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User Interviews

By User Interviews

3 recommend/use · 3 sourced episodes

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Innovation6 steps

Automated User Research Pipeline

Wire sales-call keywords to Slack to email to your calendar so customer interviews book themselves.

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Marketing4 steps

Comically-Narrow Bullseye Definition (Inclusion / Exclusion / Triggers)

Narrow your target to ~seven concrete attributes across three buckets so everyone agrees these people will say yes

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Marketing6 steps

Company-Generated, Company-Distributed Content Loops

Build loops where your product creates branded content and distributes it into other people's workflows.

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Leadership5 steps

Drawing the Perimeter

The PM's job is to add constraints, not solutions — draw the box, then let engineers and designers fill it.

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Sales6 steps

Freemium Plan Design by Motivations for Motion

Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.

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Communication3 steps

Humble Inquiry Interview Mode

Interview to learn, not to sell — lower your status, smile, and weight past behavior over stated intent

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Mindset5 steps

Identity Separation After a Layoff

Sort what happened into 'not needed', 'wrong environment', and 'in my control' — only one of them is about you.

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Innovation3 steps

Multi-Prototype Comparison Testing

Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment

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Innovation6 steps

The Bullseye Customer Sprint (5 + 3 in 1)

Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for

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Self-Mastery5 steps

The Decision Log

Build product sense by logging decisions you'd make, the reasoning, and later the actual outcome.

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Strategy4 steps

The Foundational Three Entry Path

Don't start in PM. Start as the person you'd be taking PM responsibilities from — engineer, designer, or seller.

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Leadership7 steps

The Growth Org Triad: People & Process, Strategy, Data

A growth org only works when all three of people/process, strategy and data are healthy at once.

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Communication5 steps

The Impacts & Learnings Review

The one meeting a growth team can't skip: discuss learnings and implications, never status.

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Strategy6 steps

The Loop-Based Growth Strategy Model

Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.

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Strategy5 steps

The Narrow-and-Deep Community Wedge

Win one persona, one context, one use case in a community you can meaningfully influence — then widen.

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Leadership5 steps

The Nirvana Vision / Relentless Mission Framework

Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.

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Strategy6 steps

The Team-Based Activation Ladder (Setup → Aha → Habit)

Find the habit moment that predicts retention, then work backwards to the aha and setup moments.

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Leadership5 steps

The Team Watch Party

Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment

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Communication5 steps

The Tuning Fork Silent Read

Don't ask what people think — put something concrete in front of them and force a live, in-room read.

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Leadership5 steps

The Unsell Email

At offer stage, email the candidate the eight worst truths about the job — then see if they still say yes.

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