure
Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.
Read →
Marketing5 steps
The Traffic Light Keyword System
Rank every keyword by buying intent, not volume — then work greens down before touching yellows.
Read →
Strategy4 steps
The Trusted-Advisor Partner Test
Shared audience is not enough — partner only where your buyer already goes for this specific advice.
Read →
Influence4 steps
The Trust Equation
Trust = (credibility + reliability + authenticity) / perception of self-interest
Read →
Communication5 steps
The Tuning Fork Silent Read
Don't ask what people think — put something concrete in front of them and force a live, in-room read.
Read →
Marketing5 steps
The Two-Bucket SEO Fit Test
Does your product mint pages by itself? The answer decides your entire SEO strategy
Read →
Strategy4 steps
The Two Departments That Matter Test
Find the 1-2 departments whose 10x effort produces a 10x company outcome, then work there.
Read →
Strategy4 steps
The Two-Engine Profitable Growth Architect
Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.
Read →
Marketing5 steps
The Two Onboarding Traps
Stop naming features and stop mapping onboarding to your pricing tiers
Read →
Self-Mastery3 steps
The Two-Question Introvert Diagnostic
Two thought experiments that reveal your true temperament preference, cutting through learned behavior
Read →
Innovation4 steps
The Two-Sided Quality Signal
Great curation does two opposite jobs at once: kill the worst, surface the best.
Read →
Marketing5 steps
The Two-Step Bottom-Up GTM Motion
Make individual contributors love you, then arm them to spread you inside their company.
Read →
Strategy3 steps
The Two-Way Door Reality Check
Most decisions that look reversible are one-way doors at your level — pause before you commit
Read →
Marketing3 steps
The Two-Year Publishing Cadence
Write a post several times a week for two years and an audience will find you
Read →
Communication5 steps
The Ungated Customer Feed
Pipe raw customer feedback into Slack with no gatekeeper — and let engineers email the customer directly.
Read →
Strategy4 steps
The Unifying Concept Test
Before adding a service to your app, check it fits the one mental model customers already hold of you
Read →
Leadership5 steps
The Unsell Email
At offer stage, email the candidate the eight worst truths about the job — then see if they still say yes.
Read →
Entrepreneurship3 steps
The Value Deny: Finding Opportunity in What You Can't Buy
List what you should be able to buy but can't, or how a familiar product ought to work but doesn't.
Read →
Finance3 steps
The Value Metric Pricing Model
Charge on a metric that scales with value so acquisition, retention, and expansion self-correct
Read →
Leadership5 steps
The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)
Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.
Read →
Leadership4 steps
The Waterline Model (Snorkel Before You Scuba)
Diagnose team problems from the top down: structure and dynamics, not the people, cause 80% of issues.
Read →
Productivity3 steps
The "What's Holding You Back" Office Hour
Replace status updates with one question that surfaces the single true bottleneck
Read →
Communication3 steps
The 'Why Now' Perishability Test for Internal Pitches
A good business case that lacks a strong 'why now' trigger gets parked; make the opportunity feel perishable
Read →
Mindset5 steps
The Why School (Training Second-Order Thinking)
One 'why' question per meal, answered the next day — how second-order thinking gets built.
Read →
Innovation4 steps
The Wonder-Explore-Make-Impact Incubation Gate
A four-stage vocabulary with 6-pager gates that lets a big company incubate new bets without prematurely scaling them
Read →
Leadership5 steps
The Worst Product You Ever Shipped
One interview question that separates PMs with real reps from PMs with a clean résumé.
Read →
Productivity4 steps
The YOLO Rule: When Not to Run an Experiment
Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly
Read →
Innovation4 steps
The Zone of Benefit (3x Rule)
A product must make the customer at least 3x better before they notice enough to switch and pay.
Read →
Productivity4 steps
Think It, Build It, Ship It, Tweak It
Four product phases where spend rises stage by stage — so you must retire risk before the money starts.
Read →
Mindset3 steps
Three-Model Triangulation
Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.
Read →
Innovation4 steps
Three Ways to Find Marketplace Whitespace
Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply
Read →
Productivity4 steps
Timeboxing Your Values (Make Time for Traction)
Replace the to-do list with a weekly timeboxed calendar built from your values across three life domains.
