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How To with John Wilson

By John Wilson

2 recommend/use · 2 sourced episodes

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Communication7 steps

Discovery by Silence

Stop pitching, ask an open question about their whole life, then say nothing until the roadmap falls out

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Strategy6 steps

Go-Go-Go Plus Long-Term Compounding

Sprint to a proof of existence today; slow down to build the thing you will never regret owning

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Innovation5 steps

Minimum Viable Experiment + The Dogfood Gate

Ship the cheapest version of an experiment — but use it yourself before you trust its null result

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Marketing7 steps

Optimize the Second Screen (Post-Click Leverage)

Everyone crowds the ad; the compounding wins sit on the page people land on after it

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Entrepreneurship5 steps

Paying Is the Only Signal

Discount friends' feedback to zero, and convert 'willing to pay' into money actually moving — refundable

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Productivity3 steps

Problems One and Two

Stop reporting your productivity on problems 3-100; get stuck on the two hardest ones

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Leadership6 steps

Shipping 0-to-1 Inside a Big Company

Make it the customer's idea, storyboard it in Sharpie, prove it once, and show the economics

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Innovation6 steps

Study Group

A one-hour role-play where employees forget they work at your company and try to use your product

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Mindset5 steps

The A-Side / B-Side Career Ledger

Track the failures between your highlights so setbacks read as moments, not verdicts

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Strategy6 steps

The Leakable Metric

Pick the one metric your customer would be delighted to discover you'd been measuring all along

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Communication7 steps

The Unique Voice Test

Ask of every line: could any other company have written this? If yes, rewrite it

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Innovation5 steps

The Users Having a Bad Day Chart

Emit a log line every time a user hits pain, stack them in a bar chart, and burn the bars down

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Leadership3 steps

The World-Class Proof Interview

Two questions: why here, and what are you world-class at — plus how do you know?

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Entrepreneurship6 steps

The Zero-CAC Consumer Subscription Engine

Mission, no paid ads, retention-as-value, and data rigor — why Duolingo survived where B2C subs die

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Strategy6 steps

Treat the World as One Market

Default to one global version; localize only where law or platform forces you to

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