“I finally gave it a shot earlier this year and it has quickly become a core part of my morning routine”
← All resourcesproduct
AG1
By Athletic Greens
7 recommend/use · 6 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“I finally gave it a shot earlier this year, and it has quickly become a core part of my morning routine”
“I finally gave it a shot earlier this year and it has quickly become a core part of my morning routine”
“I finally gave it a shot earlier this year and it has quickly become a core part of my morning routine”
“i finally gave it a shot earlier this year and it has quickly become a core part of my morning routine”
“all you have to do is visit athleticgreens.com lenny”
“I finally gave it a shot earlier this year, and it has quickly become a core part of my morning routine”
Related frameworks
Leadership4 steps
Areas of Responsibility (AORs) for Cross-Functional Ownership
Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.
Read →
Productivity4 steps
Async Priority Codes for Small Teams
Tag every Slack message with a response-window code so nobody has to monitor the channel.
Read →
Strategy4 steps
Bezos's Three Tests for a New Bet
Big idea, right owner, legitimate plan — an idea needs all three or it dies
Read →
Marketing6 steps
Company-Generated, Company-Distributed Content Loops
Build loops where your product creates branded content and distributes it into other people's workflows.
Read →
Strategy6 steps
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
Read →
Productivity5 steps
Flow-Preserving AI Assistance Design
Design AI suggestions around the user's flow state: no panel switches, no waiting, ephemeral by default
Read →
Sales6 steps
Freemium Plan Design by Motivations for Motion
Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.
Read →
Marketing4 steps
Fuel and Engine Model of Marketing
Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?
Read →
Leadership4 steps
Functions and Missions: The Two-Axis Org
Craft and careers live in functions; delivery lives in cross-functional missions with three flavours
Read →
Marketing4 steps
Impact Goals Over Activity Goals
Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.
Read →
Innovation5 steps
Persona-Framing for AI Product Behavior
Pick a human metaphor for your AI, then derive its behavioral guardrails from that role
Read →
Marketing5 steps
Pi-Shaped Marketer Hiring
Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.
Read →
Entrepreneurship4 steps
Product-Market Yourself as a Functional Angel Investor
Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.
Read →
Entrepreneurship6 steps
Protect the Core Magic: Acquisition Integration
Freeze the loop users love, rebuild everything behind it, and narrate the seams honestly
Read →
Innovation7 steps
Research-to-Product Graduation
Move an incubated moonshot from the research lab to a product team without killing it or trapping the researchers
Read →
Innovation5 steps
Scaling Expert Judgment Through Algorithms
Structure your experts' judgment into a signal, train on that — not only on engagement
Read →
Strategy5 steps
The 60/30/10 Portfolio Capacity Split
Allocate team capacity across incremental wins, operations, and audacious bets before priorities compete
Read →
Marketing5 steps
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
Read →
Leadership5 steps
The Career-Stage PM Skill Stack
Master three skills as a junior PM, three different ones as a senior — not all twelve at once
Read →
Leadership5 steps
The Cascading Metrics Review
One hour a week of public metric probing that forces every leader to actually know their business
Read →
Marketing5 steps
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
Read →
Marketing5 steps
The GACCS Marketing Brief
A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.
Read →
Leadership7 steps
The Growth Org Triad: People & Process, Strategy, Data
A growth org only works when all three of people/process, strategy and data are healthy at once.
Read →
Communication5 steps
The Impacts & Learnings Review
The one meeting a growth team can't skip: discuss learnings and implications, never status.
Read →
Strategy6 steps
The Loop-Based Growth Strategy Model
Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.
Read →
Marketing5 steps
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
Read →
Strategy5 steps
The Narrow-and-Deep Community Wedge
Win one persona, one context, one use case in a community you can meaningfully influence — then widen.
Read →
Leadership5 steps
The Nirvana Vision / Relentless Mission Framework
Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.