Read →
Marketing5 steps
Tipping Loops: Growth Loops and Happiness Loops
Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows
Read →
Finance3 steps
Token Budgets as a Trust-Proportional Resource
Kill the token-spend leaderboard; cap AI spend like any resource, sized to trust in someone's ROI judgment
Read →
Productivity4 steps
Top-Down / Bottoms-Up Core Action Analysis
Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising
Read →
Productivity3 steps
Top Goal with an Accountability Partner
Protect a daily block for your own priority and have a human physically present to force you to do it
Read →
Productivity4 steps
Tuning Your Operating Cadence
Set review rhythm by two signals: too fast if no progress, too slow if content is stale
Read →
Mindset4 steps
Turn Advice Into a First-Principles Framework
Don't collect rules — ask why, triangulate three people, and rebuild the reasoning underneath.
Read →
Strategy4 steps
Turn Your Biggest Blocker Into Your Upgrade Wedge
Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.
Read →
Productivity5 steps
Two-Mode Prioritization for AI Products
Prioritize backward from model magic AND forward from customer needs
Read →
Innovation5 steps
Two-Mode Product Teams
One team, two clocks: ship at the speed of the moment, and build the system between moments
Read →
Leadership3 steps
Two-Path Talent Sourcing (Network + Data)
Find the companies best at the skill you're hiring for, then find the best person there - via referral chains or via public performance data.
Read →
Mindset4 steps
Twyman's Law: Investigate the Too-Good-to-Be-True Result
Any surprising or extreme experiment result is probably wrong until you've hunted for the flaw
Read →
Productivity4 steps
Understand Work (Understand → Identify → Execute)
Budget intentional time to understand a problem first, so your team ships fewer things with a far higher win rate.
Read →
Strategy4 steps
User Immersion to Roadmap Loop
Turn constant user and non-user conversations into a prioritized roadmap and sales evangelism.
Read →
Finance4 steps
Value-Anchored Outcome Pricing
Price the outcome, not the seat; set the number from customer value and let cost be your problem.
Read →
Marketing6 steps
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
Read →
Leadership4 steps
Values as a Sharp Knife
Rewrite company values as deliberate filters, then hardcode a scoring formula that removes people who don't fit.
Read →
Entrepreneurship3 steps
Value the Technical Co-Founder
Why engineering is the hard part, and how a non-technical founder should actually treat it
Read →
Entrepreneurship3 steps
Vertical AI Opportunity Finder
Build where the winning data is locked behind a company or industry's walls — foundation models won't go there.
Read →
Marketing5 steps
Virality as Customer-Augmented Marketing
Real virality is high-quality word of mouth from a great product — not synthetic referral traps bolted on top.
Read →
Strategy3 steps
Vision-Strategy-Execution Split (and the Controversy Test)
Vision is the destination, strategy is an opinionated path — and a real strategy must be disagreeable
Read →
Sales5 steps
Vulnerability-Based Customer Discovery
Admit you're early and unfinished (even if you're not) to get raw feedback, then gate-check whether the problem is real
Read →
Leadership4 steps
Wartime Company Reset
When a platform shift threatens your core business, declare wartime and go all-in rather than hedge.
Read →
Leadership6 steps
Wartime Product Management
In a crisis: blow up the roadmap, share context, restate the mandate from the mission
Read →
Leadership6 steps
We Might Be Wrong, But We Are Not Confused
Make being wrong cheap and being confused unacceptable, in both thought and execution.
Read →
Communication4 steps
What Is / What Could Be (The Presentation Sparkline)
Alternate between current reality and a better future to create longing that moves an audience to act.
Read →
Communication3 steps
When-It-Leaks Communications Pre-Mortem
At scale you can't test quietly — decide the message before you even know you want to launch
Read →
Leadership4 steps
When to Hire a Chief Product Officer
Use portfolio complexity, revenue scale, PM headcount and trigger events — not a title chart — to know it's CPO time.
Read →
Strategy5 steps
Where to Fish for a Unicorn: The Workflow Quadrant
Score a B2B SaaS idea on two axes — workflow breadth and frequency — to predict billion-dollar potential.
