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Emily Kramer

emily led and built the marketing teams at asana carda ticketfly and astro which was a startup acquired by slack

1 episode · 2 sourced appearances

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Leadership4 steps

Areas of Responsibility (AORs) for Cross-Functional Ownership

Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.

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Marketing4 steps

Fuel and Engine Model of Marketing

Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?

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Marketing4 steps

Impact Goals Over Activity Goals

Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.

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Marketing5 steps

Pi-Shaped Marketer Hiring

Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.

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Entrepreneurship4 steps

Product-Market Yourself as a Functional Angel Investor

Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.

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Marketing5 steps

The GACCS Marketing Brief

A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.

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