AppsFlyer

Build AND Buy

Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.

Self-Mastery4 steps

Build Your Own PM Toolbox (Learning Without Burnout)

Learn from execution, self-retrospect, deep-dive one skill gap at a time, and keep only what works for you.

CDP vs Reverse-ETL Stack Decision

Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.

Productivity4 steps

Deep Work vs. Ping-Pong Day Design

Split every day into deep work and reactive time, and refuse to open Slack before noon.

Productivity4 steps

Dictate-and-Template AI Story Scaling

Prime ChatGPT with your team's exact template, then dictate context naturally to generate an org's worth of specs.

Marketing4 steps

Future-Proof MTA Data Collection

Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.

Strategy3 steps

Go Narrow to Grow Wide

Serve one narrow audience exceptionally well first; expansion opportunities reveal themselves later

Marketing3 steps

Human-Voice Launch Copy

Write your tagline and launch page the way you'd describe the product to a friend, not like a PR person

Productivity3 steps

Problem-People-System (PPS)

Diagnose a systems request by problem and people first, never jump straight to the tool.

Productivity4 steps

Product Scrapbooking

Continuously file every real-world clue about every opportunity so it's ready when the roadmap arrives.

Seek To Not Be Needed, But Be Valuable

Build a self-reliant team that's resilient to chaos by systematically removing yourself as a dependency.

Setting Strategy From Data, Then Committing to a Choice

Gather internal data, customer research and company goals, make the best informed bet, then reevaluate and pivot.

Communication4 steps

Street-Smart Decision-Making

Give the customer's perception as much weight as your logic — model the narrative, not just the numbers.

The Ask-Every-Team Test (Diagnosing a Missing Strategy)

Interview teams and leaders to reveal whether a real, aligned strategy exists — or just lives unspoken in people's heads.

Entrepreneurship3 steps

The Decade Litmus Test

Before starting a company, ask if you can see yourself working on it for a decade — and start it as an experiment

Finance5 steps

The Five Doors Into Investing

Angel, scout, SPV, fund, or fantasy portfolio — pick your entry into investing by autonomy vs. effort tradeoff

Innovation4 steps

The Four Springs of Startup Ideas

Generate startup ideas from a problem journal, niche communities, behavior shifts, and tech shifts — then justify why now

Influence3 steps

The IC Compensation Anchor

Believe your IC worth, then neutralize the 'grow into management' pay dodge by naming your non-management intent up front.

Marketing3 steps

The Launch-Goal Audit

Decide why you're launching before you launch — the goal dictates whether a launch is even worth it

The Strategy Tree (Deploying Strategy Through the Missing Middle)

Connect team-level work to business outcomes through three linked layers so no one asks why they're building something.

Productivity3 steps

The Three Pillars of Product Operations

Scale product management with internal data & insights, customer research at scale, and standardized strategy cadences.

The Two Departments That Matter Test

Find the 1-2 departments whose 10x effort produces a 10x company outcome, then work there.

Mindset3 steps

Thinking Gray

Defer black-or-white judgments about decisions and people until the last responsible moment.

Tool-Agnostic Hiring Test

Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.

When to Centralize a Martech Function

Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.

When to Hire a Chief Product Officer

Use portfolio complexity, revenue scale, PM headcount and trigger events — not a title chart — to know it's CPO time.

Strategy3 steps

Writing a Compelling Product Vision

A vision people can picture, that's lofty but not yet achieved, and that says what you won't do.