Read →
Finance6 steps
Willingness-to-Pay Before You Build
You don't choose whether to have the pricing conversation — only when. Have it before you ship.
Read →
Sales3 steps
Win-Rate-First Funnel Math
Stop obsessing over conversion rate — a high win rate means you need far less top-of-funnel throughput
Read →
Productivity4 steps
Worse Is Better, Tech Debt Is a Champagne Problem
Ship the embarrassing version — you only earn tech debt if people actually use the thing
Read →
Influence5 steps
Write What You Repeat
If you say it more than once, write it down — then get an accountability partner to enforce a monthly cadence.
Read →
Strategy3 steps
Writing a Compelling Product Vision
A vision people can picture, that's lofty but not yet achieved, and that says what you won't do.
Read →
People in these episodes
- Adam Fishman
- Adam Mosseri
- Alex Hardiman
- April Dunford
- Arielle Jackson
- Bangaly Kaba
- Ben Williams
- Bret Taylor
- Brian Balfour
- Brian Tolkin
- Camille Hearst
- Camille Ricketts
- Carole Robin
- Christine Itwaru
- Christopher Lochhead
- Claire Butler
- Claire Hughes Johnson
- Crystal Widjaja
- Deb Liu
- Donna Lichaw
- Edwin Chen
- Elena Verna
- Eoghan McCabe
- Ethan Smith
- Ezinne Udezue
- Fareed Mosavat
- Georgiana Laudi
- Gergely Orosz
- Gina Gotthilf
- Gustaf Alströmer
- Gustav Söderström
- Hari Srinivasan
- Ivan Zhao
- Iyo Omojola
- Jake Knapp
- Jay Baxter
- Jeetu Patel
- Jeff Charles
- Jen Abel
- Jiaona Zhang
- John Zeratsky
- Julia Schottenstein
- Julie Zhuo
- Karri Saarinen
- Katie Dill
- Kayvon Beykpour
- Keith Coleman
- Kevin Aluwi
- Kevin Weil
- Kevin Yien
- Kim Scott
- Kristen Berman
- Kunal Shah
- Lauren Ipsen
- Lauren Isford
- Lauryn Isford
- Lenny Rachitsky
- Luc Levesque
- Lulu Cheng Meservey
- Madhavan Ramanujam
- Maggie Crowley
- Marty Cagan
- Matt LeMay
- Matt Mochary
- Melissa Perri
- Melissa Tan
- Meltem Kuran Berkowitz
- Mihika Kapoor
- Mike Maples Jr.
- Molly Graham
- Nancy Duarte
- Naomi Ionita
- Nick Turley
- Nikhyl Singhal
- Nir Eyal
- Noah Weiss
- Oji Udezue
- Paige Costello
- Patrick Campbell
- Paul Adams
- Richard Rumelt
- Ronny Kohavi
- Ryan Hoover
- Ryan J. Salva
- Sander Schulhoff
- Sarah Tavel
- Scott Belsky
- Shishir Mehrotra
- Shreyas Doshi
- Sri Batchu
- Susan Cain
- Tal Raviv
- Todd Jackson
- Tom Conrad
- Tomer Cohen
- Upasna Gautam
- Varun Mohan
- Vijay Iyengar
- Will Larson
- Yuhki Yamashita
- Yuki Yamashita
- Zoelle Egner
Related resources
- 100 Foot Wave
- 100 Monkeys
- 1Password
- 28 Years Later
- 37signals
- 7 Powers
- 7 Rules of Power
- A Fire Upon the Deep
- a16z Podcast
- Accelerate
- Accenture
- Accolade
- Acquired
- Adobe
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
- ADT
- AG1
- Agentforce
- Agile Manifesto
- Ahrefs
- AI21 Labs
- Air
- Airbnb
- Airbnb Plus
- Airtable
- Airtable ProductCentral
- Alchemy
- Alexa
- Alibaba
