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Nubank

1 recommend/use · 5 sourced episodes

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Leadership4 steps

Chronic vs Acute Organisational Challenges

Work down the chronic issues so you have capacity to absorb the acute shocks.

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Leadership5 steps

Come In Listening, Not Swinging

Earn trust before you inflict change: the first 90 days of a leader inheriting a team.

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Strategy5 steps

Fail Conclusively (Maximize the Treatment Effect)

Design experiments that kill an idea for good, so no future exec can resurrect it.

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Innovation5 steps

Fear-Origin Audit for Product Bets

Products built from competitive fear fail; audit the motivation before you audit the roadmap.

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Influence5 steps

Find the Loops Available to You

Even when told exactly what to build, you can still run most of the product loop.

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Innovation4 steps

Frameworks as Job Aids, Reps as the Goal

Adopting a framework is never the goal; getting reps through the full loop is.

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Strategy2 steps

Freemium Two-Product Rule

Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading

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Strategy5 steps

Fundamentally Different, Not Incrementally Better

Only a fundamentally different experience gets customers to tell their friends about it.

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Innovation5 steps

Hypothesis-First Customer Discovery

Bring a crisp hypothesis to the interview — then be its judge, not its lawyer.

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Productivity3 steps

ICE Prioritization

Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly

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Innovation5 steps

Minimum Viable Experiment + The Dogfood Gate

Ship the cheapest version of an experiment — but use it yourself before you trust its null result

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Marketing4 steps

Move the PMF Score: Reposition + Speed to Value

Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value

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Marketing4 steps

Must-Have Benefit Excavation

A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers

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Marketing7 steps

Optimize the Second Screen (Post-Click Leverage)

Everyone crowds the ad; the compounding wins sit on the page people land on after it

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Innovation5 steps

Problem-First, Wheelhouse-Checked, Unit-Economics-Proven

Three gates a product idea must pass before you build the solution you already fell in love with.

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Mindset5 steps

The A-Side / B-Side Career Ledger

Track the B-side of your career so a bad season doesn't read as a verdict on your life.

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Mindset5 steps

The A-Side / B-Side Career Ledger

Track the failures between your highlights so setbacks read as moments, not verdicts

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Strategy5 steps

The Broken Equation Test

No amount of product craft can fix a company whose underlying math doesn't close.

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Strategy6 steps

The Coherent Strategy Specificity Test

A strategy is not an aspiration — it names a specific customer, pain, solution and advantage in one sentence.

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Innovation7 steps

The Data-Informed Product Loop

Strategy to models to measurement to bets to impact to learning — find the broken link.

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Leadership5 steps

The Five Markers of High-Performing Product Teams

Coherence, stubborn beliefs, faith in product, matching words to actions, contextual skills.

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Innovation5 steps

The Minimum Viable Experiment Trap

A lean test that strips out the mechanism doesn't test the idea — it buries it.

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Leadership5 steps

The Owner-Not-Renter Veto

How a PM says 'not yet' to an executive chain that desperately wants to scale.

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Self-Mastery5 steps

The Pyramid of Leadership Self-Awareness

Four levels from knowing nothing about yourself to treating diverse worldviews as an asset.

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Strategy4 steps

The Reverse Anna Karenina Principle

Dysfunctional companies all fail the same way; high performers succeed in wildly different ways.

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Innovation6 steps

The Sean Ellis Scale Gate

Never scale a product until a calibrated share of users would be 'very disappointed' without it.

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Marketing4 steps

The Sean Ellis Test

A one-question survey that reveals product-market fit before your retention data can

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Communication7 steps

The Unique Voice Test

Ask of every line: could any other company have written this? If yes, rewrite it

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Leadership3 steps

The World-Class Proof Interview

Two questions: why here, and what are you world-class at — plus how do you know?

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Leadership5 steps

The Worst Product You Ever Shipped

One interview question that separates PMs with real reps from PMs with a clean résumé.

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Entrepreneurship6 steps

The Zero-CAC Consumer Subscription Engine

Mission, no paid ads, retention-as-value, and data rigor — why Duolingo survived where B2C subs die

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Strategy6 steps

Treat the World as One Market

Default to one global version; localize only where law or platform forces you to

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Self-Mastery4 steps

Unpack the Mindset Into Teachable Skills

Replace 'product sense' and 'high agency' with the specific competencies underneath them.

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Marketing5 steps

Value Delivery Engine: Activation-First Growth Sequence

Fix conversion, engagement, referral and revenue before you obsess over acquisition

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