Read →
Communication6 steps
The Operator's Manual (Answer First)
Answer the question, then explain — or shut up. The tactical checklist for PM communication
Read →
Innovation4 steps
The Pantry Test
If the idea starts with the ingredients you already have, you are not working backwards
Read →
Marketing6 steps
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
Read →
Strategy5 steps
The Solar System Bundle
Anchor a subscription on one sun product, then orbit satellites that share its DNA
Read →
Communication5 steps
The Teach-Me-Something-In-One-Minute Interview
A 60-second timed teaching exercise scored on completeness, complexity, and clarity
Read →
Strategy6 steps
The Team-Based Activation Ladder (Setup → Aha → Habit)
Find the habit moment that predicts retention, then work backwards to the aha and setup moments.
Read →
Influence5 steps
Trust as Currency
Trust is built by repeatedly setting and meeting expectations — and it buys you resources
Read →
Innovation5 steps
Two-Mode Product Teams
One team, two clocks: ship at the speed of the moment, and build the system between moments
Read →
Marketing6 steps
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
Read →
Leadership6 steps
Wartime Product Management
In a crisis: blow up the roadmap, share context, restate the mandate from the mission
Read →
Innovation5 steps
Working Backwards (Problem-First Product Development)
Start from the customer problem, not the ingredients you happen to have in the pantry
Read →
People in these episodes
Related resources
- 37signals
- Acquired
- Airbnb
- Airtable
- Alexa
- All the Light We Cannot See
- Amazon
- Amazon Echo
- Amazon Working Backwards process
- Amplitude
- An Elegant Puzzle
- App Store
- Apple Podcasts
- Arrival
- Asana
- Ask Gib
- AssemblyAI
- Athletic Greens
- AWS
- Bitbucket
- Boldstart Ventures
- Box
- Brief Interviews with Hideous Men
- CallRail
- Carta
- CloudBees
- Coda
- Codex
- Crossing the Chasm
- Curb Your Enthusiasm
- DALL-E
- Demand-Side Sales 101
- Disney
- Energy and Civilization
- EV News Daily
- Everything Everywhere All at Once
- Figma
- Finland
- First Round Angel Track
- First Round Capital
- Four Thousand Weeks
- FullStory
- G Suite
- Getting Real
- Giovanni's Room
- GitHub
- GitHub Actions
- GitHub Advanced Security
- GitHub Copilot
- GitHub Discussions
- GitHub Next
- GitLab
- Google Search
- GPT-3
- Hacker News
- Heroku
- High Growth Handbook
- Hooked
- How I Built This
- How to Measure Anything
- HubSpot
- IBM
- Instacart
- iPhone
- Jobs to Be Done
- lenniespodcast.com
- Lenny's Jobs Talent Collective
- Lenny's Podcast
- Lenny's Podcast website
- lennyspodcast.com
- Loom
- Lost
- Make It So
- Make Time
- Marketo
- Maven
- Microsoft
- Microsoft Azure
- Microsoft Windows
- Miro
- Mixpanel
- MKT1
- MKT1 Newsletter
- Mode
- Modern Treasury
- New Relic
- Node.js
- Obviously Awesome
- Oyster
- Pendo
- Purple Cow
- Quora
- Reforge
- Salesforce
- Segment
- Slack
- Snow White and the Seven Dwarfs
- Snowflake
- Snyk
- SparkToro
- Spotify
- Sprig
- Sprint
- Stack Overflow
- Star Trek
- The Atlantic
- The Daily
- The Memory Palace
- The New York Times
- The Revolt of the Public
- The Tipping Point
- The Wire
- This Is How They Tell Me the World Ends
- Ticketfly
- Turning Red
- Uber
- Unbounce
- User Interviews
- UserTesting
- Vanta
- Visual Studio Code
- Webflow
- What Separates the Top 1% of Product Managers from the Top 10%?
- When Coffee and Kale Compete
- Wirecutter
- Wool Trilogy
- Yellowjackets
- Yellowstone
- YouTube
Spot an error or want this page removed? Request a correction or removal.