- Alignment Scale
- Amazon
- Amazon Redshift
- Amazon Web Services
- Amp It Up
- Amplitude
- Amsterdam
- An Elegant Puzzle
- An Immense World
- Ancillary Justice
- Andreessen Horowitz
- Android
- AngelList
- Anthropic
- Anvil
- App Store
- Apple
- Apple App Store
- Apple Pay
- Apple Podcasts
- Apple Store
- Apple TV+
- Apple Vision Pro
- Apple Watch Ultra
- AppsFlyer
- Arc
- Arc Browser
- Arrival
- Artifact
- Asana
- AssemblyAI
- assemblyai.com/Lenny
- Athletic Greens
- Atlas
- Atlassian
- Atomic Habits
- Atrium
- Attio
- Attitude shampoo and conditioner bars
- Auth0
- AuthKit
- AWS
- Bangalore
- Barcelona
- Bard
- Barnes & Noble
- Basecamp
- Bay Area
- BBC
- Be Useful
- Behance
- Belfast
- Beli
- Benchmark
- BeReal
- BigQuery
- Bing
- Birdwatch
- Bitbucket
- Black Product Managers Network
- Blink cameras
- Block
- Block Party
- Bloom's Taxonomy
- Bloomberg Terminal
- Bluey
- Boldstart Ventures
- Bolt
- Boston Consulting Group
- Box
- Braintrust
- Brave Search
- Brave Search API
- Break Point
- Brex
- Bridgewater Associates
- Brief Interviews with Hideous Men
- Build
- Build Your Personal PM Productivity System
- Build: An Unorthodox Guide to Making Things Worth Making
- BuildBetter
- Building One
- Building Rocket Ships: Product Management for High-Growth Companies
- Burning Man
- Business Model Generation
- Business Proposal
- Cable Cowboy
- Calendly
- Calm
- Cameo
- Cannes Lions International Festival of Creativity
- Canva
- Captions
- Carbon Health
- Carta
- Cash App
- Category Pirates
- CategoryPirates.com
- Census
- Center
- Centered
- Chameleon
- Character Labs
- ChatGPT
- Chernobyl
- Chewy
- Cinch
- Circuit
- Cisco
- Claude
- Claude 3.5 Sonnet
- Claude Artifacts
- Claude Code
- Clay
- Clearscope
- ClickUp
- CloudBees
- Clouded Judgement
- Clubhouse
- CNN
- CNN Digital content management platform
- Co-Intelligence
- Coda
- Codeium
- CodeRabbit
- Codex
- Coinbase
- Columbo
- Comet
- CommandBar
- Community Notes
- Composer
- Computing Taste
- Conductor
- Config
- Confluence
- Confluent
- Connect: Building Exceptional Relationships with Family, Friends, and Colleagues
- Connections
- Conscious Business
- Contact
- Contentful
- Cool Gray City of Love
- Copy.ai
- Cosmos
- Costco
- Cover
- Craigslist
- CRED
- Credit Karma
- Cron
- Crossing the Chasm
- Cryptonomicon
- Curb Your Enthusiasm
- Cursor
- CVS
- DACI
- DALL-E
- Dare to Lead
- Databricks
- Datadog
- dbt
- Deel
- Deep Work
- DeepMind
- DeepSeek
- Delta 4 framework
- Demand-Side Sales 101
- Descript
- Designer News
- Dev Mode
- Devin
- Devs
- DISC assessment
- Discord
- Discover Weekly
- Disney
- DocuSign
- Dolores Park
- Don't Think of an Elephant!
- Don't Write That Jailbreak Paper
- DoorDash
- DORA
- Double Diamond
- DoubleClick
- Dovetail
- DraftKings
- Drata
- Drift
- Drive
- Drive to Survive
- Dropbox
- Dropbox Paper
- Duarte, Inc.
