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Lost

By Coldplay

1 recommend/use · 3 sourced episodes

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Related frameworks

Leadership4 steps

Areas of Responsibility (AORs) for Cross-Functional Ownership

Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.

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Marketing4 steps

Fuel and Engine Model of Marketing

Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?

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Strategy5 steps

Fundamentally Different, Not Incrementally Better

Only a fundamentally different experience gets customers to tell their friends about it.

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Innovation5 steps

Hypothesis-First Customer Discovery

Bring a crisp hypothesis to the interview — then be its judge, not its lawyer.

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Marketing4 steps

Impact Goals Over Activity Goals

Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.

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Finance4 steps

LTV Expansion Over Top-of-Funnel Expansion

When capital is cheap and rivals buy growth, grow the value of organic traffic instead.

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Marketing5 steps

Pi-Shaped Marketer Hiring

Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.

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Entrepreneurship4 steps

Product-Market Yourself as a Functional Angel Investor

Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.

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Marketing4 steps

Radically Human Support as a Growth Engine

Route every support email to every employee, ban macros, and let candour create word of mouth.

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Leadership4 steps

Surfing the Detail Edge (CEO Engagement Dial)

Stay deep enough to understand, light enough not to hijack — a CEO's every aside is an order.

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Strategy5 steps

The Business Is an Equation

Model the whole business as one equation before optimizing any funnel leaf node.

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Strategy6 steps

The Coherent Strategy Specificity Test

A strategy is not an aspiration — it names a specific customer, pain, solution and advantage in one sentence.

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Entrepreneurship4 steps

The Contributor Path: Pick the Equation, Not the Title

You don't have to raise the seed round; join a team whose math already wins.

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Marketing5 steps

The GACCS Marketing Brief

A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.

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Leadership4 steps

The Highest Best Use Interview

Ban hypotheticals, ask for lived history, and finish by asking what a great day looks like.

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Leadership5 steps

The Owner-Not-Renter Veto

How a PM says 'not yet' to an executive chain that desperately wants to scale.

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Innovation6 steps

The Sean Ellis Scale Gate

Never scale a product until a calibrated share of users would be 'very disappointed' without it.

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