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Cycle

By Cycle

1 recommend/use · 3 sourced episodes

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Related frameworks

Strategy4 steps

Betterment Over Perfection (The Painful-Gap Method)

Don't craft a perfect strategy — close your single most painful gap, then the next, forever.

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Marketing5 steps

Consistent, Distinctive, Famous

The three-word brand brief for founders — and why fame is the nonlinear one nobody names.

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Strategy4 steps

Design Capabilities So Rivals Say 'Life's Too Short'

Build capabilities and systems so nuanced that imitators choose a different battlefield instead of copying you.

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Leadership5 steps

Design for Humanity, Not the Organogram

Small teams plus human briefs beat large teams plus metrics — reciprocity does not scale.

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Communication7 steps

Discovery by Silence

Stop pitching, ask an open question about their whole life, then say nothing until the roadmap falls out

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Strategy6 steps

Go-Go-Go Plus Long-Term Compounding

Sprint to a proof of existence today; slow down to build the thing you will never regret owning

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Marketing5 steps

Idiosyncrasy Preservation (The Stand-Up Comedian Test)

Protect the odd, inconsistent details of your product — idiosyncrasies count double.

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Innovation5 steps

MAYA: The Right Amount of Weird

Ship the most novelty a market will swallow — one notch past familiar, never past comprehensible.

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Entrepreneurship5 steps

Paying Is the Only Signal

Discount friends' feedback to zero, and convert 'willing to pay' into money actually moving — refundable

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Productivity3 steps

Problems One and Two

Stop reporting your productivity on problems 3-100; get stuck on the two hardest ones

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Leadership6 steps

Shipping 0-to-1 Inside a Big Company

Make it the customer's idea, storyboard it in Sharpie, prove it once, and show the economics

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Innovation6 steps

Study Group

A one-hour role-play where employees forget they work at your company and try to use your product

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Strategy5 steps

The Double Lock (Sober and Drunk)

Debate every big decision twice — once rationally, once psychologically — and only act if both agree.

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Strategy6 steps

The Leakable Metric

Pick the one metric your customer would be delighted to discover you'd been measuring all along

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Innovation5 steps

The Parallel Sweet Spot: Psychological, Technological, Economic

Solve all three constraints at once — running them in series is how great products die.

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Innovation5 steps

The Single Affordance Rule

One product, one job. Added functionality can subtract value by destroying clarity of purpose.

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Strategy5 steps

The Strategy Choice Cascade

Five interlocking questions that force a strategy into an integrated, reinforcing whole.

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Marketing5 steps

The User Imagery Adoption Test

Adoption stalls on who owns the product, not what it does — audit your user imagery before you scale.

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Innovation5 steps

The Users Having a Bad Day Chart

Emit a log line every time a user hits pain, stack them in a bar chart, and burn the bars down

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Strategy4 steps

Two Routes to Win: Differentiation or Low Cost

You must be the differentiated choice or the lowest-cost provider — anything in between gets bullied.

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