- Duarte.com
- Duarte.com/Nancy
- Duke University
- Dune
- Dune: Part Two
- Duolingo
- Duolingo for Schools
- DX
- Dyson
- E.T. the Extra-Terrestrial
- eBay
- Eclipse
- Eco
- Eero
- Eight Sleep
- ElevenLabs
- Elon Musk (book)
- Emacs
- Emily in Paris
- Empire of the Sun
- Encanto
- Endgame
- Enneagram
- Enterpret
- Eppo
- Ergonofis Standing Desk
- Escaping the Build Trap
- Essentialism
- Etsy
- Evernote
- Everything Everywhere All at Once
- Everything Marketplaces
- Excel
- Explo
- Extraordinary Attorney Woo
- F1
- Fable
- Facebook Ads
- Facebook Connect
- Facebook Marketplace
- Facebook Messenger
- Faire
- Fall in Love with the Problem, Not the Solution
- Fallout
- Fallout 4
- Fellow
- Fellow Kettle
- Fifth & Mission
- FigJam
- Figma
- Figma to Webflow plugin
- Fin
- Finland
- Firebase
- Firefox
- First Round Capital
- First Round Review
- Flatfile
- Flexport
- Flickr
- Flighty
- Flippa
- Floodgate
- Flow: The Psychology of Optimal Experience
- Focusmate
- For All Mankind
- Ford Escape Hybrid
- Ford F-150
- Forest
- Forrester
- Foundation
- Founders
- Founders Fund
- Founders You Should Know
- Four Seasons Hotels and Resorts
- Four Thousand Weeks
- Framer
- FreeHand
- Freshworks
- Friend.com
- Front
- Full Swing
- FullStory
- Future
- G Suite
- G2
- Gainsight
- Gamma
- Gamma Pro
- Gartner
- Gas
- Gastropod
- Gates of Fire
- Gemini
- Gemini 3
- General Assembly
- General Catalyst
- getflac.com
- Giovanni's Room
- GitHub
- GitHub Actions
- GitHub Advanced Security
- GitHub Copilot
- GitHub Discussions
- GitHub Next
- GitHub Pages
- GitLab
- Glassdoor
- Glengarry Glen Ross
- Glue Club
- Gmail
- Gödel, Escher, Bach
- Gödel's Proof
- Gojek
- Gong
- Good Strategy/Bad Strategy
- Good to Great
- GoodUI
- Google Ads
- Google AdWords
- Google Analytics
- Google Buzz
- Google Chrome
- Google Cloud
- Google DeepMind
- Google Docs
- Google Earth
- Google Forms
- Google Hangouts
- Google I/O
- Google Maps
- Google Meet
- Google Photos
- Google Play Billing
- Google Reader
- Google Scholar
- Google Search
- Google Ventures
- Google Wave
- Google Workspace
- GPT
- GPT-3
- GPT-3.5
- GPT-4
- GPT-4 with Vision
- GPT-4o
- GPT-5
- GPTs
- Grammarly
- Granola
- Graphite
- Greenhouse
- Grey's Anatomy
- Greylock
- Grok
- Groundhog Day
- Grubhub
- Guinness
- Gusto
- Hack Prompt and Learn Prompting AI Security Course
- Hacker News
- Hakim's Odyssey
- Hallmark
- Halt and Catch Fire
- Hard Facts, Dangerous Half-Truths, and Total Nonsense
- Harry Potter
- Harvard Business Review
- Harvard Business School
- Harvard University
- HashiCorp
- HBO
- HBR IdeaCast
- Heap
- Helgoland
- HelpBar
- Her
- Heroku
- Hex
- High Growth Handbook
- High Output Management
- Hightouch
- Hinge
- Hipcamp
- HipChat
- Home Assistant
- Homebrew
- Hooked
- Hotmail
- How Big Things Get Done
- How Brands Grow
- How Figma Builds Product
- How I Built This
- How to Measure Anything
- How to Talk So Kids Will Listen & Listen So Kids Will Talk
- How to Win Friends and Influence People
- How Will You Measure Your Life?
