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Communication7 steps

Discovery by Silence

Stop pitching, ask an open question about their whole life, then say nothing until the roadmap falls out

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Strategy6 steps

Go-Go-Go Plus Long-Term Compounding

Sprint to a proof of existence today; slow down to build the thing you will never regret owning

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Strategy3 steps

Go Narrow to Grow Wide

Serve one narrow audience exceptionally well first; expansion opportunities reveal themselves later

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Marketing3 steps

Human-Voice Launch Copy

Write your tagline and launch page the way you'd describe the product to a friend, not like a PR person

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Entrepreneurship5 steps

Paying Is the Only Signal

Discount friends' feedback to zero, and convert 'willing to pay' into money actually moving — refundable

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Productivity3 steps

Problems One and Two

Stop reporting your productivity on problems 3-100; get stuck on the two hardest ones

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Leadership6 steps

Shipping 0-to-1 Inside a Big Company

Make it the customer's idea, storyboard it in Sharpie, prove it once, and show the economics

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Innovation6 steps

Study Group

A one-hour role-play where employees forget they work at your company and try to use your product

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Entrepreneurship3 steps

The Decade Litmus Test

Before starting a company, ask if you can see yourself working on it for a decade — and start it as an experiment

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Finance5 steps

The Five Doors Into Investing

Angel, scout, SPV, fund, or fantasy portfolio — pick your entry into investing by autonomy vs. effort tradeoff

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Innovation4 steps

The Four Springs of Startup Ideas

Generate startup ideas from a problem journal, niche communities, behavior shifts, and tech shifts — then justify why now

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Marketing3 steps

The Launch-Goal Audit

Decide why you're launching before you launch — the goal dictates whether a launch is even worth it

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Strategy6 steps

The Leakable Metric

Pick the one metric your customer would be delighted to discover you'd been measuring all along

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Innovation5 steps

The Users Having a Bad Day Chart

Emit a log line every time a user hits pain, stack them in a bar chart, and burn the bars down

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