- HP
- Huberman Lab
- HubSpot
- Hugging Face
- IBM
- IDEO
- If Only AI
- Ignition
- Illuminate
- Illusions
- iMessage
- In Depth
- Index Ventures
- India
- Indistractable: How to Control Your Attention and Choose Your Life
- Influence
- Insight Out
- Insight Timer
- Inspired
- Instacart
- Instagram Reels
- Instagram Stories
- Intel
- Intercom
- Internet Explorer
- Internet.org
- Interpret
- Intuit
- Inventing Anna
- Investopedia
- iOS
- iPad
- iPhone
- Ireland
- Irrational Labs
- Israel
- It's Not How Good You Are, It's How Good You Want to Be
- Japan
- Java
- Jira
- Jira Product Discovery
- Jobs to Be Done
- John Wick: Chapter 4
- JPMorgan
- JPMorgan Chase
- Julia
- Kellogg School of Management
- Keynote
- Khan Academy
- Kindle
- Kiva
- KTool
- Kumu
- L'Oréal
- Ladder
- LangChain
- Latitud
- LaunchDarkly
- Le Ton beau de Marot
- Leaders Eat Last
- Leaders in Tech
- Leadership and Self-Deception
- Lean In
- LEGO
- Lemon.io
- Lending Club
- Lenny's Jobs
- Lenny's Jobs Talent
- Lenny's Newsletter
- Lenny's Newsletter Community
- Lenny's Podcast
- Lenny's Podcast website
- Lennybot
- LennyPodcast.com
- lennyspodcast.com
- Lex Fridman Podcast
- Libra
- Life360
- Linear
- LinkedIn Economic Graph
- LinkedIn Learning
- Listen
- LM Arena
- LM Studio
- LMNT
- LNO Framework
- Localmind
- Lomi
- Looker
- Loom
- Lovable
- Luca
- Lyft
- Macintosh
- Macworld
- Magna-Tiles
- Mailchimp
- Mailman
- Make It So
- Make Time
- Make Time blog
- Makelog
- Maker Week
- Management Time: Who's Got the Monkey?
- Managing Complex Change
- Marketo
- Matilda the Musical
- Matrix factorization
- Maven
- McKinsey & Company
- Medium
- Menlo Ventures website
- Mercury
- Merge
- Messenger
- Meta
- Metronome
- Microsoft
- Microsoft Azure
- Microsoft Clarity
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Teams
- Microsoft Windows
- Middlemarch
- Midjourney
- Mindfulness in Plain English
- Mindset
- Minority Report
- Miro
- Miroverse
- Mistakes Were Made (But Not by Me)
- MIT
- Mixpanel
- MKT1 Newsletter
- Mochary Method Curriculum
- Mode
- Modern Treasury
- monday.com
- Monetizing Innovation
- MongoDB
- Montblanc Meisterstück 149
- MSN
- Myers-Briggs Type Indicator
- MySpace
- Mythos
- Nanit
- NASA
- Nathan for You
- National Outdoor Leadership School
- NBC
- Nespresso Vertuo
- Netflix
- Netlify
- Netscape
- Never Search Alone
- Never Split the Difference
- New Relic
- New York City
- New York Times
- News Product Alliance
- Nielsen
- Nik Sharma’s Newsletter
- Nike
- No Stupid Questions
- Nobody Wants to Read Your Sh*t
- Node.js
- Nonviolent Communication
- Notion
- Notion AI
- Notion Plus
- Nubank
- Nuclear War: A Scenario
- NuStrips
- Nvidia
- O'Neill Hyperfreak Wetsuit
- o3
- Obviously Awesome
- Okta
- Old Enough!
- Ollama
- On Writing Well
- One Medical
- OneSchema
- OneSchema FileFeeds
- Only the Paranoid Survive
- Open to Work
- OpenAI
- OpenAI API
- OpenAI Blog
- Opendoor
- OpenTable
- OpenView
- Operator
- Oppenheimer
- Optimizely
- Orb
- Orkes
- Orlando
- Outliers
- Outlive
- Pachinko
- PageRank
- Palo Alto
- Pando
- Pandora
- Paradise
- Paragon
- Particle
- Patreon
- Pattern Breakers: Why Some Start-Ups Change the Future
- Pave
- PayPal
- Peloton
- Pendo
- Pendo certification courses
- Pendo Guides
- Periscope
- Perplexity
- Perplexity Pro
- Persona
- Pets.com
- PetSmart
- Photoshop
- Physical: 100
- Pika
- Pixar
- Plaid
- Plastic Dream Sequence
- Playing to Win
- Pocus
- Poe
- Porsche 911
- Positioning Your Startup Is Vital — Here’s How to Nail It
- Positioning: The Battle for Your Mind
- PostgreSQL
- PostHog
- Postman
- Postmates
- Power: Why Some People Have It—and Others Don't
- Powerful
- PowerPoint
- Pragmatic Institute
- pragmaticengineer.com
- Predictably Irrational
- Princeton University
- Principles
- Procore
- Product Hunt
- Product Institute
- Product Operations
- Product Roadmaps Relaunched
- Product Thinking Podcast
- Productroadmap.com
- ProfitWell
- Prolific
- Public.com
- Pump Log
- Python
- Qualtrics
- Queue
- Quibi
- Quiet
- Quip
- Quora
- Radical Candor
- Radical Focus
- Radical Respect
- RadicalCandor.com
- Ramp
- Range
- RAPID
- Rdio
- React
- Reamde
- Reclaim
- Reed College
- Reforge
- Renew Cold Plunge
- Repello AI
- Replit
- Resonate
- Retool
- RevenueCat
- Rewind
- RICE
- Rich Communication Services
- Rippling
- Rise
- Riverside
- Rivian
- Robinhood
- Roblox
- Rocket Men
- Ronny Kohavi’s live cohort-based experimentation course
- Round
- Rows
- Ruby
- Salesforce
- Sam Walton: Made in America
- Samsara
- San Francisco
- SAP
- Saturday Night Live
- Saturn
- Scale AI
- Scaling Innovation
- Scaling People
- Scrum
- Seer
- Segment
- Seismic
- Self Stock
- Semrush
- Sendbird
- Sequoia Capital
- ServiceNow
- Seven Powers
- Several Short Sentences About Writing
- Severance
- Shape Up
- Shopify
- Sidebar
- Sierra
- Silicon Valley
- Silo
- Silo series
- Similarweb
- Simon-Kucher
- Sinners
- Siri
- SiriusXM
- Sketch
- Skype
- Skyscanner
- Slack
- Slow Horses
- Smart Brevity
- Snap
- Snapchat
- Snapdeal
- Snow White Airbnb
- Snow White and the Seven Dwarfs
- Snowflake
- Snyk
- SOC 2
- Something Deeply Hidden
- Song of Solomon
- Sonos
- Sora
- SoundCloud
- South by Southwest
- SPACE
- SPACE Framework
- SpaceX
- SPADE framework
- Spark Amp
- Spark: The Revolutionary New Science of Exercise and the Brain
- SparkToro
- SpongeBob SquarePants
- Spotify
- Sprig
- Sprint
- Square
- Square Reader
- Squid Game: The Challenge
- Stable Diffusion
- Stack Overflow
- Stanford d.school
- Stanford Graduate School of Business
- Stanford University
- Star Trek
- Star Wars
- Starbucks
- Start at the End
- Stitch Fix
- Stockholm
- StoreKit
- Story of Your Life
- StoryBots
- Strava
- StrengthsFinder
- Stripe
- Stripe Atlas
- Stripe Connect
- Stripe Sessions
- Substack
- Succession
- Sundial
- Super Bowl
- Superhuman
- Surge AI
- Surge AI Blog
- SurveyMonkey
- Sweden
- Switch
- Sydney
- Tableau
- Tár
- TaskRabbit
- Teal
- TechCrunch
- Technology Strategy Patterns
- TED Conference
- Ted Lasso
- TED Talks
- Temptation Island
- Tesla
- Tesla Cybertruck
- Textbookflix
- The 100% Solution
- The 48 Laws of Power
- The 7 Habits of Highly Effective People
- The Accidental Superpower
- The Alchemist
- The Analytics Engineering Podcast
- The Atlantic
- The Bear
- The Beginning of Infinity
- The Blind Assassin
- The Bluest Eye
- The Cadence
- The Case Against Reality
- The Color Purple
- The Complete Investor
- The Conscious Leadership Group
- The Conversation: How Seeking and Speaking the Truth About Racism Can Radically Transform Individuals and Organizations
- The Courage to Be Disliked
- The Crux
- The Crux Book website
- The Daily
- The Darwin Economy
- The Demon in the Machine
- The Deptford Trilogy
- The Design of Everyday Things
- The Diplomat
- The Economist
- The Experience Machine
- The Fabric of Reality
- The Five Dysfunctions of a Team
- The Five Temptations of a CEO
- The Four Agreements
- The Fund
- The Goal
- The Good Nurse
- The Gospels
- The Great British Baking Show
- The Great CEO Within
- The Halo Effect
- The Happiness Lab
- The Hard Thing About Hard Things
- The Innovator's Dilemma
- The Innovator's Solution
- The Last of Us
- The Last of Us (video game)
- The Leader’s Journey
- The Legend of Bagger Vance
- The Let Them Theory
- The Linear Method
- The Logan Bartlett Show
- The Looking Glass
- The Lord of the Rings
- The Making of a Manager
- The Mandalorian
- The Matrix
- The Medici Effect
- The Memory Palace
- The Messy Middle
- The Mystery of the Aleph
- The Myth of Sisyphus
- The Name of the Wind
- The New New Product Development Game
- The New York Times
- The No Book
- The Office
- The Phoenix Project
- The Power of Myth
- The Power of Now
- The Pragmatic Engineer
- The Presentation Secrets of Steve Jobs
- The Product Experience
- The Product-Led Organization
- The Pyramid Principle
- The Rehearsal
- The Revolt of the Public
- The Ride of a Lifetime
- The Science of Change
- The Simpsons
- The Skip
- The Snowball
- The Sociology of Business
- The Sopranos
- The Story of the Stone
- The Summer I Turned Pretty
- The Talented Mr. Ripley
- The Timeless Way of Building
- The Top Five Regrets of the Dying
- The Untethered Soul
- The User’s Journey
- The Value Flywheel Effect
- The Vanishing Half
- The Verge
- The Wall Street Journal
- The War of Art
- The Washington Post
- The West Wing
- The West Wing Weekly
- The Wheel of Time
- The White Lotus
- The Wire
- The Wisdom of Insecurity
- The Writer’s Journey
- Thinking in Bets
- Thinking in Systems
- Thinking, Fast and Slow
- This Is How They Tell Me the World Ends
- Threads
- Three Bs
- Thumbtack
- TikTok
- Toast
- Toastmasters International
- Tokyo Vice
- Tome
- Top Chef
- Top Gun
- Top Gun: Maverick
- Toyota
- Trainspotting
- Travelers
- Tray.io
- Tripadvisor
- True Detective
- Trustworthy Online Controlled Experiments
- Tumblr
- Turning Red
- Tweet Hunter
- TweetDeck
- Twilio
- Twitch
- Typeform
- TypeScript
- TytoCare
- Uber
- UC Berkeley
- Udemy
- Uizard
- Ukraine
- Ultimate Guitar
- Ultraspeaking
- Unbounce
- United States
- Unix
- Unlocks
- Unsolicited Feedback
- User Interviews
- UserTesting
- VaccinateCA
- Van Westendorp Price Sensitivity Meter
- Vanta
- vanta.com/Lenny
- Vercel
- Vim
- Vine
- Visual Studio
- Visual Studio Code
- Volvo
- VSCO
- WALL-E
- Walmart
- Warrant
- Wayfair
- Waymo
- Wealthfront
- Web Components
- WebEx
- Webflow
- Webflow University
- WebGL
- WeCrashed
- WeightWatchers
- Westworld
- WeWork
- What They Don't Teach You at Harvard Business School
- What You Do Is Who You Are
- Whatnot
- When Coffee and Kale Compete
- When They Win, You Win
- Whimsical
- Whisper
- Who: The A Method for Hiring
- Wikipedia
- Wimbledon
- Windows Indexer
- Windsurf
- Winning Time
- Wirecutter
- Wisdom
- Wix
- Wiz
- WordPress
- WorkOS
- WP Engine
- Writer.com
- X
- Xamarin
- Xero
- Xerox
- Y Combinator
- Yahoo
- YC Blog
- YC Co-Founder Matching
- Yellowstone
- You Are Here
- Your Own Backyard
- YouTube
- Zanzibar
- Zapier
- Zen and the Art of Motorcycle Maintenance
- Zendesk
- Zero Longevity Science
- Zillow
- Zip
- Zoom
- Zuora
- Zynga
Spot an error or want this page removed? Request a correction or removal.